Video Production Company in Raleigh

6 Tips for Creating a Company Video that Generates Results

Video Production Company in Raleigh

So you’ve decided that you want to produce a video for your company in the Raleigh area – awesome! Videos are a great way to promote your company or product; customers who see a well-produced video are more likely to buy a service or product from you. Once you have your audience determined, you’re ready to follow our steps to creating a video that not only looks good, but will generate the results you want.

1. Hone in on your purpose.

This is a crucial first step to producing a video that will generate results for your small business. Ask yourself, “What am I trying to accomplish? What do I want the customer to do or think after seeing this video?” Once you have this purpose determined, find a story about your company that focuses on it. This could mean a testimonial video, which is relatable to the customer, a story about how you can solve a day to day problem that people encounter, or maybe the story you’re telling is totally different! The important thing is that the story you tell matches your purpose.

2. Draw up a plan for your video.

Before the cameras can roll, you need to make sure you have a plan for your video, both visually and in tone. There are so many types of visual styles you could use to produce your video. Do you want it to be animated, live action, whiteboard style, or something entirely different? Will your video be mostly for entertainment value, purely informational, or will it have a serious tone? What is the setting of your video? These are all things you need to consider early on so that the rest of the video production time runs smoothly. Another important thing to consider in this step is duration – your video should be under 6 minutes long or else you may not keep customer attention all the way to the end.

3. Write up a script.

You wouldn’t set out to drive somewhere new without at least glancing at the directions first, right? Maybe you would, but it’s risky and you could waste valuable time. The same concept goes for video production; having a script written out saves time in the long run and will help keep you and your team on track. If this is a live action video where you’ll be speaking into the camera, it is important to note that reading directly from the script could sound robotic – no need to follow what you’ve written word for word, but having the script as a guideline will save you time, which of course saves money.

4. Set the stage.

Your personal cell phone may take great pictures that are perfect for sharing on your company’s social media stream, but if you’re taking the time to produce and promote a video, the production value is important. Customers will notice the difference between a video shot on an IPhone versus one that was produced using proper lighting, mics, and a quality camera. If you don’t have any of these products, then you may want to either invest in some or look into hiring a local professional video company to produce the video for you.

5. Time to record!

At this point, you’re ready to let the cameras roll. If you’re the one being filmed, keep your shoulders back, relax, and be sure to look straight into the camera, not at the person shooting. Make sure everyone’s phones are silenced to prevent the perfect take from being ruined by a text message, and try to record somewhere that doesn’t have any background noise. No matter what style of video you’re producing, the end of it should definitely have a call to action. What this looks like of course will vary from company to company, but whatever the purpose of this video is, to give money, to subscribe, to buy your product, etc., you absolutely need to have an easy way for customers to do that at the end of the video. Additionally, there should be a way for the customer to take the next step wherever this video is posted. This could come in the form of a subscribe button to start receiving emails, or a link to order your product, but the most important thing is that it needs to be easy for the customers who just watched your video to take the next step.

Raleigh Video Production by Blueforest Studios

Blueforest Studios Example Reel

 

6. Promote your video.

Congratulations! If you’ve followed these steps, you have a great video that will really help advertise your small business. Now, make sure people see it! Use all of the channels you have available, such as email blasts, social media, and even asking your employees to share it. Another option is to utilize pay per click ads, however, if you’re going to spend money doing this, you may want to look into hiring a pro to help you. Many professional Raleigh video production companies have packages available that make sure your video is promoted and seen by the right audience.

Blueforest Studios:  A leader in the Raleigh video production space, is prepared to help you complete and promote your next video production project.  If you’ve read these tips and are looking for a professionally done video for your local Raleigh business without the stress of trying to DIY it, check out Blueforest Studios – we look forward to hearing from you and chatting about how we can help you tell your brand story!

Creative session with ammon

Your job is to tell stories

Choosing the Perfect Video Production Company in Raleigh

If you’re reading this, then you already know that video is a powerful tool that should be part of your marketing strategy. What you might not know is choosing the right videographer is crucial to the success of your campaign. First impressions are everything, and you only get one chance to make a good one. The video should reflect your brand as you intend and engage viewers. Not all videographers were created equal, and not everyone will provide your business with the quality video you deserve. To help you make the right decision, here are some things to consider:

LOOK PAST THE FLASHY REELS

Most video production companies will feature a highlight reel on their homepage. The purpose of this flashy video is normally to show you who they are and what they’re capable of. Demo reels are great! They’re entertaining, and normally do an awesome job of getting our attention. But DO NOT limit your decision making to just that one video. One of the most important things you need to keep in mind throughout the decision making process is whether or not they’re able to capture your company culture and brand.  Most Raleigh video production companies will have a library of previous projects available for you to review. Reviewing samples will give you a solid understanding of the quality and scope of work they’re capable of doing. You need to ensure their work is professional, high quality, attractive, and engaging. As you gauge their work, ask yourself these questions: What is your first impression? Do you recognize any famous videos? Are the videos engaging and professional? These questions will help you narrow down on possible videographers as you continue your search for the perfect video production company in Raleigh.

At Blueforest studios we focus on brand storytelling. “A brand story is more than a narrative. The story goes beyond the copy on your website, the text in a brochure, or the presentation used to pitch to investors. Your story isn’t just what you tell people. It’s what they believe about you based on the signals your brand sends. The story is a complete picture made up of facts, feelings, and interpretations, which means that part of your story isn’t even told by you…” The Fortune Cookie Principle

DO THEY UNDERSTAND YOUR COMPANY VISION, AND GOALS?

I repeat: one of the most important things to keep in mind when choosing a video production company is whether or not they’re able to effectively capture your brand essence and the story you want to tell. Content that tells a story can set you apart from your competitors. Today’s consumers don’t want advocacy; they want authenticity. Finding a video production company that can authentically tell your story should be at the forefront of your objectives in choosing a videographer. The right video production company will understand that storytelling allows you to identify and present your passion, build lasting relationships with your customers, and create a foundation to develop your business off of.

It’s always best to avoid making a decision before speaking to someone from the company. A short phone conversation should help you determine whether they care about you and your business, or if they’re just after your money. If you’re unsure about your project, have them pitch you some ideas. This will get the creative juices flowing, and you’ll see if they are able to come up with something special.

Visit our Facebook Page: Blue Forest Studios: The Video Production company in Raleigh.

ASK ABOUT MARKETING

Marketing your company video is just as important as the video itself. Many people fail to realize that even the most impressive video will not generate the results that they need without the right marketing strategy. Promoting ANY business is an ongoing process, even with awesome video content. How is your new video production company going to help you with this? A few companies offer extensive marketing services as an added feature for their videos. Ask about the different channels they will use to promote your video. Your video should be promoted on social media accounts such as FacebookInstagram, and YouTube. It should also be posted at your audience’s peak viewing times. Learn more about placing the video on your company’s website to help generate online traffic and engage prospects looking for information about your business.

 

Your job is to tell stories

It always comes down to brand storytelling

DO THEY FIT YOUR BUDGET?

Video production can get pretty expensive! It’s important to keep in mind that your video will be one of the first things people associate with your brand. We recommend setting your budget first, and then finding the best video production company that will fit that price range. You’ll quickly realize that there are companies out there for everyone. Just remember: You ALWAYS get what you pay for!

Remember: choosing the right video production company for your business is crucial, but it doesn’t have to be difficult. Keep these tips in mind, and good luck on your search!

Are you interested in speaking to one of our team members about your upcoming project? Book a meeting with our creative director Ammon!

Creative session with ammon

Take a Tour! 2016 HGTV Smart Home is open to the public in Oct.

Smart Homes. Yeah, you know the ones – the amazingly crafted Smart Homes shown on HGTV. Your eyes widen. Your mouth slackens. Cue the never-ending sighs of wonder.

Well, what if you were able to step INSIDE the most beautiful and luxurious houses in the Triangle, and actually gawk at them in person? GUESS WHAT! You’re totally invited! Let’s try not to drool, am I right?

In this stylish episode of Kimberly’s Corner, Kimberly sits down with Homes by Dickerson’s Diandra Buckheit, the super Sales Agent for Haywood. Kim gets the scoop on how Homes by Dickerson was chosen to create the 2016 HGTV Smart Home. (How could they not be chosen with an award-winning video like this? *winks*)

Diandra personally invites you to tour the Smart Home during the Triangle Parade of Homes, during which the home is open to the public for the first three weekends in October (Oct. 1-2, 7-9, and 14-16) from 12 pm – 5 pm. Click here for more information! And don’t forget your drool bucket.

Blueforest Inside Look Part 3

We’re at our final stop of the Blueforest Studios tour. This is the stop where the eyes and ears masterminds come together to create a knockout masterpiece for our clients. Prepare to meet some more of our video and audio team members!

