Pretty much everybody is on LinkedIn by now, right? And, all the profiles are searchable and contain useful information that potential clients or employers can access, right? And, lastly we all know the LinkedIn is for professional networking and not necessarily to share your pet photos or funny jokes, right? So maybe not.
If you don’t have a LinkedIn profile or it doesn’t have the following be sure to update it right now.
1. Headshot – Just like any social network people want to know what you look like. The headshot should be professional or at least a photo of you by yourself with professional attire. Here’s a nice head shot for a google rep. The head shot is clean but you get an idea of his personality. This is also helpful when you’re meeting people at an event so be sure to include a recent photo.
2. Title – Think about what you would like to be called as it relates to your current or future position. Use facts but it can be general i.e. Marketing Intern.
3. Position – Add any relevant positions that you’ve held. If they are internships or real jobs put them under experience. If they are volunteer positions place them under volunteer experience. As you gain knowledge add them to your position.
4. Ask for Recommendations – During or after your internships and work experience ask people that you have worked with for recommendations. Don’t wait until 3 years down the road when you need a recommendation. These will stay with your profile and you can accumulate any number of recommendations.
5. Connections – Ask people that you know to connect with you. These could be family friends, people at the same company, teachers or professors or people in the same field whom you’d like to connect with in order to share information. It’s important to personalize the invitation if the potential connection does not know you well. Indicate where you met or what you have in common. All of these people have sent invitations but they just say “I want to connect with you” and I don’t know why they want to connect. Keep in mind that they can see who you’ve connected to and that you’ll see what they post. Connections are important but maintaining quality is important as well.
6. Profile Completion – LinkedIn will give you tips on how to complete the rest of your profile. It will ask for schools, additional experience and any certifications. Add that information as you acquire new credentials.
7. Join groups – for the WWDUC2 interns be sure to search for the WWDUC2 group on LinkedIN and feel free to post relevant inquiries or articles. Look for other relevant groups as well.
8. Sharing – People on LinkedIn do like jokes and funny pictures but in general you’ll want to share professional information. Share new jobs and credentials, share blogs and articles that you think may be helpful, and by all means share job posting if you see them so the people in your network might apply. If you have questions that you need answered see if there is a relevant group and ask the question there.
Any other questions? – check out this Creative Guru article or ask below. We will answer all of your questions.