Last summer we worked with CASA on an integrated video campaign. We created an amazing animated video that tackled a difficult subject. Who can talk about homelessness with a smile? Well, it turns out since CASA is actually solving homelessness in the Triangle for hundreds of individuals and families – they can certainly smile about the solution they are providing! Their “Housing First” model has worked so well over the decades that they have seen remarkable growth in funding. We were thrilled to be part of the process. Learn a little about their experience in this behind the scenes video. (Full disclosure, they were our Blueforest Gives Back winner so the $10,000 was free to them.)
We worked with Missy Hatley, Director of Development at CASA to create an entire integrated campaign that ensured the video reached their target audience. This, of course, is the crucial part – we can make an amazing video, but without a plan to get it to the right audience it’s not going to get the desired results. Blueforest helped with the YouTube optimization and CASA did the rest.
At the end of summer 2015, Ms. Hatley reported they had raised 280% more than the previous summer. We were thrilled with that result!!! Check out their video here. Want to learn more? Drop us a line.