MOTIVATION for you and your customers!


[moh-tuhvey-shuh n]

1.  the act or an instance of motivating, or providing with a reason to act in a certain way

2. the state or condition of being motivated or having a strong reason to act or accomplish something

3. something that motivates; inducement; incentive



Think about how important motivation is. It is the main mechanism in everyone’s brain that says, “Hey! Do that! Don’t do that!” It guides our basic human needs and all our actions.

Along with personal motivation, it can also be applied to marketing and the business world. What motivates customers to act? What motivates you in your business? Motivation is often overlooked as it’s a subconscious decision that is rarely discussed.

This TIME article discusses 3 important steps to motivate yourself and I thought how these important tools can be applied to marketing and business. Let’s go through main drives and emotions that can help you individually and in your work:

1. Positivity! 



You: Emotions are often overlooked in productive systems. People procrastinate most when they are in a bad mood. To stay optimistic, you can monitor your progress and celebrate success.

Your business: Consumers need to feel positively about your business. It’s important to convey in your message and marketing how your work is important to the consumer. Even if your work isn’t all about happiness, you can still portray how your business will positively impact customers, which will motivate them to look into your business.


2. Get Rewarded! 



You: Studies show that reward motivates almost everything you do. You eat because you need food. Eating is the “reward” when you’re hungry. Your stomach hurting when you don’t eat is the punishment. So in order to motivate yourself, reward yourself for being productive and completing important tasks.

Your business: When presenting your business to the world, you need to make clear how your business will ultimately “reward” the customer. How will your service make their lives better or satisfy a need or want? The reward drive is a basic instinct in humans that motivates people to act.


3. Get Peer Pressure! 



You: By surrounding yourself with individuals with similar goals you’re striving for, you will be more motivated to be productive and do your best. When your peers are hardworking, you will be hardworking. The right amount of positive peer pressure can push you to be your best.

Your business: “Peer pressure” can be applied to the consumer being exposed to what’s popular. Consumers that receive more stimulation will keep those businesses in mind. That’s why big name companies such as McDonalds still advertise constantly even though they are an instantly recognizable brand name. They advertise to dominate the playing field.  When consumers are constantly seeing a brand’s name on social media and on TV, they will remember that brand and will think of them when they need that service/product.

Remember, motivation is key. Use these three tips to increase motivation for yourself and your business!


LinkedIn Basics: Fix your Profile Today!

Pretty much everybody is on LinkedIn by now, right? And, all the profiles are searchable and contain useful information that potential clients or employers can access, right? And, lastly we all know the LinkedIn is for professional networking and not necessarily to share your pet photos or funny jokes, right? So maybe not.

If you don’t have a  LinkedIn profile or it doesn’t have the following be sure to update it right now.

1. Headshot – Just like any social network people want to know what you look like. The headshot should be professional or at least a photo of you by yourself with professional attire.  Here’s a nice head shot for a google rep.  The head shot is clean but you get an idea of his personality. This is also helpful when you’re meeting people at an event so be sure to include a recent photo.

Google Rep LinkedIn Profile

Google Rep LinkedIn Profile

2. Title – Think about what you would like to be called as it relates to your current or future position.  Use facts but it can be general i.e. Marketing Intern.

3. Position – Add any relevant positions that you’ve held.  If they are internships or real jobs put them under experience.  If they are volunteer positions place them under volunteer experience. As you gain knowledge add them to your position.

Position and Recommendation

LinkedIn Position Info

4. Ask for Recommendations – During or after your internships and work experience ask people that you have worked with for recommendations.  Don’t wait until 3 years down the road when you need a recommendation.  These will stay with your profile and you can accumulate any number of recommendations.

5. Connections  – Ask people that you know to connect with you.  These could be family friends, people at the same company, teachers or professors or people in the same field whom you’d like to connect with in order to share information. It’s important to personalize the invitation if the potential connection does not know you well.  Indicate where you met or what you have in common.  All of these people have sent invitations but they just say “I want to connect with you” and I don’t know why they want to connect.  Keep in mind that they can see who you’ve connected to and that you’ll see what they post. Connections are important but maintaining quality is important as well.

LinkedIn Invites

Personalize the invite.

Personalize the invite.

6. Profile Completion – LinkedIn will give you tips on how to complete the rest of your profile.  It will ask for schools, additional experience and any certifications.  Add that information as you acquire new credentials.

7. Join groups – for the WWDUC2 interns be sure to search for the WWDUC2 group on LinkedIN and feel free to post relevant inquiries or articles.  Look for other relevant groups as well.

