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Video Production 101 – A Comprehensive Guide to Video

a lot of businesses in this city, which makes it a challenge to stand out! Not to mention, there are so many marketing avenues available it can be hard to know where to start. Since videos can be easily shared and can pack a lot of information into a small amount of time, they are a great tool to get your name out there, but they need to be done right in order to be effective! If you know you want to create a high-quality video for your business but aren’t sure just how to make it happen, look no further than this quick-start guide from your one and only Raleigh Video Production company – Blueforest Studios

Free PDF Summary Below

 

How to Create the Perfect Company Video

 

In order for your video to make the greatest impact, your vision and purpose need to be clear, and that starts with honing in on what your company is at the most basic level.

you’ll need to do some soul-searching of sorts by asking yourself a few things.

 

  • Ask WHY: WHY are you in business? Was there a great need that drove you to create your company for the consumer? WHY do you do what you do? Is there a major catalyst that keeps driving your company forward?
  • Ask WHAT: What is it that sets your business apart from all the rest? There’s something special about your company, make sure you know what it is so you can tell the world! This is a good time to reflect on the purpose of your organizationWhat are you trying to do with this video? The purpose of your video can vary. Whether you are advertising for an event coming up, trying to get email subscribers, selling a product, or something entirely different, it is crucial that you know just what want to accomplish with your video, otherwise it won’t be effective.
  • Ask HOW: Now that you’ve thought about your what and why, it’s time to focus on how you’re going to get your message across to the audience who sees your video. This is where storytelling comes into play. Consider these basic factors that need to be present to carry your story from start to finish:

What sets your business apart from the competition?

  1. Character: A good story has to have a main character. Who is yours? 
  2. Value: What value does your business provide? Maybe it’s a service or product unique to your company, or maybe it’s something different. Whatever it is, you want to tell the customer what they need!
  3. Threat: What threats stand in the way for your customers? For instance, perhaps cost or inconvenience stands in the way of the customer receiving this value they’re searching for.
  4. Resolution: This is where your business swoops in to save the day! Your story and video should come to a close by driving home the point that the service you provide will solve a problem for your prospective customer. You should also include a call to action at this point, so that the audience has an easy way to take the next step.

 

Conflict resolution comic Blueforest Studios

QUICK TIP: Is there a story of something or someone related to your company that represents your purpose in a meaningful way? If so, awesome! Personal stories are extremely relatable to an audience, so this will be the best way to tell your story.

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Generating Sales and Conversions from Your Video

 Once you’ve got a story and you’re ready to tell it, it’s time to get a video produced that will generate results

Check out our info-graphic below for some information on how to do this:

Infographic on Raleigh Video Production 101.
Promoting your Video:  So you’ve gone through the video production process and you know your video is perfect for your business! Now, it’s time to make sure your customers see it. Here’s what you need to do:

  • Pick the right channels: If your Instagram account only has 10 followers and you haven’t posted on it in 2 years, then this probably is not the right channel to share your video. In order for your video to gain traction, you’ll want to post it places where you already have some audience built up (We can help if you’re just getting started). FacebookTwitter, and Youtube are great options, of course with a link back to your website!
  • Reach out to other bloggers and share your video with them – hopefully they’ll want to share it with all of their followers as well, which increases your audience exponentially.
  • Optimize your youtube channel: Your Youtube channel can be a great place to get customers to keep watching one video after another about your company – make sure that you make it easy to subscribe and that your videos are high quality and in line with your purpose and brand. 
  • Run paid search ads and embed your video on your landing page: Paid search ads can be a wonderful tool, but you want to make sure that they’re effective! If this is something you don’t have any experience with, consider hiring a professional company to handle this. Run paid search ads on Facebook or Instagram with a CTA (Call to Action) Like the one below:

Download this Guide as a PDF for FREE:

 

Here are a few Examples of awesome Raleigh company Videos: With all of the businesses in the area, there is no shortage of example videos you can look at for inspiration! Check out a few that we think are extra awesome.

The Exploris School: VIDEO

Butter Ball: VIDEO

Overwhelmed yet? Maybe it’s time to hire a professional…

Video Production Company in Raleigh

How to choose the best video production company:

 

At this point, you might be feeling in over your head. Producing a quality video takes a lot of resources – and not everyone has access to fancy cameras, the best editing software, and the right marketing tools. Lucky for you, professional video production companies exist just for the sake of helping businesses like you create successful videos that will generate the results you’re looking for. Here are some tips for how to choose the one that’s right for you.

