Is animation right for my business?

The video production Raleigh (and marketing as a whole) uses is shifting towards more animation. Your business is going to be on the cutting edge by embracing this growing trend. However, you’ve got to do it with intention or you’ll get just as much payoff by literally burning your marketing budget. Don’t torch your revenue! Our team at Blueforest Studios makes some of the best-animated videos in Raleigh, and we’re here to help you dominate.

A heavy boost in the conversion of your audience may just be right around the corner. At the very least, you might see a nice jump in engagement. We’ll start with the benefits business may gain from this film style.

The complex becomes simple

An animated film is particularly useful for painting big ideas in a simple picture. If your brand needs to boil elaborate messages down to their basics, you’ll find much more freedom with animation over live action footage. After all, artificial characters can do things and be things that are impossible in real life. A smiling cloud can be the main hero of your water conservation brand. A scrappy computer chip can take front and center for your computer hardware store ads. Try illustrating data transfer or the water cycle in 60 seconds with live film. Good luck!

Isolated audiences become united

You may find your brand has services or products that are useful to many, but your audiences don’t identify with you. Maybe your brand is a financial education service, but the primary perspective is from a man. You want to give women the full value of your service. However, there are differences in experience that make it difficult to connect with them. Open up your brand’s message by animating it. Diverse characters, and even personified objects can be useful for breaking down barriers of age, gender, race, and more.

Make your message highly shareable

If you’re wanting to make your videos more likely to be shared, an animation is worth a shot. To piggyback on the last point, animated footage helps you find more audiences by taking advantage of universal humor and lightheartedness. You don’t have to make your films funny, but it is much easier when your characters and settings are a bit removed from reality. Think about it like this: few adult cartoons would work as primetime sitcoms (see: The Simpsons). By making your audience laugh, you’re tapping into the top element of shareable content. Make people smile, and they just might make your brand go viral.

Take a chance to give your brand new life (beyond reality).

Animate your brand to open new doors for audience engagement and conversion. You’ve learned plenty about the potential of this medium just by reading this post. You now know this production method can simplify your ideas, united segmented audiences, and boost your audience engagement. You’ll find strong benefits all over this video style, but it’s up to you to implement them well. If you ever have questions– or want outsource for professional video production– we at Blueforest Studios are here to chat!

Love at first sight: How dating tips can help you create the BEST recruitment video

Your brand’s recruitment strategy means building a team that succeeds (or fails). You want to avoid chronic turnover and employee burnout. So, future hires should see how your brand fosters an incredible work life. Share your brand story with an awesome recruitment video for your website, but do it right. Don’t be the employer that makes a lame, robotic rehash hiring “pick-up lines.” As the pros in video production Raleigh trusts, we’re excited to get hires falling in love with your brand. Jump in and we’ll guide you with this edition of Blueforest video production tips and tricks.

Give job seekers your (real) story

Business relationships are a lot like dating: if your partner isn’t happy then you won’t be. Since recruitment isn’t only about you, you need to show the potential hires what they’ll get out of the deal.

You should approach your video like a first date with your brand. Your “date” is coming to your house for dinner and you’ve got to make a good impression. Good impressions start with being honest. You should let your employees tell their stories. If they’re excited about being with you, they’ll have no problems talking about your brand in a positive light. A job seeker loves a brand that’s approachable and transparent.

You shouldn’t write out a script for your employees to recite like a speech. Avoid spouting company values like they’re attractive to your potential hires. You won’t get a happy long term relationship with your “date” by using pick-up lines you’ve rehearsed to death. Let your dialogue come naturally.

Show job seekers what you’re really like

The first date isn’t only about what you say to your date, but how you act in your daily life. Your “date” is trying to gauge who you are, based on your actions and general vibe.

Make a strong impression on future hires by showing your employees’ work routines. People can get a real feel for you as your team greets people with smiling faces. They can see into your operations as your team works on daily tasks. They also get a feel for what your environment is like, focus on prioritize, and if their values align with yours.