Sean Riddle

Sean

The Fit Project Manager

Sean ensures all Blueforest projects remain on point and on schedule. He works with the sales team, video team, and clients to take a video from start to finish. You can find him in creative meetings, on the set, or busily sending emails from behind his computer.

According to Sean, the magnificent part of working at Blueforest Studios is never knowing what each day will bring. He likes the fact that no two days are alike.

Bryan Reklis & Vann Dwiggins

BryVann Black LThirds Collage

The Friendly Video Producer & The On-The-Go Video Producer

Bryan and Vann are video making machines who diligently create top notch content for clients. The process of video production includes three parts: pre-production, production, and post-production.

During pre-production, Bryan and Vann brainstorm ideas, write scripts, and meet with clients to conceptualize and plan. For production, the two complete varying tasks from directing shoots or being a grip (which involves carrying, setting up and moving equipment around).

Post-production is when the pair fulfills duties such as capturing footage, managing data, editing footage,animating graphics, and playing the content with audio and music.

Bryan thoroughly enjoys editing video at Blueforest Studios.

“I especially love working with a good interview. I get engrossed in taking an hour long interview and turning it into a compelling 5-minute story,” he reflected, “I love to pour over the footage, listening to bits and pieces over and over until the story begins to emerge in my mind. After that, things start falling into place.”

Vann’s favorite part about working at Blueforest Studios?

“I like being out shooting in the field,” he said.

Dustin Painter & Donald Best

DustDon Blk LThirds Collage

The Avid Coffee Drinkin’ Audio Engineer & The Fashionable Audio Engineer

Dustin and Donald are the In-House Recording Engineers. The audio duo track voice-overs, hold client meetings, and occasionally go on set to record audio for projects.

Dustin says the finest part of working at Blueforest Studios is “there’s a lot of very talented, creative people and everybody gets along well.”

Similarly, Donald added, “I love everyone that works here. Everyone’s very awesome, really cool and super nice.”

Both Dustin and Donald enjoy the ability to be open and creative at Blueforest Studios as well.

Blueforest Inside Look Part 2

As promised, our tour of Blueforest Studios continues. This stop will focus on some of our graphics and video team members as well as some of our current interns whose creative geniuses help spark Blueforest Studios.

Meet Emily Kohler

Emily Collage

The Laid-Back Illustrator+Animator

Emily provides animation and design components for clients’ projects at Blueforest Studios. This can include storyboarding, typography, motion graphics, character design, and 2-D animation. Every client has unique needs so Emily works diligently to create a different illustration or animation style to fit the needs of the video.

Regarding the best part of working at Blueforest Studios, Emily stated, “It’s rewarding to have to constantly keep on my toes with new styles and techniques to complete each new project as it comes in.”

Alana Selby
 
AlanaCollage
The Crafty Tall Illustrator+ Marketing Assistant
 

Alana uses her nifty illustration skills to create material for content and images for Blueforest Studios’ social media pages using Adobe Suite products such as Adobe Photoshop and Illustrator. She also lends a helping hand to the Marketing department.

Her favorite part about working at Blueforest Studios?

“I get to be super creative and I get to do my own thing and they (Blueforest Studios executives) trust me to make what I think is best and that’s really awesome.” she said.

 

Bennett Northcutt
Bennett Collage
The Go-To Junior Intern
 

Bennett originally started out as a Finance intern in June 2015 and was slated to work for 135 hours. At the end of his term, Senior Vice President Kathy Langfield offered Bennett the opportunity to continue helping around the studio including with the sales team which he creates presentations and research leads for. Recently, Bennett has worked alongside Kathy to orient and welcome selected high school interns to Blueforest Studios. He refers to himself as the “go-to guy” for general tasks such as creating Google forms, working on a project agreement, or even occasionally fixing the printer.

For Bennett, the most terrific part about Blueforest Studios is the atmosphere and the people he gets to work with. “I feel as if I am part of the team and that my age is not a factor in how I’m treated,” he remarked.

“I like that my duties are constantly changing and that I get to do things like figuring out why a printer isn’t working,” Bennett continued, “I enjoy being able to contribute ideas in creative meetings and never feel afraid or discouraged from sharing my opinion or suggestion with Kathy or members of the team. In my opinion, you can’t find that in most places.”

He said among many other factors, the willingness of the Blueforest staff to accept teenage interns makes coming into Blueforest Studios daily something to look forward to.

Bennett recently graduated high school and will be moving on to attend UNC at Chapel Hill in August.

