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The Latest Trend in Television: 4K UHD

The digital world is evolving and unless businesses want their video content to go the way of the dinosaurs, our production techniques have to start evolving too.

Capitol Broadcasting Company recently attended the ATSC Broadcast Television Conference and spoke about plans to transition into a new television broadcast standard. In addition to reviewing highlights of the last transition from analog to digital television and addressing questions about the next transition, the implementation of 4K Ultra-High Definition Television was assessed in a panel discussion.

We started using the Red Scarlet 4K UHD camera last year after we heard it was taking Hollywood by storm. Movies such as Lone Survivor, Thor: The Dark World, and The Hobbit: The Desolation of Smaug have all used the Red camera for filming, as well as television shows such as House of Cards, Criminal Minds, and Supernatural. Now, it very well may become part of the new television standard. As 4K prevails over alternatives, companies will have to adapt to the new technology in order to stay on top of the industry.

Globosat, a cable and satellite service in South America, has partnered with several other sony_4k_ces_header_contentfullwidthservice providers including Envivio, which has over 300 content and service provider clients worldwide, to broadcast the 2014 FIFA World Cup finals in 4K. Globostat CTO Robert Primo boasted that “Global sporting events like the 2014 World Cup finals are the ideal stage to showcase the promise of 4K TV to consumers.”

Right here in our neck of the woods, WRAL is pushing the envelope in their endeavors to incorporate 4K UHD cameras into their programming. Their documentary, Take Me Out to the Bulls Game, will debut on television later this summer and will be the first locally produced 4K program in the country.

Now is the time to start planning to produce in 4K, before your video content becomes obsolete. Our use of the Red camera to create 4K UHD productions is part of our efforts to stay ahead of the curve in the video industry, and we’d love to help your company make the transition into the new age of television. Contact us for more information about how we can deliver the newest, most cutting-edge services for your needs or watch our 4K demo reel below to see what we can do for you.

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Video SEO Done Right

I love learning!  There I said it – it’s no secret.  I have attended 7 institutions of higher learning and looking to attend another as soon as I can!  But while I love the institutions of higher learning not every single class provides knowledge that you can apply right away.  To gain practical knowledge – especially in a somewhat new field I rely on workshops, articles and meetups.  Thanks to my friend Phil Buckley who organizes the local SEO Meetup I have been able to learn from experts in the field of Video SEO – people who have had great successes for themselves, like Gregory Ng or for their clients, like Bob Walton.  So I’ve been using all the tips that they’ve provided – some of which are included on our 27-point checklist that we use for every client who requests video SEO help.

So as you might have gathered, I’m a bit of a geek.  I don’t get to see immediate results for the operations work that I do so when I get positive results for my efforts I’m thrilled to share them.

The screenshot above is a sample of excellent Video SEO.  All but one of the recommended videos are produced by Blueforest Studios so if the viewer has time and wants to check out more videos, I am not sending them to my competition – I am sending them to see more videos by our team.

This is not the most important part of Video SEO but controlling the message – including what comes up after your message or video can be very important.  Depending on your viewers YouTube knowledge they may assume that the ‘recommended’ videos are related to you anyway so don’t you want those videos – or at least the thumbnails to reflect positively on your company?

Stay posted to learn more about Video SEO or reach out to our team to see how we can help you!

Kathy Langfield

 

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Using Case Study Videos to Shape Brand Perception

Guest Blogger Dane Frederiksen

You’re on your way to interview for your dream job, so obviously you’ve donned your favorite sweatpants and ripped tee shirt. You’ve got the skills to do the job, so the way you present yourself shouldn’t matter at all, right?

Mmm. Maybe. Or maybe you should suit up in something a little less Saturday morning. Stand out for the right reasons. Perception matters. And the same applies to your branding efforts.

Let’s get back to the job interview scenario. Suppose you could walk into the hiring manager’s office and show him this. Not only do you look great, but you’re telling a compelling narrative with real-life characters, dramatic images, music—the works.

In their “interview video” above (call it a case study if you must), architecture firm Quinn Evans doesn’t just show off a series of standard portfolio images. Sure, they absolutely have a portfolio worth showing off, but their video marketing strategy goes deeper. They’re showing their value, not just their capabilities. They’re bringing more than diplomas and blueprints to the table; they’re bringing real-life impact, community involvement, and a narrative of who they are. I think it’s fair to say that, with this piece in their video marketing arsenal, they’ll ace the interview and get the job. Or, to break from the metaphor, they’ll be generating lots of online leads with this video.

There are a number of things to know before rushing into any project; video marketing is no different. Before you get started, here are a few tips and thoughts to take into consideration.

