BLUEFOREST BLOG

Infomercial vs. Commercial

When you say infomercial, the first word that may come to your mind might be “annoying.”  We’ve all seen them, and some of us may have even succumbed to the power of the infomercial and purchased something. Whether it was by calling in right then to get the extra incentive or visiting the website or read more »


Red Epic vs. Canon DSLR

As you know our team is always pushing the envelope on the tools and techniques that they use to create awesome video productions.  They are always learning, trying out new things and deciding which tools and techniques improve our video productions and which are just neat little tricks.  Well, they have been researching the Red read more »


Basic Tips for Shooting Video with a DSLR

Since DSLRs are gaining popularity in the video production world, I thought we would share some basic tips for shooting video on a DSLR. First, you want to adjust your shutter speed. Depending on how you want your video to look, this will vary. Shutter speed is how long the sensor of your camera is read more »


My Marketing Challenge & Downtown Raleigh Marketing

Last night we had the pleasure of networking at The Hive in downtown Raleigh at the Downtown Raleigh Marketing speaker series. We also had the opportunity to interview some brave souls for our upcoming video program entitled “My Marketing Challenge”.  We have found that there is so much talent and knowledge in this area and we really enjoy read more »


Original Video Marketing by Carlsberg

If you watch TV, movies or anything where beer companies can advertise, you have likely seen the ads talking about their amazing process, awesome taste or just featuring some beautiful women that any guy will get to talk to if he drinks the right beer.  Carlsberg has decided to take a different approach with their read more »


Great Use of Online Video by Pergo

We all know about Pergo, creators of the world’s first laminate flooring.  Not only do they make beautiful, hardy flooring but they have a fun video campaign featuring a giant great dane.  So they’ve got two things going for them, right?  Great product and a cute dog – what else do they need?    Personally, when I visited read more »


Raleigh Video Production Pricing

Let me walk you through a little scenario. Let’s say you’ve been planning a new marketing campaign, or maybe you just want to try something new. You starting looking around and seeing what’s out there. You start to notice a trend. You’re starting to see all these videos popping up on web sites and youtube.  Maybe read more »


Carolina Ale House TV Commercial Part 2

If you missed part 1 of this intriguing story about Carolina Ale House, check it out here. Picking up where we left off, a series of brainstorming sessions occurred while working out the details of the script and all of sudden we had a new idea for a better story (we are always looking for the best read more »


A Good Story About the Powder Containment Industry?

At Blueforest Studios, we approach all of our projects by trying to tell a good story. So that is exactly how we approached one of our recent video projects for Flow Sciences, a leader in the powder containment industry.  You may be thinking, “What kind of good story is there to tell about the powder read more »


Carolina Ale House TV Commercial Part 1

Just as 2010 drew to a close, our creative department launched what would become one of our most successful videos. This of course was our process video, which you can check out here. With this playful and imaginative video we were able to give potential clients insight into how we work, as well as a taste read more »