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Introducing: Bailey’s – Experience Elegance

We were thrilled when we received a call from Bailey’s and they said they were considering using us for their upcoming holiday campaign.  Who in this market hasn’t heard of the Bailey Box?  They are great marketers and we were honored to have a chance to develop a holiday TV spot for their company.  And, the fact that they let our team stretch their creative muscles made it that much more enjoyable. It’s an elegant and unique video that combines animation and live action, view below!

 

 

The purpose of this video was not only to unveil their completely redesigned store but to convey the feeling of shopping at Bailey’s in a memorable and unique way.

 

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We shot all footage using a the Red Epic 4K camera riding on a Ronin 3-Axis stabilizer to get that floating feeling to the footage.  We decided on shots that were bright and sunny for the outdoor shots.

 

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We designed a animated female character and used several techniques to make it feel as though she was really part of the scene but at the same time feel as though she were part of the viewers imagination.  The character is designed to convey a stylish, carefree spirit.

The result is a commercial that stands out from other jewelry commercials in a memorable way.

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Press Release: Raleigh Production Company Adopts Humanitarian Role in Community

View the official press release here.

Blueforest Studios is a company that realizes there’s more to business than making money. The Raleigh-based video production company places an emphasis on maintaining a benevolent reputation, both in and out of the workplace. Their efforts to stay involved and active in the community include volunteer work for charity, donations to non-profits, and a general practice of selfless, healthy office activities.

Blueforest’s most significant local contribution is monthly participation in Meals on 6386194_origWheels, an organization that delivers food to elderly and disabled citizens with limited mobility. Each month, two or more staff members take their turn delivering meals to residents of Wake County that are in need of this form of assistance. Employees at the company are happy to take a couple hours out of their day to give back to the community and meet fresh new faces in the process. Video Producer Vann Dwiggins expresses his high regard for Blueforest’s altruistic labors:

“It’s encouraging to be a part of a company that not only cares about it’s employees, but about the general public. I enjoy coming to work even more knowing that my role here can occasionally help others that are in need.” 

In addition to their participation in Meals on Wheels, Blueforest Studios donates half the proceeds from their monthly training seminars to select nonprofits in the area. For example, August’s event sponsored Passage Home, a nonprofit dedicated to aiding the poverty-stricken residents of Wake County. This is just one of several nonprofits Blueforest Studios engages with, including the NC Lighthouse Foundation and Cause for Paws. 

unnamedThe team is dedicated to maintaining an office environment that’s conducive to a healthy and inspired work-life. They do so in a variety of ways, such as watching motivational TED Talks at quarterly staff meetings. One such video provided five methods for living a happy life: random acts of kindness, journaling, exercise, meditation, and counting gratitudes. These five actions have been illustrated on posters that grace the walls of Blueforest’s office as encouraging reminders for the staff and visitors. Through their efforts, Blueforest Studios hopes to make even the smallest of difference in their community, as well as influence others to give back. 

About Blueforest Studios

Blueforest Studios is an integrated video production firm located in Raleigh, NC that serves the mid-atlantic region and beyond. Their work features the RED camera that will deliver 4K and UltraHD footage. They place an emphasis on storytelling to connect with their audiences through high-end animation and live-action videos. 

About Meals on Wheels

Since 1974 Meals on Wheels has been giving our community’s most vulnerable citizens their independence by serving 1,300 healthy meals a day. Their outreach to the elderly and persons with disabilities in Wake County improves nutrition, reduces isolation, and helps our friends and neighbors stay in their homes.

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The Why, Where, What, and When of the Animated GIF

WHY

Cute kittens and klutzy kids have been using animated GIFs for years to showcase their particular brand of cute. But the animated GIF isn’t all fun and games. Okay, it’s mostly fun and games. But who says marketing can’t be fun every once in awhile?

Because we’re a video company, motion is kind of our thing. So you can bet we love animated GIFs. After all, they handily bridge the gap between a still image and a video.

