Our Durham Tech Lifestyle video is one of many great projects we worked on this year. Blueforest Studios had great fun creating this video at Durham Tech and downtown Durham. We want to show you the video and a little behind the scenes involved.
This video is a collaboration between Engine Brandmakers, Durham Tech, and Blueforest Studios.
The purpose of this video was to interview real Durham Tech Students and highlight the connection between what Durham Tech is doing and all the vibrant, exciting things going on in Downtown Durham. We wanted to connect the two things to convey how the lifestyle of downtown Durham goes hand in hand with the lifestyle of attending Durham Tech.
In order to capture this, we shot on 2 Canon DSLR cameras (one handheld) and one on a tripod using all natural light. The footage is a mix of regular student activities and regular lifestyle activities. Once we had the footage and began editing, we decided to use plain white, modern text to punctuate some of the things the interviewees were saying.
One of the brilliant touches came from the creative folks at Engine suggesting that we shoot one of our interviewees walking in front of a large fish mural on a huge brick wall in Durham, giving them a huge amount of headroom. We all loved the shot so much we decided to duplicate it for each interview.