Kendra Jones
Kendra Collage
The Bubbly, Question Asking, Marketing Intern
 

Kendra was hired as a Marketing Intern in March 2016. Her daily tasks include writing blogs and press releases, researching various topics, looking up information about different companies to compile lists of potential contacts, posting content to social media, and researching and monitoring the brand’s online presence.

She has an open mind and is willing to learn any and everything about anything because she believes being multi-skilled is vital to succeeding in the workforce, regardless of what field one pursues.

Kendra loves the atmosphere, people, and the creative freedom Blueforest Studios allows. She also finds researching topics intriguing since she learns something new each time.

“I am able to write multiple materials with minor changes. The work I provide still has my voice and that’s very important to me. If I write something, I would prefer it to sound like I did.” she said, “I absorb and enjoy receiving feedback for completed tasks because it will help me grow as an individual.”

“I also like the fact that Blueforest Studios has a Planet Fitness aura,” Kendra added, “It’s a judgment free zone, just like the gym.”

Kendra’s internship will be coming to an end sometime in August. 

 

Summer 2016 Interns: Moving On

The week for Triangle AdFed’s What We Do You Can Too internship program is over. Daniel Engman and Mason Carrara have both had a splendid time learning different areas of advertising at Blueforest Studios. The crammed week included learning how to edit videos in Adobe Premiere Pro, learning how to edit pictures in Photoshop, and producing a radio spot. Engman and Carrara tell us about their experience and what’s next in their lives.

DanielMason Collage

Q: How would you describe your experience at Blueforest Studios?

Daniel:

My experience here at Blueforest Studios has been one to remember. I learned so many new things and I improved on the skills I already had. For starters myself, along with the other two interns, created a radio spot start to finish. I also learned how to set up a professional photo shoot, and so much more! I would love to come back and work for Blueforest any chance I got. This experience was invaluable and I wouldn’t trade it for anything.

Mason:

My experience here at Blueforest Studios was an extraordinary opportunity for me to understand what an advertisement business is like. I learned what programs would help them achieve their goals in their work. In this business, I have learned how they plan out their next strategy and how prepared they have to be for making these productions. I went on a shoot with a few of the members, Vann, Emily, and Bryan in Wake Forest. I learned a new passion that I could potentially pursue which is videography. I was able to participate in their shots for the project they are working on which I noticed the whole idea of shading, lighting, and etc. It was just like my teacher said that computers are just like cameras.

Another area that I learned was audio, with Donald, and I thought that this was a great place to learn audio from him. I was able to do the radio spot with Daniel and Brendan and I was able to learn the whole editing process of our radio spot. Listening to all sounds to see how good or bad they were. Also, we used a voice actor to say our script. All in all, I was enjoying the experience and I hope to hone this experience so I can have the same idea of what job I will go into. I really enjoyed the experience here more than what I first had in mind.  

Q: What’s next for you? What are your plans for the summer?

Daniel:

Over the summer, I have football workouts every day from 7-12 and our 3-day camp at Campbell University in late July. Other than football every day I am going to Louisville, Kentucky June 20-25 to compete in the SkillsUSA national competition. My team is competing in Interactive Application and Game Design, which is a competition where the competitors are tasked with creating a video game prototype from scratch (that includes all graphics, audio, and actually making the game run).

I am also going to be in NYC for the week of July 4th and I’m really looking forward to it because I’ve never been to NYC before. I am always asked what I want to do with my life in the future and I think that I am finally figuring it out. I hope to go to NC State and major in marketing with a minor in psychology, or if NC State rejects me the backup plans are going to UNC-Charlotte and getting my MBA or going to Western Carolina and getting a degree in sports management

Mason: 

My plan for summer is really just focusing on creating my professional website so I can put my name out there with the work I have. Another step for me that I’m taking is learning new programs like Adobe Premiere and Pro Tools. Since coming here I have learned that these programs are pretty essential to the business. These seemed important since I’ve been with Blueforest Studios for four days and I have seen nothing on a computer but Adobe Premiere and Pro Tools for video and audio. Of course, there was photography which I enjoyed very much. I went with Vann, Emily, and Bryan and I decided to go along and help with their shoot of Wake Forest.

I enjoyed the sites that we traveled to and I also enjoyed being their actor for the shoot. I really appreciate the time they spent and the hard work they put into their work. It really opened my eyes to the possibilities of videography and I might put that into my listing also for the summer. I wish to keep doing internships for the summer but I only have a week so I might try to find another internship if I can after my week is up.      

