What’s Your Great Thing? Durham Tech can help you discover that.
Blueforest Studios worked alongside Engine Brandmakers and Durham Tech to create this great video project. Blueforest Studios focused on capturing the energy of the students as they found their “great thing” at Durham Tech among downtown Durham. These videos capture how students gain diverse experiences through their peers and the different opportunities available to them at Durham Tech.
This message of finding your “great thing” is the important central message in Durham Tech’s mission. They help students find their passion and career goals through their many classes and programs. Blueforest Studios focused on embodying that message in these videos through the vibrant background of downtown Durham and strong student interviewees who are eager to learn.
The purpose of these videos is to promote Durham Tech and encourage new students to enroll. These videos show the connection between Durham Tech and downtown Durham, how they go hand in hand in the students lifestyle when attending Durham Tech. The message conveyed in the videos is how students gain real world experience in the diverse and energetic environment as a student at Durham Tech and as a resident in downtown Durham.
Like this video or want something to embody your company message? Let us know what you think!
The moment we’ve all be waiting for – the winner of Blueforest Gives Back CASA’s Video Reveal! We had our First Annual Blueforest Gives Back for local nonprofits and we’re proud to announce that we will debut the final product July 21st at The Cary Theater.
CASA is a Raleigh-based nonprofit housing developer and property manager. They focus primarily on multi-family rental properties for people living with disabilities and veterans who have experienced homelessness. CASA’s housing model ends homelessness for people in great need by offering safe, permanent places to live. CASA manages more than 340 apartments and homes across the Triangle (Wake, Durham and Orange counties) and has 22 more currently under construction.
We’ve really enjoyed this exciting collaboration, learning more about what CASA does and how they positively impact our local community. Together we’ve creating an amazing animated video that embodies CASA and their message. We can’t wait to share it with all of you!
Come learn about Blueforest Studios, CASA, and the importance of animation! See how Blueforest tells CASA’s amazing story and learn more about the annual Blueforest Gives Back for local nonprofits. Open to everyone!
When: Tuesday July 21st
Time: 3:30pm- 5:30pm (2 showings of the debut video, no excuse to miss it!)
Kimberly Corrigan has joined our team to further develop our growing portfolio of regional and national accounts. Kimberly Corrigan comes with a wealth of experience within the Industry, having spent the last 8 years in creative agencies, including Centerline Digital and Wildfire. Previously, at Sandhills TV 3, Kimberly was instrumental in setting up the station’s first live feed for the 2005 U.S. Open, and still contributes today to local businesses as a voiceover artist. Joining in advance of the launch of the first Blueforest Gives Back Triangle Nonprofit Video Giveaway event, Kimberly can continue her success.
Kimberly joins Blueforest as Executive Account Manager to continue our recent success providing integrated video services to brands, nonprofits and agencies. Kimberly comments, “I am excited to start a new challenge within Blueforest and look forward to working with the team to further develop their already extensive integrated video approach. I am fortunate to be joining such a respected company that prides itself on top quality service.”
On another note – we are in the process of developing Kimberly’s Alter Ego. We all have one at Blueforest – what do you think her’s should be?
My name is Bailey Ham and I am a senior at Saint Mary’s School. Through my school’s internship program, I set up a week to visit Blueforest Studios. My previous interest in video editing led me to be a great match for Blueforest Studios, but coming in, I did not know what to expect.
I spent Monday through Thursday at the office, shadowing different members of the team. I even got to create my own radio spot to take with me when I left.
On Monday, I helped update a google form on the website and then got started on writing a script for my radio spot. I used Bailey’s Fine Jewelry as my company to promote through this fake ad, and had three different voices written in the script.
The next day, I spent most of my time shadowing Vann and Bryan, learning about video editing and filming. I had a great lesson on filming. Filming was never my strong suit in the videos I had made at home, so this was one of the most helpful things I learned throughout the week. I learned about placing the subject of the video in the best place to draw attention to them. I also picked out items in videos that could be distracting, such as background noise or movement. All of these tips will benefit me as I start to look at filming and video through a different lense. In addition, I learned a lot of cool tricks on the program that they use for editing that I can take with me as I continue shooting my own film.
On Wednesday, I sat in on a recording session to see the system used for creating on hold messages. I also watched some of the staff successfully troubleshoot an on hold message that was not working correctly.
Finally, I voiced the practice radio spot I wrote myself. I also got other members of the office to voice the other characters while I recorded. From there, we edited the voices and added music that matched the ad. It was really cool to see the process. When listening to the radio, it is hard to imagine that people write the scripts and organize the setup of the commercial. It was interesting to see the process all the way from the beginning to the end.