Yes, your prospective employees catch all this through subtle cues in your recruitment video! If you present as clean and tidy then start becoming a slob again three months later, your partner sees the lie and suddenly you’re single again. Show your reality and your employees will know exactly what they’re hiring into.

Additionally, make sure to feature a few of your company’s benefits and perks. It’s really nice when you make yourself stand out with a bit of what makes you unique. You can cover the traditional pieces like healthcare and professional development, but show off a bit of your company culture too. Workplace features that bring a sense of community to your team are great shots for a solid recruitment video. They’re really attractive to future hires and just might get you off the “dating scene.”

Get to work on filming!

We’re going to break away from the dating metaphor for this one.

Lastly, you’ll just want to capture all these natural interactions and features with a decent camera. Depending on your needs, a modern phone camera might even be good enough. For audio, you can always use a phone’s voice recorder and set it up in proximity to your scenes. Fill out the audio mix with a bit of stock music from royalty-free music sites. Do a bit of editing to structure your narrative and you could be all set!

But if you need more tips (or a world-class video production team), feel free to set up a chat with us at Blueforest Studios. We’d love to get you on track with great video to make every “first date” bloom into a long-lasting relationship for your brand.

 

How to sound professional in an interview video

In most situations, you should aim to sound professional in an interview video. When either you or your interviewee sound unfocused and unorganized, your video loses its authority and overall appeal. Your goal is to have everyone looking great when they’re appearing on camera. As specialists in video production Raleigh trusts for incredible film content, we are here with another round of Blueforest video production quick tips. You’ve got questions, and you better believe we’ve got your answers. So, let’s dive right into it.

Structure your interview (before you even meet up)

When you research your interviewee, the goal should be to learn what answers you really need from the person. You should give your interview direction, but you should not over plan or under plan your questions. One mistake many interviewers can make is to plan out the entire interview as if it were a question-answer session. Don’t memorize your questions. You’re going to get extremely rigid answers down this route.

The best option is to just have a conversation with your subject. Just make sure you have rough topics and a few key questions as bumpers for your chat. To take it even further, build your questions to inspire storytelling answers. This results in more natural and engaging answers while helping your interviewee appear more focused.

During the interview

Get the conversation started before rolling. The worst way to start is with a camera-shy subject. Don’t fault them for it! It’s perfectly natural for people to get a little nervous or anxious when all the attention is on them. Overcome this by chatting up the person before you begin. Get the conversation feeling a little loose so when you start, they’ll feel less like they’re being probed for information.

Keep your conversation going with follow up questions. You’re going to want to keep your subject away from feeling too structured. You’ll also want to stay far from one-word answers, so ask more open-ended questions. When you ask questions in response to their answers, you’re leaning towards a more spontaneous conversation. Shaking people out of routine creates a talk that feels way more genuine, which also makes the interviewer sound far more experienced.

Ask questions from a deeply curious place. When you ask questions just because you feel you should, you’re losing the touch that professional interviewers pride themselves on. A great professional video interview is driven by questions that even the viewer might not even expect. Avoid treading familiar territory and ask interview questions that get a person excited to answer.

Relax and amplify your speech. You don’t want to sound mechanical and scripted. That’s a shortcut to boring your audience to sleep. Ignore all the people in the shadows, and take it easy! After all, it is just a conversation. Don’t overthink it.

Accept that you don’t know it all. You are interviewing to learn, so approach the interview like a student. Unprofessional interviewers assume they already know all about their subject. This creates an arrogance that’s hard to listen to. Do better than this. You can get your subject to contribute if you ask them to tell you anything you may not have brought up. If you rephrase questions (while maintaining curiosity) you may find unexpected answers.

