Infomercial vs. Commercial

When you say infomercial, the first word that may come to your mind might be “annoying.”  We’ve all seen them, and some of us may have even succumbed to the power of the infomercial and purchased something. Whether it was by calling in right then to get the extra incentive or visiting the website or even buying it in a store. But, how effective is it compared to a regular tv commercial or web video?

An infomercial goes way more in-depth by demonstrating the product usually in a pretty low quality looking way. In fact, did you know that some infomercials are actually high budget productions that are made to look low budget?

We at Blueforest Studios stay away from infomercial style ads and instead come up with a creative story that really captivates an audience. We find that these types of ads, whether used on tv or online tend to lend more credibility to a company and show them in a positive light. An infomercial on the other hand, could be a great selling tool after you’ve got a great short video that captures your viewers and leaves them wanting more, but an amazing video as a first impression can produce lasting results.

Check out this video we made for All-Weather Firestarters.

The owner came to us with an infomercial style video that he’d produced with a different company, but wasn’t happy with the results he got from it. Ours is the furthest thing away from an infomercial.

What do you think? What makes you click or decide to buy an item?

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