Ammon secret intro

5 Secrets to Effective Brand Storytelling

SHHHHHH! Turn your volume down. We’re about to let you in on the five top secrets for awesome brand storytelling.

The day has come. This is the last piece to our storytelling puzzle. Before we part ways and roll the credits on our series, we want to let all of you in on the five secrets to set your brand story apart from the rest. If you haven’t seen the rest of the series, check out our previous, some might say magical, installments.

Secret 1: Understand the Core of Storytelling

 

To tell a great story, first you have to understand what makes a great story. Do your research, know your stuff. Watch films or read books, find what captures your attention and why. Learn how to properly create a structure for your story. Luckily, Blueforest studios already has set you up with a few resources to get the ball rolling.

Secret 2: Find Your Own Story First

If you’re going to tell your brand story, you have to find your own story first. What do you value? What led you to this point? What are you trying to say? Write the answers to these question down and start to create a roadmap. We discussed this process a little further in our 5 Simple Storytelling Steps blog post. Making your brand story personal to you, is the best way to ensure it’s unique.

Secret 3: Get to the “Why”

Let’s be real, people don’t really remember or care about what you do, or how you do it until they learn the why. If you cut through the what and how and jump straight to the why you will engage people a lot faster. The “What” is something every company in the world knows about themselves, some dig a little deeper and know “How” they do what they do. But very few people take the time to connect with the “Why”. Simon Sinek explains this in greater depth with his Ted Talk called “Start with Why”. 

Secret 4: Keep Asking Why

That’s right, “Why” is so important it takes up two whole secrets. You’ll find most of the time when you first ask yourself “why” you’ll get a pretty shallow answer. For example we may ask ourselves:

“Why do we make videos”?

“Because it’s fun.”

“Why is it fun?”

“Because we get to be creative while helping others tell their stories.”

Now which one of those answers was more interesting and memorable to you as a viewer? The more we ask ourselves why, the juicer answer we get.

Secret 5: Use Advanced Techniques

 

So now that you’ve mastered the basics of storytelling and you have a good grip on what good storytelling is, it’s time to start implementing some advanced storytelling techniques. These will include things such as: How do you use suspense to tell your brandstory? How do you use the human body to the your brandstory? And finally how do you use multiple points of entry to get people hooked? You can explore storytelling from unlimited angles as you explore more advanced techniques.

The End

 

There you have it folks 5 secrets on how to tell your brand’s story. With these golden nuggets of knowledge, we draw our series to a close. We hope you learned something, whether it be how important your values, what it takes to be remembered, the value of “why?”, or maybe even just how to make a proper sandwich. Stories have been told and passed down from generation to generation for hundreds of years. There’s a reason: they’re powerful. They have the capability to make us feel far beyond and deeper than we think we are capable of. Stories make us believe, make us act, and ultimately bring us joy. So go, tell your story, share your passion, and inspire someone.

If you still have questions about how to kick your story up a notch we’d love to help, give us a holler here.

Blueforest Studios is a Raleigh Video Production company dedicated to telling powerful brand stories.

friends intro

Remembering Is Vital

Remembering is Vital! A video where Ammon, discusses the importance of being remembered in marketing.

So we’ve talked about storytelling but let’s dive a little deeper into the brand part, and start thinking more about the marketing side.

Problem Solving

So let’s start by putting ourselves in the shoes of your ideal customer. First of all your ideal customer is going to be someone who has a problem that you can offer a solution to. For example we here at Blueforest studios (an awesome Raleigh video production company), offer a solution to people who need help promoting their brands. You may sell laptops (solution) so your ideal customer will be someone who has a broken laptop (problem). When we tap into the psyche of a customer that is going through the process of choosing who/what product to be the solution to their problem, we have a better idea of how to most efficiently market ourselves to them. Let’s break down the steps a buyer might take while making this decision.

Step 1 What do I know?

 

As the buyer, the first thing they will turn to is “What do I already know? Who do I know instantly that can fix this issue? What do I remember?” It may be something they’ve heard on television, a company you’ve heard others talk highly of, or maybe even a company that’s just so unanimously know for its product people begin to view it as the product itself. (They’re called adhesive bandages people, Band-aid is a brand)

Step 2 What else is out there?

 

What else is out there? The next step is finding out what else is out there. Maybe you, as the buyer, could only think of one company and you’re not sure it’s the right one. What do you do next? Let’s face it, it’s 2019, 99% of us will end up Googling it.

 

Step 3 Recommendation from a friend

 

The third step is to ask around. What do the people I trust use, what’s their real life experience with this product? People believe the opinion of those around them more than a Google ad. The consumer will ask a friend who might be knowledgeable on this sort of thing or to verify if something they’ve discovered is worth the investment.

What do all of these steps have in common?

They all revolve around remembering! When it comes to the buyer remembering either what they know, remembering what they saw online or a store or remembering what a family member or close friend recommended. Your goal as the marketer is to think, “What can I do to make them remember me”

Marketing Materials

Your marketing materials should be based around the buyer remembering your brand. And the best way to do that is to say something unique that evokes an emotion from the consumer.  The longer that the buyer remembers your commercial you have a big success with that brand marketing. Maybe the buyer will remember you two years down the road.

