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Summer 2016 Interns: Moving On

The week for Triangle AdFed’s What We Do You Can Too internship program is over. Daniel Engman and Mason Carrara have both had a splendid time learning different areas of advertising at Blueforest Studios. The crammed week included learning how to edit videos in Adobe Premiere Pro, learning how to edit pictures in Photoshop, and producing a radio spot. Engman and Carrara tell us about their experience and what’s next in their lives.

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Q: How would you describe your experience at Blueforest Studios?

Daniel:

My experience here at Blueforest Studios has been one to remember. I learned so many new things and I improved on the skills I already had. For starters myself, along with the other two interns, created a radio spot start to finish. I also learned how to set up a professional photo shoot, and so much more! I would love to come back and work for Blueforest any chance I got. This experience was invaluable and I wouldn’t trade it for anything.

Mason:

My experience here at Blueforest Studios was an extraordinary opportunity for me to understand what an advertisement business is like. I learned what programs would help them achieve their goals in their work. In this business, I have learned how they plan out their next strategy and how prepared they have to be for making these productions. I went on a shoot with a few of the members, Vann, Emily, and Bryan in Wake Forest. I learned a new passion that I could potentially pursue which is videography. I was able to participate in their shots for the project they are working on which I noticed the whole idea of shading, lighting, and etc. It was just like my teacher said that computers are just like cameras.

Another area that I learned was audio, with Donald, and I thought that this was a great place to learn audio from him. I was able to do the radio spot with Daniel and Brendan and I was able to learn the whole editing process of our radio spot. Listening to all sounds to see how good or bad they were. Also, we used a voice actor to say our script. All in all, I was enjoying the experience and I hope to hone this experience so I can have the same idea of what job I will go into. I really enjoyed the experience here more than what I first had in mind.  

Q: What’s next for you? What are your plans for the summer?

Daniel:

Over the summer, I have football workouts every day from 7-12 and our 3-day camp at Campbell University in late July. Other than football every day I am going to Louisville, Kentucky June 20-25 to compete in the SkillsUSA national competition. My team is competing in Interactive Application and Game Design, which is a competition where the competitors are tasked with creating a video game prototype from scratch (that includes all graphics, audio, and actually making the game run).

I am also going to be in NYC for the week of July 4th and I’m really looking forward to it because I’ve never been to NYC before. I am always asked what I want to do with my life in the future and I think that I am finally figuring it out. I hope to go to NC State and major in marketing with a minor in psychology, or if NC State rejects me the backup plans are going to UNC-Charlotte and getting my MBA or going to Western Carolina and getting a degree in sports management

Mason: 

My plan for summer is really just focusing on creating my professional website so I can put my name out there with the work I have. Another step for me that I’m taking is learning new programs like Adobe Premiere and Pro Tools. Since coming here I have learned that these programs are pretty essential to the business. These seemed important since I’ve been with Blueforest Studios for four days and I have seen nothing on a computer but Adobe Premiere and Pro Tools for video and audio. Of course, there was photography which I enjoyed very much. I went with Vann, Emily, and Bryan and I decided to go along and help with their shoot of Wake Forest.

I enjoyed the sites that we traveled to and I also enjoyed being their actor for the shoot. I really appreciate the time they spent and the hard work they put into their work. It really opened my eyes to the possibilities of videography and I might put that into my listing also for the summer. I wish to keep doing internships for the summer but I only have a week so I might try to find another internship if I can after my week is up.      

 

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Summer 2016 High School Interns

This is our fourth year participating in Triangle AdFed’s What We Do You Can Too internship program, or WWDU2, where high school students receive the opportunity to gain hands-on experience in the advertising industry for one week. This year we have three interns:  Daniel Engman, Mason Carrara, and Brendan Bello.

Daniel Engman

Daniel Engman

Let’s start with who am I. I am a dual-sport athlete, playing both football and lacrosse for Middle Creek High School. I have one little brother, two crazy dogs, and I am very fortunate to have two loving parents as well. I am very influenced by sports in my life and they have molded me into a driven and very competitive person.

My competitiveness and my will to win have not only helped my football and lacrosse careers in high school (I’ve only lost 2 football games in my high school career), but it has driven me to go and get any and every opportunity I can get, such as this internship at Blueforest Studios. During my time at Blueforest, I hope to learn the amount of time and hard work it takes to create a successful marketing campaign and to recognize all the pieces that play into making the best possible product. I also hope to further my skills in video production, as well as graphic design and audio production.

