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Appearing on camera? Here are 5 tips!

About to appear on camera? Got a case of the heebie jeebies? We’ve got you covered. Here are 5 tips that the pros use to make sure you look and sound great.

#1 Sit on your coat.

If you are wearing a coat or blazer, sit in your coat to avoid the dreaded ‘coat bunch’. This will keep you looking neat and slim.

#2 Wear the right clothes.

Here are a few general tips on clothes. Avoid white clothes if possible. Some cameras will not be able to handle the white fabric well and you will look like a glowing orb. If you are appearing in front of a green screen, don’t wear green. Avoid tight checked patterns and thin stripes. These can also throw some cameras for a look and give you a weird Moire effect.

#3 Know how to do an interview.

Repeat the question. Most interviews don’t include the interviewer in the final edit. So if they ask you if you if you like your job, don’t say, “yes.” They can’t use that. Rather, say “I love my job! I get to do what I love every day.” or “I hate my job, I’m so miserable and depressed.” Whichever one is true.

Only answer the question you are asked. If you are asked about where you work, just tell them where you work. You don’t need to tell them everything you do at work, they are probably going to ask you that in a moment.

If you have a bad interviewer, they may ask you more than one question at once. Not to worry. Just answer the first question, then ask them to repeat the 2nd question.

#4 Don’t try to memorize things.

Lot’s of people make the mistake of trying to memorize what they want to say. If you do that, 9 times out of 10 you will come across as scripted and mechanical. You are probably being interviewed because you are a passionate expert in your field. Just answer the questions in the way you would in a casual conversation and you will sound much better.

#5 Relax and Amplify.

You may be a bit intimidated by the bright lights and strangers standing around. Just take a deep breath and speak slowly. But you also have to remember that you will come across on cameras lower energy than you think you are. Smile and amplify your energy level just past where you think is too much. That will sound just right on camera!

So there you go. And last but not least, don’t forget to break a leg!

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TriFilm Panel Discussion UPDATE: March 19th!

Here at Blueforest Studios we are very excited to be hosting the TriFilm Society Panel Discussion: Logistics of A Project. It will focus on how to get started with your subjects and ideas all the way to the finishing the end film product!

The panelists will share their insights and expertise in regards to filmmaking.

Tripp Green is a cinematographer and photographer who specializes in RED and DSLR acquisition for commercial, narrative, and industrial projects. His wide spectrum of work ranges from documentaries, TV spots, feature films, and many more.

Sean Riddle is our very own project manager, overseeing our productions and providing guidance. His extensive experience as project and production coordinator makes him the go to guy. He has been production coordinator on many Warner Bros Television productions such as The West Wing.

June Sadler is a filmmaker with many specialized skills with a unique style in photography, short films, documentaries, music production, performance and writing. She’s worked on many documentaries and is currently working on The Future People, bringing together children of diverse backgrounds to empower them to become peacemakers.

Camden Watts, filmmaker and founder of the TriFilm Society, will be moderating the panel. She is a producer, director, and writer. She is currently working on Brewconomy, a documentary about North Carolina craft beer.

UPDATE: This event takes place at Blueforest Studios in Raleigh, NC on March 19th at 4pm to 5:30 pm. There will be time for networking and questions afterwords.

Get your ticket here! We look forward to seeing you there!

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Everyone’s Favorite Day for Commercials: The Big Game

My favorite commercial in the last several years comes from the “Big Game” of 2011. I’ve been a humongous Star Wars fan since my parents took me to see the films in the 90’s when they were being digitally remastered and shown in theaters again. If you’re reading this you probably know which commercial I’m already talking about.

 

Volkswagen truly captured the same childhood imagination (and desire for learning how to control The Force) I felt at that age. I’d like to think I’m going to buy a car that can turn on with the press of the button in hopes to do this to my future children.

 

Of course, who could forget the sweet story of friendship told in a minute time frame by Budweiser last year? I’m a sucker for anything with dogs in it but this is a legitimately beautiful piece of work.

 

Sure I’m bringing this up because Sunday will bring commercials filled with humor and sincerity. But does this only have to be during one day of the entire year? Absolutely not!

 

We take pride here at Blueforest Studios in creating content that is both engaging and informative. The most engaging way to capture the attention of your audience is to tell a story.

 

We certainly think adding a pinch of humor also works too.

 

So as the new year continues to roll on consider us for your marketing needs. We are storytellers that want to tell your story!

 

And if you are part of a non-profit in the Triangle area reading this consider applying for our free video giveaway! The window for submissions is closing on the 31st of this month. To check out more information visit our blog post from December here: http://blueforeststudios.com/blog/blueforest-gives-back-triangle-nonprofit-video-giveaway/

-Dustin

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Tips for Looking Your Best On Camera

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Are you appearing on camera soon? Whether it’s for an impromptu shoot, a professional corporate web video, or tv there are a few things you can do to make yourself look your best!