 

  • Look past the reels: Even though a highlight reel can be a great introduction to a video production company, you need to make sure you see plenty of samples of a company’s work before committing. Looking at a sampling of work will give you an idea of what you could expect, and if the type of work they do is what you are looking for in your own video

 

  • Ask if they understand your company: Give the video producers plenty to work with! You will want to spend time speaking with them about who you are as a business, and make sure they understand your brand and the story you want to tell.

 

  • Ask about marketing: Once the video is produced, will you be on your own, or does the production company offer marketing packages to ensure your video gets to the desired audience?

 

  • Budget: While of course a well-produced video can produce a high return on investment, you don’t want to break the bank either. Look to hire a video production company that fits within your budget, so that you can enjoy the results without stressing your finances!

 

Still need more information on choosing the right video production company in Raleigh? Click here for more tips!

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Why Blueforest Studios?

You’ve decided you want to hire a professional video production company in Raleigh to make your video, so why choose Blueforest?

  • Focus on storytelling – Our brand storytelling approach ensures that your video gets at the heart of your company’s purpose, making your video impactful and effective. We get that your company is important to you, and we take time to get to know who you are so that your story is authentic.
  • Skills and experience – You’ve read this far, so you know how much goes into making a quality video! We have the skills, tools, and experience to get the job done right and on time, giving you the freedom to focus on the day to day of your company. With Blueforest Studios, you can trust that experienced professionals are going to deliver a product that generates real results.
  • Value – We are committed to providing excellent video production at affordable price points, and also offer Blueboost, our VSEO marketing package that ensures your video gets shared on the right channels and viewed by your desired audience!
  • Our Work History–  Are you curious to see who we’ve worked with in the past? Check out some of our work!

Ready to start brainstorming? Click below and we’ll help you determine how you can use video to up your marketing game!

Creative session with ammon

YouTube Blog: How to get the related videos to make sense!

How does YouTube decide that a police chase is related to a birthday prank video for our boss?  This and many other questions arise when using YouTube for our business and for our clients.  We once had a client who had the ‘Top 7 Reason’ in his description; well it turned out that the number 7 brought on a bunch of crazy videos in the YouTube algorithm.  See on the screen shot below that 4 of the 6 related videos were produced by our company – however the other two (with motorcycles) seem totally random.

Screen Shot 2015-01-28 at 10.31.58 AM

Since YouTube can’t actually watch the video it is relying on the title, description, tags, and captions that are included with the video. In the case of our client with the “Top 7” we made it into a “Top 6” and the totally unrelated videos disappeared and others that were actually related started to appear.

So why should you even worry about the related videos?  If YouTube thinks that your video is about police chases, it may not return it as a result when people are searching for Birthday Pranks; and if you really want to be known for Birthday Pranks than you will be unsatisfied with the results.

The power of YouTube really lies in the fact that it’s the number 2 search engine  – so you want to make sure that YouTube knows what your video is about and gives it as a potential result when people search YouTube and more importantly Google.

For instance, we definitely want to rank high for our own name – and if a potential client sees our website, social media channels and a video by us they might just click on the video.  Imagine if your business’s video was ranked high for your most important keyword??

Screen Shot 2015-01-28 at 10.33.24 AM

So the next time you post a video be sure to go back and check on all the text associated with the video and for the ‘related’ videos that show up.  This might give you an idea for what YouTube thinks your video is about. You can also check your YouTube analytics after several days and many views to see what keywords your viewers are entering when they find your video.  We always go back and check our videos and our client’s videos to make sure that the keywords and phrases match the content and those related videos.

Choose Blueboost

What is Blueboost?

You may have heard us refer to ourselves as an integrated video production company and wondered to yourself, “what exactly does that mean?” Well, it has a lot to do with a service we offer called Blueboost. Blueboost is a 27-point proven process for optimizing the amazing video we’ve Screen Shot 2014-09-25 at 3.39.12 PMproduced in order for you to achieve maximum return on your investment.

Why is this necessary?

We’ve learned from experience that there’s a disconnect between video production companies and marketing teams. Sure, you put a lot of money into making a great promotional video or commercial, but what does that matter when nobody sees it? Or worse – no one acts on it? Blueboost is a part of our process to make sure that doesn’t happen. Not only will we ensure that you get the highest quality of video, we’ll make absolutely sure that people actually see it.

How can I learn more?

Watch the video below! You can also give us a call or shoot us an email! We would love to discuss how we can help you get the most out of your video production experience in greater detail.

