We have raving fans for our Storytelling Seminar – so you’ll definitely want to check it out. Our next seminar is February 24, 2016 at 10:30am. Lunch will be provided to those who’d like to stay after. One past commenter wrote: -Great storytelling seminar!. Gave me new perspective on using good #stories to make#marketing memorable…ppl remember great stories
See why else you might want to attend on this video:
Click here to register! Seats are limited so sign up today!
Capturing compelling stories through video is what we do best! We know there are many nonprofits in the Triangle that have life-changing stories. These stories explain how they were founded, the people they serve, and the lasting impact they are making in the community.
That’s just one of the reasons we love working with nonprofit organizations. Last year we launched the Blueforest Gives Back initiative to support the community by doing what we do best, creating videos! Due to our huge success collaborating with CASA Housing we are bring our giveaway back for local nonprofits who contribute services in the categories of community, environment, and economics. Our criteria won’t just be who can get the most likes, although social media will play a small part. It will be a holistic view of the agency – who has the story that will get the most traction and who can benefit most from a great video!
Interested in being a part of our giveaway? We will produce a free video ($5,000 – $10,000 value) in 2016 for one amazing local nonprofit organization. All other nonprofits are eligible for a 10% discount and all applicants will get free basic YouTube Optimization on a project purchased from Blueforest Studios by the end of 2016! We are an Integrated Video Production company after all and we want to make sure that your target audience can find your video online. Learn more HERE.
There are so many facets to think about when creating and marketing a video. Sometimes you don’t think of minor details that might not seem important but actually have a huge impact on your audience – including how the thumbnail looks on various channels. We produced an amazing video for our client yet LinkedIN insists on grabbing one of the ‘standard’ thumbnail options from the video itself rather than the custom thumbnail that we’ve created.
This is a good thumbnail because it has a human face and a name and title. However, we don’t like the windblown look for our still images.
Facebook on the other hand grabs an image anywhere within the real thumbnail. We think this might be because they want everyone to use their native video feature. So we are having to ‘game’ the system by creating a thumbnail that will look great on Facebook if a large amount of traffic is through Facebook. However, does that look good on the other channels?
There also happen to be dogs on paddle boards in the video – which is a great image to get large audiences to click. But is the rest of the content relevant?
Our client has a very specific target for this video and is in a very competitive environment where a “Win” or a “View” by the right person can make a big difference for them. So it’s important that the video is shared on social and found through search while looking interesting enough to click. It’s a challenge that we face everyday and if you’re using videos in your marketing, it’s time to consider the thumbnail! It’s like the subject line of an email or the title of the book – the right thumbnail can get people to view the video – the wrong thumbnail might make people snub your video and potentially your brand.
Watch this beautiful video and learn about Perquimans Marine Industrial Park –
There has been endless discussion about millennials – what to do with them, how to reach them, how to get them to stay interested in you and your product, etc. Why?
If you haven’t heard the term millennial thrown around, where have you been?! They are the age group born between 1980 and 2000 and they outnumber baby boomers. Millennials have been stereotyped as “lazy and entitled” but companies that believe this stereotype will ultimately lose business.
They’re the largest demographic in the marketplace, so you need to pay attention to them. Especially if you’re a marketer. Ignore them and you’re in big trouble.
Millennials crave information and want access right now. Company websites need to include all the right information with easy accessibility. With so much information on the web available, they can thoroughly research products and companies before buying, so it’s essential to take advantage of this and properly market your company and product. This goes for any potential customers. If they can’t find you, they won’t know about you. Simple, right?
71% of online shoppers claim that the most important thing a brand can do is value the customer’s time (according to Salesforce). You might have heard “millennials want it now”. They want quick responses or they can move on to the next guy, because that guy/company does respond, showing millennials their business is valued.
You need to create a personal connection between millennials and your product. Without taking the time to learn about their wants and needs, it takes away your ability to serve that customer base. Millennials change their wants and needs constantly to suit new technology and products being created each day. Businesses need to keep on their feet and adapt to ever changing customer demands and new technologies as they appear.
