Durham Tech Fish Wall

Do Great Things! Durham Tech Video Project

What’s Your Great Thing? Durham Tech can help you discover that.

Blueforest Studios worked alongside Engine Brandmakers and Durham Tech to create this great video project. Blueforest Studios focused on capturing the energy of the students as they found their “great thing” at Durham Tech among downtown Durham. These videos capture how students gain diverse experiences through their peers and the different opportunities available to them at Durham Tech.

 


This message of finding your “great thing” is the important central message in Durham Tech’s mission. They help students find their passion and career goals through their many classes and programs. Blueforest Studios focused on embodying that message in these videos through the vibrant background of downtown Durham and strong student interviewees who are eager to learn.

 


The purpose of these videos is to promote Durham Tech and encourage new students to enroll. These videos show the connection between Durham Tech and downtown Durham, how they go hand in hand in the students lifestyle when attending Durham Tech. The message conveyed in the videos is how students gain real world experience in the diverse and energetic environment as a student at Durham Tech and as a resident in downtown Durham.

Like this video or want something to embody your company message? Let us know what you think!

positivity

MOTIVATION for you and your customers!

motivation 

[moh-tuhvey-shuh n]
noun

1.  the act or an instance of motivating, or providing with a reason to act in a certain way

2. the state or condition of being motivated or having a strong reason to act or accomplish something

3. something that motivates; inducement; incentive

(dictionary.com)

motivation-steps

Think about how important motivation is. It is the main mechanism in everyone’s brain that says, “Hey! Do that! Don’t do that!” It guides our basic human needs and all our actions.

Along with personal motivation, it can also be applied to marketing and the business world. What motivates customers to act? What motivates you in your business? Motivation is often overlooked as it’s a subconscious decision that is rarely discussed.

This TIME article discusses 3 important steps to motivate yourself and I thought how these important tools can be applied to marketing and business. Let’s go through main drives and emotions that can help you individually and in your work:

1. Positivity! 

positivity

 

You: Emotions are often overlooked in productive systems. People procrastinate most when they are in a bad mood. To stay optimistic, you can monitor your progress and celebrate success.

Your business: Consumers need to feel positively about your business. It’s important to convey in your message and marketing how your work is important to the consumer. Even if your work isn’t all about happiness, you can still portray how your business will positively impact customers, which will motivate them to look into your business.

 

2. Get Rewarded! 

uqwyiyxv3aiael0tyfw5

 

You: Studies show that reward motivates almost everything you do. You eat because you need food. Eating is the “reward” when you’re hungry. Your stomach hurting when you don’t eat is the punishment. So in order to motivate yourself, reward yourself for being productive and completing important tasks.

Your business: When presenting your business to the world, you need to make clear how your business will ultimately “reward” the customer. How will your service make their lives better or satisfy a need or want? The reward drive is a basic instinct in humans that motivates people to act.

 

3. Get Peer Pressure! 

4bd5976cc33a8e4b1be2c470090ceada

 

You: By surrounding yourself with individuals with similar goals you’re striving for, you will be more motivated to be productive and do your best. When your peers are hardworking, you will be hardworking. The right amount of positive peer pressure can push you to be your best.

Your business: “Peer pressure” can be applied to the consumer being exposed to what’s popular. Consumers that receive more stimulation will keep those businesses in mind. That’s why big name companies such as McDonalds still advertise constantly even though they are an instantly recognizable brand name. They advertise to dominate the playing field.  When consumers are constantly seeing a brand’s name on social media and on TV, they will remember that brand and will think of them when they need that service/product.

Remember, motivation is key. Use these three tips to increase motivation for yourself and your business!

Public Relations Graphic

What is Public Relations?

Public Relations Graphic

The PR Puzzle

“A developing company is looking to hire a PR/advertising person,” I read yesterday in a Facebook status of Katya, my former colleague in Russia. “PR slash advertising, right,” I thought to myself. Indeed, it’s hard to imagine a PR guru like James Grunig, for example, putting an equals sign between public relations and advertising… In many companies around the world, however, such association is pretty common. In Russia, the words PR, advertising, and marketing are often used interchangeably and essentially refer to one thing and one thing only: promotion of goods or services. Is that in any way different from the American culture? Let’s get brainy and try to figure it out.

