Not all marketing is created equal!  Some companies need straightforward pieces that convince consumers that their product solves their problem!  (Think about Bayer Aspirin Commercials). That’s not a simple task but good agencies can break down the problem and craft a campaign that will clearly communicate the solution to the consumer.  Then there are those who need to market to businesses which means that you’re generally selling to more than one type of person some type of complicated solution.  It’s not just the cheapest widget but the least expensive widget that solves a complicated problem and makes the decision maker look great.  If that’s your challenge and you need a holistic solution – BtB Marketing might be for you.

On this week’s “Kimberly’s Corner”, Associate Creative Director of BtB Marketing Josh Adams sits down with Kimberly Corrigan and briefly discusses what BtB Marketing does and what sets them apart.

BtB Marketing is a full-service, business-to-business, integrated marketing agency in Raleigh offering integrated marketing services to companies and businesses who want to market to other businesses.

The messages BtB Marketing provide are not the same as a standard marketing agency. Their messages are more factual, data driven, and less appealing to emotion.

What makes Btb Marketing special is that they’re “one of the few agencies in the area that focus on business to business specifically in the technology space,” according to host Kimberly Corrigan.

To learn more about Btb Marketing, check out their website here.