Consult with a team that loves learning someone’s “why”

Sometimes, you may need to bring aboard a team that’s experienced in the interviewing process. At Blueforest Studios, we love to get to the bottom of “why” people do the things they love. We start with the “why” to truly uncover the valuable story, and we use the most professional means of doing it. Schedule a chat with us and we can connect you with the best resources to create a phenomenal interview video.

YouTube Survival 101: How to get your marketing videos thriving in 2018

In the age of the video, your brand wants to make waves on YouTube but you’re already drowning. The good news is you already know modern brands are more memorable with a video marketing campaign. The bad news is no one cares about your videos (or at least that’s how it feels). You wonder how to increase YouTube views and subscribers. After all, your competitors are getting thousands of views and you can barely crack one hundred. Well, we’ve got more good news– no, great news! Your content is probably wonderfully compelling. So, you just have to make it easy to find, and magnetic enough to attract an audience before they even watch your video. No worries! Your Raleigh video marketing masters are here to show you the way. Let’s get you started by optimizing your existing videos.

Optimizing your videos for search

Your title needs a searchable keyword. YouTube is a very search-heavy platform with Google and YouTube searches being the primary way of video discovery. If your audience can’t type in a phrase and find your video, your title might be a big culprit. By inserting a relevant keyword that gets good search volume, you’ll be funneling more traffic in no time.

Your description needs optimization. It’s simple really: include a link and a micro-blog post with your video’s keyword. Your description is more of a secondary reference for what your video’s actually about. However, you need quality information here that’s going to keep them intrigued. Otherwise, they might think you baited them into a useless video. Inspire curiosity, spark some emotion, and give them the info they’ll actually want.

Add a captioning transcription. Again, this is just more text to fuel the search algorithms to your advantage. It’s well-known that YouTube generates their own transcripts, but it’s just as well known that their transcripts are heavy with errors in grammar and mistranslations. Create your own transcript, or outsource it and you’ll be SEO-ready when your audience comes to find you. This also makes your videos accessible to the hearing impaired, which is a hidden advantage your competitors will miss almost every time.

Magnetizing your videos

Create an eye-catching custom thumbnail. Any time a viewer is choosing a video, they’re noticing the attractive thumbnails before they even notice the titles. It’s critical that you capture your video’s message with a few branding and psychology tricks to boost your pre-click appeal. First, keep in mind most traffic is mobile so the image must be readable even when scaled down. Include a short bit of relevant text that gets your audience curious. Overlay this over an image that relates to your video. Need a suggestion? Human faces making eye contact with the viewer and showing strong emotion have been shown to create a connection that fosters engagement. Finally, don’t forget to include your logo in the corner of the image!

Above all else, create compelling videos!

The key to a successful YouTube video is always going to be phenomenal content. You’ll just waste time if you optimize a poorly produced video. As one of the top video marketing agencies Raleigh trusts for creative video content, we at Blueforest Studios want to guide you closer to massive viewer engagement. You’ve already learned a ton from just browsing this article. For more info and guidance, just set up a quick chat and we’ll be glad to help.

Should my company create an animated video?

Brand marketing is becoming far more animated in 2018– literally. As business becomes more abstract and data-driven (see: blockchain), you are basically required to have simple explanations for your audience. The average modern marketer is waking up to the epiphany that there’s a lot of marketers can learn from cartoons. You’re going to be better than average, and we’re going to help you get there. Unleash your childlike wonder with our top essentials for marketing animated videos in Raleigh, and beyond. Let’s get started with why you’d use this type of marketing.

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When is an animated video good for your brand?

The best use of animation in marketing will involve explaining big ideas in simple ways. Maybe your brand generates complex data or provides a tool that gives your clients unlimited possibilities. Maybe your brand is a counterculture health movement that needs to re-educate the masses. Your audience needs to understand what your brand does. You want to give them a precise overview of what their lives will look like when you step in.

