What’s Your Great Thing? Durham Tech can help you discover that.
Blueforest Studios worked alongside Engine Brandmakers and Durham Tech to create this great video project. Blueforest Studios focused on capturing the energy of the students as they found their “great thing” at Durham Tech among downtown Durham. These videos capture how students gain diverse experiences through their peers and the different opportunities available to them at Durham Tech.
This message of finding your “great thing” is the important central message in Durham Tech’s mission. They help students find their passion and career goals through their many classes and programs. Blueforest Studios focused on embodying that message in these videos through the vibrant background of downtown Durham and strong student interviewees who are eager to learn.
The purpose of these videos is to promote Durham Tech and encourage new students to enroll. These videos show the connection between Durham Tech and downtown Durham, how they go hand in hand in the students lifestyle when attending Durham Tech. The message conveyed in the videos is how students gain real world experience in the diverse and energetic environment as a student at Durham Tech and as a resident in downtown Durham.
Like this video or want something to embody your company message? Let us know what you think!
Think about how important motivation is. It is the main mechanism in everyone’s brain that says, “Hey! Do that! Don’t do that!” It guides our basic human needs and all our actions.
Along with personal motivation, it can also be applied to marketing and the business world. What motivates customers to act? What motivates you in your business? Motivation is often overlooked as it’s a subconscious decision that is rarely discussed.
This TIME article discusses 3 important steps to motivate yourself and I thought how these important tools can be applied to marketing and business. Let’s go through main drives and emotions that can help you individually and in your work:
You: Emotions are often overlooked in productive systems. People procrastinate most when they are in a bad mood. To stay optimistic, you can monitor your progress and celebrate success.
Your business: Consumers need to feel positively about your business. It’s important to convey in your message and marketing how your work is important to the consumer. Even if your work isn’t all about happiness, you can still portray how your business will positively impact customers, which will motivate them to look into your business.
2. Get Rewarded!
You: Studies show that reward motivates almost everything you do. You eat because you need food. Eating is the “reward” when you’re hungry. Your stomach hurting when you don’t eat is the punishment. So in order to motivate yourself, reward yourself for being productive and completing important tasks.
Your business: When presenting your business to the world, you need to make clear how your business will ultimately “reward” the customer. How will your service make their lives better or satisfy a need or want? The reward drive is a basic instinct in humans that motivates people to act.
3. Get Peer Pressure!
You: By surrounding yourself with individuals with similar goals you’re striving for, you will be more motivated to be productive and do your best. When your peers are hardworking, you will be hardworking. The right amount of positive peer pressure can push you to be your best.
Your business: “Peer pressure” can be applied to the consumer being exposed to what’s popular. Consumers that receive more stimulation will keep those businesses in mind. That’s why big name companies such as McDonalds still advertise constantly even though they are an instantly recognizable brand name. They advertise to dominate the playing field. When consumers are constantly seeing a brand’s name on social media and on TV, they will remember that brand and will think of them when they need that service/product.
Remember, motivation is key. Use these three tips to increase motivation for yourself and your business!
Kimberly Corrigan has joined our team to further develop our growing portfolio of regional and national accounts. Kimberly Corrigan comes with a wealth of experience within the Industry, having spent the last 8 years in creative agencies, including Centerline Digital and Wildfire. Previously, at Sandhills TV 3, Kimberly was instrumental in setting up the station’s first live feed for the 2005 U.S. Open, and still contributes today to local businesses as a voiceover artist. Joining in advance of the launch of the first Blueforest Gives Back Triangle Nonprofit Video Giveaway event, Kimberly can continue her success.
Kimberly joins Blueforest as Executive Account Manager to continue our recent success providing integrated video services to brands, nonprofits and agencies. Kimberly comments, “I am excited to start a new challenge within Blueforest and look forward to working with the team to further develop their already extensive integrated video approach. I am fortunate to be joining such a respected company that prides itself on top quality service.”
