Screen Shot 2015-07-22 at 11.32.51 AM


Check out one of our latest projects! We used animation to tell local nonprofit CASA’s story for this year’s Blueforest Gives Back project.


Animation has endless possibilities. Think about it. You can utilize any style and customize until it’s just right. That is why animation can be an essential part of your arsenal.


Using animation in your video marketing allows you to convey important messages and stories that you may not be able to do with live action. Even if live action storytelling is possible, animation stands out and can be personalized to fit your business.


Animation’s limitless scope makes it a highly effective tool. You can use everything from simplistic drawing to intense special effects to capture your story.

We have a monthly Animation Inspiration newsletter that highlights the various forms of animation we use here at Blueforest Studios. Sign up today to receive monthly animation inspiration and ideas you can use for your business marketing! Click below.


Contact us today for your animation needs!


Blueforest Gives Back – CASA Video Debut July 21st


The moment we’ve all be waiting for – the winner of Blueforest Gives Back CASA’s Video Reveal! We had our First Annual Blueforest Gives Back for local nonprofits and we’re proud to announce that we will debut the final product July 21st at The Cary Theater.

CASA is a Raleigh-based nonprofit housing developer and property manager. They focus primarily on multi-family rental properties for people living with disabilities and veterans who have experienced homelessness. CASA’s housing model ends homelessness for people in great need by offering safe, permanent places to live. CASA manages more than 340 apartments and homes across the Triangle (Wake, Durham and Orange counties) and has 22 more currently under construction.

We’ve really enjoyed this exciting collaboration, learning more about what CASA does and how they positively impact our local community. Together we’ve creating an amazing animated video that embodies CASA and their message. We can’t wait to share it with all of you!

Come learn about Blueforest Studios, CASA, and the importance of animation! See how Blueforest tells CASA’s amazing story and learn more about the annual Blueforest Gives Back for local nonprofits. Open to everyone!


When: Tuesday July 21st

Time: 3:30pm- 5:30pm (2 showings of the debut video, no excuse to miss it!)

Where: The Cary Theater 

Who: Open to everyone!

Tickets : FREE! And choice to donate to CASA.

Reserve your tickets HERE.

You don’t want to miss this!


Durham Tech Fish Wall

Do Great Things! Durham Tech Video Project

What’s Your Great Thing? Durham Tech can help you discover that.

Blueforest Studios worked alongside Engine Brandmakers and Durham Tech to create this great video project. Blueforest Studios focused on capturing the energy of the students as they found their “great thing” at Durham Tech among downtown Durham. These videos capture how students gain diverse experiences through their peers and the different opportunities available to them at Durham Tech.


This message of finding your “great thing” is the important central message in Durham Tech’s mission. They help students find their passion and career goals through their many classes and programs. Blueforest Studios focused on embodying that message in these videos through the vibrant background of downtown Durham and strong student interviewees who are eager to learn.


The purpose of these videos is to promote Durham Tech and encourage new students to enroll. These videos show the connection between Durham Tech and downtown Durham, how they go hand in hand in the students lifestyle when attending Durham Tech. The message conveyed in the videos is how students gain real world experience in the diverse and energetic environment as a student at Durham Tech and as a resident in downtown Durham.

Like this video or want something to embody your company message? Let us know what you think!


MOTIVATION for you and your customers!


[moh-tuhvey-shuh n]

1.  the act or an instance of motivating, or providing with a reason to act in a certain way

2. the state or condition of being motivated or having a strong reason to act or accomplish something

3. something that motivates; inducement; incentive



Think about how important motivation is. It is the main mechanism in everyone’s brain that says, “Hey! Do that! Don’t do that!” It guides our basic human needs and all our actions.

Along with personal motivation, it can also be applied to marketing and the business world. What motivates customers to act? What motivates you in your business? Motivation is often overlooked as it’s a subconscious decision that is rarely discussed.

This TIME article discusses 3 important steps to motivate yourself and I thought how these important tools can be applied to marketing and business. Let’s go through main drives and emotions that can help you individually and in your work:

1. Positivity! 



You: Emotions are often overlooked in productive systems. People procrastinate most when they are in a bad mood. To stay optimistic, you can monitor your progress and celebrate success.

Your business: Consumers need to feel positively about your business. It’s important to convey in your message and marketing how your work is important to the consumer. Even if your work isn’t all about happiness, you can still portray how your business will positively impact customers, which will motivate them to look into your business.


2. Get Rewarded! 



You: Studies show that reward motivates almost everything you do. You eat because you need food. Eating is the “reward” when you’re hungry. Your stomach hurting when you don’t eat is the punishment. So in order to motivate yourself, reward yourself for being productive and completing important tasks.

Your business: When presenting your business to the world, you need to make clear how your business will ultimately “reward” the customer. How will your service make their lives better or satisfy a need or want? The reward drive is a basic instinct in humans that motivates people to act.