So, you’re going to want to explain it! Naturally, an animation is phenomenal when you’re making an explainer video. You’re not limited by laws of the physical world, meaning you can represent data as little people flying through the internet and much more. When the abstract becomes concrete, we are instantly more engaged.

 

 

How animated videos enhance your brand (and your wallet)

Let’s start with that last part because we all love to save money. For starters, you don’t have to pay actors and videographers as you would with live action film. Animated whiteboard videos require less time, money, and are even cheaper to edit. The process of creating animation is so ridiculously flexible, it’s almost a no-brainer to at least try it.

On that note, whiteboard animation is flexible in many other ways too. There are endless ways to explain complex topics like mental health and finance. The lack of limits can bring you closer to visually simplifying your message. When you strip your visuals down to the bare essentials of your message, audiences will understand and remember you. This freedom gives you more opportunities for humor too, and people love to share things that make them smile. Finally, your animated characters are easy to reuse if you want them in your long-term marketing campaign.

When you definitely should not use an animation…

While animated marketing video is almost universally good for your brand, there are clear situations where it doesn’t make sense. Animation should not be used if your message requires anything specific to the real world.

Testimonials hinge on your audience connecting with real people. The humanizing details like smiling facial expressions and body language are critical for credibility. Your brand loses that when your characters are simple cartoons. Product videos or demonstrations also require smaller details that real-world footage can capture. For example, a local visitor center website would be more effective showing off real places, people, or things.

Bring your brand to life with animation marketing.

Your company is on the horizon of innovative marketing simply by learning more about animation. While your competition will be trying to catch up, you’re going to be on the cutting edge and moving on to the next step in video marketing. Blueforest Studios is obsessed with new and lively ways to transform your incredible services into compelling video production. Set up a chat today and see what we can do for you.

Does your brand need a story? Should you have a brand story?

Do you truly know your business’ image? Well, let’s say your friends and family tell you about a cool new restaurant, or some great organic grocery store. To start, they tell you their experiences with the business. They mention how the employees act, the look of the store, and it reflects the whole organization. They’re painting a narrative of what that business is about. They are creating a brand story, and your business has one too. If you’re not proactive, your customers and employees will spread word to create it for you. But you’re in luck: you can take actions to do your own storytelling. Here’s why you’d want to do it.

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Cultivating a fanatic audience

It’s time to be honest, there are probably dozens of companies that do what you do. Some of them may even do it better. But in today’s passionate social culture, it’s not about “what” or “how” you do it. The modern customer cares more about “why” you work the way you do. This is the core of your story.

Need proof? This past decade, you’ve heard more buzz about fair trade, organic, and vegan than ever before. There’s a reason people drive right past a discount grocery to shop at Trader Joe’s. They want their hard earned dollars going to a business that champions similar values in all their work, not just a few shelves of organic food.

A genuine voice resonates more deeply. If you’re transparent and consistent in your ideals, strong customer engagement is natural result.

Building a strong company culture

Your employees have a voice that’s just as important as your customers. If you’re doing business just to maximize your financial bottom line, your team is going to feel insignificant. Low employee morale is a real mood-killer for doing business.

If you want a team doing their best work, you’ve got to revamp your company vision. You need a narrative to serve as a spiritual mantra for everyone you work with. Lukewarm employees sour the customer experience and dampen your productivity. When you have a team that feels your brand values as deeply as you and your customers, you’re literally breathing life back into your business.

Blueforest Studios Culture

 

Crafting healthy relationships with the public

We know that word of mouth about your organization is going to spread with or without you. So, your company needs to make every interaction a constructive one. Of course you’re thinking, “I already know I should give good customer service.”

You’re right, but that also means being proactive instead of waiting for your customers come to you. These days, most people research on the web before buying from a business. A good narrative in part means reaching out to these reviewers.

Social media is a great start for this forward-thinking engagement. Start productive dialogues instead of giving them generic “we’re sorry for your experience” messages.

