There have been a lot of misconceptions about why we decided to rebrand. Last week I mentioned to a friend that my company was rebranding, to which he replied, “When a company decides to rebrand it means what they’re doing isn’t working.”
Wrong. In actuality, we had our best quarter in history before we even started rebranding. In fact, it’s our success as an integrated video production company that prompted us to make the change. We’ve come a long way since Atlantic Creative was first established over a decade ago. Where our primary focus used to be providing businesses audio services, we now offer a large variety of video and audio production services. Our abilities aren’t all that have expanded. Our team of three has grown into a diversely talented group of thirteen. Atlantic Creative has slowly evolved to become so much more than it was when it was born, and our rebranding efforts are a strategy for encompassing the new personality that this company has taken on.
Additionally, the shift to Blueforest Studios came about as an effort to distinguish ourselves in the video production and marketing industry. A lot of people have the false impression that we’re an agency. That isn’t what we do and it’s important to us that we’re able to adequately convey our goals to potential clients. Further, when mentioning that we’re Atlantic Creative, we don’t want responses to be, “Are you guys that company over on Glenwood?” or something similar. No, we’re not (not that we don’t love those folks over on Glenwood). We just don’t want to be mistaken for other companies that provide different services. We’re a video-production force to be reckoned with, and if you didn’t know our name before, you’re about to.
All in all, these changes are all part of our endeavors to advance the brand even further while embracing the meaning of who we are and what we do. Atlantic Creative gave us our roots in this industry, and it’s our hope that Blueforest Studios will give us our wings.