Custom Music Helps Take Home the Addy

When Blueforest Studios was selected by Triangle AdFed to produce a video to launch the new ADDY award and program we were ready to take up the challenge. We knew that we’d have to go above and beyond to inspire our local advertising and marketing colleagues. We collaborated with Bill Harper of Wonder Web and also the ADDY Co-Chair, who brainstormed the idea of smashing the old crystal trophy and metaphorically bringing the new one out of the ashes. Our team worked on getting just the right shot. We used our new set of Kino Lights plus natural sunshine and shading provided by numerous staff members holding the tent in place.

So once you have the shot, what’s next? Editing, editing, editing and a really cool voiceover. And with all the hard work that was put into this we couldn’t just put any random stock music into the video. So we turned to 1 of our 3 composers, Dustin Painter! You can hear that all he learned at the University of Southern California for his degree in Scoring For Motion Pictures and Television. We think the music is just about the best part of this award-winning video. We knew that based on his past work he was the man for this particular job. Check out the Silver ADDY winning video to see what you think!

Coincidentally, another of our composers, Donald Best, won for his custom music for a local Fortune 500 company.

We believe that a signature sound for corporate videos is an important part of the brand experience. Due to budget constraints we once used a very nice stock track on a video for a national brand. By the time the video was released, that piece of music was everywhere. We counsel our customers to consider custom music. It adds to the overall price of the project yet can really pay off in the long run when the audience associates the quality of the visuals with what they are hearing.

Blueforest Storytelling Seminar

We have raving fans for our Storytelling Seminar – so you’ll definitely want to check it out. Our next seminar is February 24, 2016 at 10:30am.  Lunch will be provided to those who’d like to stay after. One past commenter wrote: -Great storytelling seminar!. Gave me new perspective on using good  to make memorable…ppl remember great stories

See why else you might want to attend on this video:

Click here to register!  Seats are limited so sign up today!

 

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The Limitless World of Animation

As the animated video market has become saturated with whiteboard animations, it may seem like animation is a fad coming near the end of its tenure. We work on providing animation that goes far beyond the “whiteboard” style that was popular a few years ago. Our animation strives to be a part of the story and help convey the message that our clients are hoping to share.  We do this in part through the work of Blueforest’s in-house animator Emily Kohler and her assistants. Animation opens up the door to so many possibilities in the video production world and truly is limitless. A few of our favorite styles are motion graphics, kinetic, and hand drawn. Animated videos have an entire arsenal of possible options at their disposal.

Motion Graphics

Motion graphics can add a lot to a standard, live action video by visually incorporating key details. In this video, we added the graphic overlay to add information and keep the viewer engaged.

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Kinetic Animation

Kinetic animation is an animation technique that mixes motion and text. How the text is presented assists in its mission to convey an idea or emotion. Kinetic animation is special because the combination of animation and fonts makes it very interesting to watch as words can be very powerful.

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Hand Drawn

Lastly, and our favorite, hand drawn animation. Hand drawn animation is undoubtedly the most beautiful form as each image is hand crafted and is a moving piece of artwork. Not only that, but anything can be drawn and animated precisely to meet each client’s needs.

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To see our entire suite of animation capabilities, check out our Animation Styles video below!

 

Blueforest Gives Back – 2nd Annual Triangle Nonprofit Video Giveaway 2016

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Capturing compelling stories through video is what we do best! We know there are many nonprofits in the Triangle that have life-changing stories. These stories explain how they were founded, the people they serve, and the lasting impact they are making in the community.

That’s just one of the reasons we love working with nonprofit organizations. Last year we launched the Blueforest Gives Back initiative to support the community by doing what we do best, creating videos! Due to our huge success collaborating with CASA Housing we are bring our giveaway back for local nonprofits who contribute services in the categories of community, environment, and economics. Our criteria won’t just be who can get the most likes, although social media will play a small part. It will be a holistic view of the agency – who has the story that will get the most traction and who can benefit most from a great video!

Interested in being a part of our giveaway? We will produce a free video ($5,000 – $10,000 value) in 2016 for one amazing local nonprofit organization. All other nonprofits are eligible for a 10% discount and all applicants will get free basic YouTube Optimization on a project purchased from Blueforest Studios by the end of 2016! We are an Integrated Video Production company after all and we want to make sure that your target audience can find your video online. Learn more HERE.

