We were so happy to host our first seminar in a series of monthly events that we’re offering here at Blueforest Studios. The seminar focused on how nonprofits can convey their personal stories in an compelling manner in order to inspire interest and make a lasting impression on anyone they may encounter. It also raised money for the nonprofit organization Passage Home. We want to give a special thanks to our guests who were able to attend. For those of you that are intrigued but were unfortunately unable to make it to the session, here are some of the highlights!
What Makes a Great Story?
To start with, check out why we believe storytelling is so influential!
Storytelling is a multi-billion dollar industry in the United States. On average, Americans spend:
- $10 Billion /year on Movie Tickets
- $18 Billion/year on Home Video & Rentals
- $130 Billion/year on the Television Industry
Why are people so interested in stories that they’re willing to plunk down major cash for the opportunity to hear a good one, but are 100% uninterested in the average nonprofit pitch?
We asked our guests to write down what the single most important element of storytelling was. Answers were varied and we had a lot of great responses, however the MOST significant aspect of storytelling is “What’s at stake?”
To exemplify this, we looked at a popular scene from No Country for Old Men. Take a look at the following clip and try to figure out what makes it so captivating.
In this scene, the viewer is brought into a state of uneasy anticipation. I admit, I was on the edge of my seat waiting for what came next. Everything about this scene, from the pacing to the camera work to the set design, comes together to create anxiety about what’s at stake – this old man’s life. It’s a remarkable example of storytelling that not only creates a lasting impression on viewers, but also compels them to want to see more.
How Can I Find My Nonprofit’s Story?
We looked at two examples of Nonprofit pitches and discussed how they dealt with the question, “What’s at Stake?”
Each time you give a pitch for your nonprofit, you have an opportunity to either bore your audiences or leave a lasting impression. The way you can achieve the latter every time is by raising and then answering the question “What’s at stake?”
Here are a series of questions you can ask yourself to begin adding more richness and interest to your nonprofit’s story:
- Why did I personally get involved with this nonprofit?
- Has this nonprofit directly impacted my personal life?
- Was there a particular moment when I realized how the nonprofit affected something I value dearly?
If this seminar sounds like something you could have benefited from, be sure to look into our next event – a LinkedIn seminar on September 10th. Half the proceeds from this event will go towards the NC Lighthouse Foundation. You can register here. Be sure to come prepared with your laptops or tablets for a hands-on learning experience!