On another note – we are in the process of developing Kimberly’s Alter Ego. We all have one at Blueforest – what do you think her’s should be?
It was a very tough decision. Every applicant is an important nonprofit helping to better our community. We started Blueforest Gives Back because we love getting involved in the community in many different ways. Blueforest Gives Back is another way for us to help local nonprofits with what we do best, telling a great story. After much consideration, we’re happy to announce the winner.
Drum roll please……
CASA is a Raleigh-based nonprofit housing developer and property manager. Focusing primarily on multi-family rental properties for people living with disabilities and veterans who have experienced homelessness. CASA’s housing model ends homelessness for people in great need by offering safe, permanent places to live. CASA manages more than 340 apartments and homes across the Triangle (Wake, Durham and Orange counties) and has 22 more currently under construction. CASA’s CEO Debra King was recently Tarheel of the Week by the News & Observer!
Blueforest Studios is excited for this opportunity to work with CASA in creating a video that will help CASA accomplish their mission. Blueforest Studios and CASA will work together to broaden their impact and raise awareness of the organization. CASA was selected to receive the 1st BlueForest Gives Back award because of its successful track record of assisting often overlooked members of our community, its dynamic leadership, and their plan to further their measurable impact. Learn more about CASA at http://www.casanc.org/
We thank all the applicants that applied to our first year of Blueforest Gives Back and for all the work that they do. We encourage all to apply for 2016’s Blueforest Gives Back.
Keep a lookout for updates of Blueforest Gives Back and for the winning video!
You don’t have to go to common creative capitals in the US such as NYC or Atlanta for great creative inspiration and work. Right here in Raleigh there are many opportunities for the creative worker. Based on the US Census Bureau 2012-2013, Raleigh is #3 in the country for fastest growing cities. With increasing population and economic growth, Raleigh is a perfect place for the creative economy to flourish.
Raleigh attracts creativity because our lively city allows creative thinkers to express themselves through various outlets and opportunities. This city is ranked as the Best Place for Business and Careers (Forbes 2014). Small businesses face low regulatory hurdles compared to other cities and projected annual job growth for the Raleigh area, which ranks seventh best among the 200 biggest metro areas, is 3.7% through 2016.
The Creative Vitality Index (CVI) is an annual measure of the health of the creative economy in a specific area. According to the 2013 CVI, Wake County reflects a creative economy 10% above the national average! Raleigh’s CVI score is a 95% average. Wake County gained 685 more creative jobs in one year (2012-2013), bringing the total to 25,424 creative jobs in 2013! 36 creative occupations are represented in the index and the highest number of jobs are postsecondary teachers, photographers, graphic designers, public relations specialists, and musicians/singers.
Creative thinkers and the arts have revitalized Raleigh’s community through new and unique expressions. In North Carolina creative workers, creative enterprises and creative communities bring the entrepreneurial strengths of the private sector to economic development (NCArts). Full of opportunity and creative life, Raleigh’s thriving creative community is a force to be reckoned with and should not be overlooked.
About to appear on camera? Got a case of the heebie jeebies? We’ve got you covered. Here are 5 tips that the pros use to make sure you look and sound great.
#1 Sit on your coat.
If you are wearing a coat or blazer, sit in your coat to avoid the dreaded ‘coat bunch’. This will keep you looking neat and slim.
#2 Wear the right clothes.
Here are a few general tips on clothes. Avoid white clothes if possible. Some cameras will not be able to handle the white fabric well and you will look like a glowing orb. If you are appearing in front of a green screen, don’t wear green. Avoid tight checked patterns and thin stripes. These can also throw some cameras for a look and give you a weird Moire effect.
#3 Know how to do an interview.
Repeat the question. Most interviews don’t include the interviewer in the final edit. So if they ask you if you if you like your job, don’t say, “yes.” They can’t use that. Rather, say “I love my job! I get to do what I love every day.” or “I hate my job, I’m so miserable and depressed.” Whichever one is true.
