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Nonprofit Seminar: Leveraging Your Video Online

As part of our Blueforest Gives Back applicant research, we have noticed that many nonprofit organizations already have videos but that they might be a few years old so they might not be using them.   We checked out this video for Wake County Smart Start.

We thought that it was pretty good – maybe the stats are a little out of date, but it gets the point across so perhaps there’s a way that it can be leveraged.

For our clients that select it, we include BlueBoost – a service by which we optimize and promote the video on YouTube as well as provide recommendations to get the most out of the video asset. YouTube is the number 2 search engine – right behind Google so it makes sense to take advantage of both platforms in getting our message, and our client’s message, out.

During our upcoming nonprofit seminar, we will provide an overview of the top 7 steps to properly optimize your YouTube video as well as how and when to place video on social media sites such as Facebook and Instagram. We will also talk about when videos can be used in email marketing – for instance is it acceptable to send an old video to new subscribers?  We encourage participants to submit their questions in advance and we’ll be ready with an answer.

Registration is free for our nonprofit friends and just a small fee for others.

Sign-up for Learn To Leverage Your Video Content Online today!  Want to learn a little more about the class?  Check out this video.

Kathy Hughes Langfield and Kimberly Corrigan will be sharing their expertise during this 90-minute interactive seminar.  We will also provide light snacks, coffee and soft drinks to get your morning started right!

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Say Hello To Kendra

Kendra Jones is one of our latest Marketing interns. She arrived at our studio in March and we are excited to have her. Find out more about her below:

Kendra Jones is a native of Jamaica, Queens, NY and has been living in NC for a couple of years. When she was a young teen, she became interested in becoming a part of the mass communications scene, specifically the broadcast side. She began studying just that at Barton College where she received her bachelor’s degree.

Kendra has worked as an Associate Producer at a news station for a short time and is currently working towards her goal of becoming a Communications Specialist/Spokesperson. She aspires to become the voice of a company, whether it is through written, vocal or visual means. Her passion includes telling stories in a creative manner and bringing ideas to life.

During her spare time, Kendra enjoys writing, shooting and editing videos, shopping, playing with her nephew and nieces, going to see bands play and thinking about cute little bunnies.

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Blueforest Gives Back 2016 Judges Meeting

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Having a strong team of judges is essential when discussing all applicants for this year’s Blueforest Gives Back Giveaway. With a blend of returning and new judges, and yummy food from Moe’s, it was time to get the ball rolling by scoping out 7 lucky finalists who met our criteria. We were very excited to see nonprofits we know and love and also organizations new to us. We did a thorough analysis of every applicant’s strengths and weaknesses. Because we looked at each applicant individually, this was a challenging process!

34 organizations sent in applications this year, which beat out our initial 25 total for last year. We fully examined each organization based on a careful list of criteria such as community presence, social engagement, and impact of the organization’s message. Some organizations are doing well on their own while others could use a helping hand. We gathered useful information about each nonprofit and their local impact.

Despite a long conversation and tough decisions, we were all on the same page about which applicants are the finalists Blueforest Studios will be working with. We’ll be scheduling meetings with the finalists over the next 4 weeks.

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Blueforest Gives Back Applicant Spotlight: Exchange Family Center

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It’s that time again. It is year two of our Blueforest Gives Back Video Giveaway and we are thrilled to have so many impressive applicants. Thank you to all of the organizations who have participated in the process.

Among the contenders who stood out to us is the Exchange Family Center. Here is some more information about them:

Life as we know it can sometimes be difficult. Everyone is facing daily hardships, which unfortunately may include mistreatment of various forms. The Exchange Family Center in Durham works to prohibit such harsh realities. The Exchange Family Center’s mission is to strengthen area families and prevent child mistreatment and neglect through family support, counseling and education. Their vision is of a world where children are safe from physical and emotional harm. They strive to guide children and their caregivers through life’s not-so-great moments.

Through resources such as counseling, case management, group counseling, education and supportive services, the Exchange Family Center has made a huge difference in the lives of many children and their families. Those services are provided through three of their main programs: Early Childhood Outreach (EChO), Family Support Program (FSP), and Parenting of Adolescents (POA).

Their three main programs have created plenty of success stories for many families. Through EChO, the Exchange Family Center has helped a child in daycare curb their aggression and instead use words to express themselves and solve problems. The center’s FSP taught a mother skills to help her child stay focused in school as well complete homework. The POA program has completely turned around a teen whose life spiraled out of control after getting caught up in gang activity.

What we love about the Exchange Family Center is that they work hard to strengthen families and ensure the safety and well-being of young people. Young people are the next generation. It is vital that they are happy and protected so they can make a positive impact in the community. The center values respect, which is the glue to making relationships work harmoniously.