3. Get Peer Pressure! 



You: By surrounding yourself with individuals with similar goals you’re striving for, you will be more motivated to be productive and do your best. When your peers are hardworking, you will be hardworking. The right amount of positive peer pressure can push you to be your best.

Your business: “Peer pressure” can be applied to the consumer being exposed to what’s popular. Consumers that receive more stimulation will keep those businesses in mind. That’s why big name companies such as McDonalds still advertise constantly even though they are an instantly recognizable brand name. They advertise to dominate the playing field.  When consumers are constantly seeing a brand’s name on social media and on TV, they will remember that brand and will think of them when they need that service/product.

Remember, motivation is key. Use these three tips to increase motivation for yourself and your business!


Welcome to the Team!!!

Kimberly Corrigan has joined our team to further develop our growing portfolio of regional and national accounts.  Kimberly Corrigan comes with a wealth of experience within the Industry, having spent the last 8 years in creative agencies, including Centerline Digital and Wildfire. Previously, at Sandhills TV 3, Kimberly was instrumental in setting up the station’s first live feed for the 2005 U.S. Open, and still contributes today to local businesses as a voiceover artist.  Joining in advance of the launch of the first Blueforest Gives Back Triangle Nonprofit Video Giveaway event, Kimberly can continue her success.

Kimberly Corrigan

Kimberly joins Blueforest as Executive Account Manager to continue our recent success providing integrated video services to brands, nonprofits and agencies. Kimberly comments, “I am excited to start a new challenge within Blueforest and look forward to working with the team to further develop their already extensive integrated video approach. I am fortunate to be joining such a respected company that prides itself on top quality service.”

On another note – we are in the process of developing Kimberly’s Alter Ego.  We all have one at Blueforest – what do you think her’s should be?


The Winner of the 1st Annual Blueforest Gives Back!

It was a very tough decision. Every applicant is an important nonprofit helping to better our community. We started Blueforest Gives Back because we love getting involved in the community in many different ways. Blueforest Gives Back is another way for us to help local nonprofits with what we do best, telling a great story. After much consideration, we’re happy to announce the winner.

Drum roll please……



CASA is a Raleigh-based nonprofit housing developer and property manager. Focusing primarily on multi-family rental properties for people living with disabilities and veterans who have experienced homelessness. CASA’s housing model ends homelessness for people in great need by offering safe, permanent places to live. CASA manages more than 340 apartments and homes across the Triangle (Wake, Durham and Orange counties) and has 22 more currently under construction. CASA’s CEO Debra King was recently Tarheel of the Week by the News & Observer!

Blueforest Studios is excited for this opportunity to work with CASA in creating a video that will help CASA accomplish their mission. Blueforest Studios and CASA will work together to broaden their impact and raise awareness of the organization. CASA was selected to receive the 1st BlueForest Gives Back award because of its successful track record of assisting often overlooked members of our community, its dynamic leadership, and their plan to further their measurable impact. Learn more about CASA at

We thank all the applicants that applied to our first year of Blueforest Gives Back and for all the work that they do. We encourage all to apply for 2016’s Blueforest Gives Back.

Keep a lookout for updates of Blueforest Gives Back and for the winning video!



Creatives Thriving in Raleigh

You don’t have to go to common creative capitals in the US such as NYC or Atlanta for great creative inspiration and work. Right here in Raleigh there are many opportunities for the creative worker. Based on the US Census Bureau 2012-2013, Raleigh is #3 in the country for fastest growing cities. With increasing population and economic growth, Raleigh is a perfect place for the creative economy to flourish.


Raleigh attracts creativity because our lively city allows creative thinkers to express themselves through various outlets and opportunities. This city is ranked as the Best Place for Business and Careers (Forbes 2014). Small businesses face low regulatory hurdles compared to other cities and projected annual job growth for the Raleigh area, which ranks seventh best among the 200 biggest metro areas, is 3.7% through 2016.



The Creative Vitality Index (CVI) is an annual measure of the health of the creative economy in a specific area. According to the 2013 CVI, Wake County reflects a creative economy 10% above the national average! Raleigh’s CVI score is a 95% average. Wake County gained 685 more creative jobs in one year (2012-2013), bringing the total to 25,424 creative jobs in 2013! 36 creative occupations are represented in the index and the highest number of jobs are postsecondary teachers, photographers, graphic designers, public relations specialists, and musicians/singers.

Creative thinkers and the arts have revitalized Raleigh’s community through new and unique expressions. In North Carolina creative workers, creative enterprises and creative communities bring the entrepreneurial strengths of the private sector to economic development (NCArts). Full of opportunity and creative life, Raleigh’s thriving creative community is a force to be reckoned with and should not be overlooked.


Appearing on camera? Here are 5 tips!

About to appear on camera? Got a case of the heebie jeebies? We’ve got you covered. Here are 5 tips that the pros use to make sure you look and sound great.

#1 Sit on your coat.

If you are wearing a coat or blazer, sit in your coat to avoid the dreaded ‘coat bunch’. This will keep you looking neat and slim.

