Should your company be using Drone footage?

Drones are great for giving your marketing videos a fresh perspective. If your brand’s advertising feels a bit stale or generic, you might want to consider changing up your style. This filming format may be perfect for some companies and pointless for others. As one of the premier production companies in Raleigh NC, we want you succeeding in all your promotional efforts.

That’s why in this post, we at Blueforest Studios will break down the following: 1) When are drones more effective than human videographers? 2) How can drone footage enhance your message? 3) What are some types of companies that benefit from aerial video?

This is what your favorite Raleigh video production company wants you to know about drone footage:

What can drones do better than humans?

Filming difficult-to-reach spaces can be effortless for drones. In situations where human life is exposed to hazardous conditions, a flying machine is an ideal candidate for the job.

Drones are ideal for filming natural sites such as cliffs, mountains or turbulent bodies of water. The same can be said for dangerous wildlife. National parks, cave tourism, conservationists, cruise ship companies and more can highly benefit from the ease of unmanned filming devices.

Man-made sites can be just as dangerous too, and drones are equally up-to-task. Nuclear sites, landfills, skyscrapers, and theme parks all have a large scale that benefits from aerial footage. However, humans filming from heights or surveying risky conditions poses health (and lawsuit) risks that you’ll want to avoid. Put a drone to work and suddenly you’ve got all the benefits with nearly none of the risk!

Filming large spaces in single shots and short timeframes can also be done with drones for a fraction of the usual cost.

Consider the staff and machinery required for the standard aerial shot and you’ll realize why it can be pricey. Helicopters and pilots alone don’t come cheap, and a full videography staff isn’t exactly light on the wallet. Drones just require an operator: simple and clean, just the way your bank account likes it.

Sweeping aerial shots can be powerful for capturing features of big landscapes. Real estate is using aerial shots more frequently to market a property from unique perspectives. A city tourism commission may find great skyline shots or top-down views of the locals in their daily routines. Landscapes can be easily captured too: drones can film farms, roadways, forests, coastlines, or lakes.

How does your message improve with drone footage?

Concrete ideas become easier to understand through your style of filming. For instance, your audience can comprehend the true scale of a location, object, or idea.

Location-based projects can have a greater emotional impact if people can see the scale of a problem. For instance, highway construction may seem inconvenient to the average commuter. That is until the Safety Commission puts out a video showing before-and-after traffic improvements from the DOT’s other road expansions. Suddenly, those detours seem more like a sign of great things to come than a trigger for road rage.

Your audience can also digest more abstract concepts through the aerial filming style. Maybe your parasailing business can tap into a thrillseekers passion for heights or another person’s fear of them. Perhaps your university can film top-down on one student, then rapidly rise to show the sheer size of your enrollment and campus. Come to think of it: that last idea is actually perfect for a recruitment video. There are no limitations with a little creativity.

 

Step into creativity by taking flight.

Your brand doesn’t have to be stale, especially with drone film on your side. Just by reading through this post, you’ve surely already gotten a few ideas for your own company. As a refresher: you now know drones can be a safer, cheaper alternative to traditional aerial video. You also know that large-scale ideas and locations can be captured in ways not otherwise possible.

Here at Blueforest Studios, we’ve got a bit of a passion for this video stuff. We want to be your local go-to on aerial videography or any video production questions. Reach out and set up a chat if you want a few buddies to partner with. Whether it’s a little advice or a full campaign production, we’ve got your back.

Why is my YouTube video about raleigh video production not getting any views?

Why is my YouTube video not getting any views?

Your brand’s videos are craving some tender loving but your audiences aren’t feeling it.

Your video isn’t some hideous beast that needs a breath mint. It just needs a bit of style advice and a few new social skills. In simple terms, you’re probably just using a great video in a poor way. With these Blueforest Studios SEO for video tips, we’re breaking you out of the “no-views” zone. If you’re ready to get the attention you deserve, we’ll start with the basics.

