Blueforest Gives Back 2016 Judges Meeting

BFGB2016 Judges

 

Having a strong team of judges is essential when discussing all applicants for this year’s Blueforest Gives Back Giveaway. With a blend of returning and new judges, and yummy food from Moe’s, it was time to get the ball rolling by scoping out 7 lucky finalists who met our criteria. We were very excited to see nonprofits we know and love and also organizations new to us. We did a thorough analysis of every applicant’s strengths and weaknesses. Because we looked at each applicant individually, this was a challenging process!

34 organizations sent in applications this year, which beat out our initial 25 total for last year. We fully examined each organization based on a careful list of criteria such as community presence, social engagement, and impact of the organization’s message. Some organizations are doing well on their own while others could use a helping hand. We gathered useful information about each nonprofit and their local impact.

Despite a long conversation and tough decisions, we were all on the same page about which applicants are the finalists Blueforest Studios will be working with. We’ll be scheduling meetings with the finalists over the next 4 weeks.

Meet us at High Five!

We are looking forward to all the great speakers and workshops at High Five this year. We also want to meet new people and if you would like to talk about Video Marketing please sign-up for a 15-30 minute appointment slot. For those on Google check out the calendar below!  Others feel free to reach out on Twitter, LinkedIn or Email. We are planning on hanging out in the lobby/bar area of the Sheraton so hope to see you there. If you’d like to meet somewhere else just reach out!

Look for Kimberly or Russ.
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Email Kimberly At BlueforestStudios.com if you can’t select a time slot or prefer a different time.

A First Time For Everything

The following post was written by Bennett Northcutt. He is one of our 2015 summer interns learning about business and finance in video production and marketing. Welcome aboard Bennett!

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Earlier this week, I began my internship here at Blueforest Studios. Not knowing what to expect, I walked into the office Monday morning to find an intrinsic group of people dedicated to what they do, and boy, do they do it well. Blueforest offers an array of avenues for companies to increase local awareness. One way Blueforest does this is by offering an annual competition for one lucky nonprofit in the Triangle area to receive a free video called Blueforest Givesback. Nonprofits submit applications as to why they deserve the video and Blueforest selects one company which they feel has the most compelling story. How awesome is that? Then Blueforest creates a free video worth $5,000 to $10,000 for the nonprofit. This year CASA was the lucky winner of the Blueforest Givesback competition. The other interns and I were tasked with brainstorming a radio spot to advertise the screening of the winning video Blueforest created for CASA. CASA is different from any other organization I’ve worked with in the past. CASA’s mission is to provide affordable housing to those who are homeless and disabled in the Triangle. With over 300 apartments in the Triangle and constant need, CASA cannot continue to thrive and house those in need without your help. Visit http://www.casanc.org/ and help make a change today.
The radio spot we created can be heard here:

 

My Week at Blueforest Studios

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My name is Bailey Ham and I am a senior at Saint Mary’s School. Through my school’s internship program, I set up a week to visit Blueforest Studios. My previous interest in video editing led me to be a great match for Blueforest Studios, but coming in, I did not know what to expect.

I spent Monday through Thursday at the office, shadowing different members of the team. I even got to create my own radio spot to take with me when I left.

On Monday, I helped update a google form on the website and then got started on writing a script for my radio spot. I used Bailey’s Fine Jewelry as my company to promote through this fake ad, and had three different voices written in the script.

The next day, I spent most of my time shadowing Vann and Bryan, learning about video editing and filming. I had a great lesson on filming. Filming was never my strong suit in the videos I had made at home, so this was one of the most helpful things I learned throughout the week. I learned about placing the subject of the video in the best place to draw attention to them. I also picked out items in videos that could be distracting, such as background noise or movement. All of these tips will benefit me as I start to look at filming and video through a different lense. In addition, I learned a lot of cool tricks on the program that they use for editing that I can take with me as I continue shooting my own film.

On Wednesday, I sat in on a recording session to see the system used for creating on hold messages. I also watched some of the staff successfully troubleshoot an on hold message that was not working correctly.

Finally, I voiced the practice radio spot I wrote myself. I also got other members of the office to voice the other characters while I recorded. From there, we edited the voices and added music that matched the ad. It was really cool to see the process. When listening to the radio, it is hard to imagine that people write the scripts and organize the setup of the commercial. It was interesting to see the process all the way from the beginning to the end.

Thursday, I was able to see the earliest steps to all of the projects worked on at Blueforest Studios. I learned about the organization of the many companies that have on hold messages, as well as the initial meetings set up with clients. I discovered more about how scripts were created and how demos were sent out to show their work.

Going off to college next year, I always thought I wanted to be involved in a marketing or communication major. After spending this week at Blueforest Studios, I am sure that I would like to pursue something in this field. From radio to video, my skillset has been expanded and my interest level has risen!

-Bailey Ham