We’ve said it before and we’ll say it again; when it comes to Youtube, optimize, optimize, optimize!! Seriously – it takes only a few minutes of your time and makes a HUGE impact on the amount of views you get. Aside from – well – making a good video, this is the most important element to consider when uploading. If you’re aiming for viral status, there’s no way to achieve that level of popularity without it.
It’s pretty simple, really. It consists of loading your description, tags, etc. with a lot of keywords to make the video more readily found by search engines. Believe me, you don’t have to be an Youtube connoisseur to make effective use of SEO. There are also plenty of sources to help you optimize (we love VideoLC and ReelSEO).
On the flip-side, we understand that it CAN be tricky or confusing to navigate if you’re new to the process. Even we had to Google it, attend training sessions and experiment with it for awhile before we learned the gist. If you simply don’t want to commit the time or hassle to learning the ropes, there are other options, such at BlueBoost. BlueBoost is a service of Blue Forest Studios that will take your video and get it seen online.
Ask about our mini-case studies for All Weather FIrestarters, Greenshield Organic and Rhett Rotten!
So the question always comes up about how to make videos go viral. But I like to ask: how do we make a video effective? In order to make your video effective (after you’ve hired Blueforest Studios to produce an awesome video), you need to do a little Video SEO. I know it sounds like voodoo to some but it’s really pretty straightforward and you can find out more in our previous posts.
Once you do all the Video SEO and the video is live, what’s the next step?
This is really the easiest part of all – one would think!!
LIKE your video!! And, how many people do you have in your family, organization, or small company? That’s how many likes you should have on Day 1! Now, I don’t suppose that your CEO who gets paid 7 figures is browsing YouTube and liking videos, but if she happens to watch it on YouTube she should like it too!
If you have decided that YouTube is the right platform for your video then use it for all it’s worth. Of course, you’re not going to get 1 million views and you don’t need that many views. What you do need is the right people in the right market watching your video. And taking action! (that’s another post coming soon).
In YouTube’s semi-secret algorithm they look at views, likes, and shares to determine which videos to recommend – in addition to all the Video SEO stuff. So if your video gets posted and instantly gets a bunch of views, likes, and shares, then YouTube will start recommending your video more than if you didn’t have those.
Your homework – right now - is to go to your channel or a friend’s channel and like a video or two. It’s a low investment in time and you’re not pushing or self-promoting…though you should do that too! But we’ll take baby steps.
If you want to see our most “Liked” video check it out below. There’s a few reasons why people like it more than the others. What do you think they are?