If you are familiar with Snapchat stories, Instagram just introduced a similar service last week. It’s called Instagram Stories, a new feature that allows users to upload photos and videos up to 10 seconds to their feed.
Aside from the simple text option, users can draw on their stories via marker, highlighter, or neon options with a sizeable color palette. If they’re feeling fancy, they can swipe through a couple of basic filters. Once users are finished shooting and editing their videos or photos, they can select who can see their story and who can’t.
Instagram Stories stay live for 24 hours and are deleted unless the user saved them to their camera roll.
Instagram & Snapchat Features Breakdown
So far the feedback from our team and some marketers has been very positive. We’ll have to wait more than a week to see how it will play out in the marketplace. What’s your experience?