Custom Music Helps Take Home the Addy

When Blueforest Studios was selected by Triangle AdFed to produce a video to launch the new ADDY award and program we were ready to take up the challenge. We knew that we’d have to go above and beyond to inspire our local advertising and marketing colleagues. We collaborated with Bill Harper of Wonder Web and also the ADDY Co-Chair, who brainstormed the idea of smashing the old crystal trophy and metaphorically bringing the new one out of the ashes. Our team worked on getting just the right shot. We used our new set of Kino Lights plus natural sunshine and shading provided by numerous staff members holding the tent in place.

So once you have the shot, what’s next? Editing, editing, editing and a really cool voiceover. And with all the hard work that was put into this we couldn’t just put any random stock music into the video. So we turned to 1 of our 3 composers, Dustin Painter! You can hear that all he learned at the University of Southern California for his degree in Scoring For Motion Pictures and Television. We think the music is just about the best part of this award-winning video. We knew that based on his past work he was the man for this particular job. Check out the Silver ADDY winning video to see what you think!

Coincidentally, another of our composers, Donald Best, won for his custom music for a local Fortune 500 company.

We believe that a signature sound for corporate videos is an important part of the brand experience. Due to budget constraints we once used a very nice stock track on a video for a national brand. By the time the video was released, that piece of music was everywhere. We counsel our customers to consider custom music. It adds to the overall price of the project yet can really pay off in the long run when the audience associates the quality of the visuals with what they are hearing.

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