BLUEFOREST BLOG

Blueforest’s ‘Best’ Hits

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It’s been about a year and a half since The Amazing Donald Best zoomed into the Blueforest Studios office, wowing us with his powers of audio production. A little background story on this melodic superhero – it was the late, great Micheal Jackson who inspired Donald’s love of music at the ripe age of five. read more »


The Latest Trend in Television: 4K UHD

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The digital world is evolving and unless businesses want their video content to go the way of the dinosaurs, our production techniques have to start evolving too. Capitol Broadcasting Company recently attended the ATSC Broadcast Television Conference and spoke about plans to transition into a new television broadcast standard. In addition to reviewing highlights of the read more »


Press Release: Blueforest Studios Grows out of Atlantic Creative Communications

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Blueforest Studios Grows out of Atlantic Creative Communications Integrated video production company experiences growth with its BlueBoost process RALEIGH, N.C., July 10, 2014 –Experiencing year-over-year growth and evolving into the Triangle’s premier integrated video production company, Atlantic Creative Communications is pleased to announce its new name: Blueforest Studios. Blueforest Studios is unique from other video read more »


Production is Only Half the Battle

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There’s a problem with the video production industry today. It’s that there are so many great videos that don’t get viewed. Why is this? Because there’s a disconnect between video producers and marketing teams. A company may have spent the time and money on making a compelling and informative video, but if they haven’t spent read more »


300

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 Wondering what the 300 is about? No, it’s not the movie – there aren’t any spartans. Just your friends, family and employees whom you need to convince to watch your video within the first 24 hours it’s posted. While they are watching it, they should like it and share it if it’s appropriate. #Google and #YouTube read more »


Rebranding: The Why and the How

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There comes a point in nearly every business’ lifespan where rebranding becomes a necessity.  Whether that change comes in an attempt to gain more customers, influence investors, stay ahead of the competition, or a combination of all three, a company will ultimately face the day when their current brand no longer reflects those needs. A read more »


Are We Hiding from Someone?

I didn't do it.

There have been a lot of misconceptions about why we decided to rebrand. Last week I mentioned to a friend that my company was rebranding, to which he replied, “When a company decides to rebrand it means what they’re doing isn’t working.” Wrong. In actuality, we had our best quarter in history before we even started rebranding. read more »


Video SEO Done Right

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I love learning!  There I said it – it’s no secret.  I have attended 7 institutions of higher learning and looking to attend another as soon as I can!  But while I love the institutions of higher learning not every single class provides knowledge that you can apply right away.  To gain practical knowledge – read more »


In Video Marketing, Brevity is Key

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Feeling good about your new video masterpiece? Think you’ve done well describing the ins and outs of your business and why prospects should choose your company? Most viewers will tune out of online videos after only fifteen seconds. That might make you rethink your 45-second musical intro. It’s not breaking news that our society’s ever-shortening read more »


Using Case Study Videos to Shape Brand Perception

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Guest Blogger Dane Frederiksen You’re on your way to interview for your dream job, so obviously you’ve donned your favorite sweatpants and ripped tee shirt. You’ve got the skills to do the job, so the way you present yourself shouldn’t matter at all, right? Mmm. Maybe. Or maybe you should suit up in something a read more »