(919) 832-2220                                                                               sales@blueforeststudios.com

Production is Only Half the Battle

There’s a problem with the video production industry today. It’s that there are so many great videos that don’t get viewed. Why is this? Because there’s a disconnect between video producers and marketing teams. A company may have spent the time and money on making a compelling and informative video, but if they haven’t spent the time to properly optimize the video and make sure they’re driving traffic to it, it disappears into a Youtube black hole. At Blueforest Studios, we’ve developed a system to bridge this gap. It’s called BlueBoost – a 27-point proven process that’s guaranteed to get the phenomenal video we’ve made for you viewed online.

maxresdefaultTake our client Edmund Villarreal for example. Edmund came to us for help marketing his product, the All-Weather Firestarter.  When we first started working with Edmund, he had his own Youtube channel and a video produced by a different Raleigh studio. Though informative, his video only garnered slightly over two thousand views and nine likes. Here you can see the video we made for him. We created a new Youtube channel and optimized the video, gaining nearly thirteen thousand views and forty-eight likes. We also added his original video to the new channel and optimized to achieve over quadruple the amount of views and likes he first received.

Edmund is just one example out of numerous clients we’ve helped get the results their marketing videos deserve. It’s important to us that we make the most out of your investment, which means preventing your video from getting lost in the vast internet wilderness.

 

300

imgres Wondering what the 300 is about? No, it’s not the movie – there aren’t any spartans.

Just your friends, family and employees whom you need to convince to watch your video within the first 24 hours it’s posted. While they are watching it, they should like it and share it if it’s appropriate. #Google and #YouTube want to serve content up that people are interested in and they MAY start suggesting your video if there are a bunch of views, likes, shares and comments in a relatively quick time frame.

It’s all about engagement – so after you select our Blueforest Studios Video Team to make a great video for you, get the most out of it online. We can optimize it for you and even promote it through YouTube Video promotion…but those first few days have to be organic.

For instance, our team produced this video in the spring. When the client was ready to go on the road, they needed to get a little buzz and some views. We worked together to get those views quickly and YouTube rewarded us by pushing the video as well!

Check it out:

More BlueBoost tips will be coming soon.

Post your questions and one of our experts will reply as soon as possible!

Rebranding: The Why and the How

WhyRebrand

There comes a point in nearly every business’ lifespan where rebranding becomes a necessity.  Whether that change comes in an attempt to gain more customers, influence investors, stay ahead of the competition, or a combination of all three, a company will ultimately face the day when their current brand no longer reflects those needs. A company rarely maintains the exact same identity over time, and rebranding is a strategy that allows that company to communicate to the market how their brand has evolved. It can include modifications to the name, logo, design, and various other features that encourage others to see that company in a new light. When done effectively, rebranding can rejuvenate your company and make it stronger than ever. Sometimes, however, rebranding can be detrimental to your company’s image, which is why it’s essential to figure out the right way to rebrand.​

 

DBD International provides a list of nineteen insightful questions that every company should consider during rebranding. Some of these items revolve around the company itself, such as:

  • Is our brand associated with something that is no longer meaningful?
  • What do we want to convey? To whom?

While some items deal with questions involving the customer base:

  • Has our customer profile changed?
  • Is our brand out of step with the current needs and desires of our customers?

And some deal with the grand scheme of the rebrand:

  • Is the goal of this rebrand a stepping stone (evolutionary) or a milestone (revolutionary)?
  • Will this solution work in 5, 10 and 15 years from now based on what we can anticipate?

These are all significant questions that every company should ask themselves before beginning the rebranding process. Visit the article for the complete list of rebrand questions.

 

 

 

Are We Hiding from Someone?

Retiring our old logo

Retiring our old logo

There have been a lot of misconceptions about why we decided to rebrand. Last week I mentioned to a friend that my company was rebranding, to which he replied, “When a company decides to rebrand it means what they’re doing isn’t working.”

Wrong. In actuality, we had our best quarter in history before we even started rebranding. In fact, it’s our success as an integrated video production company that prompted us to make the change. We’ve come a long way since Atlantic Creative was first established over a decade ago. Where our primary focus used to be providing businesses audio services, we now offer a large variety of video and audio production services. Our abilities aren’t all that have expanded. Our team of three has grown into a diversely talented group of thirteen. Atlantic Creative has slowly evolved to become so much more than it was when it was born, and our rebranding efforts are a strategy for encompassing the new personality that this company has taken on.