 

Summer 2016 High School Interns

This is our fourth year participating in Triangle AdFed’s What We Do You Can Too internship program, or WWDU2, where high school students receive the opportunity to gain hands-on experience in the advertising industry for one week. This year we have three interns:  Brendan Bello, Daniel Engman, and Mason Carrara.

Brendan Bello

Brendan Bello

I am a high school student in the Academy of Finance program at Sanderson High School. Throughout the summer between junior and senior year, Academy students are required to complete a 135-hour internship at a local business. I chose Blueforest Studios because I am interested in pursuing a career in the film industry. My plan for this summer and goal as an intern is to learn about video production. Blueforest Studios being a group of people passionate about their craft, they can help me accomplish that goal. With my experience at Blueforest Studios, I, like them, will hopefully be able to make audiences feel something and inspire them to take action.

(Brendan will remain an intern for the duration of the summer.)

 

Daniel Engman

Daniel Engman

Let’s start with who am I. I am a dual-sport athlete, playing both football and lacrosse for Middle Creek High School. I have one little brother, two crazy dogs, and I am very fortunate to have two loving parents as well. I am very influenced by sports in my life and they have molded me into a driven and very competitive person.

My competitiveness and my will to win have not only helped my football and lacrosse careers in high school (I’ve only lost 2 football games in my high school career), but it has driven me to go and get any and every opportunity I can get, such as this internship at Blueforest Studios. During my time at Blueforest, I hope to learn the amount of time and hard work it takes to create a successful marketing campaign and to recognize all the pieces that play into making the best possible product. I also hope to further my skills in video production, as well as graphic design and audio production.

 

Mason C

Mason Carrara

I am sort of a computer geek and I love to create things from scratch in Photoshop. I love creating objects,environments, and characters. The love to learn new skills is always open to me. I want to be able to do work that others would recognize, from the company and from me. I personally love working with others and hearing their opinions on given subjects so I can improve on my thinking.

I just started getting into animation and I was able to create a .GIF with the Photoshop Timeline window by creating individual frames for each movement. I enjoyed this, and I decided to go a little more in-depth with animation. I still only know the basics but I bought the book called “Animator’s Survival Kit” to enhance my skills. I plan to also learn more about animation at Blueforest Studios. 

My goal for this internship is going to understand how computer businesses work. I want to see what we do for planning, what we do for executing, and etc. I want to learn programs for the work of animation, editing, and teamwork. Getting to know these programs and critical thinking skills will help me understand the thinking of a business products. Being in a business is personally a good spot for me to understand what a business will be about.

Blueforest Studios Inside Look Part 1

Busy, busy days here at Blueforest Studios. The creative process for building exciting and memorable stories never ends. But we’re never too busy to give you a tour! Over the course of the coming weeks, we will be giving you a look at what goes on inside our studio along with the people who make things happen–our Blueforest crew.

The first person you meet when you walk in the door…

Donna Mason 

Donna Collage

The Witty Receptionist

Donna greets those who walk through our door with a warm smile, typically offers them coffee and directs them to the appropriate personnel. Her daily tasks involve updating customers’ Atlantic OnHold messages, writing scripts for clients, and making everyone laugh.

One of the neat things Donna likes about working at Blueforest Studios is “getting to be a little creative, getting to write some things and proving that everything we learned in school was actually worth it.” she remarked.

(*Atlantic OnHold is an on hold messaging service located in Blueforest Studios which Donna is also a part of. You’ll find out more about Atlantic OnHold in a later blog, soon to come.)

Kathy Langfield

Kathy HeadshotSpace Collage

The Does-It-All

Kathy works on pretty much everything including finance, marketing, human resources and team management. One of the best parts of her job is working on the yearly Blueforest Gives Back giveaway where one lucky nonprofit organization receives a video valued at $10,000.

“I get to take part in that and help give away some video every year,” she said.

Kimberly Corrigan

Kimberly Collage

The Cheery Sales Guru

Kimberly specializes in sharing the love of video through sales and collaboration. She talks to clients about their video needs, sends them samples of accomplishments Blueforest Studios has achieved for other companies and determines whether or not a potential client is a good fit for Blueforest Studios. Creative collaboration is one of the perks of working at Blueforest Studios.

“Whether it is me getting to go back and be with the creatives and actually come up with new ideas or actually introduce a client to our creative team and see the ideas that come up and the video that results is so fulfilling,” Kimberly said.