Check out our video for last year’s winner, CASA!

Meet Me at the Addys

In the spirit of awards season, the Triangle Ad Fed introduces a brand new Addy to the American Advertising Awards that is sure to soar to new heights. With the theatrics of a glass-shattering surprise and the slick gunmetal award, the new Addy represents the bold, timeless, and innovative creations individuals and agencies have promoted throughout the Triangle. When we were selected to shoot their promotional video for the launch of the new Addy we were thrilled!

Our team worked with our new Kino lights and natural sunlight while smashing numerous crystal trophies to get just the right shot. Then we added custom music composed by our very own Dustin Painter to make the perfect impression.

Interested in showing off your wings or captivating the audience with your message? Take a look at our production with Triangle Ad Fed below and submit your entries for the 2016 Awards and the Silver Medal Award before the show on February 18, 2016 at 7:00pm at the Cotton Room in Durham, NC. Dress code: black-tie optional.

Meet Me at the Addys!

Want to go behind the scenes with us? Check out the creators of our glass-shattering moment.

Dropping the glass award to get the perfect fall-twist combo - kudos to Aaron and team for going the extra mile to catch just the right shot. They managed to capture everything we needed with just three (3) heroes. Amazing!

Dropping the glass award to get the perfect fall-twist combo – kudos to Aaron and team for going the extra mile to catch just the right shot. They managed to capture everything we needed with just three heroes. Amazing!

Holding down the fort.

Holding down the fort.

Add ANIMATION INSPIRATION to your life!

Check out one of our latest projects! We used animation to tell local nonprofit CASA’s story for this year’s Blueforest Gives Back project.

 

Animation has endless possibilities. Think about it. You can utilize any style and customize until it’s just right. That is why animation can be an essential part of your arsenal.

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Using animation in your video marketing allows you to convey important messages and stories that you may not be able to do with live action. Even if live action storytelling is possible, animation stands out and can be personalized to fit your business.

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Animation’s limitless scope makes it a highly effective tool. You can use everything from simplistic drawing to intense special effects to capture your story.

We have a monthly Animation Inspiration newsletter that highlights the various forms of animation we use here at Blueforest Studios. Sign up today to receive monthly animation inspiration and ideas you can use for your business marketing! Click below.

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Contact us today for your animation needs!

Blueforest Gives Back – CASA Video Debut July 21st

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The moment we’ve all be waiting for – the winner of Blueforest Gives Back CASA’s Video Reveal! We had our First Annual Blueforest Gives Back for local nonprofits and we’re proud to announce that we will debut the final product July 21st at The Cary Theater.

CASA is a Raleigh-based nonprofit housing developer and property manager. They focus primarily on multi-family rental properties for people living with disabilities and veterans who have experienced homelessness. CASA’s housing model ends homelessness for people in great need by offering safe, permanent places to live. CASA manages more than 340 apartments and homes across the Triangle (Wake, Durham and Orange counties) and has 22 more currently under construction.

We’ve really enjoyed this exciting collaboration, learning more about what CASA does and how they positively impact our local community. Together we’ve creating an amazing animated video that embodies CASA and their message. We can’t wait to share it with all of you!

Come learn about Blueforest Studios, CASA, and the importance of animation! See how Blueforest tells CASA’s amazing story and learn more about the annual Blueforest Gives Back for local nonprofits. Open to everyone!

 

When: Tuesday July 21st

Time: 3:30pm- 5:30pm (2 showings of the debut video, no excuse to miss it!)

Where: The Cary Theater 

Who: Open to everyone!

Tickets : FREE! And choice to donate to CASA.

Reserve your tickets HERE.

You don’t want to miss this!

 

Do Great Things! Durham Tech Video Project

What’s Your Great Thing? Durham Tech can help you discover that.

Blueforest Studios worked alongside Engine Brandmakers and Durham Tech to create this great video project. Blueforest Studios focused on capturing the energy of the students as they found their “great thing” at Durham Tech among downtown Durham. These videos capture how students gain diverse experiences through their peers and the different opportunities available to them at Durham Tech.