Thursday, I was able to see the earliest steps to all of the projects worked on at Blueforest Studios. I learned about the organization of the many companies that have on hold messages, as well as the initial meetings set up with clients. I discovered more about how scripts were created and how demos were sent out to show their work.
Going off to college next year, I always thought I wanted to be involved in a marketing or communication major. After spending this week at Blueforest Studios, I am sure that I would like to pursue something in this field. From radio to video, my skillset has been expanded and my interest level has risen!
About to appear on camera? Got a case of the heebie jeebies? We’ve got you covered. Here are 5 tips that the pros use to make sure you look and sound great.
#1 Sit on your coat.
If you are wearing a coat or blazer, sit in your coat to avoid the dreaded ‘coat bunch’. This will keep you looking neat and slim.
#2 Wear the right clothes.
Here are a few general tips on clothes. Avoid white clothes if possible. Some cameras will not be able to handle the white fabric well and you will look like a glowing orb. If you are appearing in front of a green screen, don’t wear green. Avoid tight checked patterns and thin stripes. These can also throw some cameras for a look and give you a weird Moire effect.
#3 Know how to do an interview.
Repeat the question. Most interviews don’t include the interviewer in the final edit. So if they ask you if you if you like your job, don’t say, “yes.” They can’t use that. Rather, say “I love my job! I get to do what I love every day.” or “I hate my job, I’m so miserable and depressed.” Whichever one is true.
Only answer the question you are asked. If you are asked about where you work, just tell them where you work. You don’t need to tell them everything you do at work, they are probably going to ask you that in a moment.
If you have a bad interviewer, they may ask you more than one question at once. Not to worry. Just answer the first question, then ask them to repeat the 2nd question.
#4 Don’t try to memorize things.
Lot’s of people make the mistake of trying to memorize what they want to say. If you do that, 9 times out of 10 you will come across as scripted and mechanical. You are probably being interviewed because you are a passionate expert in your field. Just answer the questions in the way you would in a casual conversation and you will sound much better.
#5 Relax and Amplify.
You may be a bit intimidated by the bright lights and strangers standing around. Just take a deep breath and speak slowly. But you also have to remember that you will come across on cameras lower energy than you think you are. Smile and amplify your energy level just past where you think is too much. That will sound just right on camera!
So there you go. And last but not least, don’t forget to break a leg!
Here at Blueforest Studios we are very excited to be hosting the TriFilm Society Panel Discussion: Logistics of A Project. It will focus on how to get started with your subjects and ideas all the way to the finishing the end film product!
The panelists will share their insights and expertise in regards to filmmaking.
Tripp Green is a cinematographer and photographer who specializes in RED and DSLR acquisition for commercial, narrative, and industrial projects. His wide spectrum of work ranges from documentaries, TV spots, feature films, and many more.
Sean Riddle is our very own project manager, overseeing our productions and providing guidance. His extensive experience as project and production coordinator makes him the go to guy. He has been production coordinator on many Warner Bros Television productions such as The West Wing.
June Sadler is a filmmaker with many specialized skills with a unique style in photography, short films, documentaries, music production, performance and writing. She’s worked on many documentaries and is currently working on The Future People, bringing together children of diverse backgrounds to empower them to become peacemakers.
Camden Watts, filmmaker and founder of the TriFilm Society, will be moderating the panel. She is a producer, director, and writer. She is currently working on Brewconomy, a documentary about North Carolina craft beer.
UPDATE: This event takes place at Blueforest Studios in Raleigh, NC on March 19th at 4pm to 5:30 pm. There will be time for networking and questions afterwords.
Get your ticket here! We look forward to seeing you there!
My favorite commercial in the last several years comes from the “Big Game” of 2011. I’ve been a humongous Star Wars fan since my parents took me to see the films in the 90’s when they were being digitally remastered and shown in theaters again. If you’re reading this you probably know which commercial I’m already talking about.
Volkswagen truly captured the same childhood imagination (and desire for learning how to control The Force) I felt at that age. I’d like to think I’m going to buy a car that can turn on with the press of the button in hopes to do this to my future children.
Of course, who could forget the sweet story of friendship told in a minute time frame by Budweiser last year? I’m a sucker for anything with dogs in it but this is a legitimately beautiful piece of work.
Sure I’m bringing this up because Sunday will bring commercials filled with humor and sincerity. But does this only have to be during one day of the entire year? Absolutely not!
We take pride here at Blueforest Studios in creating content that is both engaging and informative. The most engaging way to capture the attention of your audience is to tell a story.
We certainly think adding a pinch of humor also works too.
So as the new year continues to roll on consider us for your marketing needs. We are storytellers that want to tell your story!
Are you appearing on camera soon? Whether it’s for an impromptu shoot, a professional corporate web video, or tv there are a few things you can do to make yourself look your best!
