BLUEFOREST BLOG

The Growth of Video Content Marketing

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As technology and how we access products change, audiences turn to videos to learn more about the products and companies they’re interested in. Videos attract customers and help them to understand the product and company further. Video is a necessary addition to content marketing because of its direct reach to potential clients. When Blueforest Studios read more »


Fonts for Dummies

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You may be thinking “I don’t know anything about design, how do I deal with type in my project?” “Should I make the text on my video neon pink?” “Why is my bellybutton on backwards?” We can help you with two out of three of those questions. Let’s get started. The font of a text controls how read more »


CGI: Know Your Limitations

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Recently, I watched a wonderful video put together by RocketJump Film School. The video is called, “Why CG Sucks (Except It Doesn’t).” The video takes an in-depth look at popular movies and how they use CGI, Computer Generated Images. It is a fascinating look at why people are oversimplifying things when they say something like, read more »


Animation Connects to Audience

Pictured (L-R): Riley Andersen, Riley's Dad. ©2015 Disney•Pixar. All Rights Reserved.

When creating marketing messages and products, companies need to identify and cater to their audience. This means that they need to be aware of who their product is being marketed to. If the mission and goals of the company aren’t clear to their customers then they will go elsewhere. Animation gives you the freedom of read more »


Part of the team – REI shares member stories

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Almost all businesses (should) have their main goal of being able to reach their audience. Whether that be through targeted marketing or working to gain new clients, businesses need to connect with their audience. How can they do this? By making their clients an important member of their team. Involving customers on a personal level with read more »


Storytelling Seminar: September 9

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As a nonprofit, crafting your message can be your most difficult task. It can also be your most important. You want your work to speak for you. But your audience is busy and distracted. You need their support and energy to help your cause blossom and grow. If you feel your organization’s purpose getting lost in the noise, there read more »


Add ANIMATION INSPIRATION to your life!

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Check out one of our latest projects! We used animation to tell local nonprofit CASA’s story for this year’s Blueforest Gives Back project.   Animation has endless possibilities. Think about it. You can utilize any style and customize until it’s just right. That is why animation can be an essential part of your arsenal. Using read more »


Blueforest Gives Back – CASA Video Debut July 21st

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The moment we’ve all be waiting for – the winner of Blueforest Gives Back CASA’s Video Reveal! We had our First Annual Blueforest Gives Back for local nonprofits and we’re proud to announce that we will debut the final product July 21st at The Cary Theater. CASA is a Raleigh-based nonprofit housing developer and property manager. read more »


Do Great Things! Durham Tech Video Project

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What’s Your Great Thing? Durham Tech can help you discover that. Blueforest Studios worked alongside Engine Brandmakers and Durham Tech to create this great video project. Blueforest Studios focused on capturing the energy of the students as they found their “great thing” at Durham Tech among downtown Durham. These videos capture how students gain diverse experiences read more »


A First Time For Everything

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The following post was written by Bennett Northcutt. He is one of our 2015 summer interns learning about business and finance in video production and marketing. Welcome aboard Bennett! View post on imgur.com     Earlier this week, I began my internship here at Blueforest Studios. Not knowing what to expect, I walked into the office read more »