By engaging your audience and learning from them, you’re improving your brand story. Furthermore, you’re showing bystanders that you value community involvement. They’re going to remember that next time they need services like yours.

Sculpting your brand story can be great, if you know how to create it

The narrative you want to tell is all about speaking to the mutual “why” of you and your audience. Discover your essence with Blueforest Studios brand storytelling and have it delivered through incredible video content. Set up a chat and learn how film can be your most powerful tool for your story marketing needs.

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video production pricing raleigh

Video Production Pricing In Raleigh

Let me walk you through a little scenario. Let’s say you’ve been planning a new marketing campaign, or maybe you just want to try something new. You start to look around and see what’s out there and notice there’s a trend.

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video production pricing raleigh

video production pricing in Raleigh

There’s videos popping up on web sites such as Youtube, Facebook..etc.  You begin to think there might be some value in creating a video for your business but, you don’t know where to even begin creating such a video.  So you look towards Google in hopes of finding a solution.  You search for ‘video production company in Raleigh, NC’ and come to find there’s a bunch of folks in the video business.  So you start calling them for pricing and find a few options.

1. Low End $199
2. Student $25-$50/hr
3. Basic  $1,000
4. High end, High quality Production Company $4,000-$10,000

 Lowest Price

1. You find one on the low end, $199 for a two minute video that you ultimately write, travel to their studio to rehearse and get filmed, and then they’ll put a few graphics on there and you’ll be out the door with your video.  Now all you need to do is figure out how to upload it to the web.

A Little Bit Better

2. There’s student’s going into that field of business who have widely varying skills and charge between $25-$50/hour for their time.  Projects can take anywhere from 20-200 hours depending on the complexity, duration, and skill of the producer.

Getting There

3.  Next level up would be a video production company that will send out a crew with a camera, tripod and zoom lens to capture footage of your facility.  This is in the $1000 range for a full day shoot.  It may not include editing, creative services, or more importantly, a strategy for the direction of the video story.

 Best Option

4. The next level above that would be a production company that can handle the creative requirements of a video fully. They’ll write a script and storyboard the video so you can see what images will compliment your strategy.  These companies are in the $4000 – $10000 range for up to a two minute video.  They will include the lighting, dollies, crane, professional narration, licensed music, editing, and graphics and titles.

 

Based on this information you probably want to go with the ladder. People’s attention spans are very short these days and they are used to seeing high quality HD content on their flat screens at home so the shorter the video the better. It takes skill and practice to make your message visually intresting all while staying concise with your brand story. That’s why working with someone in the video production business on all aspects of your video project can be really helpful.   In the end, the video production business is just like most other businesses, you get what you pay for.

Need help creating a video? Or have any questions regarding video production? Let’s talk!

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Video Production 101 – A Comprehensive Guide to Video

a lot of businesses in this city, which makes it a challenge to stand out! Not to mention, there are so many marketing avenues available it can be hard to know where to start. Since videos can be easily shared and can pack a lot of information into a small amount of time, they are a great tool to get your name out there, but they need to be done right in order to be effective! If you know you want to create a high-quality video for your business but aren’t sure just how to make it happen, look no further than this quick-start guide from your one and only Raleigh Video Production company – Blueforest Studios

Free PDF Summary Below

 

How to Create the Perfect Company Video

 

In order for your video to make the greatest impact, your vision and purpose need to be clear, and that starts with honing in on what your company is at the most basic level.

you’ll need to do some soul-searching of sorts by asking yourself a few things.

 

  • Ask WHY: WHY are you in business? Was there a great need that drove you to create your company for the consumer? WHY do you do what you do? Is there a major catalyst that keeps driving your company forward?
  • Ask WHAT: What is it that sets your business apart from all the rest? There’s something special about your company, make sure you know what it is so you can tell the world! This is a good time to reflect on the purpose of your organizationWhat are you trying to do with this video? The purpose of your video can vary. Whether you are advertising for an event coming up, trying to get email subscribers, selling a product, or something entirely different, it is crucial that you know just what want to accomplish with your video, otherwise it won’t be effective.
  • Ask HOW: Now that you’ve thought about your what and why, it’s time to focus on how you’re going to get your message across to the audience who sees your video. This is where storytelling comes into play. Consider these basic factors that need to be present to carry your story from start to finish:

What sets your business apart from the competition?