Take a deep breath. – If your heart is beating a thousand beats a minute it’s okay.
Lower your chin down a bit. – When people are on camera, they tend to ever so slightly raise their chin up.
Talk normally. – I’m guessing you are mic’d up. Avoid the urge to speak louder than you normally would.
Smile if appropriate. – It radiates through your eyes that you love what you do. It also keeps the viewer more engaged.
If you have a teleprompter use it but then lose it. – If you want to seem like you aren’t reading then don’t read. Unless highly trained, most people don’t feel or look genuine when they are reading.
Don’t be afraid to watch part of the video and then do it again. – It’s usually a lot easier to do more re-takes while everything is already set-up instead of tearing everything down and then deciding you weren’t happy with the way you looked or sounded.
Try to avoid really patterned clothing items that might create moire.
A little powder/foundation can really help with shine (guys you too).
I find myself scrolling through pictures on my iPhone often. I like to reminisce. Mixed in with the pictures are some videos I’ve taken — mostly of my kids. Both my toddler son and daughter love to grab my phone any chance they get. And I find it fascinating to watch what they do once they get it. Sometimes they immediately go straight to one of the apps I’ve downloaded for them. But, other times they head to the photo section. Their little fingers scroll through quickly from picture to picture. Occasionally stopping to giggle for a second or to turn the phone towards me to show me something they want me to see. “Gook” my daughter says instead of “look” smiling. But, any time they see a play button it’s game over. No matter how quickly they’ve been scrolling, if they catch a glimpse of that triangle they stop mid scroll or scroll backwards to find it again.
The power of the play button.
It’s like a magnet. You have to know what’s behind the thumbnail. On YouTube it’s even red. It’s almost like it’s telling you not to click it. But you have to. And that’s why video is so powerful. If you have a well written story then you’ve got something powerful. Add an image and voila even more powerful. But, add a video and you’ve just increased your audience engagement by a lot.
Video by itself isn’t enough. The video needs to be good. It needs to speak to your audience in a way that represents you, your brand, your company. And once you put one out that people like they’ll want more.
So think about what you stand for and how you are delivering your messages in 2015. If a toddler with a very short attention span is willing to stop for a moment to click the play button then think about what your potential audience may be willing to do.
We love a great story! And, we know that many nonprofit agencies have great stories about why they were founded, the people that they serve, and the impact that they are making in the community.
That’s just one of the reasons we love working with nonprofit organizations. In the past, we’ve received many requests from nonprofits for our services. Sometimes we can offer a discount or even do a video for free but the process has been based on timing and luck more than anything else. Now we’re creating a process by which we can award a video to one local nonprofit agency annually. Our criteria won’t just be who can get the most likes, although social media will play a small part. It will be a holistic view of the agency – who has the story that will get the most traction – who can benefit most from a great video.
This is our way of giving back to the community with what we do best, making an awesome video!
We are holding our First Annual Blueforest Gives Back Video Giveaway! We will produce a free video ($5,000 – $10,000 value) in 2015 for one amazing local nonprofit organization. All other nonprofits are eligible for a 10% discount and all applicants will get free basic YouTube Optimization on a project purchased from Blueforest Studios by the end of 2015! We are an Integrated Video Production company after all and we want to make sure that your target audience can find your video online!
This giveaway is open to all 501(c)(3) nonprofits who serve and are located in the Triangle.
Wondering what kind of video you can win? Here’s a video that we produced for the AHA a few years ago – it’s a powerful story with a strong message.
Look for more samples at the end of the post.
Criteria: A GREAT Cause! – We’re looking for a unique 501 (c) (3) organization. Located in the Triangle!- This allows us to work together locally for meetings and filming, together helping our community. Financially Sound – Looking for an agency with a solid track record. Active Online! – The non-profit we work with needs a social media presence to kickstart the sharing of the video.
WHAT YOU SHOULD DO:
If this sounds like you, then please apply here (by January 31, 2015)!
Once you’ve sent in your application, it’s time to show us exactly what you’re made of. The next step is to tell us why you think your organization should win. Tell us your STORY.
Tweet with the hashtag #BlueforestGivesBack why you want a video from Blueforest Studios! Share any of your promotions (blog, pics, projects) on your organization’s Twitter or Google+ with everything you want us to see and tag us @BlueForestVideo and #BlueforestGivesBack
Timeline: DEADLINE for application – January 31 Top 10 selected – February 28th Top 3 announced – March 15th WINNER announced – March 30th Final Video Delivered- August 1st
Here are a few more samples of video styles that we’d love to provide to the winner. This video featuring graphics, animation and kinetic type for the NC Craft Brewers Guild could definitely fit within the allotted budget.
Here’s another that we created for the Lung Cancer Initiative.