Here is what your friendly neighborhood raleigh video production company has to say:

HOW TO GET MORE YOUTUBE VIEWS - RALEIGH VIDEO PRODUCTION

HOW TO GET MORE YOUTUBE VIEWS – RALEIGH VIDEO PRODUCTION

You’re making bad titles

For starters, you should be making your titles relevant and enticing from your viewer’s perspective. From the moment they type into the search bar, their mind is deciding when to click play. You can create from this viewpoint to enhance your chances of success.

Google’s autocomplete is a great start to guide your title. Pretend you’re a computer reviews site with a video on Apple’s laptop release. If you type Macbookinto the search bar, you’ll see currently popular searches as recommendations. Macbook Pro 2018 won’t make a great title, but it’s a great place to start. A better title might be Everything you need to know about the New Macbook Pro 2018.”

If you include the topic earlier in the title, you’ve got an even better title. Try something like Macbook Pro 2018: Everything you need to know! This will catch eyes even on mobile platforms, since titles are cut shorter to fit on-screen.

Your video visuals aren’t attractive

If you’ve got great content, there’s a chance your video just doesn’t look professionally-made. SEO isn’t all just algorithm hacking, it’s also optimizing for humans to enjoy your work. The style of your video, how it was recorded and how it was edited are huge factors in the perceived quality of your video. You should aim high in each of these areas and know where to cut costs if your budget calls for it. For now, let’s just discuss how you’re recording.

In the era of 4k resolutions, it’s important that your video not look lo-fi and dated. Otherwise, your video will look worse compared to other videos around it. Establish a rule that your videos must at least be in HD resolution: 720p or higher. Most modern smartphones can record HD film easily. No excuses for using that 2001 point-and-shoot in 2018– unless you’re going for a retro feel.

Your overall aesthetic isn’t consistent between videos

Maybe your videos usually get great views but this one just isn’t a hit.

A wise video producer will ensure that style and tone is consistent between each work. This doesn’t mean you should make all your videos the same. However, your style, tone and/or presentation should be a brand signature that makes you easy to identify across your catalog. As another human-focused SEO trick, this can be a calling card for your brand.

You can use insurance commercials as a great example of video-to-video consistency. It’s easy to distinguish Allstate’s physical gags and surreal presentation vs. Progressive’s glossy white visuals and goofy humor.

The same logic can apply to your own marketing aesthetic. You might find that sweeping, cinematic aerial drone shots are great for your landscaping brand. Want to get a little subversive? Maybe your candle company can use intense quick-cut action shots. In a normally soothing niche, it’s clever to stand out with a little humor. Extend this appearance and feel into your thumbnails and you’ll be easily identified in any video search.

butterball raleigh video production

Check out this Custom Thumbnail we made for a client video

You’re missing a professional touch

Boosting your brand’s video views can be a bit of a challenge.

You’ve taken a great step by realizing your problem and seeking a solution. You’ve learned how to setup up your videos with a great search-optimized title. You also know that you should film with HD equipment and remain consistent with your filming aesthetics. That said, there are more technical VSEO skills that may boost your videos even further.

We at Blueforest Studios specialize in this approach, and we’re always ready to chat. Set one up with us so we can improve your brand together.  We love to talk about video, and we love having guests at our studio.

 

Meet the raleigh video production team at blueforest studios

Meet our Team

Why are animated videos rising to popularity?

Animated Videos in Raleigh are here to STAY

The goal of any modern marketer is to be heard through the waves of digital content.

This mission is why animation is quickly becoming one of the best ways to connect with audiences. Tapping into this powerful medium can rapidly change how your brand connects with (and converts) your audience. Don’t get too eager just yet! You should really understand a few things about animation marketing before jumping in.

If you’re seeking quality animated videos in Raleigh or elsewhere, we’ve got just what you need. Join us as we illustrate why animated videos in Raleigh are in such high demand.

Let’s get animated!

Credit: GIPHY

 

Animations are Flexible for removing overwhelm from big topics

Video doesn’t guarantee clarity for your audience. The trouble with traditional live-action footage comes is that it is very detailed and immersive.

Animation removes those finer, real-world details that the brain has to process. The result is a clean and effective style that boosts your message over everything else.

In a film about bank loans, for example, it might be nice to have just the props and characters necessary for explanation. Your audience won’t be distracted by your character’s unique clothing styles or how staged their interactions look. Clean is efficient, which is always the endgame for your marketing dollars.