  • Take a deep breath. – If your heart is beating a thousand beats a minute it’s okay. :)
  • Lower your chin down a bit. – When people are on camera, they tend to ever so slightly raise their chin up.
  • Talk normally. – I’m guessing you are mic’d up. Avoid the urge to speak louder than you normally would.
  • Smile if appropriate. – It radiates through your eyes that you love what you do. It also keeps the viewer more engaged.
  • If you have a teleprompter use it but then lose it. – If you want to seem like you aren’t reading then don’t read. Unless highly trained, most people don’t feel or look genuine when they are reading.
  • Don’t be afraid to watch part of the video and then do it again. – It’s usually a lot easier to do more re-takes while everything is already set-up instead of tearing everything down and then deciding you weren’t happy with the way you looked or sounded.
  • Try to avoid really patterned clothing items that might create moire.
  • A little powder/foundation can really help with shine (guys you too).

 

Want to learn more? Comment below!

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The Power of the Play Button

I find myself scrolling through pictures on my iPhone often. I like to reminisce. Mixed in with the pictures are some videos I’ve taken — mostly of my kids. Both my toddler son and daughter love to grab my phone any chance they get. And I find it fascinating to watch what they do once they get it. Sometimes they immediately go straight to one of the apps I’ve downloaded for them. But, other times they head to the photo section. Their little fingers scroll through quickly from picture to picture. Occasionally stopping to giggle for a second or to turn the phone towards me to show me something they want me to see. “Gook” my daughter says instead of “look” smiling. But, any time they see a play button it’s game over. No matter how quickly they’ve been scrolling, if they catch a glimpse of that triangle they stop mid scroll or scroll backwards to find it again.

The power of the play button.

It’s like a magnet. You have to know what’s behind the thumbnail. On YouTube it’s even red. It’s almost like it’s telling you not to click it. But you have to. And that’s why video is so powerful. If you have a well written story then you’ve got something powerful. Add an image and voila even more powerful. But, add a video and you’ve just increased your audience engagement by a lot.

Video by itself isn’t enough. The video needs to be good. It needs to speak to your audience in a way that represents you, your brand, your company. And once you put one out that people like they’ll want more.

So think about what you stand for and how you are delivering your messages in 2015. If a toddler with a very short attention span is willing to stop for a moment to click the play button then think about what your potential audience may be willing to do.

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Blueforest Gives Back – Triangle Nonprofit Video Giveaway

We love a great story! And, we know that many nonprofit agencies have great stories about why they were founded, the people that they serve, and the impact that they are making in the community.

That’s just one of the reasons we love working with nonprofit organizations. In the past, we’ve received many requests from nonprofits for our services. Sometimes we can offer a discount or even do a video for free but the process has been based on timing and luck more than anything else. Now we’re creating a process by which we can award a video to one local nonprofit agency annually. Our criteria won’t just be who can get the most likes, although social media will play a small part. It will be a holistic view of the agency – who has the story that will get the most traction – who can benefit most from a great video.

This is our way of giving back to the community with what we do best, making an awesome video!

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We are holding our First Annual Blueforest Gives Back Video Giveaway! We will produce a free video ($5,000 – $10,000 value) in 2015 for one amazing local nonprofit organization. All other nonprofits are eligible for a 10% discount and all applicants will get free basic YouTube Optimization on a project purchased from Blueforest Studios by the end of 2015! We are an Integrated Video Production company after all and we want to make sure that your target audience can find your video online!

This giveaway is open to all 501(c)(3) nonprofits who serve and are located in the Triangle.

Wondering what kind of video you can win? Here’s a video that we produced for the AHA a few years ago – it’s a powerful story with a strong message.

Look for more samples at the end of the post.

Criteria:
A GREAT Cause! – We’re looking for a unique 501 (c) (3) organization.
Located in the Triangle!- This allows us to work together locally for meetings and filming, together helping our community.
Financially Sound – Looking for an agency with a solid track record.
Active Online! – The non-profit we work with needs a social media presence to kickstart the sharing of the video.

WHAT YOU SHOULD DO:

If this sounds like you, then please apply here (by January 31, 2015)!

Once you’ve sent in your application, it’s time to show us exactly what you’re made of.
The next step is to tell us why you think your organization should win. Tell us your STORY.

Tweet with the hashtag #BlueforestGivesBack why you want a video from Blueforest Studios!  Share any of your promotions (blog, pics, projects) on your organization’s Twitter or Google+ with everything you want us to see and tag us @BlueForestVideo and #BlueforestGivesBack

Timeline:
DEADLINE for application – January 31
Top 10 selected – February 28th
Top 3 announced – March 15th
WINNER announced – March 30th
Final Video Delivered- August 1st

Here are a few more samples of video styles that we’d love to provide to the winner. This video featuring graphics, animation and kinetic type for the NC Craft Brewers Guild could definitely fit within the allotted budget.

Here’s another that we created for the Lung Cancer Initiative.