GIFs are hardly a new frontier. They’re been around since 1987! Marketers have been slow to catch up, but animated GIFs’ popularity as an alternative advertising device has been slowly growing. Used correctly, they can be a great way to get attention, showcase a product, or express your brand’s individuality.

Here are some great examples of GIF usage for inspiration:

This slick GIF by Jakub Antalík showcases the smooth animations and clean interface of the app design.

 

Subway has started using illustrated GIFs to show off their fun side.

Diesel put together a moving fashion shoot for one of their recent marketing campaigns.

Here at Blueforest Studios, we just can’t resist GIFs. We’ve been using them in some of our recent online spot ads to help explain what we do.

WHERE

Some popular sites, like Twitter and Facebook, still don’t allow animated GIFs. Even a few email clients have been slow on the update. So make sure your animated images can also work as a static image and do plenty of testing beforehand.

Some sites, however, go with animated GIFs like jelly on toast. Tumblr in particular is the unofficial kingdom of the GIF, and its platform encourages users to like and reblog posts. Brands that have embraced the motion movement include Coca-Cola, American Apparel, Adidas, Sesame Street, and Disney.

WHAT

Consider your audience and let that guide your content.. Does your GIF have entertainment value? Make people laugh? Show customers how to interact with your product? Illustrate some life truth that resonates with folks? People normally don’t share ads. But people do share good content. And if your ad just so happens to be good content… win win!

WHEN

If you know anything about animated GIFs, you know that they’re best used sparingly (unlike this blog post).

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Are We Hiding from Someone?

Retiring our old logo

Retiring our old logo

There have been a lot of misconceptions about why we decided to rebrand. Last week I mentioned to a friend that my company was rebranding, to which he replied, “When a company decides to rebrand it means what they’re doing isn’t working.”

Wrong. In actuality, we had our best quarter in history before we even started rebranding. In fact, it’s our success as an integrated video production company that prompted us to make the change. We’ve come a long way since Atlantic Creative was first established over a decade ago. Where our primary focus used to be providing businesses audio services, we now offer a large variety of video and audio production services. Our abilities aren’t all that have expanded. Our team of three has grown into a diversely talented group of thirteen. Atlantic Creative has slowly evolved to become so much more than it was when it was born, and our rebranding efforts are a strategy for encompassing the new personality that this company has taken on.

Additionally, the shift to Blueforest Studios came about as an effort to distinguish ourselves in the video production and marketing industry. A lot of people have the false impression that we’re an agency. That isn’t what we do and it’s important to us that we’re able to adequately convey our goals to potential clients. Further, when mentioning that we’re Atlantic Creative, we don’t want responses to be, “Are you guys that company over on Glenwood?” or something similar. No, we’re not (not that we don’t love those folks over on Glenwood). We just don’t want to be mistaken for other companies that provide different services. We’re a video-production force to be reckoned with, and if you didn’t know our name before, you’re about to.

All in all,  these changes are all part of our endeavors to advance the brand even further while embracing the meaning of who we are and what we do. Atlantic Creative gave us our roots in this industry, and it’s our hope that Blueforest Studios will give us our wings.

 

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Tackling Analogies Through The Art of Animation

In some of our past blogs, we’ve tried to highlight the benefits of using animation to deliver complex messages. You may think that what you’re advertising is too mature to be presented in an animated format, but you’d be surprised at just how potent a well-created animation can be. Matthew Johstone, writer and illustrator, recently joined forces with the World Health Organization to create a powerful video about depression, proving that animation is influential at any age, whether you’re five or fifty.

The video ‘I Had a Black Dog, His Name Was Depression,” explores the debilitating nature of depression and ways of overcoming the condition that plagues millions of people globally. The story is delivered in a metaphorical context, personifying depression by representing the condition as a black dog, rather than alluding to a theoretical concept. The video really succeeds in bringing their message to life by using the dog figure to communicate the effects of depression. Trust me when I say this is no Clifford they’re presenting; it’s an ominous, dominant, pervasive figure that the subject can’t escape. He ‘chews up’ the man’s memory and prevents his concentration, ‘sniffs out’ his confidence and ‘chases it away.’