Find your focus. Decide what you’ll be using this video for and produce it accordingly. We’ve been talking case studies, but there lots of video marketing options: promoting a new service or product, recruiting, recording and sharing a live event. Whatever your topic, stick with it. Our rule: one video = one goal.

It’s not all about shooting. You can supplement video with cutaways to graphics or slideshows of images set to music or with voiceover. Not only can this lessen the expense and length of shoot times, but it offers some variation to the viewer. A single static shot of an interviewee, however sincere, rarely holds your audience’s attention.

Budget. This one’s tricky. Until you’ve found your focus and come up with a strategy, it’s impossible to determine your budget. And of course the production value comes into play here as well. A short, quirky video done by a start up could likely get away with a self-shot video—maybe even done on a phone. But a larger company or one with more gravitas will likely need the works: a high quality camera, lighting equipment, and professional editing tools. The best way to determine your budget is to find a partner with experience in the realm of video marketing or film production. Let them help you flesh out your focus and your concept, the length of your project, and the various logistics. Once this is done, your budget will be clearer.

Appeal to the heart and the head. There’s no one single way to succeed with case study video marketing. In the end, though, making something that both conveys information and tugs a little at the heartstrings will go a long way to convincing your potential clients to work with you. Video, with it’s ability to convey lots of info quickly is a great way to convince audiences of your qualifications; add the emotional elements: heartfelt testimonials, non-verbal cues, dramatic imagery, music… and your viewer goes from convinced to compelled.

About the Author: Dane Frederiksen owns Digital Accomplice, a Bay Area digital media company focused on creating video content for the gaming, tech and marketing industries, as well as partnering with developers to help produce and market their apps. Dane has been creating content for over 20 years and has worked with clients across the world, including Google, National Geographic, Discovery Channel, Adobe, Verizon, Nokia, Microsoft, Sony and many more. Over the past decade, he has produced hundreds of video-game-related features for game developers around the globe. His work has won several national awards. A big idea entrepreneur with connections across the games/tech/geek media and marketing communities, Dane specializes in helping creative and technology businesses tell their stories and grow.

 

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Why Storytelling is More Influential Than Selling

storytell_image_webIn part one of our Infomercial vs. Commercial debate, we talked about how the main idea associated with infomercials is ‘annoying.’ Let’s be honest, there’s no quicker way to get us to switch channels than hearing the familiar Oxyclean advertisement, or one similar to it. Infomercials are highly identifiable by their traditional approach to selling items.  But one thing that you can’t ignore is that they work! Otherwise people wouldn’t spend the amount of money producing the videos or airing them if they didn’t.

We start with a demonstration of the product: what it does, why it’s amazing, why other brands don’t live up to this one. All of that is well and good; obviously it’s the type of information you’d want to include in any kind of marketing technique. But then they start in on the irritation…

“You get all of this for only $19.99! That’s right, everything you see here for just $19.99! Similar products are going for more than double that! But you get it all for – wait for it – $19.99!”

Come on, is anyone really fooled into thinking that this is some killer bargain? But then, of course, they try to sweeten the deal…

“But wait! Call now and you’ll also recieve this (fill in random useless item here) for no extra cost to you! That’s (product and useless item) for JUST $19.99!!!

And then they repeat their phone number about 500 times, so if you’re still tuned in by this point you’re spending a lot more time praying for the infomercial to be over than thinking about the product.

Now, think about that technique and ask yourself – wouldn’t an engaging and entertaining commercial go so much farther in persuading the consumer to buy the product than annoying them into submission? You might think the benefit of an infomercial is that it highlights the benefits of the product, but a well-made commercial can do all that and more. For example, we like to create a narrative around the product. We enrapture and enlighten through visual storytelling. This is a great option to think about if you want to appeal to customers through entertainment. People often remember more information when it’s embedded in an interesting story. This video explains why.

As an example of the storytelling advertising technique, you can look at the Evolvemint fundraising video we produced.

At Blueforest Studios, we love to tell stories – we’d love to tell YOUR story. Give us a call or check out our portfolio for more inspriation.

 

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Animation is More Than Cartoons

We’ve spent a lot of time over the last few months trying to elucidate on the advantages of using animation to promote your company. If you’re a conservative business, you may have turned your nose up at our previous blogs thinking that animation isn’t a suitable form of marketing for your brand. What I want to expand upon now is the fact that animation is not simply cartoons. Animation can be, and often is, a powerful tool for advertising across all types of businesses. You don’t have to be Disney to reap the benefits of a well-produced animated video.

There are many national businesses that have demonstrated creativity and entertainment while maintaining their earnest image and intellectual message through the use of animation. Ford Trucks advertised their 2013 F-150 model using animation, which enlightened viewers about the fuel economy and torque. IBM used whiteboard animation to describe how asset planning can increase productivity and efficiency.

