Upcoming Fall Seminars at Blueforest Studios

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Nonprofit Storytelling Seminar October 18, 2016

Do you know what it takes to tell a marvelous, memorable story?

Learn the steps to becoming a master storyteller at our Storytelling Seminar, back by popular demand.

As a marketer, you understand the importance of storytelling, as well as the difficulties in crafting your message. Grabbing the attention of a busy and distracted audience to help support your cause can be tough. If you feel your organization’s purpose is getting lost in the clouds, there is a simple tool at your disposal!

A great story will forge a deeper understanding of your organization’s mission. We can help you unearth and develop that message.

Discover how to convey your message in a way that inspires and engages, at our Storytelling Seminar in October.

This seminar is free to nonprofits and only a small fee for others.

Light breakfast including fruit and snacks plus coffee will be provided.

Nonprofit Seminar: Leveraging Your Video Online November 2, 2016

We work with many clients who have videos that are only applicable to a small target audience. We want to make sure that those targeted audiences find those videos–and learn about their clients and their services. Don’t you want to learn how to reach your target audiences with video?

Here’s a sample from Homes By Dickerson, a custom home builder in Raleigh. There are only a few thousand people in Raleigh that are looking to build a custom home each year, but Homes By Dickerson would like to be on top of their list. They worked with our team to create this amazing video and we followed up with optimization.

For our clients that select it, we include BlueBoost – a service by which we optimize and promote the video on YouTube as well as provide recommendations to get the most out of the video asset. YouTube is the number 2 search engine – right behind Google, so it makes sense to take advantage of both platforms in getting our message, and our client’s message, out.

During our upcoming nonprofit seminar, we will provide an overview of the top 7 steps to properly optimize your YouTube video, as well as how and when to place video on social media sites such as Facebook and Instagram. We will also talk about when videos can be used in email marketing – for instance, is it acceptable to send an old video to new subscribers?  We encourage participants to submit their questions in advance and we’ll be ready with an answer.

Registration is free for our nonprofit friends and just a small fee for others.

Sign-up for Learn To Leverage Your Video Content Online today!  Want to learn a little more about the class?  Check out this video.

Kathy Hughes Langfield and Kimberly Corrigan will be sharing their expertise during this 90-minute interactive seminar.  We will also provide light snacks, coffee, and soft drinks to get your morning started right!

The Key To Creating A Memorable Story

Brendan_sm_blogby Brendan Bello

 

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The best way to convey a message is through memorable storytelling.

At the Nonprofit Storytelling Seminar in June, Blueforest’s very own Ammon Ehrisman taught the essentials of every memorable story.

After welcoming many people of various nonprofit organizations, Kimberly Corrigan opened the seminar by introducing herself and Blueforest Studios. Ammon followed suit and had everyone introduce themselves, briefly explain what they do, and what kind of message they wanted to convey using the tools the seminar would give them. To get into the creative mindset, everyone read a paragraph from a legal document and then watched a few short video clips including the story of The Good Samaritan as told by children and a commercial by Southwest Airlines.

Storytelling Seminar

While the attendees were preoccupied watching the videos, Ammon drew a picture of the brain to show what parts were used in reacting to the document and the videos and committing them to memory. He illustrated how only a few select portions of the brain lit up when reading the legal document compared to when watching the video clips. Ammon explained that audiences are able to form a memory when more parts of the brain are activated, in this case, during the videos which conveyed a clear message and story, but not the legal document because it lacked a story and contained perplexing vocabulary.

The objective of the seminar became to find the essential elements of a memorable story. After a round of excellent answers, everyone narrowed the key essentials down to the character(s), their values, and a threat to those values. In the story of The Good Samaritan, the main character is ambushed and beaten by bandits while traveling. Travelers of his own religion pass by him and do not help him, but the Samaritan, someone from another religion helps him and takes care of him. Despite the threat to his own values, the Samaritan helped the beaten man.

To practice, Ammon lets everyone choose one of their own messages which they could apply the storytelling elements. One woman, from White Memorial church, wanted to convey a message for her stewardship campaign, called “A Time to Discern.” Another person told their story of how they were inspired to donate to their church because one of their friends is wealthy yet is always the first to volunteer, host fundraisers in their own home, and serve their church. The woman from White Memorial Church thought it was a great example and said she would try to find a similar instance in her own church.

Ammon concluded the seminar by sharing his own personal story of how he became a director even though he was discouraged to go into the field as a young man. Walking away from the seminar, everyone gained a valuable understanding of crafting an engaging and memorable story.