BLUEFOREST BLOG

Are We Hiding from Someone?

I didn't do it.

There have been a lot of misconceptions about why we decided to rebrand. Last week I mentioned to a friend that my company was rebranding, to which he replied, “When a company decides to rebrand it means what they’re doing isn’t working.” Wrong. In actuality, we had our best quarter in history before we even started rebranding. read more »


Video SEO Done Right

Screen Shot 2014-05-30 at 10.48.29 AM (1)

I love learning!  There I said it – it’s no secret.  I have attended 7 institutions of higher learning and looking to attend another as soon as I can!  But while I love the institutions of higher learning not every single class provides knowledge that you can apply right away.  To gain practical knowledge – read more »


In Video Marketing, Brevity is Key

Brevity

Feeling good about your new video masterpiece? Think you’ve done well describing the ins and outs of your business and why prospects should choose your company? Most viewers will tune out of online videos after only fifteen seconds. That might make you rethink your 45-second musical intro. It’s not breaking news that our society’s ever-shortening read more »


Using Case Study Videos to Shape Brand Perception

Doctor Thumbnail

Guest Blogger Dane Frederiksen You’re on your way to interview for your dream job, so obviously you’ve donned your favorite sweatpants and ripped tee shirt. You’ve got the skills to do the job, so the way you present yourself shouldn’t matter at all, right? Mmm. Maybe. Or maybe you should suit up in something a read more »


Continuity 101

lotr-movie-mistake

In filmmaking, there’s this thing called continuity…which consists of paying attention to the little things so you don’t make a big mistake. Continuity errors are when something obvious changes within a scene. For example, a man is wearing a blue shirt. When you cut away and then back to him, he’s wearing a yellow shirt. Now nine read more »


SEO – Simple, Efficient, Optimization

seo-1

We’ve said it before and we’ll say it again; when it comes to Youtube, optimize, optimize, optimize!! Seriously – it takes only a few minutes of your time and makes a HUGE impact on the amount of views you get. Aside from – well – making a good video, this is the most important element read more »


30 Seconds or Less

fullwidth.2fc93c50

One significant element to consider when shooting a commercial is how long the spot is going to be. Longer productions require more filming and a greater amount of editing, so it would stand to reason that they would be trickier to produce, right? Not necessarily. We have found that it can be quite difficult to read more »


Why Storytelling is More Influential Than Selling

wordle-storytelling4-1

​In part one of our Infomercial vs. Commercial debate, we talked about how the main idea associated with infomercials is ‘annoying.’ Let’s be honest, there’s no quicker way to get us to switch channels than hearing the familiar Oxyclean advertisement, or one similar to it. Infomercials are highly identifiable by their traditional approach to selling read more »


Tackling Analogies Through The Art of Animation

Screen Shot 2014-06-16 at 3.31.58 PM

In some of our past blogs, we’ve tried to highlight the benefits of using animation to deliver complex messages. You may think that what you’re advertising is too mature to be presented in an animated format, but you’d be surprised at just how potent a well-created animation can be. Matthew Johstone, writer and illustrator, recently joined read more »


Animation is More Than Cartoons

Screen shot 2014-01-15 at 1.28.41 PM

We’ve spent a lot of time over the last few months trying to elucidate on the advantages of using animation to promote your company. If you’re a conservative business, you may have turned your nose up at our previous blogs thinking that animation isn’t a suitable form of marketing for your brand. What I want read more »