 


This message of finding your “great thing” is the important central message in Durham Tech’s mission. They help students find their passion and career goals through their many classes and programs. Blueforest Studios focused on embodying that message in these videos through the vibrant background of downtown Durham and strong student interviewees who are eager to learn.

 


The purpose of these videos is to promote Durham Tech and encourage new students to enroll. These videos show the connection between Durham Tech and downtown Durham, how they go hand in hand in the students lifestyle when attending Durham Tech. The message conveyed in the videos is how students gain real world experience in the diverse and energetic environment as a student at Durham Tech and as a resident in downtown Durham.

Like this video or want something to embody your company message? Let us know what you think!

MOTIVATION for you and your customers!

motivation 

[moh-tuhvey-shuh n]
noun

1.  the act or an instance of motivating, or providing with a reason to act in a certain way

2. the state or condition of being motivated or having a strong reason to act or accomplish something

3. something that motivates; inducement; incentive

(dictionary.com)

motivation-steps

Think about how important motivation is. It is the main mechanism in everyone’s brain that says, “Hey! Do that! Don’t do that!” It guides our basic human needs and all our actions.

Along with personal motivation, it can also be applied to marketing and the business world. What motivates customers to act? What motivates you in your business? Motivation is often overlooked as it’s a subconscious decision that is rarely discussed.

This TIME article discusses 3 important steps to motivate yourself and I thought how these important tools can be applied to marketing and business. Let’s go through main drives and emotions that can help you individually and in your work:

1. Positivity! 

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You: Emotions are often overlooked in productive systems. People procrastinate most when they are in a bad mood. To stay optimistic, you can monitor your progress and celebrate success.

Your business: Consumers need to feel positively about your business. It’s important to convey in your message and marketing how your work is important to the consumer. Even if your work isn’t all about happiness, you can still portray how your business will positively impact customers, which will motivate them to look into your business.

 

2. Get Rewarded! 

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You: Studies show that reward motivates almost everything you do. You eat because you need food. Eating is the “reward” when you’re hungry. Your stomach hurting when you don’t eat is the punishment. So in order to motivate yourself, reward yourself for being productive and completing important tasks.

Your business: When presenting your business to the world, you need to make clear how your business will ultimately “reward” the customer. How will your service make their lives better or satisfy a need or want? The reward drive is a basic instinct in humans that motivates people to act.

 

3. Get Peer Pressure! 

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You: By surrounding yourself with individuals with similar goals you’re striving for, you will be more motivated to be productive and do your best. When your peers are hardworking, you will be hardworking. The right amount of positive peer pressure can push you to be your best.

Your business: “Peer pressure” can be applied to the consumer being exposed to what’s popular. Consumers that receive more stimulation will keep those businesses in mind. That’s why big name companies such as McDonalds still advertise constantly even though they are an instantly recognizable brand name. They advertise to dominate the playing field.  When consumers are constantly seeing a brand’s name on social media and on TV, they will remember that brand and will think of them when they need that service/product.

Remember, motivation is key. Use these three tips to increase motivation for yourself and your business!

Welcome to the Team!!!

Kimberly Corrigan has joined our team to further develop our growing portfolio of regional and national accounts.  Kimberly Corrigan comes with a wealth of experience within the Industry, having spent the last 8 years in creative agencies, including Centerline Digital and Wildfire. Previously, at Sandhills TV 3, Kimberly was instrumental in setting up the station’s first live feed for the 2005 U.S. Open, and still contributes today to local businesses as a voiceover artist.  Joining in advance of the launch of the first Blueforest Gives Back Triangle Nonprofit Video Giveaway event, Kimberly can continue her success.

Kimberly Corrigan

Kimberly joins Blueforest as Executive Account Manager to continue our recent success providing integrated video services to brands, nonprofits and agencies. Kimberly comments, “I am excited to start a new challenge within Blueforest and look forward to working with the team to further develop their already extensive integrated video approach. I am fortunate to be joining such a respected company that prides itself on top quality service.”

On another note – we are in the process of developing Kimberly’s Alter Ego.  We all have one at Blueforest – what do you think her’s should be?