  1. Character: A good story has to have a main character. Who is yours? 
  2. Value: What value does your business provide? Maybe it’s a service or product unique to your company, or maybe it’s something different. Whatever it is, you want to tell the customer what they need!
  3. Threat: What threats stand in the way for your customers? For instance, perhaps cost or inconvenience stands in the way of the customer receiving this value they’re searching for.
  4. Resolution: This is where your business swoops in to save the day! Your story and video should come to a close by driving home the point that the service you provide will solve a problem for your prospective customer. You should also include a call to action at this point, so that the audience has an easy way to take the next step.

 

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QUICK TIP: Is there a story of something or someone related to your company that represents your purpose in a meaningful way? If so, awesome! Personal stories are extremely relatable to an audience, so this will be the best way to tell your story.

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Generating Sales and Conversions from Your Video

 Once you’ve got a story and you’re ready to tell it, it’s time to get a video produced that will generate results

Check out our info-graphic below for some information on how to do this:

Infographic on Raleigh Video Production 101.
Promoting your Video:  So you’ve gone through the video production process and you know your video is perfect for your business! Now, it’s time to make sure your customers see it. Here’s what you need to do:

  • Pick the right channels: If your Instagram account only has 10 followers and you haven’t posted on it in 2 years, then this probably is not the right channel to share your video. In order for your video to gain traction, you’ll want to post it places where you already have some audience built up (We can help if you’re just getting started). FacebookTwitter, and Youtube are great options, of course with a link back to your website!
  • Reach out to other bloggers and share your video with them – hopefully they’ll want to share it with all of their followers as well, which increases your audience exponentially.
  • Optimize your youtube channel: Your Youtube channel can be a great place to get customers to keep watching one video after another about your company – make sure that you make it easy to subscribe and that your videos are high quality and in line with your purpose and brand. 
  • Run paid search ads and embed your video on your landing page: Paid search ads can be a wonderful tool, but you want to make sure that they’re effective! If this is something you don’t have any experience with, consider hiring a professional company to handle this. Run paid search ads on Facebook or Instagram with a CTA (Call to Action) Like the one below:

Download this Guide as a PDF for FREE:

 

Here are a few Examples of awesome Raleigh company Videos: With all of the businesses in the area, there is no shortage of example videos you can look at for inspiration! Check out a few that we think are extra awesome.

The Exploris School: VIDEO

Butter Ball: VIDEO

Overwhelmed yet? Maybe it’s time to hire a professional…

Video Production Company in Raleigh

How to choose the best video production company:

 

At this point, you might be feeling in over your head. Producing a quality video takes a lot of resources – and not everyone has access to fancy cameras, the best editing software, and the right marketing tools. Lucky for you, professional video production companies exist just for the sake of helping businesses like you create successful videos that will generate the results you’re looking for. Here are some tips for how to choose the one that’s right for you.

 

  • Look past the reels: Even though a highlight reel can be a great introduction to a video production company, you need to make sure you see plenty of samples of a company’s work before committing. Looking at a sampling of work will give you an idea of what you could expect, and if the type of work they do is what you are looking for in your own video

 

  • Ask if they understand your company: Give the video producers plenty to work with! You will want to spend time speaking with them about who you are as a business, and make sure they understand your brand and the story you want to tell.

 

  • Ask about marketing: Once the video is produced, will you be on your own, or does the production company offer marketing packages to ensure your video gets to the desired audience?