Here are a few examples:

animation studio in raleigh

BLUEFOREST ANIMATION SAMPLES

 

Animated videos are well suited for your evolving budget

Speaking of marketing dollars, your budget may grow as your brand does. The good news: animation COULD be cost-effective and much easier to produce than other film styles. Some of you have tried managing a cast of actors to speak and move just as you pictured. As such, you’ve likely compromised out of frustration. You’ll have a much smoother time making changes to animated films as you mold every movement and word to your exact specifications.

Best of all? With only a handful of animators (or less), you can create an entire campaign of videos! Compare that to hiring a team of actors, a director, a space for filming, and more.

It’s literally instant cost savings.

Animations are easy to update

Long-term marketing plans change with time, and animated videos can adapt effortlessly. Let’s say you’ve got a solid hit on YouTube, but it took you years to finally go viral. You might need the same characters to reprise a role from 2 years ago. Hiring real cast members might be impossible if they’ve moved to Cambodia.

Hiring your animated cast? Priceless. No seriously — you’re only paying animators which makes this a very low-cost investment. They don’t age, change hairstyles, or vow off acting unless you want them to. We couldn’t think of a more flexible format for your marketing campaign.

Do you recognize this animated character?

via GIPHY

Animated videos in the Raleigh area? Let’s talk.

You’ve by now got a simple rundown of why a marketable brand would love to animate their campaign. Firstly, audiences love how simple and digestible their messaging is. Meanwhile, brands take glee in how flexible animation is for their budgets.

Finally, they’re far more practical than most video formats for a growing long-term marketing plan. In case you couldn’t tell, we love to animate here at Blueforest Studios. If simple, streamlined video marketing is up your alley, let’s chat.

You’ll be glad you did.

 

5 things that are KILLING your company brand

Your brand is having trouble growing and it’s driving your anxiety through the roof. A common mentality in business is that “if you’re not growing, you’re dying.”

We at Blueforest Studios want you to have a thriving, vibrant company! Our main focus is improving your brand through video production. Before we can do that, we must first mend the wounds in your branding. Join us as we write your prescription for a healthy business.

company branding mistakes in raleigh

Common mistakes that are killing your company brand

 

1. You don’t have a simple way to explain your company brand

Your audience wants to know exactly what you do within moments of discovering you. It’s nice if you have a whole story behind “why” you do your work. Unfortunately, you’ll be telling it to deaf ears if you’re opening with a list of reasons.

Start clean and simple: be able to explain what your company does in 1-2 sentences. Focus on what benefits your audience gets, rather than the features that make your work sound nice. Here’s an example: do you buy a premium dish detergent because it has “super duper suds action,” or because it cuts your cleaning time in half?

2. Not enough social media activity

If you don’t post often to social media, you might be scaring away your audience. Most modern businesses are well aware that social media is necessary. However, a Facebook page with no content is equally sketchy as no page at all.

The remedy for a ghost town social media account: post some stuff. Simple, right? Just remember to make all your content relevant, helpful, and at least a little entertaining for your audience. Most importantly, post regularly whenever it’s convenient for you– whether twice a week or twice a day. If your audience sticks around to comment and discuss, you’re on track.

3. Too much social media presence

There’s a polar opposite to being inactive on social platforms: being too active. If you’re using ten different social sites for your brand and you’ve got a four-person company, slow down. You’re likely not using each medium to its full potential. Let’s take a walk through this idea. If you’re using Twitter, you shouldn’t be posting the same exact content you’re putting on Instagram. Twitter isn’t a visual-first platform, so don’t treat it like one. Many brands have been seen posting similar content across all their online spaces, but they never reach great engagement on any of them. You can rise above just by being awesome at one or two platforms.

Cool it on Facebook!

via GIPHY

4. Selling yourself way too much

Few people would be comfortable if their daily shopping involved bystanders reaching for their wallets. That’s what the online experience can feel like nowadays. Advertisements are everywhere– even simple YouTube videos have become sponsored content.