Check them out and learn more about their mission at: http://www.exchangefamilycenter.org/

 

Kendra Jones

 

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Blueforest Storytelling Seminar

We have raving fans for our Storytelling Seminar – so you’ll definitely want to check it out. Our next seminar is February 24, 2016 at 10:30am.  Lunch will be provided to those who’d like to stay after. One past commenter wrote: -Great storytelling seminar!. Gave me new perspective on using good  to make memorable…ppl remember great stories

See why else you might want to attend on this video:

Click here to register!  Seats are limited so sign up today!

 

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Just How Effective is Multiscreen Marketing?

If you were to check any literary resource 40 years ago for the term “multiscreening,” a definition would not exist. However, our society has…evolved into a network of humans exceedingly less physically connected and more digitally connected through social media and television. Therefore, as we spend our time in a new way, traditional marketing concepts must evolve to accommodate for changes in our behavior. This change has ushered in the era of “multiscreen” marketing. An article recently posted to Adweek.com explains how Facebook IQ, Facebook’s analytics division, commissioned Neuro-Insight to conduct a case study to answer FaceboScreen Shot 2016-01-04 at 3.47.01 PMok’s simple question: “How do consumers respond to television ads that they have already seen, either on Facebook or on TV?”

 

Neuro-Insight divided a group of participants into two pools. Half of the participants were exposed to a TV ad, while the remaining portion were exposed to the same advertisement. However, the advertisement the remaining portion viewed was a Facebook advertisement optimized for the site. A day later, both subject groups were exposed to the same advertisement on television. With the help of the participants, Neuro-Insight made an interesting discovery. Neuro-Insight discovered viewers engagement as well as detail oriented memory encoding increased by nearly 10% when exposed to a Facebook optimized advertisement as opposed to a repurposed television ad. Everyone involved in marketing needs to realize that as enticing as it can be to repurpose an advertisement for a different platform, thus saving time and money, advertisementScreen Shot 2016-01-04 at 3.31.33 PMs truly need to be optimized for their platform. By optimizing advertisements you are ensuring viewers will receive the message you intend to broadcast and will be affected by the content of the advertisements. As exceedingly more data is harvested from consumers online actions, we foresee multiscreen marketing ushering in an era of inescapable exposure to marketing as more and more screens appear and as businesses seek new ways to captivate buyers.

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YouTube Thumbnails & Social Media Placement

There are so many facets to think about when creating and marketing a video. Sometimes you don’t think of minor details that might not seem important but actually have a huge impact on your audience – including how the thumbnail looks on various channels.  We produced an amazing video for our client yet LinkedIN insists on grabbing one of the ‘standard’ thumbnail options from the video itself rather than the custom thumbnail that we’ve created.

This is a good thumbnail because it has a human face and a name and title.  However, we don’t like the windblown look for our still images.

 

 

Facebook on the other hand grabs an image anywhere within the real thumbnail.  We think this might be because they want everyone to use their native video feature.  So we are having to ‘game’ the system by creating a thumbnail that will look great on Facebook if a large amount of traffic is through Facebook.  However, does that look good on the other channels?


There also happen to be dogs on paddle boards in the video – which is a great image to get large audiences to click. But is the rest of the content relevant?

 

Our client has a very specific target for this video and is in a very competitive environment where a “Win” or a “View” by the right person can make a big difference for them.  So it’s important that the video is shared on social and found through search while looking interesting enough to click.  It’s a challenge that we face everyday and if you’re using videos in your marketing, it’s time to consider the thumbnail!  It’s like the subject line of an email or the title of the book – the right thumbnail can get people to view the video – the wrong thumbnail might make people snub your video and potentially your brand.

Watch this beautiful video and learn about Perquimans Marine Industrial Park – 

Have questions or comments? Post below!

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What’s so special about Millennials?

There has been endless discussion about millennials – what to do with them, how to reach them, how to get them to stay interested in you and your product, etc. Why?

If you haven’t heard the term millennial thrown around, where have you been?! They are the age group born between 1980 and 2000 and they outnumber baby boomers. Millennials have been stereotyped as “lazy and entitled” but companies that believe this stereotype will ultimately lose business.

They’re the largest demographic in the marketplace, so you need to pay attention to them. Especially if you’re a marketer. Ignore them and you’re in big trouble.

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Millennials crave information and want access right now. Company websites need to include all the right information with easy accessibility. With so much information on the web available, they can thoroughly research products and companies before buying, so it’s essential to take advantage of this and properly market your company and product. This goes for any potential customers. If they can’t find you, they won’t know about you. Simple, right?