The Goal as the Marketer

Your goal as the marketer is not to have the  flashiest style or just the right font. Your goal is to make them remember you. One of the best ways to do this is to tell your brand’s story, because that’s by far the most unique thing you have to offer.  You as the marketer need to show what your company values and that your product or service is geared towards helping the buyer with their problem. To be the best solution out there, you have to connect with what’s most important to them. Your end goal is to have the buyer remember your company at the key point in the decision process. You need to have your company top of mind when the buyer has a problem or needs a product. By using marketing tools that evoke emotion, whether it be laughter:  joy, sadness, or security, people will remember you based on how you made them feel.

Stay tuned for our next segment on storytelling 5 Secrets to Effective Brand Storytelling!

You can also check out our previous posts on our blog.

Blueforest Studios is a Raleigh Video Production company dedicated to telling powerful brand stories.

 

magic rainbow gif

Three Magic Words

Every Story Needs a Little Bit of Magic

Story by Robert McKee is a great book geared towards Hollywood screenwriting, but the principles of good storytelling can be applied anywhere. The lessons in this book have helped the Blueforest Studios team transform our techniques, and we want to help you perform the same magic.

What’s At Stake?

Abracadabra! Those are the three magic words. ‘What’s at stake?’ Congratulations, we have levitated your story, from mediocre to brilliant.

An inexperienced writer will feel the need to tell you the viewer in great detail about their character. They will describe in great detail the color of their hair and the car they drive. But, there is no suspense, there is no interest, and there is really nothing for the audience to connect with. The audience isn’t going to root for the character throughout the movie because of the color of their hair or how much cream they put in their coffee. Try not to exhaust the audience.

How Do We Overcome this Dilemma?

As storytellers, we have to ask ourselves ‘What’s at stake?’ Why are the two characters arguing, what happened, how will they resolve this issue? What do they have to lose and why do we care? These are all great questions to answer as storytellers because this is what the viewer needs to learn. That’s why they’re watching in the first place. Displaying a conflict and overcoming the conflict is what will lead to an intriguing story.

When You Do Not Answer These Questions

The act of not answering the question ‘What’s at stake?’ leaves the viewer with this empty unsatisfied feeling. The viewer is not being told the whole story and needs more information. The most common examples of videos that do not answer this question are actually most TV commercials and bad marketing. They talk a lot about their product and services but lack to mention you the audience and ‘What’s at stake?’ for them. How is your product going to help the viewer? How is the companies’ product going to be the hero to help the customer solve their problem? If you lack the answer to this question in your marketing you will end up with a pretty boring piece of content. 

How to Up Your Brand Storytelling?

So there you have it, the three magic words that can transform your writing instantly. The only thing standing between you and great storytelling is the answer to one question ‘What’s at stake’?

Next up we will delve a little deeper into marketing by discussing the importance of remembering.

Don’t forget to catch up on our previous series posts on our blog

Blueforest Studios is a Raleigh Video Production company dedicated to telling powerful brand stories.

Ammon eating story sandwich

The Story Sandwich

Here’s Ammon delving deeper into this delicious concept of brand storytelling.

How to Make a Story Sandwich

Ahhh the sandwich, one of the most versatile and universally adored culinary inventions. Why? Because it’s everything you need in one convenient package. Although it may sound like a strange concept, a good story is a lot like a good sandwich, and much like a good sandwich, a good story should leave you feeling satisfied.

Think about a sandwich, it’s made up of two pieces of bread and some sort of meat or various fillings in between. Remove any one element and you no longer have a sandwich. Take out the filling and you’re left with two pieces of toast. No bread and you have a pretty unusual salad…

A story, like a sandwich, is comprised of three key elements: character, value, and threat. These elements are all dependent on one another and are crucial to the structure of the story. If you take away any one piece, you are left with something completely different.

Character 

A character acts as the bottom piece of bread, the thing that keeps the whole sandwich from falling apart. If you look at any good story there is a character. The character creates a perspective for the audience to follow. You simply can’t have a story without them (just like you can’t have a sandwich without bread). The character is the foundation which all other elements of the story are built upon.

Value

What does the character value most in life? This gives your character depth, and a reason for the audience to root for them. If your character isn’t likable then the audience has no reason to stick around. Value is your filling. It’s what gives the sandwich substance. Without it, it would be pretty bland like eating a dry piece of pumpernickel bread.

Threat

The threat is the second piece of bread. It’s the hook, line, and sinker. Now that the audience is invested, we must threaten what the characters value. This is the catalyst that makes the viewer want to see the story through. They want their happily ever after. When we threaten this, it creates suspense.

Change

This is a bonus. It’s the extra little kick. Like banana peppers or mustard, it adds spice. An unexpected change can take an already engaged audience by surprise and keep them on their toes. This creates a level of depth and intrigue to your story. Having a “change” or “shift” occur could be just what you need if your story feels predictable. Think of all the timeless films that have been remembered solely for their twist endings.

