The time has come for my Marketing internship to end. It’s bittersweet, yes, but it also brings a new beginning for other opportunities I can obtain to share my talents with. I have sharpened and gained skills at Blueforest Studios, which include social media, researching, and writing.
I had been an avid user of many social media platforms such as Facebook and Instagram long before coming to Blueforest Studios, but there were elements of each outlet I did not take the time to understand. Check out the video for details on what I learned.
I simply thought the concept of social media was to post whatever crosses your mind and people would then see your post, but social media is definitely more than just posting. On some platforms (think Twitter) you might have to provide a hashtag or handle or two for people to find your post in order to engage with you. There’s much more strategy involved than most people realize.
I have learned a proper social media strategy involves:
- Having engaging content to keep viewers interested
- Knowing your audience and tailoring your posts to their interests
- A superb description where you use (common) terms people can search
- Using a handle to give a company/person recognition and using a hashtag in order to engage in a conversation about a timely topic or conference. Both handles and hashtags must be relevant to what’s being posted.
I now feel confident logging on to social media outlets and posting because I have acquired the necessary tools to make posts worthwhile. I will continue to learn more about social media through online networks and webinars.
Researching items came naturally to me. It’s a fascination of mine and is something I do on a daily basis, outside of work. During my time here, I have researched various topics ranging from the company’s brand as well as other companies to people.
Writing is much easier to do since I have had multiple writing opportunities at Blueforest Studios. My thought process is clearer and I write faster as well. I have broadened my social media skills and am aware of components of each platform which is necessary to use it properly. I truly feel I am ready for any position in the mass communications field. Anything I don’t know, I definitely can learn.
I learned much more at Blueforest Studios, but social media, researching, and writing were the three skills I saw an immediate improvement in.
My ultimate goal is to become a Producer/Host. I love conceptualizing my ideas and creating masterpieces for people to enjoy whether it is through words or video or both. Before my departure at Blueforest Studios, I was required to create an exit project. Immediately, I thought to myself, “Why not make a video and star in it? It’s what I intend on doing with my life.”
Alas, my goodbye video was formed. I wrote, produced and starred in the piece while members of the Blueforest team assisted with shooting and editing the video. Check it out!
To the Blueforest team: Thank you for the opportunity to gain skills I didn’t have and hone skills I already had. Many thanks for exposing me to areas of focus that will benefit me in the long run. I will miss you. Goodbye is the new hello if you keep connected, which I certainly will.