There are so many facets to think about when creating and marketing a video. Sometimes you don’t think of minor details that might not seem important but actually have a huge impact on your audience – including how the thumbnail looks on various channels. We produced an amazing video for our client yet LinkedIN insists on grabbing one of the ‘standard’ thumbnail options from the video itself rather than the custom thumbnail that we’ve created.
This is a good thumbnail because it has a human face and a name and title. However, we don’t like the windblown look for our still images.
Facebook on the other hand grabs an image anywhere within the real thumbnail. We think this might be because they want everyone to use their native video feature. So we are having to ‘game’ the system by creating a thumbnail that will look great on Facebook if a large amount of traffic is through Facebook. However, does that look good on the other channels?
There also happen to be dogs on paddle boards in the video – which is a great image to get large audiences to click. But is the rest of the content relevant?
Our client has a very specific target for this video and is in a very competitive environment where a “Win” or a “View” by the right person can make a big difference for them. So it’s important that the video is shared on social and found through search while looking interesting enough to click. It’s a challenge that we face everyday and if you’re using videos in your marketing, it’s time to consider the thumbnail! It’s like the subject line of an email or the title of the book – the right thumbnail can get people to view the video – the wrong thumbnail might make people snub your video and potentially your brand.
Watch this beautiful video and learn about Perquimans Marine Industrial Park –
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