Our advice? Don’t sell so often. You can open many more doors for your brand if you choose to teach your audience. Since an empowered customer makes more confident purchases, your goal is to share knowledge. Inform them of options in your space and be honest about who can be helped by your services. You want to serve an audience that truly needs (or wants) your work. A customer who’s not 100% convinced may be more likely to request a refund or worse– spread negative reviews about you.

5. Your brand’s online reputation could be better

If a Google search does reveal negative associations to your brand, this is a critical area you’ll want to fix. Online presence is more than what you do, it’s also what others say about you. For some brands, you’ll find entire websites dedicated to people discussing how much they hate a brand. If they’re better at SEO than you, you’ve got a real threat to your company’s life.

There are many ways to manage this, but there are some DIY solutions. You’ll want to actually respond to negative comments on social media rather than delete them. That said, only do this if you have a plan for managing this. If you post generic responses, you might only inflame the issues. Try to defuse situations by being understanding and sympathetic to their needs, and offer alternative solutions if possible. If worse comes to worse, you may need to hire an online reputation management firm. Most cases shouldn’t need an extreme solution like this though.

This process of brand management can be challenging. If you ever need more guidance, feel free to set up a chat and we’ll personally guide you closer to your goals.

How to deliver a brand message like a GREAT storyteller

When it comes to sharing your brand’s message, you’ll need a story compelling enough to be heard.

That’s easier said than done. Many brands don’t know how to sell a great story, but this is where you are different. You’re here with us at Blueforest Studios, and we’ll get you to tell tales no one will forget. If you’re seeking video production Raleigh and beyond, you’ll want these quick tips for brand storytelling. We’ll jump in from the basics.

via GIPHY

Build a strong, simple narrative

Every great story has a goal, a struggle, and the journey to resolution. Lucky for you, this isn’t much different from how you structure your marketing. You’ve created a service or product, right? Think backwards from there: there’s a reason you created it.

A service or product is useless without a problem that it solves. The goal is to help your customer on their journey to resolution as they overcome their struggle. When you structure your narrative like this, storytelling becomes much easier.

Your customer is the hero

The narrative makes a story clear, but many brands mistakenly make themselves the hero. That’s wrong and a surefire way to be ignored by your audience. Do better by making the audience the hero. You do want them to believe they couldn’t reach their goal without you. But the truth is you’re not the only solution on the market.

Regardless of the solution, they are in the story no matter what. They are the deciding factor between your profits and your bankruptcy. Treat your customers like superheroes, and they’ll feel inspired to hear you.

You are the key to the hero’s success

Remember how we said you aren’t the hero? Well, you are still important to the “hero’s story.” You want to be the thing that supercharges your hero into victory.

Messy kitchen? Your “hero” feels motivated, but soap and water just aren’t cutting those grease stains. In steps your grease-cutting technology that makes every other soap irrelevant. Suddenly, your hero is the owner of the cleanest kitchen around. Everyone’s asking him for his secret: you. That’s the mark of a great brand narrative. With you as the secret weapon, your audience can’t lose (and neither can you).

Boost your brand with the ultimate story medium: VIDEO

We at Blueforest are so glad you came to become a better storyteller. Just by reading this post, you’ve learned the fundamentals of a great story. You’ve also learned how you’re already equipped to be an incredible storyteller because of your business skills.

Sometimes, you may find a great narrative alone isn’t enough to make the sale. If you’re using print ads in a digital media culture, you may be overlooked. Modern marketing has had a wild shift towards video. Whether it’s animated, live action, or any other form of a story, you’ll find this type of advertising everywhere. Just check out your social media feed.

Need guidance in this new world? Let our powerful video production open the door for you. If you’d like to learn more, set up a chat with us today!

Smart methods for finding the best platforms to promote your video

Your video viewers only stop to watch if you can catch their attention. However, even the most entertaining videos can fail if they’re not published the right way. Your audience engages when your content lives in the places they want to see it. Don’t be surprised when no one watches your ten-minute explainer video on Twitter. We at Blueforest Studios are the wizards in video production Raleigh relies on. Don’t be irrelevant– we’ll take you down the data highway to find the right places for your marketing video.