 

  • Budget: While of course a well-produced video can produce a high return on investment, you don’t want to break the bank either. Look to hire a video production company that fits within your budget, so that you can enjoy the results without stressing your finances!

 

Still need more information on choosing the right video production company in Raleigh? Click here for more tips!

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Why Blueforest Studios?

You’ve decided you want to hire a professional video production company in Raleigh to make your video, so why choose Blueforest?

  • Focus on storytelling – Our brand storytelling approach ensures that your video gets at the heart of your company’s purpose, making your video impactful and effective. We get that your company is important to you, and we take time to get to know who you are so that your story is authentic.
  • Skills and experience – You’ve read this far, so you know how much goes into making a quality video! We have the skills, tools, and experience to get the job done right and on time, giving you the freedom to focus on the day to day of your company. With Blueforest Studios, you can trust that experienced professionals are going to deliver a product that generates real results.
  • Value – We are committed to providing excellent video production at affordable price points, and also offer Blueboost, our VSEO marketing package that ensures your video gets shared on the right channels and viewed by your desired audience!
  • Our Work History–  Are you curious to see who we’ve worked with in the past? Check out some of our work!

Ready to start brainstorming? Click below and we’ll help you determine how you can use video to up your marketing game!

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develop your brand story in 5 easy steps

Develop Your Brand Story in 5 Simple Steps

 

develop your brand story in 5 easy steps

Consider this: would you rather listen to a boring sales pitch or a riveting story? There’s no question about it, everyone loves to hear a good story. We tell them often, not only because they are enjoyable, but because stories are powerful. They have the ability to capture our attention in a way that other mediums cannot, and they leave us with lasting impressions – ones we remember long after the details fade. For this reason, the brand storytelling approach is a great way for business owners to tackle marketing to their audience. Rather than simply telling the consumer, “this business fits your needs”, having a solid brand message shows the consumer how the company’s values intersect with their own, grabs and holds attention, and can be implemented in countless ways. So how do you as a business owner develop your company’s brand story? Check out our 5 simple steps below:

1. Start with your own values.

You’ll need to first start with your own values – why did you start this company, or what is it that makes you love working there? Don’t be afraid to brainstorm. Get your brain waves flowing, so you can get a good list jotted down. Some questions to consider in this process:

  • What is the most important part of your work? Is it providing an excellent service? Caring for others?
  • What gets you out of bed every day?
  • What makes your company great, and what does your company as a whole value?

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BRAND DEVELOPMENT GUIDE:

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2. Understand your audience

Take some time to think about your target audience, who they are, and what they value most in the world. As you construct this list, consider:

  • How old is your audience?
  • What do they do for work? For fun?
  • What are their priorities in life?
  • What do they value and why?

3. Find the strongest common values

Now that you have your two lists, put them side by side and start looking for similarities. You want to find the strongest common values between the two lists, because these are what your stories and brand message should be based on. Once you find the core value that has great meaning for both you and your audience, you’re in business!

4. Build your brand message around those values

More than anything else, for a brand story to be effective in reaching your audience, it needs to be true! This may mean that you need to do some soul-searching, or make some changes in your company to align with the values of your consumer. This process is worth the effort in order to build your brand message around values that you and your audience share. Your brand message will be a priceless tool to help you tell stories that resonate with your customers, not only making your business more memorable, but also making your audience more likely to respond to your calls to action.5 steps to developing your brand story

5. Use stories everywhere

Now that you’ve done the work to create a meaningful brand story, don’t be afraid to use it! There are a plethora of ways to do this. You can incorporate it in your website, business cards, taglines, the type of events you sponsor as a company, and of course, your videos and the stories you tell through them.

We hope we’ve convinced you that brand storytelling is not only achievable with some reflection and creativity, but also that it is incredibly effective! It’s time your small business got away from the empty sales pitch and moved towards something that will be memorable and relatable to your audience: a great story that shares your common values with the customer and makes them feel compelled to learn more.

