BLUEFOREST BLOG

Rainy day rappelling – Over the Edge 2015

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Over the Edge is a fundraising event where people raise money for the Special Olympics of NC and then rappel down the Wells Fargo building. The beginning of October had unpleasant weather conditions in the Triangle: grey skies with rain and wind. October 3 wasn’t any different, making for difficult rappelling conditions. Because of this, read more »


Draw attention to technical videos – RTP

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Ever see a boring video filled with statistics and facts that just keeps droning on to no end? Sure these numbers are important, but you just can’t seem to capture the viewer’s interest. So how does Blueforest Studios communicate complicated ideas in a way that gets people to pay attention? Keep reading. We have many clients in read more »


Nonprofit Storytelling Seminar Recap!

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Our nonprofit-focused seminar, led by creative director Ammon Ehrisman explored how to impact and reach your audience with great storytelling. The seminar began with the video Blueforest Studios did for the American Heart Association. Ammmon asked us to remember one fact – “Survival rates for sudden cardiac arrest improve 400% when the victim receives immediate CPR”. After read more »


Edmund’s All-Weather Firestarter Success

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Blueforest Studios has done many content videos for All-Weather Firestarter, a survivor tool that starts fires in any condition. Recently, owner and creator Edmund Villarreal was contacted by the casting producer of CNBC to be on the show “West Texas Investors Club” and pitch his product to investors. This was Edmund’s goal, to be able to demonstrate read more »


The Growth of Video Content Marketing

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As technology and how we access products change, audiences turn to videos to learn more about the products and companies they’re interested in. Videos attract customers and help them to understand the product and company further. Video is a necessary addition to content marketing because of its direct reach to potential clients. When Blueforest Studios read more »


Fonts for Dummies

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You may be thinking “I don’t know anything about design, how do I deal with type in my project?” “Should I make the text on my video neon pink?” “Why is my bellybutton on backwards?” We can help you with two out of three of those questions. Let’s get started. The font of a text controls how read more »


CGI: Know Your Limitations

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Recently, I watched a wonderful video put together by RocketJump Film School. The video is called, “Why CG Sucks (Except It Doesn’t).” The video takes an in-depth look at popular movies and how they use CGI, Computer Generated Images. It is a fascinating look at why people are oversimplifying things when they say something like, read more »


Animation Connects to Audience

Pictured (L-R): Riley Andersen, Riley's Dad. ©2015 Disney•Pixar. All Rights Reserved.

When creating marketing messages and products, companies need to identify and cater to their audience. This means that they need to be aware of who their product is being marketed to. If the mission and goals of the company aren’t clear to their customers then they will go elsewhere. Animation gives you the freedom of read more »


Part of the team – REI shares member stories

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Almost all businesses (should) have their main goal of being able to reach their audience. Whether that be through targeted marketing or working to gain new clients, businesses need to connect with their audience. How can they do this? By making their clients an important member of their team. Involving customers on a personal level with read more »


Storytelling Seminar: September 9

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As a nonprofit, crafting your message can be your most difficult task. It can also be your most important. You want your work to speak for you. But your audience is busy and distracted. You need their support and energy to help your cause blossom and grow. If you feel your organization’s purpose getting lost in the noise, there read more »