Check out one of our latest projects! We used animation to tell local nonprofit CASA’s story for this year’s Blueforest Gives Back project.
Animation has endless possibilities. Think about it. You can utilize any style and customize until it’s just right. That is why animation can be an essential part of your arsenal.
Using animation in your video marketing allows you to convey important messages and stories that you may not be able to do with live action. Even if live action storytelling is possible, animation stands out and can be personalized to fit your business.
Animation’s limitless scope makes it a highly effective tool. You can use everything from simplistic drawing to intense special effects to capture your story.
We have a monthly Animation Inspiration newsletter that highlights the various forms of animation we use here at Blueforest Studios. Sign up today to receive monthly animation inspiration and ideas you can use for your business marketing! Click below.
The moment we’ve all be waiting for – the winner of Blueforest Gives Back CASA’s Video Reveal! We had our First Annual Blueforest Gives Back for local nonprofits and we’re proud to announce that we will debut the final product July 21st at The Cary Theater.
CASA is a Raleigh-based nonprofit housing developer and property manager. They focus primarily on multi-family rental properties for people living with disabilities and veterans who have experienced homelessness. CASA’s housing model ends homelessness for people in great need by offering safe, permanent places to live. CASA manages more than 340 apartments and homes across the Triangle (Wake, Durham and Orange counties) and has 22 more currently under construction.
We’ve really enjoyed this exciting collaboration, learning more about what CASA does and how they positively impact our local community. Together we’ve creating an amazing animated video that embodies CASA and their message. We can’t wait to share it with all of you!
Come learn about Blueforest Studios, CASA, and the importance of animation! See how Blueforest tells CASA’s amazing story and learn more about the annual Blueforest Gives Back for local nonprofits. Open to everyone!
When: Tuesday July 21st
Time: 3:30pm- 5:30pm (2 showings of the debut video, no excuse to miss it!)
What’s Your Great Thing? Durham Tech can help you discover that.
Blueforest Studios worked alongside Engine Brandmakers and Durham Tech to create this great video project. Blueforest Studios focused on capturing the energy of the students as they found their “great thing” at Durham Tech among downtown Durham. These videos capture how students gain diverse experiences through their peers and the different opportunities available to them at Durham Tech.
This message of finding your “great thing” is the important central message in Durham Tech’s mission. They help students find their passion and career goals through their many classes and programs. Blueforest Studios focused on embodying that message in these videos through the vibrant background of downtown Durham and strong student interviewees who are eager to learn.
The purpose of these videos is to promote Durham Tech and encourage new students to enroll. These videos show the connection between Durham Tech and downtown Durham, how they go hand in hand in the students lifestyle when attending Durham Tech. The message conveyed in the videos is how students gain real world experience in the diverse and energetic environment as a student at Durham Tech and as a resident in downtown Durham.
Like this video or want something to embody your company message? Let us know what you think!
Earlier this week, I began my internship here at Blueforest Studios. Not knowing what to expect, I walked into the office Monday morning to find an intrinsic group of people dedicated to what they do, and boy, do they do it well. Blueforest offers an array of avenues for companies to increase local awareness. One way Blueforest does this is by offering an annual competition for one lucky nonprofit in the Triangle area to receive a free video called Blueforest Givesback. Nonprofits submit applications as to why they deserve the video and Blueforest selects one company which they feel has the most compelling story. How awesome is that? Then Blueforest creates a free video worth $5,000 to $10,000 for the nonprofit. This year CASA was the lucky winner of the Blueforest Givesback competition. The other interns and I were tasked with brainstorming a radio spot to advertise the screening of the winning video Blueforest created for CASA. CASA is different from any other organization I’ve worked with in the past. CASA’s mission is to provide affordable housing to those who are homeless and disabled in the Triangle. With over 300 apartments in the Triangle and constant need, CASA cannot continue to thrive and house those in need without your help. Visit http://www.casanc.org/ and help make a change today.