 

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Mason Carrara

I am sort of a computer geek and I love to create things from scratch in Photoshop. I love creating objects,environments, and characters. The love to learn new skills is always open to me. I want to be able to do work that others would recognize, from the company and from me. I personally love working with others and hearing their opinions on given subjects so I can improve on my thinking.

I just started getting into animation and I was able to create a .GIF with the Photoshop Timeline window by creating individual frames for each movement. I enjoyed this, and I decided to go a little more in-depth with animation. I still only know the basics but I bought the book called “Animator’s Survival Kit” to enhance my skills. I plan to also learn more about animation at Blueforest Studios. 

My goal for this internship is going to understand how computer businesses work. I want to see what we do for planning, what we do for executing, and etc. I want to learn programs for the work of animation, editing, and teamwork. Getting to know these programs and critical thinking skills will help me understand the thinking of a business products. Being in a business is personally a good spot for me to understand what a business will be about.

Brendan Bello

Brendan Bello

I am a high school student in the Academy of Finance program at Sanderson High School. Throughout the summer between junior and senior year, Academy students are required to complete a 135-hour internship at a local business. I chose Blueforest Studios because I am interested in pursuing a career in the film industry. My plan for this summer and goal as an intern is to learn about video production. Blueforest Studios being a group of people passionate about their craft, they can help me accomplish that goal. With my experience at Blueforest Studios, I, like them, will hopefully be able to make audiences feel something and inspire them to take action.

(Brendan will remain an intern for the duration of the summer.)

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Blueforest Studios Inside Look Part 1

Busy, busy days here at Blueforest Studios. The creative process for building exciting and memorable stories never ends. But we’re never too busy to give you a tour! Over the course of the coming weeks, we will be giving you a look at what goes on inside our studio along with the people who make things happen–our Blueforest crew.

The first person you meet when you walk in the door…

Donna Mason 

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The Witty Receptionist

Donna greets those who walk through our door with a warm smile, typically offers them coffee and directs them to the appropriate personnel. Her daily tasks involve updating customers’ Atlantic OnHold messages, writing scripts for clients, and making everyone laugh.

One of the neat things Donna likes about working at Blueforest Studios is “getting to be a little creative, getting to write some things and proving that everything we learned in school was actually worth it.” she remarked.

(*Atlantic OnHold is an on hold messaging service located in Blueforest Studios which Donna is also a part of. You’ll find out more about Atlantic OnHold in a later blog, soon to come.)

Kathy Langfield

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The Does-It-All

Kathy works on pretty much everything including finance, marketing, human resources and team management. One of the best parts of her job is working on the yearly Blueforest Gives Back giveaway where one lucky nonprofit organization receives a video valued at $10,000.

“I get to take part in that and help give away some video every year,” she said.

Kimberly Corrigan

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The Cheery Sales Guru

Kimberly specializes in sharing the love of video through sales and collaboration. She talks to clients about their video needs, sends them samples of accomplishments Blueforest Studios has achieved for other companies and determines whether or not a potential client is a good fit for Blueforest Studios. Creative collaboration is one of the perks of working at Blueforest Studios.

“Whether it is me getting to go back and be with the creatives and actually come up with new ideas or actually introduce a client to our creative team and see the ideas that come up and the video that results is so fulfilling,” Kimberly said.

Prior to joining the Blueforest team, Kimberly was a video journalist.

“To still be able to be in video and work with people,” she continued, “and come up with creative ideas and just see these beautiful things come to life is why I get up in the morning. It’s awesome.”

Russ Reynolds 

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The Big Bossman

Russ sells videos, plain and simple. He also founded Blueforest Studios. What he enjoys the most out of working at Blueforest Studios is the people.

“This isn’t work to me, you know, to go out and meet people,” Russ explained, “Usually they have a problem and that’s what video does–help them solve their problem, raise money for a nonprofit or sell cars.”

And Marguerite LeBlanc

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The Mistress of Numbers

Marguerite handles the financial elements of Blueforest Studios including payroll, accounts receivable and accounts payable.

“I like the fact that the work here is project based,” she stated, “There’s always something new. I have some things that I do that are routine but enough things that aren’t that keeps it interesting.” Marguerite also added she enjoys working in a drama-free environment.

