ThumbKeen

The Voice of the Expert Presented in a Creative Way: Keen Strategy

by Ammon Ehrisman

With any creative project, you are going to have lots of possible decisions and you have to be very selective on what you choose.  It was no different when we started working on the Keen Strategy branding video.  

As I met with Greg and John I realized that their software was a bit technical and took a while to explain.  But their passion for what their software could do to help marketing managers was palpable.

After doing all of the normal creative discovery, we knew the three biggest things we would like the video to do.  First, we needed to describe what Keen’s software did so anyone could understand it.  Second, we wanted to demonstrate that John and Greg were really passionate about what they were doing. Third, we wanted to show that Keen’s MIDA software was different from anything else out there.

Great. Sounds like a plan, right? Well, since we only had 2 minutes to work with, we knew we would have to pick one or maybe two of these things to really focus on in the video or we were going to start losing people.

We ended up coming up with 3 ideas to address these issues.  Some were funny.  Some were told through the eyes of a marketing manager.  Others were more symbolic, but the one that John and Greg liked the most was also the most offbeat idea.  

The concept was to interview them about the software and their passion for helping marketing managers.  As we watched their interviews, they would magically transform into animated versions of themselves. This would hopefully grab the attention of the audience and give us the opportunity to demonstrate the high-level features of the software in a visually captivating way all while making a real connection between our audience and the founders of Keen.

The result is the Keen video: Greg and John.  Watch it and tell us what you think.

 

 

 

Screen Shot 2016-04-26 at 4.47.43 PM

YNPN #NonprofitSTRONG summit

What can I say about YNPN’s NonprofitSTRONG summit?

To put it simply, it was inspiring. The summit was full of passionate people and powerful missions. But what stuck with me the most were the remarkable stories of these nonprofit groups. Here at Blueforest Studios, we are very aware that every nonprofit has a story, and we strive to tell these stories in a way that inspires action. And I gotta tell you guys, the exhibitors and nonprofits at the summit had AMAZING stories. Even though “storytelling” wasn’t exactly the theme of the day, you couldn’t escape it even if you tried! I can’t tell you how many great stories we heard from people just stopping by our table to take a selfie! (Yes, we had a selfie station. And yes, it was awesome.)

Screen Shot 2016-04-26 at 4.21.33 PMScreen Shot 2016-04-26 at 4.34.53 PMScreen Shot 2016-04-26 at 4.36.54 PMScreen Shot 2016-04-26 at 4.43.38 PM

Atrayus Goode from Movement of Youth was the keynote speaker of the day, and boy was he good. He had all eyes and ears on him from the moment he held the microphone. He told a gripping story of his childhood, in which he was a witness to his mother’s drug abuse among other traumatic circumstances. You could hear a pin drop, the room was so still. That’s the sound of good storytelling – held breath.

After he built up this story and had everyone invested, he came in with his mission: to start an open conversation about race, and to ignite change within the dynamic of this country’s leadership representation.

As storytellers, we here at Blueforest want to say BRAVO! to Atrayus Goode, for not only speaking out about something so important, but for also telling it so beautifully. Same goes out to all of the organizations there that day. It was an honor to be among such strong and passionate individuals, and to be able to hear all of your inspiring stories.

Hope to see you at next year’s summit!

HBD_Blog_Thumbnail

Storyboard to Finish

Homes by Dickerson, the constructors behind the HGTV 2016 Smart Home, just launched a video we produced to feature their company’s custom homes. Our client wanted to not just show off their product, but also to capture their company’s core values: commitment, craftsmanship, quality and service.

Inspired by the idea of symmetry, we decided to use a split screen to convey two contrasting but compositionally similar scenes. The left frame would show the intricate process of designing and building a house, and the right side would show loving moments of a family enjoying the finished home years later.

Because the concept was so visually driven, detailed shot-by-shot planning was key to executing our creative director’s vision. Projects like this take careful storyboarding.

Storyboard artists get to be a little bit of everything: the cinematographer, the director, the cameraperson, the lighting specialist. They sketch out the perfect angle, emotion, mood, lighting, transition – all to capture that exact moment envisioned by the creative director. That way, the crew can use the storyboard as a guide when shooting and editing a project.

Check out some frames from the final video along with their storyboard sketches:


Rollover the final frames to see the storyboard frame.


Rollover the final frames to see the storyboard frame.