The radio spot we created can be heard here:
Think about how important motivation is. It is the main mechanism in everyone’s brain that says, “Hey! Do that! Don’t do that!” It guides our basic human needs and all our actions.
Along with personal motivation, it can also be applied to marketing and the business world. What motivates customers to act? What motivates you in your business? Motivation is often overlooked as it’s a subconscious decision that is rarely discussed.
This TIME article discusses 3 important steps to motivate yourself and I thought how these important tools can be applied to marketing and business. Let’s go through main drives and emotions that can help you individually and in your work:
You: Emotions are often overlooked in productive systems. People procrastinate most when they are in a bad mood. To stay optimistic, you can monitor your progress and celebrate success.
Your business: Consumers need to feel positively about your business. It’s important to convey in your message and marketing how your work is important to the consumer. Even if your work isn’t all about happiness, you can still portray how your business will positively impact customers, which will motivate them to look into your business.
2. Get Rewarded!
You: Studies show that reward motivates almost everything you do. You eat because you need food. Eating is the “reward” when you’re hungry. Your stomach hurting when you don’t eat is the punishment. So in order to motivate yourself, reward yourself for being productive and completing important tasks.
Your business: When presenting your business to the world, you need to make clear how your business will ultimately “reward” the customer. How will your service make their lives better or satisfy a need or want? The reward drive is a basic instinct in humans that motivates people to act.
3. Get Peer Pressure!
You: By surrounding yourself with individuals with similar goals you’re striving for, you will be more motivated to be productive and do your best. When your peers are hardworking, you will be hardworking. The right amount of positive peer pressure can push you to be your best.
Your business: “Peer pressure” can be applied to the consumer being exposed to what’s popular. Consumers that receive more stimulation will keep those businesses in mind. That’s why big name companies such as McDonalds still advertise constantly even though they are an instantly recognizable brand name. They advertise to dominate the playing field. When consumers are constantly seeing a brand’s name on social media and on TV, they will remember that brand and will think of them when they need that service/product.
Remember, motivation is key. Use these three tips to increase motivation for yourself and your business!
Conducting an interview is a skill that takes years to master. I consider it one of the most important skills I’ve developed over 12 years in this business.
Here are a 7 tips that will help you get the best results when you are interviewing someone for your nonprofit video.
#1 Be what you want.
Probably the most important thing you can do when you are interviewing is to lead by example. If you want your interviewee to be relaxed and comfortable, make sure you speak in a relaxed and comfortable way.
#2 Give them some coaching.
Once the lights are on and you are both sitting down, give them a little coaching on how to answer the questions. This will give you a chance to demonstrate how you want them to speak, will give them a chance to get used to the lights and cameras, and will give them a bit of valuable information.
#3 Only ask one question at a time.
If you ask multiple questions at a time it will confuse them and encourage them to give you long winded answers that will be harder for you to use in the video.
#4 Have a list of questions, but don’t use it.
You should always be prepared with a paper that has their name and the questions you want to ask. But once you start talking, you should be flexible enough to make follow-up questions that relate to what they just said and go with the flow.
I usually ask the first question and don’t look back at the paper until the very end to make sure I didn’t miss anything I was planning on.
#5 Go for the story.
Most nonprofits are built around great stories. You are changing peoples lives! When you write your interview questions, you should ask questions that reveal their story. Instead of asking who, what, or how, ask “why?”
#6 Don’t be afraid of silence.
Sometime they will give you a short answer that didn’t address what you were asking. Or you may sense they are holding back to hide their emotions. This would be a great time for an awkward silence. Just keep looking at them and count to 5 in your head. I’ve gotten some of my best answers by just not speaking and waiting for them to really open up. (And yes, I learned that from Barbara Walters!)
#7 Keep it loose.
Occasionally you will get someone who is so nervous about the lights and cameras they freeze. If your interviewee gets stuck on a question, don’t let them hang frozen for too long. If you just sit there they will begin to get more and more embarrassed and the interview will fail. After a few moments of freezing, I like to move on to the next question and come back to the one they froze on if we need to at the end.