71% of online shoppers claim that the most important thing a brand can do is value the customer’s time (according to Salesforce). You might have heard “millennials want it now”. They want quick responses or they can move on to the next guy, because that guy/company does respond, showing millennials their business is valued.

You need to create a personal connection between millennials and your product. Without taking the time to learn about their wants and needs, it takes away your ability to serve that customer base. Millennials change their wants and needs constantly to suit new technology and products being created each day. Businesses need to keep on their feet and adapt to ever changing customer demands and new technologies as they appear.

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Fonts for Dummies

You may be thinking “I don’t know anything about design, how do I deal with type in my project?” “Should I make the text on my video neon pink?” “Why is my bellybutton on backwards?” We can help you with two out of three of those questions. Let’s get started.

The font of a text controls how we see the letters on our screen. It can be a powerful feature of good design. But like any power, it can be dangerous if it falls into the wrong hands. Good type can make the difference between confusion and communication. Here are some basic tips to avoid a font fail:

1. Choosing a font

Remember when there were only a handful of fonts to choose from? Nowadays there are almost too many options. Want your text to look like it was written by a 4th grader? There’s a font for that. Want your text to look like it was eaten and spat out by a grizzly bear? There’s a font for that, too. All those possibilities can distract you from your purpose: getting your audience to read and understand your message.

Take road signs as a good example. Did you know most official highways signs are written in the official “Highway Gothic” font? It was designed to be read quickly and accurately. Imagine the chaos and confusion if road signs were written in Papyrus. Let us all take a moment of silence to give thanks for Highway Gothic.

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Now let’s look the Book of Kells, an illuminated manuscript from the early Middle Ages. Its text is aligned closely with its spiritual purpose. Its pages are ornate, intricate, and visually arresting. It is meant to be studied closely and slowly.

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Figure out where your project falls within that range. Are you I-40W or a medieval monk? Let your purpose guide your font choice.

2. Styling: Keep it simple

The following example should hurt:

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Blueforest Studios is not responsible for any injuries that may occur as a result of looking at this image.

Just because you can apply five different strokes, a gradient fill, drop shadows, and ten different fonts doesn’t mean you should. If your text is meant to be read, legibility should be your number one focus. Styles should be applied with the greatest reserve and good reason.

3. Bring it together

Now that you know how your individual letters will look, you can begin deciding how they will sit on the page or screen. Make a hierarchy and apply it consistently. Decide how your headers will look compared to your paragraph text. What about links and sub-headers?

A great example of this comes from Pelican Books’ clean, crisply designed website.

pelicanbooksWithout thinking, we know exactly where our eye should go. Scrolling through their site is easy and intuitive.

4. Observe fonts in their natural habitat

Type is everywhere. Pay attention to what works and what doesn’t.

Take Budweiser’s 2015 Super Bowl commercial. It features a bold sans serif centered in the frame. There’s no voice over, so they need the words to do the talking.

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5. Go forth and font

Here are some resources to get you started:

Font Squirrel – Great collection of free, professional fonts.
Dafont – A glut of everything from basic to illegible.
Art of the Title – Online collection of movie title typography. A good starting point for references and ideas.
The Design Blog – The best way to develop your design intuition is to absorb good design. The Design Blog is a perfect way to marinate in the latest and best.

 

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Blueforest Gives Back – CASA Video Debut July 21st

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The moment we’ve all be waiting for – the winner of Blueforest Gives Back CASA’s Video Reveal! We had our First Annual Blueforest Gives Back for local nonprofits and we’re proud to announce that we will debut the final product July 21st at The Cary Theater.

CASA is a Raleigh-based nonprofit housing developer and property manager. They focus primarily on multi-family rental properties for people living with disabilities and veterans who have experienced homelessness. CASA’s housing model ends homelessness for people in great need by offering safe, permanent places to live. CASA manages more than 340 apartments and homes across the Triangle (Wake, Durham and Orange counties) and has 22 more currently under construction.

We’ve really enjoyed this exciting collaboration, learning more about what CASA does and how they positively impact our local community. Together we’ve creating an amazing animated video that embodies CASA and their message. We can’t wait to share it with all of you!

Come learn about Blueforest Studios, CASA, and the importance of animation! See how Blueforest tells CASA’s amazing story and learn more about the annual Blueforest Gives Back for local nonprofits. Open to everyone!

 

When: Tuesday July 21st

Time: 3:30pm- 5:30pm (2 showings of the debut video, no excuse to miss it!)

Where: The Cary Theater 

Who: Open to everyone!

Tickets : FREE! And choice to donate to CASA.

Reserve your tickets HERE.

You don’t want to miss this!