Rollover the final frames to see the storyboard frame.

And here is the complete final video:

 

 

-The Art Department

charity1

Meet us at High Five!

We are looking forward to all the great speakers and workshops at High Five this year. We also want to meet new people and if you would like to talk about Video Marketing please sign-up for a 15-30 minute appointment slot. For those on Google check out the calendar below!  Others feel free to reach out on Twitter, LinkedIn or Email. We are planning on hanging out in the lobby/bar area of the Sheraton so hope to see you there. If you’d like to meet somewhere else just reach out!

Look for Kimberly or Russ.
Kimberly_thumbphoto

Email Kimberly At BlueforestStudios.com if you can’t select a time slot or prefer a different time.

anim demo thumb 02

The Limitless World of Animation

As the animated video market has become saturated with whiteboard animations, it may seem like animation is a fad coming near the end of its tenure. We work on providing animation that goes far beyond the “whiteboard” style that was popular a few years ago. Our animation strives to be a part of the story and help convey the message that our clients are hoping to share.  We do this in part through the work of Blueforest’s in-house animator Emily Kohler and her assistants. Animation opens up the door to so many possibilities in the video production world and truly is limitless. A few of our favorite styles are motion graphics, kinetic, and hand drawn. Animated videos have an entire arsenal of possible options at their disposal.

Motion Graphics

Motion graphics can add a lot to a standard, live action video by visually incorporating key details. In this video, we added the graphic overlay to add information and keep the viewer engaged.

Screen Shot 2016-02-16 at 4.36.17 PM

Kinetic Animation

Kinetic animation is an animation technique that mixes motion and text. How the text is presented assists in its mission to convey an idea or emotion. Kinetic animation is special because the combination of animation and fonts makes it very interesting to watch as words can be very powerful.

Screen Shot 2016-02-16 at 4.43.10 PM

Hand Drawn

Lastly, and our favorite, hand drawn animation. Hand drawn animation is undoubtedly the most beautiful form as each image is hand crafted and is a moving piece of artwork. Not only that, but anything can be drawn and animated precisely to meet each client’s needs.

Screen Shot 2016-02-16 at 4.49.41 PM

To see our entire suite of animation capabilities, check out our Animation Styles video below!

 

BFGB 2016 Social Media 3

Blueforest Gives Back – 2nd Annual Triangle Nonprofit Video Giveaway 2016

BFGB 2016 Social Media Image

Capturing compelling stories through video is what we do best! We know there are many nonprofits in the Triangle that have life-changing stories. These stories explain how they were founded, the people they serve, and the lasting impact they are making in the community.

That’s just one of the reasons we love working with nonprofit organizations. Last year we launched the Blueforest Gives Back initiative to support the community by doing what we do best, creating videos! Due to our huge success collaborating with CASA Housing we are bring our giveaway back for local nonprofits who contribute services in the categories of community, environment, and economics. Our criteria won’t just be who can get the most likes, although social media will play a small part. It will be a holistic view of the agency – who has the story that will get the most traction and who can benefit most from a great video!

Interested in being a part of our giveaway? We will produce a free video ($5,000 – $10,000 value) in 2016 for one amazing local nonprofit organization. All other nonprofits are eligible for a 10% discount and all applicants will get free basic YouTube Optimization on a project purchased from Blueforest Studios by the end of 2016! We are an Integrated Video Production company after all and we want to make sure that your target audience can find your video online. Learn more HERE.

Check out our video for last year’s winner, CASA!

BF Meet Me at the Addys Thumbnail

Meet Me at the Addys

In the spirit of awards season, the Triangle Ad Fed introduces a brand new Addy to the American Advertising Awards that is sure to soar to new heights. With the theatrics of a glass-shattering surprise and the slick gunmetal award, the new Addy represents the bold, timeless, and innovative creations individuals and agencies have promoted throughout the Triangle. When we were selected to shoot their promotional video for the launch of the new Addy we were thrilled!

Our team worked with our new Kino lights and natural sunlight while smashing numerous crystal trophies to get just the right shot. Then we added custom music composed by our very own Dustin Painter to make the perfect impression.

Interested in showing off your wings or captivating the audience with your message? Take a look at our production with Triangle Ad Fed below and submit your entries for the 2016 Awards and the Silver Medal Award before the show on February 18, 2016 at 7:00pm at the Cotton Room in Durham, NC. Dress code: black-tie optional.