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Introducing: Bailey’s – Experience Elegance

We were thrilled when we received a call from Bailey’s and they said they were considering using us for their upcoming holiday campaign.  Who in this market hasn’t heard of the Bailey Box?  They are great marketers and we were honored to have a chance to develop a holiday TV spot for their company.  And, the fact that they let our team stretch their creative muscles made it that much more enjoyable. It’s an elegant and unique video that combines animation and live action, view below!

 

 

The purpose of this video was not only to unveil their completely redesigned store but to convey the feeling of shopping at Bailey’s in a memorable and unique way.

 

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We shot all footage using the Red Epic 4K camera riding on a Ronin 3-Axis stabilizer to get that floating feeling to the footage.  We decided on shots that were bright and sunny for the outdoor shots.

 

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We designed a animated female character and used several techniques to make it feel as though she was really part of the scene but at the same time feel as though she were part of the viewers imagination.  The character is designed to convey a stylish, carefree spirit.

The result is a commercial that stands out from other jewelry commercials in a memorable way.

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Introducing: Durham Tech Lifestyle video

Our Durham Tech Lifestyle video is one of many great projects we worked on this year. Blueforest Studios had great fun creating this video at Durham Tech and downtown Durham. We want to show you the video and a little behind the scenes involved.

This video is a collaboration between Engine Brandmakers, Durham Tech, and Blueforest Studios.

The purpose of this video was to interview real Durham Tech Students and highlight the connection between what Durham Tech is doing and all the vibrant, exciting things going on in Downtown Durham.  We wanted to connect the two things to convey how the lifestyle of downtown Durham goes hand in hand with the lifestyle of attending Durham Tech.


 

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In order to capture this, we shot on 2 Canon DSLR cameras (one handheld) and one on a tripod using all natural light.  The footage is a mix of regular student activities and regular lifestyle activities. Once we had the footage and began editing, we decided to use plain white, modern text to punctuate some of the things the interviewees were saying.


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One of the brilliant touches came from the creative folks at Engine suggesting that we shoot one of our interviewees walking in front of a large fish mural on a huge brick wall in Durham, giving them a huge amount of headroom.  We all loved the shot so much we decided to duplicate it for each interview. 

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What goes where? – Composition Basics

Maybe you watched our documentary on NCRLA, and wondered about setting up a video interview, maybe not. Regardless, I wanted to share a few basic tips when composing your shot for a video interview. First off, you need to pick a place for the interview. Often times, people will want to do an interview in a certain room because they think the room is their most impressive or comfortable or just “looks the best.” However, it is important to remember that with a video interview, you will only see a very small portion of the room. So, you only need to have a small section of the room “look the best.”

When choosing a location, keep in mind that you want to have at least a few feet between the camera and the interviewee and at least a few feet between the interviewee and the background. Sometimes this is easier said than done, but it will give you a better depth of field and keep your subject from blending it with the background. (Note: in a tiny nutshell, depth of field refers to how much of the image is in focus.)

So after you pick a location, you want to choose where to put the subject in the frame. There is a pretty simple guideline for this called the Rule of Thirds. If you divide the frame in to thirds both horizontally and vertically with lines, you want to have your subject in one of the intersection points of the lines. You can look at this picture of a puppy for an adorable example of the Rule of Thirds:

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 Next, you want to light the scene properly, for more information on that, watch this video we made on lighting basics.

After you have your subject lit beautifully and properly placed in the frame, you will want to eliminated anything distracting from the frame. Sometimes, what is not in the shot is just as important as what is in the shot. If you are interviewing someone at a messy desk, you might want to have a tighter (closer) shot that doesn’t show much of the desk. Or, you might want to clean the desk. Also, if there is a window or other really bright object like a lamp in the shot, you might want to move the shot the those objects are out of the frame. Simply put, you want to make sure the viewer is NOT going to be paying attention to something in the frame that isn’t your subject.

These are just a few basic ideas that can help improve a video interview on the visual side of things, but don’t forget about audio. For more on audio in video read this.

If you have any questions of this topic or other video ideas, let me know in the comments section. Thanks!

Bryan Reklis
Video Producer

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Choose Blueboost

What is Blueboost?

You may have heard us refer to ourselves as an integrated video production company and wondered to yourself, “what exactly does that mean?” Well, it has a lot to do with a service we offer called Blueboost. Blueboost is a 27-point proven process for optimizing the amazing video we’ve Screen Shot 2014-09-25 at 3.39.12 PMproduced in order for you to achieve maximum return on your investment.

Why is this necessary?

We’ve learned from experience that there’s a disconnect between video production companies and marketing teams. Sure, you put a lot of money into making a great promotional video or commercial, but what does that matter when nobody sees it? Or worse – no one acts on it? Blueboost is a part of our process to make sure that doesn’t happen. Not only will we ensure that you get the highest quality of video, we’ll make absolutely sure that people actually see it.

How can I learn more?

Watch the video below! You can also give us a call or shoot us an email! We would love to discuss how we can help you get the most out of your video production experience in greater detail.

(919) 832-2220                                                                               sales@blueforeststudios.com