We all know about Pergo, creators of the world’s first laminate flooring. Not only do they make beautiful, hardy flooring but they have a fun video campaign featuring a giant great dane. So they’ve got two things going for them, right? Great product and a cute dog – what else do they need? Personally, when I visited their North American home page I saw the dog and watched the video first before thinking about clicking anything else. It’s only about 11 seconds so just enough time to enjoy the video and look around to find what link I need. It gets even better than a cute dog. They have a nice storyline that goes along with the video – which turns out to be a series of videos and a call to action. Check it out. This is probably the best use of online video that we’ve seen by a manufacturer. It shows that they get the power of video and how people behave online. Visitors like short clips and will remember this site because of the cute dog and the recurring theme.
What do you think? Do the videos convince you that Pergo might be right for you? What could they do better?