Curiously, the abbreviation ‘PR’ for Russians would typically evoke a set of negative emotions. The deal here is that excessive political PR blackened the reputation of the whole PR process in the 1990s – right when it came into existence after the collapse of the Soviet Union. Take PRopaganda for instance, which is the name of a large local public relations firm: Can you really expect good things from the company where PR and propaganda merge?!

PR in Russian language is also often used as a verb describing a public figure or an organization trying to boost their popularity through dubious activities. See a politician in a news report bragging about equipping local schools with newest computers? Don’t doubt for a second that the guy is ‘PRing’ himself. Such skewed understanding of PR is not unique to just Russia and is observed in other countries of the former USSR as well – in Belarus, Kazakhstan, and Ukraine.

So what would the ‘correct’ interpretation of PR be? Most likely it would sound something like ‘communication between an organization and groups of people affected by this organization, where all parties should benefit.’ PR would imply listening for feedback and allowing for dialog between the organization and the society. Unfortunately, most organizations are far from working in line with this ‘true’ purpose of PR. Public relations practitioners usually act as marketers, trying to urge people to buy the product instead of putting efforts into upholding the company’s reputation in the society.

Blueforest Studios recently held a contest for local nonprofits in the Triangle area called Blueforest GivesBack. Factors determining proper PR, such as community presence and social engagement, served as important criteria for our judges in selecting finalists. Blueforest is going to announce who the finalists are really soon!

What do you think public relations stand for? Press releases? Corporate social responsibility? Two-way communication? Share your thoughts in the comment section!

About the author: Vlad is an intern at Blueforest Studios and a 2nd year grad student at NC State. Today he’s sharing thoughts on his field of study – PR – and how the purpose and functions of PR in his home country – Russia – differ from the U.S.

ads

Super Bowl 2015 Ads – Why did they do that?

Let’s be honest, the Super Bowl is not only about football but all about the advertisements. They’re everywhere whether we are aware of them or not: months before Super Bowl, during the playtime, and after the game. What makes the Super Bowl so grand is how it connects Americans through this one social event. Even though it’s suppose to be about football, it is really about being a part of this cultural event – the advertisements, the products, the pre-game and game-day rituals. Everybody is talking about the game, and the best and worst commercials of the night.

The commercials are what make many people tune in as they are known to be amazing, well thought-out ads with familiar faces like celebrities and fan commercial favorites from certain companies. Many of last night’s commercials have people talking about the good and the bad ads – which is the sole purpose of these ads, to get everyone remembering and talking about their advertisement and company. Everyone has their own opinion about which ads were a hit and which were a miss. Many big companies have multiple commercials to target different audiences and portray different messages.

 

A favorite of the night was the Budweiser Lost Puppy commercial. This ad was so heartwarming, a short story of a puppy lost then brought home. The purpose of this commercial was to evoke a happy and inspiring emotional response in the audience tied to their traditional Budweiser Clydesdales horses and their puppy. They did an excellent job to telling a story that people want to relate to.

 

Another commercial Budweiser had was a different style. The “Brewed the Hard Way” took an interesting attack on craft beer. In contrast with the Lost Dog commercial, this ad focused on distinguishing Budweiser beer from craft beer. There advertisement didn’t work as well as they hoped and their has been some backlash. As craft beer continues to become increasingly popular, they are trying to play up their traditional tasting beer by mocking craft beer. They admit that their beer is not to be “fussed over” or “dissected”, but this says their beer  that they mass produce has no differentiating taste because it’s sending the message that it’s “just beer” so just drink it. Not a smart advertising strategy to admit that Budweiser beer is a one note, uninteresting beer.

 

Another well done ad was “Invisible Mindy” by Nationwide. It featured celebrity Mind Kahling and Matt Damon and uses comedy and relatability to connect to the audience. The concept is that Mindy is “invisible” so she does whatever she wants, but in reality she’s not invisible, people just ignore her and the message is that Nationwide doesn’t do that to customers. It’s a light and fun ad that people enjoy as it uses familiarity with well known celebrities and funny ideas which is a great advertising tool that makes the commercial memorable.

