Differentiation

When I meet people in a networking environment I am often asked what sets Blueforest Studios apart from the other companies in town.  First we share our stories and talk about the company’s that we work for or own.  Then as we delve deeper the question comes up: Why should people choose Blueforest Studios rather than one of the hundred other production firms in the area?  I usually talk about our gifted staff – award-winning, creative, dedicated, and innovative.  If they let me I will tell them about the award that we won for this touching American Heart Association video.  Or I will tell them how that video touched someone so much they remembered it over a year after the ball.  I will tell them that our video producer created the music for that video because he just couldn’t find the right piece.  And that he did that on his own time because the client didn’t have the budget for custom music.  If they care, I will tell them that we have the best combination of creative folks in the Triangle and that they can’t go wrong with our company.  But some of those characteristics are prerequisites to be in this field.  After your first year – you better have an award or two to show for your efforts, and you have to be creative if you’re in video production and we all like to think that our staff is dedicated – at least most of us say that.  So what’s the difference?  Since I have never worked for another video production company I can only say that anecdotedly not all companies are as focused on client success and long-term gain as we are.  When we realized that some of our customers were using their very expensive videos once and then posting them in a hidden place on the internet we went back and asked ‘Why?’.  Could they repurpose the video to get a larger return on it?  Did they just need to optimize the video to get more views online?  Then we started working with clients up front to determine how they could get the most out of their investment in the video.

So in summary – we are not just into a transactional relationship.  Our team loves making videos but they really enjoy videos that are creative and effective!  Month-after-month we have repeat business from customers who could go anywhere in town and if we win new business we rarely lose them to a competitor later.  Now we’ve added another differentiator with animation and our own in-house illustrator who helps explain even the most complex issues – like Tax Reform!

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