BLUEFOREST BLOG

Meet Me at the Addys

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In the spirit of awards season, the Triangle Ad Fed introduces a brand new Addy to the American Advertising Awards that is sure to soar to new heights. With the theatrics of a glass-shattering surprise and the slick gunmetal award, the new Addy represents the bold, timeless, and innovative creations individuals and agencies have promoted read more »


Just How Effective is Multiscreen Marketing?

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If you were to check any literary resource 40 years ago for the term “multiscreening,” a definition would not exist. However, our society has…evolved into a network of humans exceedingly less physically connected and more digitally connected through social media and television. Therefore, as we spend our time in a new way, traditional marketing concepts read more »


The Death of Video Snippets and Why You Should Care

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Why YouTube You Ask?! Many people wonder why our team at Blueforest insists on using YouTube most of the time.  We adopted it a while back because it’s so easy to use and also because Google owns it; a well-optimized YouTube video or channel can lead to gains in organic Google Search. We think that read more »


Choosing a DIY Video or Hiring a Video Professional

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Choosing between a DIY video or hiring a professional to make your video? There are different factors that you might not be aware of that are essential to consider. Both options have pros and cons, depending on the video content and why the video is being made. Anyone can pick up a camera and make read more »


Stop by Blueforest Studios!! – AIGA Studio Tour ’15 November 5th

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Blueforest Studios is a stop on the AIGA Studio Tour ’15. What does that mean? AIGA Raleigh holds a studio tour where everyone is invited to travel to different creative studios on the list. Every studio will have various activities for the attendees. So why come to Blueforest Studios? Open and free to everyone, we’re read more »


YouTube Thumbnails & Social Media Placement

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There are so many facets to think about when creating and marketing a video. Sometimes you don’t think of minor details that might not seem important but actually have a huge impact on your audience – including how the thumbnail looks on various channels.  We produced an amazing video for our client yet LinkedIN insists on grabbing read more »


What’s so special about Millennials?

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There has been endless discussion about millennials – what to do with them, how to reach them, how to get them to stay interested in you and your product, etc. Why? If you haven’t heard the term millennial thrown around, where have you been?! They are the age group born between 1980 and 2000 and read more »


Rainy day rappelling – Over the Edge 2015

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Over the Edge is a fundraising event where people raise money for the Special Olympics of NC and then rappel down the Wells Fargo building. The beginning of October had unpleasant weather conditions in the Triangle: grey skies with rain and wind. October 3 wasn’t any different, making for difficult rappelling conditions. Because of this, read more »