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Blueforest Gives Back – CASA Video Debut July 21st

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The moment we’ve all be waiting for – the winner of Blueforest Gives Back CASA’s Video Reveal! We had our First Annual Blueforest Gives Back for local nonprofits and we’re proud to announce that we will debut the final product July 21st at The Cary Theater.

CASA is a Raleigh-based nonprofit housing developer and property manager. They focus primarily on multi-family rental properties for people living with disabilities and veterans who have experienced homelessness. CASA’s housing model ends homelessness for people in great need by offering safe, permanent places to live. CASA manages more than 340 apartments and homes across the Triangle (Wake, Durham and Orange counties) and has 22 more currently under construction.

We’ve really enjoyed this exciting collaboration, learning more about what CASA does and how they positively impact our local community. Together we’ve creating an amazing animated video that embodies CASA and their message. We can’t wait to share it with all of you!

Come learn about Blueforest Studios, CASA, and the importance of animation! See how Blueforest tells CASA’s amazing story and learn more about the annual Blueforest Gives Back for local nonprofits. Open to everyone!

 

When: Tuesday July 21st

Time: 3:30pm- 5:30pm (2 showings of the debut video, no excuse to miss it!)

Where: The Cary Theater 

Who: Open to everyone!

Tickets : FREE! And choice to donate to CASA.

Reserve your tickets HERE.

You don’t want to miss this!

 

Durham Tech Fish Wall

Do Great Things! Durham Tech Video Project

What’s Your Great Thing? Durham Tech can help you discover that.

Blueforest Studios worked alongside Engine Brandmakers and Durham Tech to create this great video project. Blueforest Studios focused on capturing the energy of the students as they found their “great thing” at Durham Tech among downtown Durham. These videos capture how students gain diverse experiences through their peers and the different opportunities available to them at Durham Tech.

 


This message of finding your “great thing” is the important central message in Durham Tech’s mission. They help students find their passion and career goals through their many classes and programs. Blueforest Studios focused on embodying that message in these videos through the vibrant background of downtown Durham and strong student interviewees who are eager to learn.

 


The purpose of these videos is to promote Durham Tech and encourage new students to enroll. These videos show the connection between Durham Tech and downtown Durham, how they go hand in hand in the students lifestyle when attending Durham Tech. The message conveyed in the videos is how students gain real world experience in the diverse and energetic environment as a student at Durham Tech and as a resident in downtown Durham.

Like this video or want something to embody your company message? Let us know what you think!

Bennet

A First Time For Everything

The following post was written by Bennett Northcutt. He is one of our 2015 summer interns learning about business and finance in video production and marketing. Welcome aboard Bennett!

View post on imgur.com

 

 

Earlier this week, I began my internship here at Blueforest Studios. Not knowing what to expect, I walked into the office Monday morning to find an intrinsic group of people dedicated to what they do, and boy, do they do it well. Blueforest offers an array of avenues for companies to increase local awareness. One way Blueforest does this is by offering an annual competition for one lucky nonprofit in the Triangle area to receive a free video called Blueforest Givesback. Nonprofits submit applications as to why they deserve the video and Blueforest selects one company which they feel has the most compelling story. How awesome is that? Then Blueforest creates a free video worth $5,000 to $10,000 for the nonprofit. This year CASA was the lucky winner of the Blueforest Givesback competition. The other interns and I were tasked with brainstorming a radio spot to advertise the screening of the winning video Blueforest created for CASA. CASA is different from any other organization I’ve worked with in the past. CASA’s mission is to provide affordable housing to those who are homeless and disabled in the Triangle. With over 300 apartments in the Triangle and constant need, CASA cannot continue to thrive and house those in need without your help. Visit http://www.casanc.org/ and help make a change today.
The radio spot we created can be heard here:

 

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How to Conduct an Interview for Your Nonprofit Video

Conducting an interview is a skill that takes years to master. I consider it one of the most important skills I’ve developed over 12 years in this business.

Here are a 7 tips that will help you get the best results when you are interviewing someone for your nonprofit video.

#1 Be what you want.

Probably the most important thing you can do when you are interviewing is to lead by example. If you want your interviewee to be relaxed and comfortable, make sure you speak in a relaxed and comfortable way.

#2 Give them some coaching.

Once the lights are on and you are both sitting down, give them a little coaching on how to answer the questions. This will give you a chance to demonstrate how you want them to speak, will give them a chance to get used to the lights and cameras, and will give them a bit of valuable information.

#3 Only ask one question at a time.

If you ask multiple questions at a time it will confuse them and encourage them to give you long winded answers that will be harder for you to use in the video.

#4 Have a list of questions, but don’t use it.

You should always be prepared with a paper that has their name and the questions you want to ask. But once you start talking, you should be flexible enough to make follow-up questions that relate to what they just said and go with the flow.

I usually ask the first question and don’t look back at the paper until the very end to make sure I didn’t miss anything I was planning on.