Additionally, the shift to Blueforest Studios came about as an effort to distinguish ourselves in the video production and marketing industry. A lot of people have the false impression that we’re an agency. That isn’t what we do and it’s important to us that we’re able to adequately convey our goals to potential clients. Further, when mentioning that we’re Atlantic Creative, we don’t want responses to be, “Are you guys that company over on Glenwood?” or something similar. No, we’re not (not that we don’t love those folks over on Glenwood). We just don’t want to be mistaken for other companies that provide different services. We’re a video-production force to be reckoned with, and if you didn’t know our name before, you’re about to.

All in all,  these changes are all part of our endeavors to advance the brand even further while embracing the meaning of who we are and what we do. Atlantic Creative gave us our roots in this industry, and it’s our hope that Blueforest Studios will give us our wings.

 

Video SEO Done Right

I love learning!  There I said it – it’s no secret.  I have attended 7 institutions of higher learning and I’m looking to attend another as soon as I can!  But while I love the institutions of higher learning not every single class provides knowledge that you can apply right away.  To gain practical knowledge – especially in a somewhat new field I rely on workshops, articles and meetups.  Thanks to my friend Phil Buckley who organizes the local SEO Meetup I have been able to learn from experts in the field of Video SEO – people who have had great successes for themselves, like Gregory Ng or for their clients, like Bob Walton.  So I’ve been using all the tips that they’ve provided – some of which are included on our 27-point checklist that we use for every client who requests video SEO help.

So as you might have gathered, I’m a bit of a geek.  I don’t get to see immediate results for the operations work that I do so when I get positive results for my efforts I’m thrilled to share them.

The screenshot above is a sample of excellent Video SEO.  All but one of the recommended videos are produced by Blueforest Studios so if the viewer has time and wants to check out more videos, I am not sending them to my competition – I am sending them to see more videos by our team.

This is not the most important part of Video SEO but controlling the message – including what comes up after your message or video can be very important.  Depending on your viewers YouTube knowledge they may assume that the ‘recommended’ videos are related to you anyway so don’t you want those videos – or at least the thumbnails to reflect positively on your company?

Stay posted to learn more about Video SEO or reach out to our team to see how we can help you!

Kathy Langfield

 

SEO – Simple, Efficient, Optimization

YouTube-SEO-Organic-Example-for-StandUp-PouchesWe’ve said it before and we’ll say it again; when it comes to Youtube, optimize, optimize, optimize!! Seriously – it takes only a few minutes of your time and makes a HUGE impact on the amount of views you get. Aside from – well – making a good video, this is the most important element to consider when uploading. If you’re aiming for viral status, there’s no way to achieve that level of popularity without it.

It’s pretty simple, really. It consists of loading your description, tags, etc. with a lot of keywords to make the video more readily found by search engines. Believe me, you don’t have to be an Youtube connoisseur to make effective use of SEO. There are also plenty of sources to help you optimize (we love VideoLC and ReelSEO).

On the flip-side, we understand that it CAN be tricky or confusing to navigate if you’re new to the process. Even we had to Google it, attend training sessions and experiment with it for awhile before we learned the gist. If you simply don’t want to commit the time or hassle to learning the ropes, there are other options, such at BlueBoost.  BlueBoost is a service of Blue Forest Studios that will take your video and get it seen online.

Ask about our mini-case studies for All Weather FIrestarters, Greenshield Organic and Rhett Rotten!

Alyssa Rudisill & Kathy Hughes Langfield

The Newest Tool in Marketing: LinkedIn Video Ads

A source from Reel SEO recently reported on a blog from LinkedIn Marketing Solutions that stated the professional networking site would now accept video ads in order for their clients to market to other business professionals. All it requires is a YouTube URL to a video of maximum 30 seconds and some simple text to go with the video.

As we all know, the primary appeal for advertising on LinkedIn is its targeting power. Fortunately, video ads allow you to target by a wide variety of factors such as location, company, job title, school, skills, group, gender, and age.

According to the source at Reel SEO, LinkedIn’s establishment as a social network of professionals could ensure it’s suitability to reach the exact audience you want in the realms of company, job title, and skill set. Video ads could serve as the perfect targeting solution for products like business software and services, online video platforms, and video production services. Check out the article and see what you think.  Tell us what has worked for you!

Your next question might be who can create short effective ads for use on LinkedIN?  You might have guessed that we would be happy to help.  Check out this 15-second TV spot that we created.  If we can convey all that information in 15-seconds we can certainly help with LinkedIN ads!