Shrink your films

Social networking revolves around trends, and the biggest one is ever-shrinking content. Your marketing footage is no exception: mini-videos are dominating. Snapchat and even Instagram are literally built for this form of content. Twitter’s in the game too, with a limit barely crossing two minutes.

Think of your content like a snack for your viewers: small, simple, and delicious. Millennials love to engage with this type of media, so Snapchat is a good pick if your film is in this form. The same concept applies for Instagram as well.

Longer video can still have a home here (sort of)! Cut a sample tease of your long footage and link to the main video on Youtube. That’s how the smart brand adapts to a trend.

Silent video is in, so get with the trend

Video automatically plays with or without sound on modern social media. You need to be ready if you’re posting to any of the major platforms. You’ll find that your video plays in one of these ways: 1) Without sound as your viewer is swiping through their timeline feed. 2) After a related video has been viewed on the platform’s native video player.

If you want your video on Instagram, Facebook, or Twitter, be ready for the former version of autoplay. There are a few things you can do to optimize your content. First, the narrative should be easy to follow without audio. Secondly, you’ll want to embed captioning into the video or supply a caption file when you upload. Finally, if your audience doesn’t enable autoplay, an attractive thumbnail may be your saving grace. Miss the mark on either and your audience may keep it moving to the next piece of content. Play it safe and do it all!

Links are life

The truth: engagement alone doesn’t drive sales, but action does. You can get your audience moving to your website or sales pages with links. However, not every platform makes it easy to post these connections to your conversion hotspots. This is why we aim to pick the outlets that make sharing links a smooth experience.


YouTube is a champion at this, giving plenty of options (including embed links into the video itself). Another fair option is Facebook, which opens the door for links in the description section. Our Millennial-friendly platforms like Instagram aren’t so link-friendly, so you may opt to post elsewhere.

Sometimes, it takes pro advice to get pro results.

Brands don’t always have it easy when the main social platforms can face a rapid downfall. Facebook, anyone? You’ve seen trends change, so a team who knows this space could do you some good.

Our team here at Blueforest Studios is driven to set you up for the right engagement. Chat with us by setting up a meeting, and we’ll be glad to show you the path to an unforgettable video marketing campaign.

Why video is the best medium for brand storytelling

Modern storytelling is at peak power when told through film. Marketing your brand is no exception. The ability to capture tiny, emotionally-compelling details through audio and visuals lies only with video. This is precisely why video has taken over social media and our entertainment choices. More people watch videos than read books (or articles) nowadays. Your brand needs to use this power or you’ll risk losing out to more compelling competition. We, at Blueforest Studios, are the pros in video production Raleigh trusts for great content. Join us as we show you why your brand story will amplify when video marketing is your tool of choice. 

The one-two punch: audio and visual.

Video captures our attention through two of our most important senses: hearing and sight. Every brand knows an emotional message is the one that actually hits. These senses significantly shape how we form emotional connections with our world. When you empathize with someone’s body language or tone of voice, you’re more receptive to their entire message. Think about how powerful your brand message can become if your stories are backed by this kind of emotion. Just don’t start crying on us!

Emotion doesn’t need words (and neither does video).

From the moment silent films were born, some of the best storytelling has been done through video. These films couldn’t carry any form of audio, which meant all the story was packed in motions and expressions. Text– like books and web articles– force us to picture these same nuances in our minds. This is how we feel the stories we read. The same roads are being taken to connect people to the message. The wise storyteller would choose video as the more efficient medium. Be wise.

You can tell longer stories in tiny timeframes.

If a picture says 1000 words, a 30-second video must be able to sum up a 1000-word “about” page. We already mentioned how efficient wordless storytelling can be. When you flip the tables, imagine turning a 30-second movie trailer into an in-depth written story. You’ll quickly overextend yourself.

You’ll find there are some subtle storytelling tools that can only be done in writing. That said, most great narratives can be told through film easier than text ever could. Still not convinced? We’ll leave you with this: would most people rather watch a Harry Potter film or read the +6000 page book?

Need help? We provide video production Raleigh and beyond.