#5 Go for the story.

Most nonprofits are built around great stories. You are changing peoples lives! When you write your interview questions, you should ask questions that reveal their story. Instead of asking who, what, or how, ask “why?”

#6 Don’t be afraid of silence.

Sometime they will give you a short answer that didn’t address what you were asking. Or you may sense they are holding back to hide their emotions. This would be a great time for an awkward silence. Just keep looking at them and count to 5 in your head. I’ve gotten some of my best answers by just not speaking and waiting for them to really open up. (And yes, I learned that from Barbara Walters!)

#7 Keep it loose.

Occasionally you will get someone who is so nervous about the lights and cameras they freeze. If your interviewee gets stuck on a question, don’t let them hang frozen for too long. If you just sit there they will begin to get more and more embarrassed and the interview will fail. After a few moments of freezing, I like to move on to the next question and come back to the one they froze on if we need to at the end.

So there you are. Good luck with your interview!

 

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The Winner of the 1st Annual Blueforest Gives Back!

It was a very tough decision. Every applicant is an important nonprofit helping to better our community. We started Blueforest Gives Back because we love getting involved in the community in many different ways. Blueforest Gives Back is another way for us to help local nonprofits with what we do best, telling a great story. After much consideration, we’re happy to announce the winner.

Drum roll please……

CASA! 

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CASA is a Raleigh-based nonprofit housing developer and property manager. Focusing primarily on multi-family rental properties for people living with disabilities and veterans who have experienced homelessness. CASA’s housing model ends homelessness for people in great need by offering safe, permanent places to live. CASA manages more than 340 apartments and homes across the Triangle (Wake, Durham and Orange counties) and has 22 more currently under construction. CASA’s CEO Debra King was recently Tarheel of the Week by the News & Observer!

Blueforest Studios is excited for this opportunity to work with CASA in creating a video that will help CASA accomplish their mission. Blueforest Studios and CASA will work together to broaden their impact and raise awareness of the organization. CASA was selected to receive the 1st BlueForest Gives Back award because of its successful track record of assisting often overlooked members of our community, its dynamic leadership, and their plan to further their measurable impact. Learn more about CASA at http://www.casanc.org/

We thank all the applicants that applied to our first year of Blueforest Gives Back and for all the work that they do. We encourage all to apply for 2016’s Blueforest Gives Back.

Keep a lookout for updates of Blueforest Gives Back and for the winning video!

 

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5 Ways to Improve Video Quality at your Fundraising Event

So, you have a fundraising event coming up and you have a beautiful video to show that is going to make people cry and then open up their pocketbooks?

The last thing you want is to have your fundraiser packed to the gills with folks ready to watch it and then when the lights go down, the video does not come up.

Or the audio sounds terrible.

Or the picture looks nothing like it did on your computer.

Or worst yet…it freezes in the middle.

Don’t leave it to chance. Here are 5 things you should do to make sure your video plays back correctly during your event.

#1 Make sure you get the best quality video file.

The most compatible file is an .mp4 with an h.264 codec. Also, ask to get it in the highest resolution possible.  Most videos are shot in 1080p resolution. If it was shot and edited that way, make sure your video file is also that resolution.

#2 Ask your video production company for help.

If you used a video production company, they are just as interested as you are in having their beautiful work play back correctly.

#3 Ask your AV person the exact model of the projector and computer they will be using.

If you have that info, you can see what resolution the projector is, what kind of connection cables, if their computer is fast enough to play back your file, etc. If they ask you for a DVD, this is a huge red flag and indicates they have not updated their equipment for over a decade!

#4 Do a run through before the event (24 hours in advance if at all possible)

The ultimate test is to make sure the video plays back on the exact equipment that will be used at the event.  Play back the entire video several times to be 100% sure.

#5- Have a backup method

It never hurts to be prepared with a backup.  If you have your own laptop that is capable of playing back the file and connecting to the projector, have that ready to go just in case.

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Everyone’s Favorite Day for Commercials: The Big Game

My favorite commercial in the last several years comes from the “Big Game” of 2011. I’ve been a humongous Star Wars fan since my parents took me to see the films in the 90’s when they were being digitally remastered and shown in theaters again. If you’re reading this you probably know which commercial I’m already talking about.

 

Volkswagen truly captured the same childhood imagination (and desire for learning how to control The Force) I felt at that age. I’d like to think I’m going to buy a car that can turn on with the press of the button in hopes to do this to my future children.

 

Of course, who could forget the sweet story of friendship told in a minute time frame by Budweiser last year? I’m a sucker for anything with dogs in it but this is a legitimately beautiful piece of work.

 

Sure I’m bringing this up because Sunday will bring commercials filled with humor and sincerity. But does this only have to be during one day of the entire year? Absolutely not!

 

We take pride here at Blueforest Studios in creating content that is both engaging and informative. The most engaging way to capture the attention of your audience is to tell a story.