#2 Wear the right clothes.

Here are a few general tips on clothes. Avoid white clothes if possible. Some cameras will not be able to handle the white fabric well and you will look like a glowing orb. If you are appearing in front of a green screen, don’t wear green. Avoid tight checked patterns and thin stripes. These can also throw some cameras for a look and give you a weird Moire effect.

#3 Know how to do an interview.

Repeat the question. Most interviews don’t include the interviewer in the final edit. So if they ask you if you if you like your job, don’t say, “yes.” They can’t use that. Rather, say “I love my job! I get to do what I love every day.” or “I hate my job, I’m so miserable and depressed.” Whichever one is true.

Only answer the question you are asked. If you are asked about where you work, just tell them where you work. You don’t need to tell them everything you do at work, they are probably going to ask you that in a moment.

If you have a bad interviewer, they may ask you more than one question at once. Not to worry. Just answer the first question, then ask them to repeat the 2nd question.

#4 Don’t try to memorize things.

Lot’s of people make the mistake of trying to memorize what they want to say. If you do that, 9 times out of 10 you will come across as scripted and mechanical. You are probably being interviewed because you are a passionate expert in your field. Just answer the questions in the way you would in a casual conversation and you will sound much better.

#5 Relax and Amplify.

You may be a bit intimidated by the bright lights and strangers standing around. Just take a deep breath and speak slowly. But you also have to remember that you will come across on cameras lower energy than you think you are. Smile and amplify your energy level just past where you think is too much. That will sound just right on camera!

So there you go. And last but not least, don’t forget to break a leg!


Meet the Judges Panel for Blueforest GivesBack!

Now that our First Annual Video Giveaway Blueforest Gives Back has officially stopped accepting applications, we are excited to announce the judges panel. These judges will be responsible for reviewing and voting on which local nonprofit will be the winner of our giveaway!



Jay Shapiro


Jay Shaprio is the voice on many of our projects. He is an outstanding voice talent and semi-retired Senior Technical Writer with over 30 years of experience designing, writing, illustrating and narrating processes, procedures, tutorials, and both internal and customer-facing product documentation and audio communications.



Michele Reynolds

DSC_3933Michele Reynolds is an expert in social work and is currently working at Springmoor Life Care Retirement Community, a nonprofit organization that provides retirement services to older adults. She has extensive volunteer experience and she enjoys working with Meals on Wheels and Race for the Cure.





June Sadler


June Sadler is a filmmaker with many specialized skills in photography, short films, documentaries, music production, performance and writing. Currently she is working on The Future People, bringing together children of diverse backgrounds to empower them to become peacemakers.



Ammon Ehrisman 


Ammon Ehrisman is the Blueforest Creative Director, bringing over 15 years of experience creating HD videos and graphics for businesses throughout the country. He has produced many diverse and unique award-winning videos for clients while here at Blueforest and he enjoys volunteering with his church.





Kathy Langfield


Kathy Langfield is the VP Operations of the Blueforest Team and keeps us all on track. She is a professional MBA with a background in business, nonprofit and environmental fields. She has worked for Blueforest Studios since its inception as Atlantic Creative and Kathy oversees finance, operations, and marketing. She is on the Meredith College Alumni Board, Triangle AdFed Board, and long time Special Olympics of NC volunteer.





Marguerite LeBlanc

Marguerite LeBlanc is the bookkeeping part of the Blueforest Team since summer of 2012. She has worked for nonprofit and for-profit organizations ranging in size from two to several thousand employees including local and national nonprofits and several publishing companies. Her experience includes fundraising, sales, marketing, event planning, and office administration.


Our judges will be reviewing and choosing the top 10 finalists within the next few weeks, so stay tuned!


Everyone’s Favorite Day for Commercials: The Big Game

My favorite commercial in the last several years comes from the “Big Game” of 2011. I’ve been a humongous Star Wars fan since my parents took me to see the films in the 90’s when they were being digitally remastered and shown in theaters again. If you’re reading this you probably know which commercial I’m already talking about.


Volkswagen truly captured the same childhood imagination (and desire for learning how to control The Force) I felt at that age. I’d like to think I’m going to buy a car that can turn on with the press of the button in hopes to do this to my future children.


Of course, who could forget the sweet story of friendship told in a minute time frame by Budweiser last year? I’m a sucker for anything with dogs in it but this is a legitimately beautiful piece of work.


Sure I’m bringing this up because Sunday will bring commercials filled with humor and sincerity. But does this only have to be during one day of the entire year? Absolutely not!


We take pride here at Blueforest Studios in creating content that is both engaging and informative. The most engaging way to capture the attention of your audience is to tell a story.


We certainly think adding a pinch of humor also works too.


So as the new year continues to roll on consider us for your marketing needs. We are storytellers that want to tell your story!


And if you are part of a non-profit in the Triangle area reading this consider applying for our free video giveaway! The window for submissions is closing on the 31st of this month. To check out more information visit our blog post from December here: