Before making your explainer video, ask yourself: does your brand have a strong elevator pitch? If you aren’t ready to quickly explain your brand at any time, it’s time to get your story together.With these Blueforest video production quick tips, we’ll share answers to the following:• How do you talk about your brand in under 90 seconds?• What elements should be the primary focus of your video?• Is your tone too stuffy?At Blueforest Studios, our goal is for you to serve your audience’s needs before all else. Once they understand why you’re in business, they’ll be more ready to do business. Let’s find the “why” behind your explainer video with these tips.
Give your script the KISS
The old ideas are sometimes the best. So, “keep it simple, stupid.” The “KISS” method is a blunt way to neatly compress your brand message. The problem, solution, your brand, and a call-to-action should be clocked at well under 90 seconds.For starters, jot down your audience’s unique problem. Write exactly why your audience would get excited when you solve their needs. This is your benefit. Did you notice I didn’t say, “talk about your features?” Talk more about them and less about you.
From here, your CTA is easy. Just stick a little urgency onto your benefits and you’ve got it. Keep it simple.
Voice drives the story
Storytelling is key to any great video. Your story should be driven by the voice. Visuals, music and all else should simply enhance your voice’s story.As a result, you’ll need very professional audio quality. Crackling or muffled voice paints an image of a shady brand with something to hide. They might think you pinch pennies when it comes to your services as well. Use studio-quality microphones and audio editing to avoid a bad impression.If you’ve got a strong script, you should be all set. But don’t forget to relate to your audience. You’ll want a story that allows them to see themselves in situations they would experience. Finally, we should note that you’ll want to include captions. Social media video auto-plays without audio, so be ready.
Setting the mood
The tone of your video is going to drive your message home in a less direct way. Have you seen those Dollar Shave Club advertisements? Humor stands out in a sea of sleek, trendy tech promos.Use your goofy office humor to your advantage. Your team’s got quirks, and if that tone goes against the grain of your industry, that is your ticket to success. Even if you’re not using humor, your goal is to shake the audience out of their expectations.Music and visual styling can be subtle pushes towards your target mood. If you’re using animation, pay attention to the art style. Note the film filters and camera angles you’re using. These all drive the tone if used effectively.
Explain your brand the right way.
Creating an explainer video can be a slippery slope into making a boring video. You’re taking actions to make it awesome, so you’re on the right track! Let’s take a moment to recap what you’ve learned:1. “Keep it simple, stupid” with a strong elevator pitch wrapped in a relatable story.
3. Voice needs to be clear audio, and it should drive the story.
4. Stand out in your industry by using tone to shake your audience out of their expectations.
Feeling better about your elevator pitch now? Good. Here at Blueforest, we want you confident in your incredible services. You’re one step closer to video production that matches the power of your brand. Excellent work, friend.