How does YouTube decide that a police chase is related to a birthday prank video for our boss? This and many other questions arise when using YouTube for our business and for our clients. We once had a client who had the ‘Top 7 Reason’ in his description; well it turned out that the number 7 brought on a bunch of crazy videos in the YouTube algorithm. See on the screen shot below that 4 of the 6 related videos were produced by our company – however the other two (with motorcycles) seem totally random.
Since YouTube can’t actually watch the video it is relying on the title, description, tags, and captions that are included with the video. In the case of our client with the “Top 7” we made it into a “Top 6” and the totally unrelated videos disappeared and others that were actually related started to appear.
So why should you even worry about the related videos? If YouTube thinks that your video is about police chases, it may not return it as a result when people are searching for Birthday Pranks; and if you really want to be known for Birthday Pranks than you will be unsatisfied with the results.
The power of YouTube really lies in the fact that it’s the number 2 search engine – so you want to make sure that YouTube knows what your video is about and gives it as a potential result when people search YouTube and more importantly Google.
For instance, we definitely want to rank high for our own name – and if a potential client sees our website, social media channels and a video by us they might just click on the video. Imagine if your business’s video was ranked high for your most important keyword??
So the next time you post a video be sure to go back and check on all the text associated with the video and for the ‘related’ videos that show up. This might give you an idea for what YouTube thinks your video is about. You can also check your YouTube analytics after several days and many views to see what keywords your viewers are entering when they find your video. We always go back and check our videos and our client’s videos to make sure that the keywords and phrases match the content and those related videos.