So the question always comes up about how to make videos go viral. But I like to ask: how do we make a video effective? In order to make your video effective (after you’ve hired Blueforest Studios to produce an awesome video), you need to do a little Video SEO. I know it sounds like voodoo to some but it’s really pretty straightforward and you can find out more in our previous posts.
Once you do all the Video SEO and the video is live, what’s the next step?
This is really the easiest part of all – one would think!!
LIKE your video!! And, how many people do you have in your family, organization, or small company? That’s how many likes you should have on Day 1! Now, I don’t suppose that your CEO who gets paid 7 figures is browsing YouTube and liking videos, but if she happens to watch it on YouTube she should like it too!
If you have decided that YouTube is the right platform for your video then use it for all it’s worth. Of course, you’re not going to get 1 million views and you don’t need that many views. What you do need is the right people in the right market watching your video. And taking action! (that’s another post coming soon).
In YouTube’s semi-secret algorithm they look at views, likes, and shares to determine which videos to recommend – in addition to all the Video SEO stuff. So if your video gets posted and instantly gets a bunch of views, likes, and shares, then YouTube will start recommending your video more than if you didn’t have those.
Your homework – right now – is to go to your channel or a friend’s channel and like a video or two. It’s a low investment in time and you’re not pushing or self-promoting…though you should do that too! But we’ll take baby steps.
If you want to see our most “Liked” video check it out below. There’s a few reasons why people like it more than the others. What do you think they are?