develop your brand story in 5 easy steps

Develop Your Brand Story in 5 Simple Steps

 

develop your brand story in 5 easy steps

Consider this: would you rather listen to a boring sales pitch or a riveting story? There’s no question about it, everyone loves to hear a good story. We tell them often, not only because they are enjoyable, but because stories are powerful. They have the ability to capture our attention in a way that other mediums cannot, and they leave us with lasting impressions – ones we remember long after the details fade. For this reason, the brand storytelling approach is a great way for business owners to tackle marketing to their audience. Rather than simply telling the consumer, “this business fits your needs”, having a solid brand message shows the consumer how the company’s values intersect with their own, grabs and holds attention, and can be implemented in countless ways. So how do you as a business owner develop your company’s brand story? Check out our 5 simple steps below:

1. Start with your own values.

You’ll need to first start with your own values – why did you start this company, or what is it that makes you love working there? Don’t be afraid to brainstorm. Get your brain waves flowing, so you can get a good list jotted down. Some questions to consider in this process:

  • What is the most important part of your work? Is it providing an excellent service? Caring for others?
  • What gets you out of bed every day?
  • What makes your company great, and what does your company as a whole value?

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2. Understand your audience

Take some time to think about your target audience, who they are, and what they value most in the world. As you construct this list, consider:

  • How old is your audience?
  • What do they do for work? For fun?
  • What are their priorities in life?
  • What do they value and why?

3. Find the strongest common values

Now that you have your two lists, put them side by side and start looking for similarities. You want to find the strongest common values between the two lists, because these are what your stories and brand message should be based on. Once you find the core value that has great meaning for both you and your audience, you’re in business!

4. Build your brand message around those values

More than anything else, for a brand story to be effective in reaching your audience, it needs to be true! This may mean that you need to do some soul-searching, or make some changes in your company to align with the values of your consumer. This process is worth the effort in order to build your brand message around values that you and your audience share. Your brand message will be a priceless tool to help you tell stories that resonate with your customers, not only making your business more memorable, but also making your audience more likely to respond to your calls to action.5 steps to developing your brand story

5. Use stories everywhere

Now that you’ve done the work to create a meaningful brand story, don’t be afraid to use it! There are a plethora of ways to do this. You can incorporate it in your website, business cards, taglines, the type of events you sponsor as a company, and of course, your videos and the stories you tell through them.

We hope we’ve convinced you that brand storytelling is not only achievable with some reflection and creativity, but also that it is incredibly effective! It’s time your small business got away from the empty sales pitch and moved towards something that will be memorable and relatable to your audience: a great story that shares your common values with the customer and makes them feel compelled to learn more.

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Blueforest Studios is committed to helping your business tell their brand story in a meaningful way. Interested in learning more about Raleigh video production, and how we can help you develop and showcase your story? Check us out here to learn more!

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Video Production Company in Raleigh

6 Tips for Creating a Company Video that Generates Results

Video Production Company in Raleigh

So you’ve decided that you want to produce a video for your company in the Raleigh area – awesome! Videos are a great way to promote your company or product; customers who see a well-produced video are more likely to buy a service or product from you. Once you have your audience determined, you’re ready to follow our steps to creating a video that not only looks good, but will generate the results you want.

1. Hone in on your purpose.

This is a crucial first step to producing a video that will generate results for your small business. Ask yourself, “What am I trying to accomplish? What do I want the customer to do or think after seeing this video?” Once you have this purpose determined, find a story about your company that focuses on it. This could mean a testimonial video, which is relatable to the customer, a story about how you can solve a day to day problem that people encounter, or maybe the story you’re telling is totally different! The important thing is that the story you tell matches your purpose.

2. Draw up a plan for your video.

Before the cameras can roll, you need to make sure you have a plan for your video, both visually and in tone. There are so many types of visual styles you could use to produce your video. Do you want it to be animated, live action, whiteboard style, or something entirely different? Will your video be mostly for entertainment value, purely informational, or will it have a serious tone? What is the setting of your video? These are all things you need to consider early on so that the rest of the video production time runs smoothly. Another important thing to consider in this step is duration – your video should be under 6 minutes long or else you may not keep customer attention all the way to the end.

3. Write up a script.

You wouldn’t set out to drive somewhere new without at least glancing at the directions first, right? Maybe you would, but it’s risky and you could waste valuable time. The same concept goes for video production; having a script written out saves time in the long run and will help keep you and your team on track. If this is a live action video where you’ll be speaking into the camera, it is important to note that reading directly from the script could sound robotic – no need to follow what you’ve written word for word, but having the script as a guideline will save you time, which of course saves money.

4. Set the stage.

Your personal cell phone may take great pictures that are perfect for sharing on your company’s social media stream, but if you’re taking the time to produce and promote a video, the production value is important. Customers will notice the difference between a video shot on an IPhone versus one that was produced using proper lighting, mics, and a quality camera. If you don’t have any of these products, then you may want to either invest in some or look into hiring a local professional video company to produce the video for you.

5. Time to record!

At this point, you’re ready to let the cameras roll. If you’re the one being filmed, keep your shoulders back, relax, and be sure to look straight into the camera, not at the person shooting. Make sure everyone’s phones are silenced to prevent the perfect take from being ruined by a text message, and try to record somewhere that doesn’t have any background noise. No matter what style of video you’re producing, the end of it should definitely have a call to action. What this looks like of course will vary from company to company, but whatever the purpose of this video is, to give money, to subscribe, to buy your product, etc., you absolutely need to have an easy way for customers to do that at the end of the video. Additionally, there should be a way for the customer to take the next step wherever this video is posted. This could come in the form of a subscribe button to start receiving emails, or a link to order your product, but the most important thing is that it needs to be easy for the customers who just watched your video to take the next step.

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6. Promote your video.

Congratulations! If you’ve followed these steps, you have a great video that will really help advertise your small business. Now, make sure people see it! Use all of the channels you have available, such as email blasts, social media, and even asking your employees to share it. Another option is to utilize pay per click ads, however, if you’re going to spend money doing this, you may want to look into hiring a pro to help you. Many professional Raleigh video production companies have packages available that make sure your video is promoted and seen by the right audience.

Blueforest Studios:  A leader in the Raleigh video production space, is prepared to help you complete and promote your next video production project.  If you’ve read these tips and are looking for a professionally done video for your local Raleigh business without the stress of trying to DIY it, check out Blueforest Studios – we look forward to hearing from you and chatting about how we can help you tell your brand story!

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