Prior to joining the Blueforest team, Kimberly was a video journalist.

“To still be able to be in video and work with people,” she continued, “and come up with creative ideas and just see these beautiful things come to life is why I get up in the morning. It’s awesome.”

Russ Reynolds 

Russ Collage

The Big Bossman

Russ sells videos, plain and simple. He also founded Blueforest Studios. What he enjoys the most out of working at Blueforest Studios is the people.

“This isn’t work to me, you know, to go out and meet people,” Russ explained, “Usually they have a problem and that’s what video does–help them solve their problem, raise money for a nonprofit or sell cars.”

And Marguerite LeBlanc

Marguerite Collage

The Mistress of Numbers

Marguerite handles the financial elements of Blueforest Studios including payroll, accounts receivable and accounts payable.

“I like the fact that the work here is project based,” she stated, “There’s always something new. I have some things that I do that are routine but enough things that aren’t that keeps it interesting.” Marguerite also added she enjoys working in a drama-free environment.

Let’s not forget the places we use for creative meetings with clients and to chow down:

The Boardroom

rsz_boardroom

The Almighty Kitchen 

Kitchen Collage

You are now knowledgeable of several team members of Blueforest Studios. We’ll be introducing the rest of the crew very soon.

 

 

 

The Voice of the Expert Presented in a Creative Way: Keen Strategy

by Ammon Ehrisman

With any creative project, you are going to have lots of possible decisions and you have to be very selective about what you choose.  It was no different when we started working on the Keen Strategy branding video.  

As I met with Greg and John I realized that their software was a bit technical and took a while to explain.  But their passion for what their software could do to help marketing managers was palpable.

After doing all of the normal creative discovery, we knew the three biggest things we would like the video to do.  First, we needed to describe what Keen’s software did so anyone could understand it.  Second, we wanted to demonstrate that John and Greg were really passionate about what they were doing. Third, we wanted to show that Keen’s MIDA software was different from anything else out there.

Great. Sounds like a plan, right? Well, since we only had 2 minutes to work with, we knew we would have to pick one or maybe two of these things to really focus on in the video or we were going to start losing people.

We ended up coming up with 3 ideas to address these issues.  Some were funny.  Some were told through the eyes of a marketing manager.  Others were more symbolic, but the one that John and Greg liked the most was also the most offbeat idea.  

The concept was to interview them about the software and their passion for helping marketing managers.  As we watched their interviews, they would magically transform into animated versions of themselves. This would hopefully grab the attention of the audience and give us the opportunity to demonstrate the high-level features of the software in a visually captivating way all while making a real connection between our audience and the founders of Keen.

The result is the Keen video: Greg and John.  Watch it and tell us what you think.

 

 

 

YNPN #NonprofitSTRONG summit

What can I say about YNPN’s NonprofitSTRONG summit?

To put it simply, it was inspiring. The summit was full of passionate people and powerful missions. But what stuck with me the most were the remarkable stories of these nonprofit groups. Here at Blueforest Studios, we are very aware that every nonprofit has a story, and we strive to tell these stories in a way that inspires action. And I gotta tell you guys, the exhibitors and nonprofits at the summit had AMAZING stories. Even though “storytelling” wasn’t exactly the theme of the day, you couldn’t escape it even if you tried! I can’t tell you how many great stories we heard from people just stopping by our table to take a selfie! (Yes, we had a selfie station. And yes, it was awesome.)

Screen Shot 2016-04-26 at 4.21.33 PMScreen Shot 2016-04-26 at 4.34.53 PMScreen Shot 2016-04-26 at 4.36.54 PMScreen Shot 2016-04-26 at 4.43.38 PM

Atrayus Goode from Movement of Youth was the keynote speaker of the day, and boy was he good. He had all eyes and ears on him from the moment he held the microphone. He told a gripping story of his childhood, in which he was a witness to his mother’s drug abuse among other traumatic circumstances. You could hear a pin drop, the room was so still. That’s the sound of good storytelling – held breath.

After he built up this story and had everyone invested, he came in with his mission: to start an open conversation about race, and to ignite change within the dynamic of this country’s leadership representation.

As storytellers, we here at Blueforest want to say BRAVO! to Atrayus Goode, for not only speaking out about something so important, but for also telling it so beautifully. Same goes out to all of the organizations there that day. It was an honor to be among such strong and passionate individuals, and to be able to hear all of your inspiring stories.

Hope to see you at next year’s summit!