Aside from being engaging and attention-grabbing, animation can add a lot of other useful features to your advertising message. Often, animation can show viewers concepts that can’t be filmed or photographed. There are no limits to what can be shown with animation. In addition, it often helps explain complex processes or ideas in a way that’s easily understandable for viewers.

A lot of production companies can offer animation services, but if you want an example of how we here at Blueforest Studios has used our animation skills to deliver messages that aren’t simply playful, but educational and informative, you can check out the web video we created for Tar Heel Tax Reform.

When you realize that animation may be just the avenue to spicy up your marketing campaign, we’re here for you!

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Jingles All the Way

Imagine: you’re lounging on the couch watching the Panthers dominate in last Sunday’s football game. At the halftime commercial break, you hear the distinctive voice of your worker on television. Suddenly you realize…it’s YOUR commercial! That’s the experience our CEO, Russ Reynolds, had last weekend when the spot for the Leith Toyota came on. Screen Shot 2014-07-10 at 12.40.26 PMLeith came to us with the request to include a jingle in their commercial that was catchy and would get viewers’ attention. So like a dutiful production company, we started brainstorming how to produce a commercial incorporating a memorable tune that would run through viewers’ heads and entice them to head over to Leith. We took our inspiration from other popular commercial jingles and eventually came up with an idea that we thought would appeal to consumers. Not only did we do the instrumental work and recording, but we even gathered up half our team and got them in the audio booth to start chanting. The vocals you hear belong to none other than a group of diversely talented Blueforest Studios staff. We even coerced our account manager, Meredith Duncan, into sipping pepsi and milk on-camera (it was supposed to look like an iced latte). This is one way in which we’re demonstrating how dedicated we are to producing the best possible product for our clients. We’ll go the extra mile to ensure that what you receive is the pinnacle of our creative abilities. Check out the Leith commercial below and let us know what you think! If you’re interested in having a video that features a catchy jingle, give us a call – we’d love to help you in any way we can.

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How to Utilize Video to Make a Crowdfunding Campaign Successful

Have you built a great product that targets a specific niche market? Have a functional prototype that will knock the socks off potential customers? Then you’ve probably considered a crowdfunding campaign.

Here’s how you run a video crowdfunding campaign to discover if your product, idea or software apppeals to your target market or the public. There are many factors that determine if your campaign will become successful or just a flop. We’re here to tell you that your demonstration or product video is the make-or-break tool for your entire campaign. People are visual. If you have a product that you are asking them to support, they want to see it and see your passion for it. Without those aspects why would anyone choose to spend their time and/or money to back it?

Qualities of a Good Video:

We’re not saying that your video must be a $25,000 professional video decked out with intense 3D graphics – but in order to succeed, your video will need to focus on at least these four main factors:

  1. Subject
  2. Lighting
  3. Audio
  4. Passion

This should go without saying, but there also needs to be good quality content in the video. Essentially, you need to tell a compelling story in a very limited amount of time. To craft a great story, you’ll need authentic (or humorous) characters. You’ll need to demonstrate that there is a particular problem and explain how your product or service can solve it. And relying on well-informed data ALWAYS helps get the message across.

We’d like to show you three examples and discuss three primary concepts that make or break a successful crowdfunding video with regards to telling your story and the story of your product/service:

  1. Simplicity
  2. Human Aspect
  3. How does it work?

Some examples that have been fully funded:

  • Simplicity – People don’t want to hear a long explanation about everything that makes you different or every detail that goes into your business. Simplify it. Check out this company that offers cloth and compostable diapering alternatives.  They don’t have the most high-tech video, but they did a great job explaining who they are, what they do, and how it’s better than an alternative. This video isn’t perfect, but it describes the more emotional benefits of the company as opposed to describing what makes their services work.
  • Human Aspect – For the most part, people are interested in the human aspect of things, not the technical details. Check out this video. It’s a great product with an amazing purpose, but the execution of the video falls short. If they would have shown the human aspect towards the beginning of the video than the viewer would be more likely to become emotionally attached. They managed to reach their goal, but it was in the last few days of their campaign. A shark tank winner, Tiffany Krumins who created the AVA Elephant Brand explained this concept well when she said “I believe they can see the passion I have for children and that matters to them. They want to know they are getting behind a good cause.”
  • How does it work? – In this video, the inventors tell us how their product is going to help the world and also gave details of what it would cost per day to operate their manned boat. They claim this cost is the reason there are not many ocean-going boats gathering data. They talk about what uses there are for the data which makes the viewer more likely to commit to help fund the product.

So basically, incorporating subject, lighting, audio, and passion into your campaign through the means of a video has proven to help people feel more compelled to give which in turn can help you reach your goal!! What are you waiting for? Start your crowdfunding campaign today!

Laura Faughtenberry