odR-czLPC2z8L6TcFjMssfdOVbWjaKASsDYzz5Lqo2Q

Press Release: Blueforest Studios Grows out of Atlantic Creative Communications

odR-czLPC2z8L6TcFjMssfdOVbWjaKASsDYzz5Lqo2QBlueforest Studios Grows out of Atlantic Creative Communications

Integrated video production company experiences growth with its BlueBoost process

RALEIGH, N.C., July 10, 2014 –Experiencing year-over-year growth and evolving into the Triangle’s premier integrated video production company, Atlantic Creative Communications is pleased to announce its new name: Blueforest Studios.

Blueforest Studios is unique from other video production companies because it has perfected an exclusive process for video search engine optimization (SEO) services, called BlueBoost. BlueBoost not only increases the number of views of a video, but works to increase audience engagement and return on investment for each client.

“Many companies are able to create a quality video, but not every company can attach specialized optimization enhancements to make a video circulate across the internet,” said Russ Reynolds, president, Blueforest Studios. “We specialize not only in creating innovative videos, but enhance viewership and customer engagement, which ultimately drives traffic to our customers’ websites.”

BlueBoost, a 27-point proven process, is designed to improve video search results on YouTube and Google and to encourage audiences to engage with a video by liking, commenting, sharing and subscribing.

For example, when Blueforest Studios encountered a client whose online video was not receiving many views, it updated the video with a more captivating message and optimized the video using BlueBoost, leading to a more than 400 percent increase in video views in under three months.

Blueforest has also seen growth as it has evolved into an integrated production company. The average growth rate over the last five years is 151 percent.

“It’s time for us to advance the brand even further while embracing the meaning of who we are and what we do,” said Reynolds. “Atlantic Creative gave us our roots in this industry, and it’s our hope that Blueforest Studios will give us our wings.”

For more information about Blueforest Studios and its BlueBoost services, visit www.blueforeststudios.com.

About Blueforest Studios

Blueforest Studios is an integrated production company. The Blueforest team specializes in producing creative animated and live action videos and then following through to make sure the videos get seen online. , Blueforest Studios works to garner maximum views for its clients’ videos, leading to increased return on investment, click-throughs and audience engagement. Blueforest Studios is headquartered in Raleigh, North Carolina. For more information, please visit www.blueforeststudios.com.

###

Media Contact:

Russ Reynolds

Blueforest Studios

919-832-2220 Ext. 224

russ.reynolds@accav.com

 

Dino_thumbnail

Rebranding: The Why and the How

WhyRebrand

There comes a point in nearly every business’ lifespan where rebranding becomes a necessity.  Whether that change comes in an attempt to gain more customers, influence investors, stay ahead of the competition, or a combination of all three, a company will ultimately face the day when their current brand no longer reflects those needs. A company rarely maintains the exact same identity over time, and rebranding is a strategy that allows that company to communicate to the market how their brand has evolved. It can include modifications to the name, logo, design, and various other features that encourage others to see that company in a new light. When done effectively, rebranding can rejuvenate your company and make it stronger than ever. Sometimes, however, rebranding can be detrimental to your company’s image, which is why it’s essential to figure out the right way to rebrand.​

 

DBD International provides a list of nineteen insightful questions that every company should consider during rebranding. Some of these items revolve around the company itself, such as:

  • Is our brand associated with something that is no longer meaningful?
  • What do we want to convey? To whom?

While some items deal with questions involving the customer base:

  • Has our customer profile changed?
  • Is our brand out of step with the current needs and desires of our customers?

And some deal with the grand scheme of the rebrand:

  • Is the goal of this rebrand a stepping stone (evolutionary) or a milestone (revolutionary)?
  • Will this solution work in 5, 10 and 15 years from now based on what we can anticipate?

These are all significant questions that every company should ask themselves before beginning the rebranding process. Visit the article for the complete list of rebrand questions.

 

 

 

I didn't do it.

Are We Hiding from Someone?

Retiring our old logo

Retiring our old logo

There have been a lot of misconceptions about why we decided to rebrand. Last week I mentioned to a friend that my company was rebranding, to which he replied, “When a company decides to rebrand it means what they’re doing isn’t working.”

Wrong. In actuality, we had our best quarter in history before we even started rebranding. In fact, it’s our success as an integrated video production company that prompted us to make the change. We’ve come a long way since Atlantic Creative was first established over a decade ago. Where our primary focus used to be providing businesses audio services, we now offer a large variety of video and audio production services. Our abilities aren’t all that have expanded. Our team of three has grown into a diversely talented group of thirteen. Atlantic Creative has slowly evolved to become so much more than it was when it was born, and our rebranding efforts are a strategy for encompassing the new personality that this company has taken on.

Additionally, the shift to Blueforest Studios came about as an effort to distinguish ourselves in the video production and marketing industry. A lot of people have the false impression that we’re an agency. That isn’t what we do and it’s important to us that we’re able to adequately convey our goals to potential clients. Further, when mentioning that we’re Atlantic Creative, we don’t want responses to be, “Are you guys that company over on Glenwood?” or something similar. No, we’re not (not that we don’t love those folks over on Glenwood). We just don’t want to be mistaken for other companies that provide different services. We’re a video-production force to be reckoned with, and if you didn’t know our name before, you’re about to.

All in all,  these changes are all part of our endeavors to advance the brand even further while embracing the meaning of who we are and what we do. Atlantic Creative gave us our roots in this industry, and it’s our hope that Blueforest Studios will give us our wings.