Only answer the question you are asked. If you are asked about where you work, just tell them where you work. You don’t need to tell them everything you do at work, they are probably going to ask you that in a moment.
If you have a bad interviewer, they may ask you more than one question at once. Not to worry. Just answer the first question, then ask them to repeat the 2nd question.
#4 Don’t try to memorize things.
Lot’s of people make the mistake of trying to memorize what they want to say. If you do that, 9 times out of 10 you will come across as scripted and mechanical. You are probably being interviewed because you are a passionate expert in your field. Just answer the questions in the way you would in a casual conversation and you will sound much better.
#5 Relax and Amplify.
You may be a bit intimidated by the bright lights and strangers standing around. Just take a deep breath and speak slowly. But you also have to remember that you will come across on cameras lower energy than you think you are. Smile and amplify your energy level just past where you think is too much. That will sound just right on camera!
So there you go. And last but not least, don’t forget to break a leg!
Now that our First Annual Video Giveaway Blueforest Gives Back has officially stopped accepting applications, we are excited to announce the judges panel. These judges will be responsible for reviewing and voting on which local nonprofit will be the winner of our giveaway!
Jay Shaprio is the voice on many of our projects. He is an outstanding voice talent and semi-retired Senior Technical Writer with over 30 years of experience designing, writing, illustrating and narrating processes, procedures, tutorials, and both internal and customer-facing product documentation and audio communications.
Michele Reynolds is an expert in social work and is currently working at Springmoor Life Care Retirement Community, a nonprofit organization that provides retirement services to older adults. She has extensive volunteer experience and she enjoys working with Meals on Wheels and Race for the Cure.
June Sadler is a filmmaker with many specialized skills in photography, short films, documentaries, music production, performance and writing. Currently she is working on The Future People, bringing together children of diverse backgrounds to empower them to become peacemakers.
Ammon Ehrisman is the Blueforest Creative Director, bringing over 15 years of experience creating HD videos and graphics for businesses throughout the country. He has produced many diverse and unique award-winning videos for clients while here at Blueforest and he enjoys volunteering with his church.
Kathy Langfield is the VP Operations of the Blueforest Team and keeps us all on track. She is a professional MBA with a background in business, nonprofit and environmental fields. She has worked for Blueforest Studios since its inception as Atlantic Creative and Kathy oversees finance, operations, and marketing. She is on the Meredith College Alumni Board, Triangle AdFed Board, and long time Special Olympics of NC volunteer.
Marguerite LeBlanc is the bookkeeping part of the Blueforest Team since summer of 2012. She has worked for nonprofit and for-profit organizations ranging in size from two to several thousand employees including local and national nonprofits and several publishing companies. Her experience includes fundraising, sales, marketing, event planning, and office administration.
Our judges will be reviewing and choosing the top 10 finalists within the next few weeks, so stay tuned!
My favorite commercial in the last several years comes from the “Big Game” of 2011. I’ve been a humongous Star Wars fan since my parents took me to see the films in the 90’s when they were being digitally remastered and shown in theaters again. If you’re reading this you probably know which commercial I’m already talking about.
Volkswagen truly captured the same childhood imagination (and desire for learning how to control The Force) I felt at that age. I’d like to think I’m going to buy a car that can turn on with the press of the button in hopes to do this to my future children.
Of course, who could forget the sweet story of friendship told in a minute time frame by Budweiser last year? I’m a sucker for anything with dogs in it but this is a legitimately beautiful piece of work.
Sure I’m bringing this up because Sunday will bring commercials filled with humor and sincerity. But does this only have to be during one day of the entire year? Absolutely not!
We take pride here at Blueforest Studios in creating content that is both engaging and informative. The most engaging way to capture the attention of your audience is to tell a story.
We certainly think adding a pinch of humor also works too.
So as the new year continues to roll on consider us for your marketing needs. We are storytellers that want to tell your story!