WWDUC2 Group

8. Sharing – People on LinkedIn do like jokes and funny pictures but in general you’ll want to share professional information. Share new jobs and credentials, share blogs and articles that you think may be helpful, and by all means share job posting if you see them so the people in your network might apply.  If you have questions that you need answered see if there is a relevant group and ask the question there.

Any other questions?  – check out this Creative Guru article or ask below.  We will answer all of your questions.




Public Relations Graphic

What is Public Relations?

Public Relations Graphic

The PR Puzzle

“A developing company is looking to hire a PR/advertising person,” I read yesterday in a Facebook status of Katya, my former colleague in Russia. “PR slash advertising, right,” I thought to myself. Indeed, it’s hard to imagine a PR guru like James Grunig, for example, putting an equals sign between public relations and advertising… In many companies around the world, however, such association is pretty common. In Russia, the words PR, advertising, and marketing are often used interchangeably and essentially refer to one thing and one thing only: promotion of goods or services. Is that in any way different from the American culture? Let’s get brainy and try to figure it out.

Curiously, the abbreviation ‘PR’ for Russians would typically evoke a set of negative emotions. The deal here is that excessive political PR blackened the reputation of the whole PR process in the 1990s – right when it came into existence after the collapse of the Soviet Union. Take PRopaganda for instance, which is the name of a large local public relations firm: Can you really expect good things from the company where PR and propaganda merge?!

PR in Russian language is also often used as a verb describing a public figure or an organization trying to boost their popularity through dubious activities. See a politician in a news report bragging about equipping local schools with newest computers? Don’t doubt for a second that the guy is ‘PRing’ himself. Such skewed understanding of PR is not unique to just Russia and is observed in other countries of the former USSR as well – in Belarus, Kazakhstan, and Ukraine.

So what would the ‘correct’ interpretation of PR be? Most likely it would sound something like ‘communication between an organization and groups of people affected by this organization, where all parties should benefit.’ PR would imply listening for feedback and allowing for dialog between the organization and the society. Unfortunately, most organizations are far from working in line with this ‘true’ purpose of PR. Public relations practitioners usually act as marketers, trying to urge people to buy the product instead of putting efforts into upholding the company’s reputation in the society.

Blueforest Studios recently held a contest for local nonprofits in the Triangle area called Blueforest GivesBack. Factors determining proper PR, such as community presence and social engagement, served as important criteria for our judges in selecting finalists. Blueforest is going to announce who the finalists are really soon!

What do you think public relations stand for? Press releases? Corporate social responsibility? Two-way communication? Share your thoughts in the comment section!

About the author: Vlad is an intern at Blueforest Studios and a 2nd year grad student at NC State. Today he’s sharing thoughts on his field of study – PR – and how the purpose and functions of PR in his home country – Russia – differ from the U.S.


The Power of the Play Button

I find myself scrolling through pictures on my iPhone often. I like to reminisce. Mixed in with the pictures are some videos I’ve taken — mostly of my kids. Both my toddler son and daughter love to grab my phone any chance they get. And I find it fascinating to watch what they do once they get it. Sometimes they immediately go straight to one of the apps I’ve downloaded for them. But, other times they head to the photo section. Their little fingers scroll through quickly from picture to picture. Occasionally stopping to giggle for a second or to turn the phone towards me to show me something they want me to see. “Gook” my daughter says instead of “look” smiling. But, any time they see a play button it’s game over. No matter how quickly they’ve been scrolling, if they catch a glimpse of that triangle they stop mid scroll or scroll backwards to find it again.

The power of the play button.

It’s like a magnet. You have to know what’s behind the thumbnail. On YouTube it’s even red. It’s almost like it’s telling you not to click it. But you have to. And that’s why video is so powerful. If you have a well written story then you’ve got something powerful. Add an image and voila even more powerful. But, add a video and you’ve just increased your audience engagement by a lot.

Video by itself isn’t enough. The video needs to be good. It needs to speak to your audience in a way that represents you, your brand, your company. And once you put one out that people like they’ll want more.

So think about what you stand for and how you are delivering your messages in 2015. If a toddler with a very short attention span is willing to stop for a moment to click the play button then think about what your potential audience may be willing to do.

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Introducing: Bailey’s – Experience Elegance

We were thrilled when we received a call from Bailey’s and they said they were considering using us for their upcoming holiday campaign.  Who in this market hasn’t heard of the Bailey Box?  They are great marketers and we were honored to have a chance to develop a holiday TV spot for their company.  And, the fact that they let our team stretch their creative muscles made it that much more enjoyable. It’s an elegant and unique video that combines animation and live action, view below!