Have you built the right sandwich?

Now that you have a deeper knowledge of the key ingredients of a great story sandwich, put yourself in the viewers’ shoes. Take a taste. Is something missing? Identify every layer of your story sandwich. Has it left you satisfied? Or wanting more?

Tell us what you put in your sandwich here, we’d love to take a bite! Stay tuned for our next segment on The Three Magic Words for brand storytelling.

Still hungry? Go check out The Tell All to Storytelling and 5 Simple Storytelling Steps to learn more!

Stay tuned for the continuation of our storytelling series. Can’t wait? Contact us now. We’d love to help tell your story!

Book a Creative Session!

Blueforest Studios is a Raleigh Video Production company dedicated to telling powerful brand stories.

venn diagram rolls

5 Simple Steps to Telling Your Brand Story

In “5 Simple Storytelling Steps,” Ammon Ehrisman breaks down
brand storytelling in five simple steps.

5 Simple Steps

So you want to tell your brand’s story? Then you’ve come to the right place. It seems like a daunting process. Some of you have probably already spent many an hour staring down at a blank page, or with your fingers hovering over the keyboard while being mocked by a blinking cursor on your empty Google Doc.

 

No need to fret. We’ve all been there. You have something you want to say but you don’t know how. Luckily, you have Blueforest Studios to help (that’s us) and like with anything in life it’s best to start simple.

For those of you who are new, journey on over to The Tell All to Storytelling post to catch up on the many glorious benefits of utilizing good storytelling to enhance your brand. (You can also learn about why using video to tell your brand story is one the most powerful mediums here)

So let’s break this down to five steps to get you started on your masterful storytelling adventure.

Step 1: Start With Your Values 

 

What’s important to you? What do you care about?  What gets you out of bed every morning? Why did you start and what pushes you to keep going? Ask yourself this, and write it down. It’s the absolute best place to start. When you’re passionate about something, it shows. And ultimately, that’s what’s going to stick with people. It’s also going to be what makes you unique. It’s a huge part of what you’re going to be bringing to the table. Need help figuring out what you value? We’ve created a handy dandy cheat sheet to help get the juices flowing.

Step 2: Know Your Audience

 

Who are you talking to? You need to know who your target audience is. What do they value? What are their priorities? Different groups will react and resonate with different content based on what matters to them.  

Step 3: Find the Common Value

 

What’s the common denominator, folks? Take those two lists (what you value and what your audience values) and find the common ground. This should be your platform, your driving force, your message. If you are able to connect with it, AND your audience can connect with it, you’re on the path to something unstoppable.

Step 4: Build your Brand around those Values

This is the ticket. If you connect with what you’re saying it will cause people to not only hear what you have to say but feel it too. People might not remember exactly what you say but they will forever remember how you made them feel. By crafting your brand around a common value between you, and your audience you create something authentic that resonates with others. Being relatable gives life to your brand. You become more than just a company but an entity that someone can connect with.

Step 5: Use Stories Everywhere

Use. Stories. Everywhere. Look for every opportunity to get your story out there. Whether it be videos, on a business card, taglines, events you sponsor as a company, or even by word of mouth. Think of creative ways to showcase it individual to you. Own your story and give it all the air time it deserves. This is what will separate you from the hundreds of other companies in your field, your story is uniquely yours.

 

Stay tuned for our next post on how to prepare your very own story sandwich. Can’t wait? Contact us now. We’d love to help tell your story!

Book a Creative Session!

Blueforest Studios is a Raleigh Video Production company dedicated to telling powerful brand stories.

Brand story open title Ammon

The Tell All to Storytelling

Once upon a time in a Raleigh Video Production Studio lived Ammon, the creative director of Blueforest Studios. He stood before the internet and proclaimed his love for storytelling and shared what he knew with the curious people of the world.

People Love Stories

Whether it’s a book you just can’t put down, a classic film, or something you heard sitting around a campfire as a kid, you’ve experienced good story telling, and you’ve felt the impact it’s had on you.

 

We as human beings crave “drama” and “resolve.” It excites us. It drives us. It entertains us, and it can actually prompt us to take action. Which is why it’s one of the most effective ways to promote your brand and have people remember you.

Grabbing Their Attention

But wait, slow down, it’s not that easy…

 
 

Let’s be frank, our attention spans are dwindling. Knowing how to engage someone for even two minutes in a world where something is constantly vying for our attention is not easy…but it’s also not impossible, especially when you have the right tools and know how.

Having the Know-How

We, here at Blueforest Studios, happen to be experts at just that. Harnessing this art-form as a tool to enhance your brand is pretty powerful, and we want to help you do it in the most efficient way possible to get the results you’re looking for.

So we’re informally inviting you on a journey to learn the where, when, why, and how we do what we do: tell stories. Stories that inform, evoke emotion, and drive action. Stories that make you laugh, cry, and think. Most importantly stories that engage you and leave you wanting more.

Stay tuned for the continuation of our storytelling series. Can’t wait? Contact us now. We’d love to help tell your story!

Book a Creative Session!