I find myself scrolling through pictures on my iPhone often. I like to reminisce. Mixed in with the pictures are some videos I’ve taken — mostly of my kids. Both my toddler son and daughter love to grab my phone any chance they get. And I find it fascinating to watch what they do once they get it. Sometimes they immediately go straight to one of the apps I’ve downloaded for them. But, other times they head to the photo section. Their little fingers scroll through quickly from picture to picture. Occasionally stopping to giggle for a second or to turn the phone towards me to show me something they want me to see. “Gook” my daughter says instead of “look” smiling. But, any time they see a play button it’s game over. No matter how quickly they’ve been scrolling, if they catch a glimpse of that triangle they stop mid scroll or scroll backwards to find it again.
The power of the play button.
It’s like a magnet. You have to know what’s behind the thumbnail. On YouTube it’s even red. It’s almost like it’s telling you not to click it. But you have to. And that’s why video is so powerful. If you have a well written story then you’ve got something powerful. Add an image and voila even more powerful. But, add a video and you’ve just increased your audience engagement by a lot.
Video by itself isn’t enough. The video needs to be good. It needs to speak to your audience in a way that represents you, your brand, your company. And once you put one out that people like they’ll want more.
So think about what you stand for and how you are delivering your messages in 2015. If a toddler with a very short attention span is willing to stop for a moment to click the play button then think about what your potential audience may be willing to do.
We love a great story! And, we know that many nonprofit agencies have great stories about why they were founded, the people that they serve, and the impact that they are making in the community.
That’s just one of the reasons we love working with nonprofit organizations. In the past, we’ve received many requests from nonprofits for our services. Sometimes we can offer a discount or even do a video for free but the process has been based on timing and luck more than anything else. Now we’re creating a process by which we can award a video to one local nonprofit agency annually. Our criteria won’t just be who can get the most likes, although social media will play a small part. It will be a holistic view of the agency – who has the story that will get the most traction – who can benefit most from a great video.
This is our way of giving back to the community with what we do best, making an awesome video!
We are holding our First Annual Blueforest Gives Back Video Giveaway! We will produce a free video ($5,000 – $10,000 value) in 2015 for one amazing local nonprofit organization. All other nonprofits are eligible for a 10% discount and all applicants will get free basic YouTube Optimization on a project purchased from Blueforest Studios by the end of 2015! We are an Integrated Video Production company after all and we want to make sure that your target audience can find your video online! Learn more HERE.
This giveaway is open to all 501(c)(3) nonprofits who serve and are located in the Triangle.
Wondering what kind of video you can win? Here’s a video that we produced for the AHA a few years ago – it’s a powerful story with a strong message.
Look for more samples at the end of the post.
A GREAT Cause! – We’re looking for a unique 501 (c) (3) organization.
Located in the Triangle!- This allows us to work together locally for meetings and filming, together helping our community.
Financially Sound – Looking for an agency with a solid track record.
Active Online! – The non-profit we work with needs a social media presence to kickstart the sharing of the video.
WHAT YOU SHOULD DO:
If this sounds like you, then please apply here (by January 31, 2015)!
Once you’ve sent in your application, it’s time to show us exactly what you’re made of.
The next step is to tell us why you think your organization should win. Tell us your STORY.
Tweet with the hashtag #BlueforestGivesBack why you want a video from Blueforest Studios! Share any of your promotions (blog, pics, projects) on your organization’s Twitter or Google+ with everything you want us to see and tag us @BlueForestVideo and #BlueforestGivesBack
Timeline: DEADLINE for application – January 31
Top 10 selected – February 28th
Top 3 announced – March 15th
WINNER announced – March 30th
Final Video Delivered- August 1st
Here are a few more samples of video styles that we’d love to provide to the winner. This video featuring graphics, animation and kinetic type for the NC Craft Brewers Guild could definitely fit within the allotted budget.
Here’s another that we created for the Lung Cancer Initiative.