Your brand has a strong set of values and a compelling mission, but you need the tools to share it. By reading this article, you’ve learned that video can captivate your emotions to boost your audience engagement. You’ve also learned that stories can be shared more quickly and powerfully with visuals than static words. We at Blueforest Studios want audiences to feel your story. We’ll work with you to create an awesome film that shows people “why” your message matters. If you’re ready to take your narrative to the next level, set up a chat with us today.

Is animation right for my business?

The video production Raleigh (and marketing as a whole) uses is shifting towards more animation. Your business is going to be on the cutting edge by embracing this growing trend. However, you’ve got to do it with intention or you’ll get just as much payoff by literally burning your marketing budget. Don’t torch your revenue! Our team at Blueforest Studios makes some of the best-animated videos in Raleigh, and we’re here to help you dominate.

A heavy boost in the conversion of your audience may just be right around the corner. At the very least, you might see a nice jump in engagement. We’ll start with the benefits business may gain from this film style.

The complex becomes simple

An animated film is particularly useful for painting big ideas in a simple picture. If your brand needs to boil elaborate messages down to their basics, you’ll find much more freedom with animation over live action footage. After all, artificial characters can do things and be things that are impossible in real life. A smiling cloud can be the main hero of your water conservation brand. A scrappy computer chip can take front and center for your computer hardware store ads. Try illustrating data transfer or the water cycle in 60 seconds with live film. Good luck!

Isolated audiences become united

You may find your brand has services or products that are useful to many, but your audiences don’t identify with you. Maybe your brand is a financial education service, but the primary perspective is from a man. You want to give women the full value of your service. However, there are differences in experience that make it difficult to connect with them. Open up your brand’s message by animating it. Diverse characters, and even personified objects can be useful for breaking down barriers of age, gender, race, and more.

Make your message highly shareable

If you’re wanting to make your videos more likely to be shared, an animation is worth a shot. To piggyback on the last point, animated footage helps you find more audiences by taking advantage of universal humor and lightheartedness. You don’t have to make your films funny, but it is much easier when your characters and settings are a bit removed from reality. Think about it like this: few adult cartoons would work as primetime sitcoms (see: The Simpsons). By making your audience laugh, you’re tapping into the top element of shareable content. Make people smile, and they just might make your brand go viral.

Take a chance to give your brand new life (beyond reality).

Animate your brand to open new doors for audience engagement and conversion. You’ve learned plenty about the potential of this medium just by reading this post. You now know this production method can simplify your ideas, united segmented audiences, and boost your audience engagement. You’ll find strong benefits all over this video style, but it’s up to you to implement them well. If you ever have questions– or want outsource for professional video production– we at Blueforest Studios are here to chat!

Love at first sight: How dating tips can help you create the BEST recruitment video

Your brand’s recruitment strategy means building a team that succeeds (or fails). You want to avoid chronic turnover and employee burnout. So, future hires should see how your brand fosters an incredible work life. Share your brand story with an awesome recruitment video for your website, but do it right. Don’t be the employer that makes a lame, robotic rehash hiring “pick-up lines.” As the pros in video production Raleigh trusts, we’re excited to get hires falling in love with your brand. Jump in and we’ll guide you with this edition of Blueforest video production tips and tricks.

Give job seekers your (real) story

Business relationships are a lot like dating: if your partner isn’t happy then you won’t be. Since recruitment isn’t only about you, you need to show the potential hires what they’ll get out of the deal.

You should approach your video like a first date with your brand. Your “date” is coming to your house for dinner and you’ve got to make a good impression. Good impressions start with being honest. You should let your employees tell their stories. If they’re excited about being with you, they’ll have no problems talking about your brand in a positive light. A job seeker loves a brand that’s approachable and transparent.

You shouldn’t write out a script for your employees to recite like a speech. Avoid spouting company values like they’re attractive to your potential hires. You won’t get a happy long term relationship with your “date” by using pick-up lines you’ve rehearsed to death. Let your dialogue come naturally.

Show job seekers what you’re really like

The first date isn’t only about what you say to your date, but how you act in your daily life. Your “date” is trying to gauge who you are, based on your actions and general vibe.

Make a strong impression on future hires by showing your employees’ work routines. People can get a real feel for you as your team greets people with smiling faces. They can see into your operations as your team works on daily tasks. They also get a feel for what your environment is like, focus on prioritize, and if their values align with yours.