Meet Me at the Addys!

Want to go behind the scenes with us? Check out the creators of our glass-shattering moment.

Dropping the glass award to get the perfect fall-twist combo - kudos to Aaron and team for going the extra mile to catch just the right shot. They managed to capture everything we needed with just three (3) heroes. Amazing!

Dropping the glass award to get the perfect fall-twist combo – kudos to Aaron and team for going the extra mile to catch just the right shot. They managed to capture everything we needed with just three heroes. Amazing!

Holding down the fort.

Holding down the fort.

Screen Shot 2015-10-27 at 2.13.47 PM

YouTube Thumbnails & Social Media Placement

There are so many facets to think about when creating and marketing a video. Sometimes you don’t think of minor details that might not seem important but actually have a huge impact on your audience – including how the thumbnail looks on various channels.  We produced an amazing video for our client yet LinkedIN insists on grabbing one of the ‘standard’ thumbnail options from the video itself rather than the custom thumbnail that we’ve created.

This is a good thumbnail because it has a human face and a name and title.  However, we don’t like the windblown look for our still images.

 

 

Facebook on the other hand grabs an image anywhere within the real thumbnail.  We think this might be because they want everyone to use their native video feature.  So we are having to ‘game’ the system by creating a thumbnail that will look great on Facebook if a large amount of traffic is through Facebook.  However, does that look good on the other channels?


There also happen to be dogs on paddle boards in the video – which is a great image to get large audiences to click. But is the rest of the content relevant?

 

Our client has a very specific target for this video and is in a very competitive environment where a “Win” or a “View” by the right person can make a big difference for them.  So it’s important that the video is shared on social and found through search while looking interesting enough to click.  It’s a challenge that we face everyday and if you’re using videos in your marketing, it’s time to consider the thumbnail!  It’s like the subject line of an email or the title of the book – the right thumbnail can get people to view the video – the wrong thumbnail might make people snub your video and potentially your brand.

Watch this beautiful video and learn about Perquimans Marine Industrial Park – 

Have questions or comments? Post below!

Screen Shot 2015-07-22 at 11.32.51 AM

Add ANIMATION INSPIRATION to your life!

Check out one of our latest projects! We used animation to tell local nonprofit CASA’s story for this year’s Blueforest Gives Back project.

 

Animation has endless possibilities. Think about it. You can utilize any style and customize until it’s just right. That is why animation can be an essential part of your arsenal.

hatteras_preview

Using animation in your video marketing allows you to convey important messages and stories that you may not be able to do with live action. Even if live action storytelling is possible, animation stands out and can be personalized to fit your business.

Baileys

Animation’s limitless scope makes it a highly effective tool. You can use everything from simplistic drawing to intense special effects to capture your story.

We have a monthly Animation Inspiration newsletter that highlights the various forms of animation we use here at Blueforest Studios. Sign up today to receive monthly animation inspiration and ideas you can use for your business marketing! Click below.

unnamed

Contact us today for your animation needs!

finalCASAflier

Blueforest Gives Back – CASA Video Debut July 21st

unnamed

The moment we’ve all be waiting for – the winner of Blueforest Gives Back CASA’s Video Reveal! We had our First Annual Blueforest Gives Back for local nonprofits and we’re proud to announce that we will debut the final product July 21st at The Cary Theater.

CASA is a Raleigh-based nonprofit housing developer and property manager. They focus primarily on multi-family rental properties for people living with disabilities and veterans who have experienced homelessness. CASA’s housing model ends homelessness for people in great need by offering safe, permanent places to live. CASA manages more than 340 apartments and homes across the Triangle (Wake, Durham and Orange counties) and has 22 more currently under construction.

We’ve really enjoyed this exciting collaboration, learning more about what CASA does and how they positively impact our local community. Together we’ve creating an amazing animated video that embodies CASA and their message. We can’t wait to share it with all of you!

Come learn about Blueforest Studios, CASA, and the importance of animation! See how Blueforest tells CASA’s amazing story and learn more about the annual Blueforest Gives Back for local nonprofits. Open to everyone!

 

When: Tuesday July 21st

Time: 3:30pm- 5:30pm (2 showings of the debut video, no excuse to miss it!)

Where: The Cary Theater 

Who: Open to everyone!

Tickets : FREE! And choice to donate to CASA.

Reserve your tickets HERE.

You don’t want to miss this!