As part of our Blueforest Gives Back applicant research, we have noticed that many nonprofit organizations already have videos but that they might be a few years old so they might not be using them. We checked out this video for Wake County Smart Start.
We thought that it was pretty good – maybe the stats are a little out of date, but it gets the point across so perhaps there’s a way that it can be leveraged.
For our clients that select it, we include BlueBoost – a service by which we optimize and promote the video on YouTube as well as provide recommendations to get the most out of the video asset. YouTube is the number 2search engine – right behind Google so it makes sense to take advantage of both platforms in getting our message, and our client’s message, out.
During our upcoming nonprofit seminar, we will provide an overview of the top 7 steps to properly optimize your YouTube video as well as how and when to place video on social media sites such as Facebook and Instagram. We will also talk about when videos can be used in email marketing – for instance is it acceptable to send an old video to new subscribers? We encourage participants to submit their questions in advance and we’ll be ready with an answer.
Registration is free for our nonprofit friends and just a small fee for others.
Kathy Hughes Langfield and Kimberly Corrigan will be sharing their expertise during this 90-minute interactive seminar. We will also provide light snacks, coffee and soft drinks to get your morning started right!
How does YouTube decide that a police chase is related to a birthday prank video for our boss? This and many other questions arise when using YouTube for our business and for our clients. We once had a client who had the ‘Top 7 Reason’ in his description; well it turned out that the number 7 brought on a bunch of crazy videos in the YouTube algorithm. See on the screen shot below that 4 of the 6 related videos were produced by our company – however the other two (with motorcycles) seem totally random.
Since YouTube can’t actually watch the video it is relying on the title, description, tags, and captions that are included with the video. In the case of our client with the “Top 7” we made it into a “Top 6” and the totally unrelated videos disappeared and others that were actually related started to appear.
So why should you even worry about the related videos? If YouTube thinks that your video is about police chases, it may not return it as a result when people are searching for Birthday Pranks; and if you really want to be known for Birthday Pranks than you will be unsatisfied with the results.
The power of YouTube really lies in the fact that it’s the number 2 search engine – so you want to make sure that YouTube knows what your video is about and gives it as a potential result when people search YouTube and more importantly Google.
For instance, we definitely want to rank high for our own name – and if a potential client sees our website, social media channels and a video by us they might just click on the video. Imagine if your business’s video was ranked high for your most important keyword??
So the next time you post a video be sure to go back and check on all the text associated with the video and for the ‘related’ videos that show up. This might give you an idea for what YouTube thinks your video is about. You can also check your YouTube analytics after several days and many views to see what keywords your viewers are entering when they find your video. We always go back and check our videos and our client’s videos to make sure that the keywords and phrases match the content and those related videos.
You may have heard us refer to ourselves as an integrated video production company and wondered to yourself, “what exactly does that mean?” Well, it has a lot to do with a service we offer called Blueboost. Blueboost is a 27-point proven process for optimizing the amazing video we’ve produced in order for you to achieve maximum return on your investment.
Why is this necessary?
We’ve learned from experience that there’s a disconnect between video production companies and marketing teams. Sure, you put a lot of money into making a great promotional video or commercial, but what does that matter when nobody sees it? Or worse – no one acts on it? Blueboost is a part of our process to make sure that doesn’t happen. Not only will we ensure that you get the highest quality of video, we’ll make absolutely sure that people actually see it.
How can I learn more?
Watch the video below! You can also give us a call or shoot us an email! We would love to discuss how we can help you get the most out of your video production experience in greater detail.
Wondering what the 300 is about? No, it’s not the movie – there aren’t any spartans.
Just your friends, family and employees whom you need to convince to watch your video within the first 24 hours it’s posted. While they are watching it, they should like it and share it if it’s appropriate. #Google and #YouTube want to serve content up that people are interested in and they MAY start suggesting your video if there are a bunch of views, likes, shares and comments in a relatively quick time frame.