Yes, your prospective employees catch all this through subtle cues in your recruitment video! If you present as clean and tidy then start becoming a slob again three months later, your partner sees the lie and suddenly you’re single again. Show your reality and your employees will know exactly what they’re hiring into.

Additionally, make sure to feature a few of your company’s benefits and perks. It’s really nice when you make yourself stand out with a bit of what makes you unique. You can cover the traditional pieces like healthcare and professional development, but show off a bit of your company culture too. Workplace features that bring a sense of community to your team are great shots for a solid recruitment video. They’re really attractive to future hires and just might get you off the “dating scene.”

Get to work on filming!

We’re going to break away from the dating metaphor for this one.

Lastly, you’ll just want to capture all these natural interactions and features with a decent camera. Depending on your needs, a modern phone camera might even be good enough. For audio, you can always use a phone’s voice recorder and set it up in proximity to your scenes. Fill out the audio mix with a bit of stock music from royalty-free music sites. Do a bit of editing to structure your narrative and you could be all set!

But if you need more tips (or a world-class video production team), feel free to set up a chat with us at Blueforest Studios. We’d love to get you on track with great video to make every “first date” bloom into a long-lasting relationship for your brand.

 

How to sound professional in an interview video

In most situations, you should aim to sound professional in an interview video. When either you or your interviewee sound unfocused and unorganized, your video loses its authority and overall appeal. Your goal is to have everyone looking great when they’re appearing on camera. As specialists in video production Raleigh trusts for incredible film content, we are here with another round of Blueforest video production quick tips. You’ve got questions, and you better believe we’ve got your answers. So, let’s dive right into it.

Structure your interview (before you even meet up)

When you research your interviewee, the goal should be to learn what answers you really need from the person. You should give your interview direction, but you should not over plan or under plan your questions. One mistake many interviewers can make is to plan out the entire interview as if it were a question-answer session. Don’t memorize your questions. You’re going to get extremely rigid answers down this route.

The best option is to just have a conversation with your subject. Just make sure you have rough topics and a few key questions as bumpers for your chat. To take it even further, build your questions to inspire storytelling answers. This results in more natural and engaging answers while helping your interviewee appear more focused.

During the interview

Get the conversation started before rolling. The worst way to start is with a camera-shy subject. Don’t fault them for it! It’s perfectly natural for people to get a little nervous or anxious when all the attention is on them. Overcome this by chatting up the person before you begin. Get the conversation feeling a little loose so when you start, they’ll feel less like they’re being probed for information.

Keep your conversation going with follow up questions. You’re going to want to keep your subject away from feeling too structured. You’ll also want to stay far from one-word answers, so ask more open-ended questions. When you ask questions in response to their answers, you’re leaning towards a more spontaneous conversation. Shaking people out of routine creates a talk that feels way more genuine, which also makes the interviewer sound far more experienced.

Ask questions from a deeply curious place. When you ask questions just because you feel you should, you’re losing the touch that professional interviewers pride themselves on. A great professional video interview is driven by questions that even the viewer might not even expect. Avoid treading familiar territory and ask interview questions that get a person excited to answer.

Relax and amplify your speech. You don’t want to sound mechanical and scripted. That’s a shortcut to boring your audience to sleep. Ignore all the people in the shadows, and take it easy! After all, it is just a conversation. Don’t overthink it.

Accept that you don’t know it all. You are interviewing to learn, so approach the interview like a student. Unprofessional interviewers assume they already know all about their subject. This creates an arrogance that’s hard to listen to. Do better than this. You can get your subject to contribute if you ask them to tell you anything you may not have brought up. If you rephrase questions (while maintaining curiosity) you may find unexpected answers.

Consult with a team that loves learning someone’s “why”

Sometimes, you may need to bring aboard a team that’s experienced in the interviewing process. At Blueforest Studios, we love to get to the bottom of “why” people do the things they love. We start with the “why” to truly uncover the valuable story, and we use the most professional means of doing it. Schedule a chat with us and we can connect you with the best resources to create a phenomenal interview video.