We were thrilled when we received a call from Bailey’s and they said they were considering using us for their upcoming holiday campaign. Who in this market hasn’t heard of the Bailey Box? They are great marketers and we were honored to have a chance to develop a holiday TV spot for their company. And, the fact that they let our team stretch their creative muscles made it that much more enjoyable. It’s an elegant and unique video that combines animation and live action, view below!
The purpose of this video was not only to unveil their completely redesigned store but to convey the feeling of shopping at Bailey’s in a memorable and unique way.
We shot all footage using a the Red Epic 4K camera riding on a Ronin 3-Axis stabilizer to get that floating feeling to the footage. We decided on shots that were bright and sunny for the outdoor shots.
We designed a animated female character and used several techniques to make it feel as though she was really part of the scene but at the same time feel as though she were part of the viewers imagination. The character is designed to convey a stylish, carefree spirit.
The result is a commercial that stands out from other jewelry commercials in a memorable way.