It’s all about engagement – so after you select our Blueforest Studios Video Team to make a great video for you, get the most out of it online. We can optimize it for you and even promote it through YouTube Video promotion…but those first few days have to be organic.
For instance, our team produced this video in the spring. When the client was ready to go on the road, they needed to get a little buzz and some views. We worked together to get those views quickly and YouTube rewarded us by pushing the video as well!
Check it out:
More BlueBoost tips will be coming soon.
Post your questions and one of our experts will reply as soon as possible!
We’ve said it before and we’ll say it again; when it comes to Youtube, optimize, optimize, optimize!! Seriously – it takes only a few minutes of your time and makes a HUGE impact on the amount of views you get. Aside from – well – making a good video, this is the most important element to consider when uploading. If you’re aiming for viral status, there’s no way to achieve that level of popularity without it.
It’s pretty simple, really. It consists of loading your description, tags, etc. with a lot of keywords to make the video more readily found by search engines. Believe me, you don’t have to be an Youtube connoisseur to make effective use of SEO. There are also plenty of sources to help you optimize (we love VideoLC and ReelSEO).
On the flip-side, we understand that it CAN be tricky or confusing to navigate if you’re new to the process. Even we had to Google it, attend training sessions and experiment with it for awhile before we learned the gist. If you simply don’t want to commit the time or hassle to learning the ropes, there are other options, such at BlueBoost. BlueBoost is a service of Blue Forest Studios that will take your video and get it seen online.
Ask about our mini-case studies for All Weather FIrestarters, Greenshield Organic and Rhett Rotten!
So the question always comes up about how to make videos go viral. But I like to ask: how do we make a video effective? In order to make your video effective (after you’ve hired Blueforest Studios to produce an awesome video), you need to do a little Video SEO. I know it sounds like voodoo to some but it’s really pretty straightforward and you can find out more in our previous posts.
Once you do all the Video SEO and the video is live, what’s the next step?
This is really the easiest part of all – one would think!!
LIKE your video!! And, how many people do you have in your family, organization, or small company? That’s how many likes you should have on Day 1! Now, I don’t suppose that your CEO who gets paid 7 figures is browsing YouTube and liking videos, but if she happens to watch it on YouTube she should like it too!
If you have decided that YouTube is the right platform for your video then use it for all it’s worth. Of course, you’re not going to get 1 million views and you don’t need that many views. What you do need is the right people in the right market watching your video. And taking action! (that’s another post coming soon).
In YouTube’s semi-secret algorithm they look at views, likes, and shares to determine which videos to recommend – in addition to all the Video SEO stuff. So if your video gets posted and instantly gets a bunch of views, likes, and shares, then YouTube will start recommending your video more than if you didn’t have those.
Your homework – right now – is to go to your channel or a friend’s channel and like a video or two. It’s a low investment in time and you’re not pushing or self-promoting…though you should do that too! But we’ll take baby steps.
If you want to see our most “Liked” video check it out below. There’s a few reasons why people like it more than the others. What do you think they are?
A source from Reel SEO recently reported on a blog from LinkedIn Marketing Solutions that stated the professional networking site would now accept video ads in order for their clients to market to other business professionals. All it requires is a YouTube URL to a video of maximum 30 seconds and some simple text to go with the video.
As we all know, the primary appeal for advertising on LinkedIn is its targeting power. Fortunately, video ads allow you to target by a wide variety of factors such as location, company, job title, school, skills, group, gender, and age.
According to the source at Reel SEO, LinkedIn’s establishment as a social network of professionals could ensure it’s suitability to reach the exact audience you want in the realms of company, job title, and skill set. Video ads could serve as the perfect targeting solution for products like business software and services, online video platforms, and video production services. Check out the article and see what you think. Tell us what has worked for you!
Your next question might be who can create short effective ads for use on LinkedIN? You might have guessed that we would be happy to help. Check out this 15-second TV spot that we created. If we can convey all that information in 15-seconds we can certainly help with LinkedIN ads!