Let’s not forget the places we use for creative meetings with clients and to chow down:

The Boardroom

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The Almighty Kitchen 

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You are now knowledgeable of several team members of Blueforest Studios. We’ll be introducing the rest of the crew very soon.

 

 

 

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The Voice of the Expert Presented in a Creative Way: Keen Strategy

by Ammon Ehrisman

With any creative project, you are going to have lots of possible decisions and you have to be very selective about what you choose.  It was no different when we started working on the Keen Strategy branding video.  

As I met with Greg and John I realized that their software was a bit technical and took a while to explain.  But their passion for what their software could do to help marketing managers was palpable.

After doing all of the normal creative discovery, we knew the three biggest things we would like the video to do.  First, we needed to describe what Keen’s software did so anyone could understand it.  Second, we wanted to demonstrate that John and Greg were really passionate about what they were doing. Third, we wanted to show that Keen’s MIDA software was different from anything else out there.

Great. Sounds like a plan, right? Well, since we only had 2 minutes to work with, we knew we would have to pick one or maybe two of these things to really focus on in the video or we were going to start losing people.

We ended up coming up with 3 ideas to address these issues.  Some were funny.  Some were told through the eyes of a marketing manager.  Others were more symbolic, but the one that John and Greg liked the most was also the most offbeat idea.  

The concept was to interview them about the software and their passion for helping marketing managers.  As we watched their interviews, they would magically transform into animated versions of themselves. This would hopefully grab the attention of the audience and give us the opportunity to demonstrate the high-level features of the software in a visually captivating way all while making a real connection between our audience and the founders of Keen.

The result is the Keen video: Greg and John.  Watch it and tell us what you think.

 

 

 

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YNPN #NonprofitSTRONG summit

What can I say about YNPN’s NonprofitSTRONG summit?

To put it simply, it was inspiring. The summit was full of passionate people and powerful missions. But what stuck with me the most were the remarkable stories of these nonprofit groups. Here at Blueforest Studios, we are very aware that every nonprofit has a story, and we strive to tell these stories in a way that inspires action. And I gotta tell you guys, the exhibitors and nonprofits at the summit had AMAZING stories. Even though “storytelling” wasn’t exactly the theme of the day, you couldn’t escape it even if you tried! I can’t tell you how many great stories we heard from people just stopping by our table to take a selfie! (Yes, we had a selfie station. And yes, it was awesome.)

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Atrayus Goode from Movement of Youth was the keynote speaker of the day, and boy was he good. He had all eyes and ears on him from the moment he held the microphone. He told a gripping story of his childhood, in which he was a witness to his mother’s drug abuse among other traumatic circumstances. You could hear a pin drop, the room was so still. That’s the sound of good storytelling – held breath.

After he built up this story and had everyone invested, he came in with his mission: to start an open conversation about race, and to ignite change within the dynamic of this country’s leadership representation.

As storytellers, we here at Blueforest want to say BRAVO! to Atrayus Goode, for not only speaking out about something so important, but for also telling it so beautifully. Same goes out to all of the organizations there that day. It was an honor to be among such strong and passionate individuals, and to be able to hear all of your inspiring stories.

Hope to see you at next year’s summit!

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Storyboard to Finish

Homes by Dickerson, the constructors behind the HGTV 2016 Smart Home, just launched a video we produced to feature their company’s custom homes. Our client wanted to not just show off their product, but also to capture their company’s core values: commitment, craftsmanship, quality and service.

Inspired by the idea of symmetry, we decided to use a split screen to convey two contrasting but compositionally similar scenes. The left frame would show the intricate process of designing and building a house, and the right side would show loving moments of a family enjoying the finished home years later.

Because the concept was so visually driven, detailed shot-by-shot planning was key to executing our creative director’s vision. Projects like this take careful storyboarding.

Storyboard artists get to be a little bit of everything: the cinematographer, the director, the cameraperson, the lighting specialist. They sketch out the perfect angle, emotion, mood, lighting, transition – all to capture that exact moment envisioned by the creative director. That way, the crew can use the storyboard as a guide when shooting and editing a project.

Check out some frames from the final video along with their storyboard sketches:


Rollover the final frames to see the storyboard frame.


Rollover the final frames to see the storyboard frame.


Rollover the final frames to see the storyboard frame.

And here is the complete final video:

 

 

-The Art Department

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Meet us at High Five!