 

Nationwide had another advertisement that has been very controversial called “Make Safe Happen”. It features a young boy not having any experiences because he died in an household accident. They tried to evoke an emotional response to make the audience connected to the commercial but the commercial was poorly done as many people have experienced this lost. Many are angry that they chose to do that ad to sell their product, especially as it was shown during the Super Bowl which portrays insensitivity and just wanting business. They were trying to convey the message that accidents happen and can be prevented but it looks like they are using the death of children to sell insurance. This shows how using ads for an emotional response doesn’t always work and can bring controversy. Sure people are talking about their company but it’s not the good kind and it will hurt their business.

 

Advertisement is important for companies to show their products and have their name out there. There’s a right way and a wrong way to do so. The main point to remember is that your advertisements should clearly portray your company’s goals and products. The Super Bowl commercials are entertaining and great to watch, but companies need to make sure the audience knows what they are trying to say and sell.

That being said, over here at BlueForest Studios we LOVE craft beer!

IUIt9Xh

Everyone’s Favorite Day for Commercials: The Big Game

My favorite commercial in the last several years comes from the “Big Game” of 2011. I’ve been a humongous Star Wars fan since my parents took me to see the films in the 90’s when they were being digitally remastered and shown in theaters again. If you’re reading this you probably know which commercial I’m already talking about.

 

Volkswagen truly captured the same childhood imagination (and desire for learning how to control The Force) I felt at that age. I’d like to think I’m going to buy a car that can turn on with the press of the button in hopes to do this to my future children.

 

Of course, who could forget the sweet story of friendship told in a minute time frame by Budweiser last year? I’m a sucker for anything with dogs in it but this is a legitimately beautiful piece of work.

 

Sure I’m bringing this up because Sunday will bring commercials filled with humor and sincerity. But does this only have to be during one day of the entire year? Absolutely not!

 

We take pride here at Blueforest Studios in creating content that is both engaging and informative. The most engaging way to capture the attention of your audience is to tell a story.

 

We certainly think adding a pinch of humor also works too.

 

So as the new year continues to roll on consider us for your marketing needs. We are storytellers that want to tell your story!

 

And if you are part of a non-profit in the Triangle area reading this consider applying for our free video giveaway! The window for submissions is closing on the 31st of this month. To check out more information visit our blog post from December here: http://blueforeststudios.com/blog/blueforest-gives-back-triangle-nonprofit-video-giveaway/

-Dustin

youtube-play-button

The Power of the Play Button

I find myself scrolling through pictures on my iPhone often. I like to reminisce. Mixed in with the pictures are some videos I’ve taken — mostly of my kids. Both my toddler son and daughter love to grab my phone any chance they get. And I find it fascinating to watch what they do once they get it. Sometimes they immediately go straight to one of the apps I’ve downloaded for them. But, other times they head to the photo section. Their little fingers scroll through quickly from picture to picture. Occasionally stopping to giggle for a second or to turn the phone towards me to show me something they want me to see. “Gook” my daughter says instead of “look” smiling. But, any time they see a play button it’s game over. No matter how quickly they’ve been scrolling, if they catch a glimpse of that triangle they stop mid scroll or scroll backwards to find it again.

The power of the play button.

It’s like a magnet. You have to know what’s behind the thumbnail. On YouTube it’s even red. It’s almost like it’s telling you not to click it. But you have to. And that’s why video is so powerful. If you have a well written story then you’ve got something powerful. Add an image and voila even more powerful. But, add a video and you’ve just increased your audience engagement by a lot.

Video by itself isn’t enough. The video needs to be good. It needs to speak to your audience in a way that represents you, your brand, your company. And once you put one out that people like they’ll want more.

So think about what you stand for and how you are delivering your messages in 2015. If a toddler with a very short attention span is willing to stop for a moment to click the play button then think about what your potential audience may be willing to do.

sheet_music-stock-image1

Hello From The New Audio Guy! (read: amazing composer)

Hello to all of you out there reading this on your computer screens, phones, tablets, and all forms of electronic devices! My name is Dustin Painter and I’m the new audio producer at Blueforest Studios here in Raleigh, North Carolina. The higher ups wanted me to write a blog post to introduce myself so here it goes!