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Blueforest Studios is committed to helping your business tell their brand story in a meaningful way. Interested in learning more about Raleigh video production, and how we can help you develop and showcase your story? Check us out here to learn more!

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Video Production Company in Raleigh

6 Tips for Creating a Company Video that Generates Results

Video Production Company in Raleigh

So you’ve decided that you want to produce a video for your company in the Raleigh area – awesome! Videos are a great way to promote your company or product; customers who see a well-produced video are more likely to buy a service or product from you. Once you have your audience determined, you’re ready to follow our steps to creating a video that not only looks good, but will generate the results you want.

1. Hone in on your purpose.

This is a crucial first step to producing a video that will generate results for your small business. Ask yourself, “What am I trying to accomplish? What do I want the customer to do or think after seeing this video?” Once you have this purpose determined, find a story about your company that focuses on it. This could mean a testimonial video, which is relatable to the customer, a story about how you can solve a day to day problem that people encounter, or maybe the story you’re telling is totally different! The important thing is that the story you tell matches your purpose.

2. Draw up a plan for your video.

Before the cameras can roll, you need to make sure you have a plan for your video, both visually and in tone. There are so many types of visual styles you could use to produce your video. Do you want it to be animated, live action, whiteboard style, or something entirely different? Will your video be mostly for entertainment value, purely informational, or will it have a serious tone? What is the setting of your video? These are all things you need to consider early on so that the rest of the video production time runs smoothly. Another important thing to consider in this step is duration – your video should be under 6 minutes long or else you may not keep customer attention all the way to the end.

3. Write up a script.

You wouldn’t set out to drive somewhere new without at least glancing at the directions first, right? Maybe you would, but it’s risky and you could waste valuable time. The same concept goes for video production; having a script written out saves time in the long run and will help keep you and your team on track. If this is a live action video where you’ll be speaking into the camera, it is important to note that reading directly from the script could sound robotic – no need to follow what you’ve written word for word, but having the script as a guideline will save you time, which of course saves money.

4. Set the stage.

Your personal cell phone may take great pictures that are perfect for sharing on your company’s social media stream, but if you’re taking the time to produce and promote a video, the production value is important. Customers will notice the difference between a video shot on an IPhone versus one that was produced using proper lighting, mics, and a quality camera. If you don’t have any of these products, then you may want to either invest in some or look into hiring a local professional video company to produce the video for you.

5. Time to record!

At this point, you’re ready to let the cameras roll. If you’re the one being filmed, keep your shoulders back, relax, and be sure to look straight into the camera, not at the person shooting. Make sure everyone’s phones are silenced to prevent the perfect take from being ruined by a text message, and try to record somewhere that doesn’t have any background noise. No matter what style of video you’re producing, the end of it should definitely have a call to action. What this looks like of course will vary from company to company, but whatever the purpose of this video is, to give money, to subscribe, to buy your product, etc., you absolutely need to have an easy way for customers to do that at the end of the video. Additionally, there should be a way for the customer to take the next step wherever this video is posted. This could come in the form of a subscribe button to start receiving emails, or a link to order your product, but the most important thing is that it needs to be easy for the customers who just watched your video to take the next step.

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6. Promote your video.

Congratulations! If you’ve followed these steps, you have a great video that will really help advertise your small business. Now, make sure people see it! Use all of the channels you have available, such as email blasts, social media, and even asking your employees to share it. Another option is to utilize pay per click ads, however, if you’re going to spend money doing this, you may want to look into hiring a pro to help you. Many professional Raleigh video production companies have packages available that make sure your video is promoted and seen by the right audience.

Blueforest Studios:  A leader in the Raleigh video production space, is prepared to help you complete and promote your next video production project.  If you’ve read these tips and are looking for a professionally done video for your local Raleigh business without the stress of trying to DIY it, check out Blueforest Studios – we look forward to hearing from you and chatting about how we can help you tell your brand story!

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