It’s difficult for a person who isn’t afflicted by depression to imagine what living with the disorder must be like. It’s not something you can feel for yourself or come to grasp fully unless it’s happening to you. In creating this anthropomorphic figure of depression, the black dog, the creators are able to illustrate visibly the essence of depression, rather than presenting a vague idea for viewers to grapple with. Animation is the perfect way to bring figurative messages to life. Imagine telling the story of the black dog in live action – viewers would see a forlorn dog and recall Sarah McLauchlan’s haunting SPCA commercials, rather than interpreting the analogy as it’s meant to be understood. Instead, Johnstone and WHO created a video that allows viewers to deepen their understading of a complicated issue by giving them something to visualize.

Blueforest Studios is experienced in creating animated videos to explain complex issues in a simple way. We’ve made videos for Tar Heel Tax ReformEvolvemint and Men’s Ministry. With each we have strived to use animation to tell a story and engage the target audience. Do you have a subject matter that might not be easily tackled using live action? Contact us today to learn more about our animation process!

 

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Animation is More Than Cartoons

We’ve spent a lot of time over the last few months trying to elucidate on the advantages of using animation to promote your company. If you’re a conservative business, you may have turned your nose up at our previous blogs thinking that animation isn’t a suitable form of marketing for your brand. What I want to expand upon now is the fact that animation is not simply cartoons. Animation can be, and often is, a powerful tool for advertising across all types of businesses. You don’t have to be Disney to reap the benefits of a well-produced animated video.

There are many national businesses that have demonstrated creativity and entertainment while maintaining their earnest image and intellectual message through the use of animation. Ford Trucks advertised their 2013 F-150 model using animation, which enlightened viewers about the fuel economy and torque. IBM used whiteboard animation to describe how asset planning can increase productivity and efficiency.

Aside from being engaging and attention-grabbing, animation can add a lot of other useful features to your advertising message. Often, animation can show viewers concepts that can’t be filmed or photographed. There are no limits to what can be shown with animation. In addition, it often helps explain complex processes or ideas in a way that’s easily understandable for viewers.

A lot of production companies can offer animation services, but if you want an example of how we here at Blueforest Studios has used our animation skills to deliver messages that aren’t simply playful, but educational and informative, you can check out the web video we created for Tar Heel Tax Reform.

When you realize that animation may be just the avenue to spicy up your marketing campaign, we’re here for you!

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Raving About Ravetree

If you’re part of a business, group, or club, you may have heard of Ravetree. If you haven’t, you’re missing out on a service that may potentially be very beneficial to you. We recently produced a graphic video for Ravetree and were immediately impressed with this company and their ministrations. They specialize in organizational tools and social networking. Within the last few months, it’s become a successful social app platform that’s been receiving a good deal of press lately.

The News & Observer recently gave a review of Ravetree by comparing and contrasting it with the social networking giant, Facebook. Like Facebook, Ravetree allows users to stay connected with others through an online platform. However, as founder Davidson Wicker states, Ravetree allows users to alternate between public and private feeds, is free from ads, and has many other functions for daily uses that Facebook lacks.

You can start an account for free, which gives you access to calendar and event management, secure file storage and sharing, social network portals, and various other useful features. Ravetree enhances community in the workplace by allowing co-workers to share information and discuss ideas. Everything about Ravetree is completely private; they don’t track browser history, sell personal information, and users can remain anonymous. For more information about how Ravetree can help your company thrive, check out their website or watch our graphic video below. You can also see the video in our portfolio. Our next Ravetree video is currenty in the works. If graphic videos like these catch your eye, we’d be happy to help you promote your business or brand with one as well!