I started workiIMG_0715ng here in November teaming up with our insanely talented lead audio producer Donald Best. Together we work on tracking and editing voiceovers, audio mixing, and audio production for clients that come to us for video production. We also produce any kind of audio production that you can imagine.

We take pride in producing excellent quality audio work for our video production team here at Blueforest Studios. Have you ever watched a video online, maybe even on TV, and thought to yourself “something doesn’t seem quite right here…?” The production value of the video looks great, the acting is superb, and the story the company is trying to convey is being told in a solid manner, so what is it? It’s probably because the audio has been thrown on the back burner during the production process and simply placed in. I can tell you one thing: that does not happen here!

The purpose of audio is so much more than just you hearing what someone is talking about in a marketing campaign. Nobody wants low quality audio in their videos. Even when you watch TV how many times are you actually watching? It’s easy for us to flip the tube on and go about working on different tasks. Maybe you’re cleaning the house, or cooking, or even just have it on for background noise. Why is it so easy to still enjoy TV even if you aren’t watching it? Perfect audio is why! Audio, even without the visual aspect, can bring you into whatever medium you are exposing your attention to. Audio is a vital part of storytelling and very well may be the most immersive part. What else in the audio realm is important for videos? Music! This is where I hope to come in and and to help you out personally here at Blueforest Studios: original music designed specifically to YOUR needs.

Outside of my work here at Blueforest Studios I work as a freelance composer and sound designer for film, TV, videos games, and any form of media possible. I studied “Commercial and Electronic Music” at Western Carolina University here in the mountains of NC and was lucky enough to do graduate studies at the University of Southern California in the “Scoring For Film and Television” program. During my time in Los Angeles I had the chance to study with some pretty incredible composers such as Christopher Young (Spider-Man 3, The Rum Diary, Sinister), Bruce Broughton (Silverado, Tiny Toon Adventures, Lost In Space), and Garry Schyman (Bioshock Series, Dante’s Inferno, Middle-earth: Shadow of Mordor) among many others.

As a composer my purpose is to bring you into the heart of the story. Music should help to propel the piece of media forward into a part of your brain that will make you remember what you just saw. It is all about making a personal connection to the viewer! Once again, how many times have you had something on in the background while working and have known exactly what is on because of the music that’s playing? Music not only works directly on viewers but can access a subconscious level of the brain to tell them how to feel, what is happening, and can engrain itself into the memory without you even knowing it’s there.

With all of that said I want to help bring your story, your product, your ideas, or anything you want to tell to the forefront of people online and everywhere! I feel very lucky not only to make music and sound as a career but to also have the chance to do it here at Blueforest Studios with some of the most talented, creative, and kind people you’ll find in the business of marketing and video production.

Of course there are some times when trying to create that right piece of music feels like this:

Then an idea comes along and it feels like this:

Finally a music track that fits just right is made and both I and the client I’m working for can sit back and know their video is ready for everyone to see!

Now that I’ve talked your ears off, or I suppose typed your eyes out, feel free to check out this playlist of some various work I’ve done on projects!

I hope you enjoyed what you’ve heard. Thanks for a few moments of your time and I hope to work with you all very soon!

Cheers,

Dustin

Screen Shot 2014-12-18 at 3.51.12 PM

Introducing: Bailey’s – Experience Elegance

We were thrilled when we received a call from Bailey’s and they said they were considering using us for their upcoming holiday campaign.  Who in this market hasn’t heard of the Bailey Box?  They are great marketers and we were honored to have a chance to develop a holiday TV spot for their company.  And, the fact that they let our team stretch their creative muscles made it that much more enjoyable. It’s an elegant and unique video that combines animation and live action, view below!

 

 

The purpose of this video was not only to unveil their completely redesigned store but to convey the feeling of shopping at Bailey’s in a memorable and unique way.

 

Screen Shot 2014-12-18 at 3.52.45 PM

 

We shot all footage using the Red Epic 4K camera riding on a Ronin 3-Axis stabilizer to get that floating feeling to the footage.  We decided on shots that were bright and sunny for the outdoor shots.

 

Screen Shot 2014-12-18 at 3.53.10 PM

 

We designed a animated female character and used several techniques to make it feel as though she was really part of the scene but at the same time feel as though she were part of the viewers imagination.  The character is designed to convey a stylish, carefree spirit.

