A First Time For Everything

The following post was written by Bennett Northcutt. He is one of our 2015 summer interns learning about business and finance in video production and marketing. Welcome aboard Bennett!

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Earlier this week, I began my internship here at Blueforest Studios. Not knowing what to expect, I walked into the office Monday morning to find an intrinsic group of people dedicated to what they do, and boy, do they do it well. Blueforest offers an array of avenues for companies to increase local awareness. One way Blueforest does this is by offering an annual competition for one lucky nonprofit in the Triangle area to receive a free video called Blueforest Givesback. Nonprofits submit applications as to why they deserve the video and Blueforest selects one company which they feel has the most compelling story. How awesome is that? Then Blueforest creates a free video worth $5,000 to $10,000 for the nonprofit. This year CASA was the lucky winner of the Blueforest Givesback competition. The other interns and I were tasked with brainstorming a radio spot to advertise the screening of the winning video Blueforest created for CASA. CASA is different from any other organization I’ve worked with in the past. CASA’s mission is to provide affordable housing to those who are homeless and disabled in the Triangle. With over 300 apartments in the Triangle and constant need, CASA cannot continue to thrive and house those in need without your help. Visit http://www.casanc.org/ and help make a change today.
The radio spot we created can be heard here:

 

LinkedIn Basics: Fix your Profile Today!

Pretty much everybody is on LinkedIn by now, right? And, all the profiles are searchable and contain useful information that potential clients or employers can access, right? And, lastly we all know the LinkedIn is for professional networking and not necessarily to share your pet photos or funny jokes, right? So maybe not.

If you don’t have a  LinkedIn profile or it doesn’t have the following be sure to update it right now.

1. Headshot – Just like any social network people want to know what you look like. The headshot should be professional or at least a photo of you by yourself with professional attire.  Here’s a nice head shot for a google rep.  The head shot is clean but you get an idea of his personality. This is also helpful when you’re meeting people at an event so be sure to include a recent photo.

Google Rep LinkedIn Profile

Google Rep LinkedIn Profile

2. Title – Think about what you would like to be called as it relates to your current or future position.  Use facts but it can be general i.e. Marketing Intern.

3. Position – Add any relevant positions that you’ve held.  If they are internships or real jobs put them under experience.  If they are volunteer positions place them under volunteer experience. As you gain knowledge add them to your position.

Position and Recommendation

LinkedIn Position Info

4. Ask for Recommendations – During or after your internships and work experience ask people that you have worked with for recommendations.  Don’t wait until 3 years down the road when you need a recommendation.  These will stay with your profile and you can accumulate any number of recommendations.

5. Connections  – Ask people that you know to connect with you.  These could be family friends, people at the same company, teachers or professors or people in the same field whom you’d like to connect with in order to share information. It’s important to personalize the invitation if the potential connection does not know you well.  Indicate where you met or what you have in common.  All of these people have sent invitations but they just say “I want to connect with you” and I don’t know why they want to connect.  Keep in mind that they can see who you’ve connected to and that you’ll see what they post. Connections are important but maintaining quality is important as well.

LinkedIn Invites

Personalize the invite.

Personalize the invite.

6. Profile Completion – LinkedIn will give you tips on how to complete the rest of your profile.  It will ask for schools, additional experience and any certifications.  Add that information as you acquire new credentials.

7. Join groups – for the WWDUC2 interns be sure to search for the WWDUC2 group on LinkedIN and feel free to post relevant inquiries or articles.  Look for other relevant groups as well.

WWDUC2 Group

8. Sharing – People on LinkedIn do like jokes and funny pictures but in general you’ll want to share professional information. Share new jobs and credentials, share blogs and articles that you think may be helpful, and by all means share job posting if you see them so the people in your network might apply.  If you have questions that you need answered see if there is a relevant group and ask the question there.

Any other questions?  – check out this Creative Guru article or ask below.  We will answer all of your questions.

 

 

 

My Week at Blueforest Studios

Bailey_headshot

My name is Bailey Ham and I am a senior at Saint Mary’s School. Through my school’s internship program, I set up a week to visit Blueforest Studios. My previous interest in video editing led me to be a great match for Blueforest Studios, but coming in, I did not know what to expect.

I spent Monday through Thursday at the office, shadowing different members of the team. I even got to create my own radio spot to take with me when I left.

On Monday, I helped update a google form on the website and then got started on writing a script for my radio spot. I used Bailey’s Fine Jewelry as my company to promote through this fake ad, and had three different voices written in the script.

The next day, I spent most of my time shadowing Vann and Bryan, learning about video editing and filming. I had a great lesson on filming. Filming was never my strong suit in the videos I had made at home, so this was one of the most helpful things I learned throughout the week. I learned about placing the subject of the video in the best place to draw attention to them. I also picked out items in videos that could be distracting, such as background noise or movement. All of these tips will benefit me as I start to look at filming and video through a different lense. In addition, I learned a lot of cool tricks on the program that they use for editing that I can take with me as I continue shooting my own film.

On Wednesday, I sat in on a recording session to see the system used for creating on hold messages. I also watched some of the staff successfully troubleshoot an on hold message that was not working correctly.

Finally, I voiced the practice radio spot I wrote myself. I also got other members of the office to voice the other characters while I recorded. From there, we edited the voices and added music that matched the ad. It was really cool to see the process. When listening to the radio, it is hard to imagine that people write the scripts and organize the setup of the commercial. It was interesting to see the process all the way from the beginning to the end.

Thursday, I was able to see the earliest steps to all of the projects worked on at Blueforest Studios. I learned about the organization of the many companies that have on hold messages, as well as the initial meetings set up with clients. I discovered more about how scripts were created and how demos were sent out to show their work.

Going off to college next year, I always thought I wanted to be involved in a marketing or communication major. After spending this week at Blueforest Studios, I am sure that I would like to pursue something in this field. From radio to video, my skillset has been expanded and my interest level has risen!

-Bailey Ham