We are looking forward to all the great speakers and workshops at High Five this year. We also want to meet new people and if you would like to talk about Video Marketing please sign-up for a 15-30 minute appointment slot. For those on Google check out the calendar below!  Others feel free to reach out on Twitter, LinkedIn or Email. We are planning on hanging out in the lobby/bar area of the Sheraton so hope to see you there. If you’d like to meet somewhere else just reach out!

Look for Kimberly or Russ.
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Email Kimberly At BlueforestStudios.com if you can’t select a time slot or prefer a different time.

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The Limitless World of Animation

As the animated video market has become saturated with whiteboard animations, it may seem like animation is a fad coming near the end of its tenure. We work on providing animation that goes far beyond the “whiteboard” style that was popular a few years ago. Our animation strives to be a part of the story and help convey the message that our clients are hoping to share.  We do this in part through the work of Blueforest’s in-house animator Emily Kohler and her assistants. Animation opens up the door to so many possibilities in the video production world and truly is limitless. A few of our favorite styles are motion graphics, kinetic, and hand drawn. Animated videos have an entire arsenal of possible options at their disposal.

Motion Graphics

Motion graphics can add a lot to a standard, live action video by visually incorporating key details. In this video, we added the graphic overlay to add information and keep the viewer engaged.

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Kinetic Animation

Kinetic animation is an animation technique that mixes motion and text. How the text is presented assists in its mission to convey an idea or emotion. Kinetic animation is special because the combination of animation and fonts makes it very interesting to watch as words can be very powerful.

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Hand Drawn

Lastly, and our favorite, hand drawn animation. Hand drawn animation is undoubtedly the most beautiful form as each image is hand crafted and is a moving piece of artwork. Not only that, but anything can be drawn and animated precisely to meet each client’s needs.

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To see our entire suite of animation capabilities, check out our Animation Styles video below!

 

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Blueforest Gives Back – 2nd Annual Triangle Nonprofit Video Giveaway 2016

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Capturing compelling stories through video is what we do best! We know there are many nonprofits in the Triangle that have life-changing stories. These stories explain how they were founded, the people they serve, and the lasting impact they are making in the community.

That’s just one of the reasons we love working with nonprofit organizations. Last year we launched the Blueforest Gives Back initiative to support the community by doing what we do best, creating videos! Due to our huge success collaborating with CASA Housing we are bring our giveaway back for local nonprofits who contribute services in the categories of community, environment, and economics. Our criteria won’t just be who can get the most likes, although social media will play a small part. It will be a holistic view of the agency – who has the story that will get the most traction and who can benefit most from a great video!

Interested in being a part of our giveaway? We will produce a free video ($5,000 – $10,000 value) in 2016 for one amazing local nonprofit organization. All other nonprofits are eligible for a 10% discount and all applicants will get free basic YouTube Optimization on a project purchased from Blueforest Studios by the end of 2016! We are an Integrated Video Production company after all and we want to make sure that your target audience can find your video online. Learn more HERE.

Check out our video for last year’s winner, CASA!

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Meet Me at the Addys

In the spirit of awards season, the Triangle Ad Fed introduces a brand new Addy to the American Advertising Awards that is sure to soar to new heights. With the theatrics of a glass-shattering surprise and the slick gunmetal award, the new Addy represents the bold, timeless, and innovative creations individuals and agencies have promoted throughout the Triangle. When we were selected to shoot their promotional video for the launch of the new Addy we were thrilled!

Our team worked with our new Kino lights and natural sunlight while smashing numerous crystal trophies to get just the right shot. Then we added custom music composed by our very own Dustin Painter to make the perfect impression.

Interested in showing off your wings or captivating the audience with your message? Take a look at our production with Triangle Ad Fed below and submit your entries for the 2016 Awards and the Silver Medal Award before the show on February 18, 2016 at 7:00pm at the Cotton Room in Durham, NC. Dress code: black-tie optional.

Meet Me at the Addys!

Want to go behind the scenes with us? Check out the creators of our glass-shattering moment.

Dropping the glass award to get the perfect fall-twist combo - kudos to Aaron and team for going the extra mile to catch just the right shot. They managed to capture everything we needed with just three (3) heroes. Amazing!

Dropping the glass award to get the perfect fall-twist combo – kudos to Aaron and team for going the extra mile to catch just the right shot. They managed to capture everything we needed with just three heroes. Amazing!

Holding down the fort.

Holding down the fort.