 

We certainly think adding a pinch of humor also works too.

 

So as the new year continues to roll on consider us for your marketing needs. We are storytellers that want to tell your story!

 

And if you are part of a non-profit in the Triangle area reading this consider applying for our free video giveaway! The window for submissions is closing on the 31st of this month. To check out more information visit our blog post from December here: http://blueforeststudios.com/blog/blueforest-gives-back-triangle-nonprofit-video-giveaway/

-Dustin

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The Power of the Play Button

I find myself scrolling through pictures on my iPhone often. I like to reminisce. Mixed in with the pictures are some videos I’ve taken — mostly of my kids. Both my toddler son and daughter love to grab my phone any chance they get. And I find it fascinating to watch what they do once they get it. Sometimes they immediately go straight to one of the apps I’ve downloaded for them. But, other times they head to the photo section. Their little fingers scroll through quickly from picture to picture. Occasionally stopping to giggle for a second or to turn the phone towards me to show me something they want me to see. “Gook” my daughter says instead of “look” smiling. But, any time they see a play button it’s game over. No matter how quickly they’ve been scrolling, if they catch a glimpse of that triangle they stop mid scroll or scroll backwards to find it again.

The power of the play button.

It’s like a magnet. You have to know what’s behind the thumbnail. On YouTube it’s even red. It’s almost like it’s telling you not to click it. But you have to. And that’s why video is so powerful. If you have a well written story then you’ve got something powerful. Add an image and voila even more powerful. But, add a video and you’ve just increased your audience engagement by a lot.

Video by itself isn’t enough. The video needs to be good. It needs to speak to your audience in a way that represents you, your brand, your company. And once you put one out that people like they’ll want more.

So think about what you stand for and how you are delivering your messages in 2015. If a toddler with a very short attention span is willing to stop for a moment to click the play button then think about what your potential audience may be willing to do.

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5 Tips for Fundraising Videos

You’ve been asked to raise money at an upcoming event. Sounds simple enough, right? But, then you start to think about all of the little things you need to do to make the event a success. Things start to get a bit overwhelming. How do you thank your current donors and also make them inspired to continue to give in the future?

As an integrated video production company we’ve had great success helping nonprofits produce videos in order to raise awareness, funds, and achieve their marketing goals. The upfront investment costs are just that, an investment. When you see stats over and over again that say the human mind processes images and stories so much more effectively than text, it’s easy to understand why a video works. So here are some tips for when it’s time to prepare that video:

1. Include a relatable character – This could be a real person, an animated character, or the narrator but, it needs to be a person whom your audience can relate to. Most people will likely feel empathy for whomever you choose.

2. Emotional pull – If you are involved in a nonprofit you probably know some great stories about how your organization has helped others. These stories can really make an impact when told in an engaging way. Likely your cause does awesome things. But everybody might not know what those things are. Here’s your chance to tell them.

3. Include something positive at the end – You could be telling a story that contains a sad situation or a situation that’s uncomfortable, but there needs to be something hopeful at the end. Something that shows passion. Something that shows a difference can be made. Something to show a conflict was resolved or can/will be with help.

4. It’s not always about making $ – Even though you are hosting a fundraising event you may not want to blatantly slap the call to action everywhere. People understand you are trying to raise money. They’ve either given money or time in the past or are interested in giving in the future. This is one time the call to action can be a little bit disguised.

5. Be truthful – This should be a given, but I think it deserves to be said. Sometimes people are skeptical about where their money is going. If it’s not going directly to the cause, then you might want to mention that. Most people understand that there are administrative costs involved with any non-profit but they want as much of their funds as possible to go to the cause so just be clear about what the percentage is if that’s appropriate.

These are just a few things that will help you achieve success for your fundraising event. Have more questions? Feel free to reach out! We’re happy to assist in any way we can.

If you are curious about some of our experience with fundraising videos click here to see some we’ve produced.

Here’s one of our favorites, for the American Heart Association, that follows the 5 tips above.

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Choose Blueboost

What is Blueboost?

You may have heard us refer to ourselves as an integrated video production company and wondered to yourself, “what exactly does that mean?” Well, it has a lot to do with a service we offer called Blueboost. Blueboost is a 27-point proven process for optimizing the amazing video we’ve Screen Shot 2014-09-25 at 3.39.12 PMproduced in order for you to achieve maximum return on your investment.

Why is this necessary?

We’ve learned from experience that there’s a disconnect between video production companies and marketing teams. Sure, you put a lot of money into making a great promotional video or commercial, but what does that matter when nobody sees it? Or worse – no one acts on it? Blueboost is a part of our process to make sure that doesn’t happen. Not only will we ensure that you get the highest quality of video, we’ll make absolutely sure that people actually see it.

How can I learn more?

Watch the video below! You can also give us a call or shoot us an email! We would love to discuss how we can help you get the most out of your video production experience in greater detail.

(919) 832-2220                                                                               sales@blueforeststudios.com