The purpose of this video was not only to unveil their completely redesigned store but to convey the feeling of shopping at Bailey’s in a memorable and unique way.


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We shot all footage using the Red Epic 4K camera riding on a Ronin 3-Axis stabilizer to get that floating feeling to the footage.  We decided on shots that were bright and sunny for the outdoor shots.


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We designed a animated female character and used several techniques to make it feel as though she was really part of the scene but at the same time feel as though she were part of the viewers imagination.  The character is designed to convey a stylish, carefree spirit.

The result is a commercial that stands out from other jewelry commercials in a memorable way.

Durham Tech Fish Wall

Introducing: Durham Tech Lifestyle video

Our Durham Tech Lifestyle video is one of many great projects we worked on this year. Blueforest Studios had great fun creating this video at Durham Tech and downtown Durham. We want to show you the video and a little behind the scenes involved.

This video is a collaboration between Engine Brandmakers, Durham Tech, and Blueforest Studios.

The purpose of this video was to interview real Durham Tech Students and highlight the connection between what Durham Tech is doing and all the vibrant, exciting things going on in Downtown Durham.  We wanted to connect the two things to convey how the lifestyle of downtown Durham goes hand in hand with the lifestyle of attending Durham Tech.


bts durhambts durham2

In order to capture this, we shot on 2 Canon DSLR cameras (one handheld) and one on a tripod using all natural light.  The footage is a mix of regular student activities and regular lifestyle activities. Once we had the footage and began editing, we decided to use plain white, modern text to punctuate some of the things the interviewees were saying.

Screen Shot 2014-12-16 at 11.42.01 AM

One of the brilliant touches came from the creative folks at Engine suggesting that we shoot one of our interviewees walking in front of a large fish mural on a huge brick wall in Durham, giving them a huge amount of headroom.  We all loved the shot so much we decided to duplicate it for each interview. 

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TAB/Smart State Use Video to Grow Their Business

Keith Weaver is an established business coach for conjoined business advisor companies, The Alternative Board and Smart State. He came to us for assistance in creating a tool that would help him get meetings and close deals. Though he’s very good at his job, he was looking for something that would address prospects’ fears and issues – ones that they might not even want to speak about – such as the business problems that keeps them up at night.

Here’s the video that our team created.

After implementing the video into his sales process Keith has been very pleased. Here is what he had to say:

Screen Shot 2014-08-25 at 9.53.35 AMWhen I needed a boost to my revenue growth, I turned to Blueforest Studios. They developed and produced the perfect video as part of my marketing strategy to attract more clients. In the two years since I began using the video my business is up over 43%. Anyone can make a video these days but very few know how to tell your story or deliver your message in a compelling fashion that gets viewed and truly impacts the bottom line.

Keith Weaver, CEO
Smart State, LLC



Rebranding: The Why and the How


There comes a point in nearly every business’ lifespan where rebranding becomes a necessity.  Whether that change comes in an attempt to gain more customers, influence investors, stay ahead of the competition, or a combination of all three, a company will ultimately face the day when their current brand no longer reflects those needs. A company rarely maintains the exact same identity over time, and rebranding is a strategy that allows that company to communicate to the market how their brand has evolved. It can include modifications to the name, logo, design, and various other features that encourage others to see that company in a new light. When done effectively, rebranding can rejuvenate your company and make it stronger than ever. Sometimes, however, rebranding can be detrimental to your company’s image, which is why it’s essential to figure out the right way to rebrand.​


DBD International provides a list of nineteen insightful questions that every company should consider during rebranding. Some of these items revolve around the company itself, such as:

  • Is our brand associated with something that is no longer meaningful?
  • What do we want to convey? To whom?

While some items deal with questions involving the customer base:

  • Has our customer profile changed?
  • Is our brand out of step with the current needs and desires of our customers?

And some deal with the grand scheme of the rebrand:

  • Is the goal of this rebrand a stepping stone (evolutionary) or a milestone (revolutionary)?
  • Will this solution work in 5, 10 and 15 years from now based on what we can anticipate?

These are all significant questions that every company should ask themselves before beginning the rebranding process. Visit the article for the complete list of rebrand questions.




