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Production is Only Half the Battle

There’s a problem with the video production industry today. It’s that there are so many great videos that don’t get viewed. Why is this? Because there’s a disconnect between video producers and marketing teams. A company may have spent the time and money on making a compelling and informative video, but if they haven’t spent the time to properly optimize the video and make sure they’re driving traffic to it, it disappears into a Youtube black hole. At Blueforest Studios, we’ve developed a system to bridge this gap. It’s called BlueBoost – a 27-point proven process that’s guaranteed to get the phenomenal video we’ve made for you viewed online.

maxresdefaultTake our client Edmund Villarreal for example. Edmund came to us for help marketing his product, the All-Weather Firestarter.  When we first started working with Edmund, he had his own Youtube channel and a video produced by a different Raleigh studio. Though informative, his video only garnered slightly over two thousand views and nine likes. Here you can see the video we made for him. We created a new Youtube channel and optimized the video, gaining nearly thirteen thousand views and forty-eight likes. We also added his original video to the new channel and optimized to achieve over quadruple the amount of views and likes he first received.

Edmund is just one example out of numerous clients we’ve helped get the results their marketing videos deserve. It’s important to us that we make the most out of your investment, which means preventing your video from getting lost in the vast internet wilderness.

 

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imgres Wondering what the 300 is about? No, it’s not the movie – there aren’t any spartans.

Just your friends, family and employees whom you need to convince to watch your video within the first 24 hours it’s posted. While they are watching it, they should like it and share it if it’s appropriate. #Google and #YouTube want to serve content up that people are interested in and they MAY start suggesting your video if there are a bunch of views, likes, shares and comments in a relatively quick time frame.

It’s all about engagement – so after you select our Blueforest Studios Video Team to make a great video for you, get the most out of it online. We can optimize it for you and even promote it through YouTube Video promotion…but those first few days have to be organic.

For instance, our team produced this video in the spring. When the client was ready to go on the road, they needed to get a little buzz and some views. We worked together to get those views quickly and YouTube rewarded us by pushing the video as well!

Check it out:

More BlueBoost tips will be coming soon.

Post your questions and one of our experts will reply as soon as possible!

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Video SEO Done Right

I love learning!  There I said it – it’s no secret.  I have attended 7 institutions of higher learning and looking to attend another as soon as I can!  But while I love the institutions of higher learning not every single class provides knowledge that you can apply right away.  To gain practical knowledge – especially in a somewhat new field I rely on workshops, articles and meetups.  Thanks to my friend Phil Buckley who organizes the local SEO Meetup I have been able to learn from experts in the field of Video SEO – people who have had great successes for themselves, like Gregory Ng or for their clients, like Bob Walton.  So I’ve been using all the tips that they’ve provided – some of which are included on our 27-point checklist that we use for every client who requests video SEO help.

So as you might have gathered, I’m a bit of a geek.  I don’t get to see immediate results for the operations work that I do so when I get positive results for my efforts I’m thrilled to share them.

The screenshot above is a sample of excellent Video SEO.  All but one of the recommended videos are produced by Blueforest Studios so if the viewer has time and wants to check out more videos, I am not sending them to my competition – I am sending them to see more videos by our team.

This is not the most important part of Video SEO but controlling the message – including what comes up after your message or video can be very important.  Depending on your viewers YouTube knowledge they may assume that the ‘recommended’ videos are related to you anyway so don’t you want those videos – or at least the thumbnails to reflect positively on your company?

Stay posted to learn more about Video SEO or reach out to our team to see how we can help you!

Kathy Langfield

 

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Using Case Study Videos to Shape Brand Perception

Guest Blogger Dane Frederiksen

You’re on your way to interview for your dream job, so obviously you’ve donned your favorite sweatpants and ripped tee shirt. You’ve got the skills to do the job, so the way you present yourself shouldn’t matter at all, right?

Mmm. Maybe. Or maybe you should suit up in something a little less Saturday morning. Stand out for the right reasons. Perception matters. And the same applies to your branding efforts.

Let’s get back to the job interview scenario. Suppose you could walk into the hiring manager’s office and show him this. Not only do you look great, but you’re telling a compelling narrative with real-life characters, dramatic images, music—the works.

In their “interview video” above (call it a case study if you must), architecture firm Quinn Evans doesn’t just show off a series of standard portfolio images. Sure, they absolutely have a portfolio worth showing off, but their video marketing strategy goes deeper. They’re showing their value, not just their capabilities. They’re bringing more than diplomas and blueprints to the table; they’re bringing real-life impact, community involvement, and a narrative of who they are. I think it’s fair to say that, with this piece in their video marketing arsenal, they’ll ace the interview and get the job. Or, to break from the metaphor, they’ll be generating lots of online leads with this video.

There are a number of things to know before rushing into any project; video marketing is no different. Before you get started, here are a few tips and thoughts to take into consideration.

Find your focus. Decide what you’ll be using this video for and produce it accordingly. We’ve been talking case studies, but there lots of video marketing options: promoting a new service or product, recruiting, recording and sharing a live event. Whatever your topic, stick with it. Our rule: one video = one goal.

It’s not all about shooting. You can supplement video with cutaways to graphics or slideshows of images set to music or with voiceover. Not only can this lessen the expense and length of shoot times, but it offers some variation to the viewer. A single static shot of an interviewee, however sincere, rarely holds your audience’s attention.

Budget. This one’s tricky. Until you’ve found your focus and come up with a strategy, it’s impossible to determine your budget. And of course the production value comes into play here as well. A short, quirky video done by a start up could likely get away with a self-shot video—maybe even done on a phone. But a larger company or one with more gravitas will likely need the works: a high quality camera, lighting equipment, and professional editing tools. The best way to determine your budget is to find a partner with experience in the realm of video marketing or film production. Let them help you flesh out your focus and your concept, the length of your project, and the various logistics. Once this is done, your budget will be clearer.