The result is a commercial that stands out from other jewelry commercials in a memorable way.

safe_title_chart_16x9_01

Better Safe Than Sorry

Have you ever seen a commercial where an important piece of information, such as a website or phone number, wasn’t fully displayed on the screen? This is a big problem that not nearly enough production companies pay attention to. The issue here is that footage isn’t being edited with respect to Center Cut Protection.

What’s Center Cut Protection?

Great question! This applies to Standard Definition footage that was filmed in High Definition. HD is meant to be viewed in 16:9 aspect ratio, however SD is only 4:3. So since many SD channels still exist, footage edited in HD need to be down converted in order to be aired on these channels. Specifically, Center Cut Protection refers to graphics or text that’s edited into commercial spots. In the photo on the left, you can see how HD footage is supposed to be viewed, with the website clearly within the safe areas. The photo on the left, however, shows how that same footage would be viewed on an SD channel. In this medium, the website gets cut off.

safe_title_chart_16x9_01      safe_title_chart_16x9_02

How do I fix CCP errors?

It’s important to be cognizant of title safe and action safe areas. These are lines that indicate that what’s within the boundaries will be completely viewable by audiences. Anything outside is at risk of being cut off depending on the viewers’ TV. These areas differ for HD and SD.

Screen shot 2011-06-08 at 12.14.20 PM

In this photo, the outer line is the Action Safe area and the inner is the Title Safe area. The tiny vertical dashes on each line represent the Center Cut Protection.

Screen shot 2011-06-08 at 12.20.55 PM-1

I’m sure that at some point you’ve been watching TV and the screen appeared like the one above, with black bars on the top and bottom. This is to keep HD in 16:9 aspect, even though it’s being displayed in a 4:3 frame. Some channels want to get rid of these bars and adjust the picture to 4:3, like the photo below.

Screen shot 2011-06-08 at 12.21.11 PM

In this photo, the blue lines coincide with the small dashes in the first photo. This is why it’s important to stick to Center Cut Protection when editing for SD. Because while your normal safe boundaries may be ok for HD, when that same footage is viewed in SD you may lose important information. This makes the commercial less credible, and thus, your company in the eyes of your client.

wordle-storytelling4-1

Why Storytelling is More Influential Than Selling

storytell_image_webIn part one of our Infomercial vs. Commercial debate, we talked about how the main idea associated with infomercials is ‘annoying.’ Let’s be honest, there’s no quicker way to get us to switch channels than hearing the familiar Oxyclean advertisement, or one similar to it. Infomercials are highly identifiable by their traditional approach to selling items.  But one thing that you can’t ignore is that they work! Otherwise people wouldn’t spend the amount of money producing the videos or airing them if they didn’t.

We start with a demonstration of the product: what it does, why it’s amazing, why other brands don’t live up to this one. All of that is well and good; obviously it’s the type of information you’d want to include in any kind of marketing technique. But then they start in on the irritation…

“You get all of this for only $19.99! That’s right, everything you see here for just $19.99! Similar products are going for more than double that! But you get it all for – wait for it – $19.99!”

Come on, is anyone really fooled into thinking that this is some killer bargain? But then, of course, they try to sweeten the deal…

“But wait! Call now and you’ll also recieve this (fill in random useless item here) for no extra cost to you! That’s (product and useless item) for JUST $19.99!!!

And then they repeat their phone number about 500 times, so if you’re still tuned in by this point you’re spending a lot more time praying for the infomercial to be over than thinking about the product.

Now, think about that technique and ask yourself – wouldn’t an engaging and entertaining commercial go so much farther in persuading the consumer to buy the product than annoying them into submission? You might think the benefit of an infomercial is that it highlights the benefits of the product, but a well-made commercial can do all that and more. For example, we like to create a narrative around the product. We enrapture and enlighten through visual storytelling. This is a great option to think about if you want to appeal to customers through entertainment. People often remember more information when it’s embedded in an interesting story. This video explains why.

As an example of the storytelling advertising technique, you can look at the Evolvemint fundraising video we produced.

At Blueforest Studios, we love to tell stories – we’d love to tell YOUR story. Give us a call or check out our portfolio for more inspriation.