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Video SEO Done Right

I love learning!  There I said it – it’s no secret.  I have attended 7 institutions of higher learning and looking to attend another as soon as I can!  But while I love the institutions of higher learning not every single class provides knowledge that you can apply right away.  To gain practical knowledge – especially in a somewhat new field I rely on workshops, articles and meetups.  Thanks to my friend Phil Buckley who organizes the local SEO Meetup I have been able to learn from experts in the field of Video SEO – people who have had great successes for themselves, like Gregory Ng or for their clients, like Bob Walton.  So I’ve been using all the tips that they’ve provided – some of which are included on our 27-point checklist that we use for every client who requests video SEO help.

So as you might have gathered, I’m a bit of a geek.  I don’t get to see immediate results for the operations work that I do so when I get positive results for my efforts I’m thrilled to share them.

The screenshot above is a sample of excellent Video SEO.  All but one of the recommended videos are produced by Blueforest Studios so if the viewer has time and wants to check out more videos, I am not sending them to my competition – I am sending them to see more videos by our team.

This is not the most important part of Video SEO but controlling the message – including what comes up after your message or video can be very important.  Depending on your viewers YouTube knowledge they may assume that the ‘recommended’ videos are related to you anyway so don’t you want those videos – or at least the thumbnails to reflect positively on your company?

Stay posted to learn more about Video SEO or reach out to our team to see how we can help you!

Kathy Langfield


Doctor Thumbnail

Using Case Study Videos to Shape Brand Perception

Guest Blogger Dane Frederiksen

You’re on your way to interview for your dream job, so obviously you’ve donned your favorite sweatpants and ripped tee shirt. You’ve got the skills to do the job, so the way you present yourself shouldn’t matter at all, right?

Mmm. Maybe. Or maybe you should suit up in something a little less Saturday morning. Stand out for the right reasons. Perception matters. And the same applies to your branding efforts.

Let’s get back to the job interview scenario. Suppose you could walk into the hiring manager’s office and show him this. Not only do you look great, but you’re telling a compelling narrative with real-life characters, dramatic images, music—the works.

In their “interview video” above (call it a case study if you must), architecture firm Quinn Evans doesn’t just show off a series of standard portfolio images. Sure, they absolutely have a portfolio worth showing off, but their video marketing strategy goes deeper. They’re showing their value, not just their capabilities. They’re bringing more than diplomas and blueprints to the table; they’re bringing real-life impact, community involvement, and a narrative of who they are. I think it’s fair to say that, with this piece in their video marketing arsenal, they’ll ace the interview and get the job. Or, to break from the metaphor, they’ll be generating lots of online leads with this video.

There are a number of things to know before rushing into any project; video marketing is no different. Before you get started, here are a few tips and thoughts to take into consideration.

Find your focus. Decide what you’ll be using this video for and produce it accordingly. We’ve been talking case studies, but there lots of video marketing options: promoting a new service or product, recruiting, recording and sharing a live event. Whatever your topic, stick with it. Our rule: one video = one goal.

It’s not all about shooting. You can supplement video with cutaways to graphics or slideshows of images set to music or with voiceover. Not only can this lessen the expense and length of shoot times, but it offers some variation to the viewer. A single static shot of an interviewee, however sincere, rarely holds your audience’s attention.

Budget. This one’s tricky. Until you’ve found your focus and come up with a strategy, it’s impossible to determine your budget. And of course the production value comes into play here as well. A short, quirky video done by a start up could likely get away with a self-shot video—maybe even done on a phone. But a larger company or one with more gravitas will likely need the works: a high quality camera, lighting equipment, and professional editing tools. The best way to determine your budget is to find a partner with experience in the realm of video marketing or film production. Let them help you flesh out your focus and your concept, the length of your project, and the various logistics. Once this is done, your budget will be clearer.

Appeal to the heart and the head. There’s no one single way to succeed with case study video marketing. In the end, though, making something that both conveys information and tugs a little at the heartstrings will go a long way to convincing your potential clients to work with you. Video, with it’s ability to convey lots of info quickly is a great way to convince audiences of your qualifications; add the emotional elements: heartfelt testimonials, non-verbal cues, dramatic imagery, music… and your viewer goes from convinced to compelled.

About the Author: Dane Frederiksen owns Digital Accomplice, a Bay Area digital media company focused on creating video content for the gaming, tech and marketing industries, as well as partnering with developers to help produce and market their apps. Dane has been creating content for over 20 years and has worked with clients across the world, including Google, National Geographic, Discovery Channel, Adobe, Verizon, Nokia, Microsoft, Sony and many more. Over the past decade, he has produced hundreds of video-game-related features for game developers around the globe. His work has won several national awards. A big idea entrepreneur with connections across the games/tech/geek media and marketing communities, Dane specializes in helping creative and technology businesses tell their stories and grow.