Appeal to the heart and the head. There’s no one single way to succeed with case study video marketing. In the end, though, making something that both conveys information and tugs a little at the heartstrings will go a long way to convincing your potential clients to work with you. Video, with it’s ability to convey lots of info quickly is a great way to convince audiences of your qualifications; add the emotional elements: heartfelt testimonials, non-verbal cues, dramatic imagery, music… and your viewer goes from convinced to compelled.

About the Author: Dane Frederiksen owns Digital Accomplice, a Bay Area digital media company focused on creating video content for the gaming, tech and marketing industries, as well as partnering with developers to help produce and market their apps. Dane has been creating content for over 20 years and has worked with clients across the world, including Google, National Geographic, Discovery Channel, Adobe, Verizon, Nokia, Microsoft, Sony and many more. Over the past decade, he has produced hundreds of video-game-related features for game developers around the globe. His work has won several national awards. A big idea entrepreneur with connections across the games/tech/geek media and marketing communities, Dane specializes in helping creative and technology businesses tell their stories and grow.

 

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Tackling Analogies Through The Art of Animation

In some of our past blogs, we’ve tried to highlight the benefits of using animation to deliver complex messages. You may think that what you’re advertising is too mature to be presented in an animated format, but you’d be surprised at just how potent a well-created animation can be. Matthew Johstone, writer and illustrator, recently joined forces with the World Health Organization to create a powerful video about depression, proving that animation is influential at any age, whether you’re five or fifty.

The video ‘I Had a Black Dog, His Name Was Depression,” explores the debilitating nature of depression and ways of overcoming the condition that plagues millions of people globally. The story is delivered in a metaphorical context, personifying depression by representing the condition as a black dog, rather than alluding to a theoretical concept. The video really succeeds in bringing their message to life by using the dog figure to communicate the effects of depression. Trust me when I say this is no Clifford they’re presenting; it’s an ominous, dominant, pervasive figure that the subject can’t escape. He ‘chews up’ the man’s memory and prevents his concentration, ‘sniffs out’ his confidence and ‘chases it away.’

It’s difficult for a person who isn’t afflicted by depression to imagine what living with the disorder must be like. It’s not something you can feel for yourself or come to grasp fully unless it’s happening to you. In creating this anthropomorphic figure of depression, the black dog, the creators are able to illustrate visibly the essence of depression, rather than presenting a vague idea for viewers to grapple with. Animation is the perfect way to bring figurative messages to life. Imagine telling the story of the black dog in live action – viewers would see a forlorn dog and recall Sarah McLauchlan’s haunting SPCA commercials, rather than interpreting the analogy as it’s meant to be understood. Instead, Johnstone and WHO created a video that allows viewers to deepen their understading of a complicated issue by giving them something to visualize.

Blueforest Studios is experienced in creating animated videos to explain complex issues in a simple way. We’ve made videos for Tar Heel Tax ReformEvolvemint and Men’s Ministry. With each we have strived to use animation to tell a story and engage the target audience. Do you have a subject matter that might not be easily tackled using live action? Contact us today to learn more about our animation process!

 

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How Many Likes Should Your YouTube Video Have?

So the question always comes up about how to make videos go viral. But I like to ask: how do we make a video effective? In order to make your video effective (after you’ve hired Blueforest Studios to produce an awesome video), you need to do a little Video SEO.  I know it sounds like voodoo to some but it’s really pretty straightforward and you can find out more in our previous posts.

Once you do all the Video SEO and the video is live, what’s the next step?

This is really the easiest part of all – one would think!!  ​

LIKE your video!!  And, how many people do you have in your family, organization, or small company?  That’s how many likes you should have on Day 1!  Now, I don’t suppose that your CEO who gets paid 7 figures is browsing YouTube and liking videos, but if she happens to watch it on YouTube she should like it too!

If you have decided that YouTube is the right platform for your video then use it for all it’s worth. Of course, you’re not going to get 1 million views and you don’t need that many views. What you do need is the right people in the right market watching your video. And taking action! (that’s another post coming soon).

In YouTube’s semi-secret algorithm they look at views, likes, and shares to determine which videos to recommend – in addition to all the Video SEO stuff.  So if your video gets posted and instantly gets a bunch of views, likes, and shares, then YouTube will start recommending your video more than if you didn’t have those.

Your homework – right now – is to go to your channel or a friend’s channel and like a video or two. It’s a low investment in time and you’re not pushing or self-promoting…though you should do that too!  But we’ll take baby steps.

If you want to see our most “Liked” video check it out below.  There’s a few reasons why people like it more than the others.  What do you think they are?

 

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The Newest Tool in Marketing: LinkedIn Video Ads

A source from Reel SEO recently reported on a blog from LinkedIn Marketing Solutions that stated the professional networking site would now accept video ads in order for their clients to market to other business professionals. All it requires is a YouTube URL to a video of maximum 30 seconds and some simple text to go with the video.

As we all know, the primary appeal for advertising on LinkedIn is its targeting power. Fortunately, video ads allow you to target by a wide variety of factors such as location, company, job title, school, skills, group, gender, and age.

According to the source at Reel SEO, LinkedIn’s establishment as a social network of professionals could ensure it’s suitability to reach the exact audience you want in the realms of company, job title, and skill set. Video ads could serve as the perfect targeting solution for products like business software and services, online video platforms, and video production services. Check out the article and see what you think.  Tell us what has worked for you!

Your next question might be who can create short effective ads for use on LinkedIN?  You might have guessed that we would be happy to help.  Check out this 15-second TV spot that we created.  If we can convey all that information in 15-seconds we can certainly help with LinkedIN ads!