The digital world is evolving and unless businesses want their video content to go the way of the dinosaurs, our production techniques have to start evolving too.
Capitol Broadcasting Company recently attended the ATSC Broadcast Television Conference and spoke about plans to transition into a new television broadcast standard. In addition to reviewing highlights of the last transition from analog to digital television and addressing questions about the next transition, the implementation of 4K Ultra-High Definition Television was assessed in a panel discussion.
We started using the Red Scarlet 4K UHD camera last year after we heard it was taking Hollywood by storm. Movies such as Lone Survivor, Thor: The Dark World, and The Hobbit: The Desolation of Smaug have all used the Red camera for filming, as well as television shows such as House of Cards, Criminal Minds, and Supernatural. Now, it very well may become part of the new television standard. As 4K prevails over alternatives, companies will have to adapt to the new technology in order to stay on top of the industry.
Globosat, a cable and satellite service in South America, has partnered with several other service providers including Envivio, which has over 300 content and service provider clients worldwide, to broadcast the 2014 FIFA World Cup finals in 4K. Globostat CTO Robert Primo boasted that “Global sporting events like the 2014 World Cup finals are the ideal stage to showcase the promise of 4K TV to consumers.”
Right here in our neck of the woods, WRAL is pushing the envelope in their endeavors to incorporate 4K UHD cameras into their programming. Their documentary, Take Me Out to the Bulls Game, will debut on television later this summer and will be the first locally produced 4K program in the country.
Now is the time to start planning to produce in 4K, before your video content becomes obsolete. Our use of the Red camera to create 4K UHD productions is part of our efforts to stay ahead of the curve in the video industry, and we’d love to help your company make the transition into the new age of television. Contact us for more information about how we can deliver the newest, most cutting-edge services for your needs or watch our 4K demo reel below to see what we can do for you.