A Spoonful of Medicine
At Blueforest Studios we have produced hundreds of medical videos in several different categories. We love that medical videos often have very compelling stories about real people. What can be better than saving a life or making a life better by helping someone to heal?
Check out this short video showing a bit of our medical video production experience:
Here are a few of the different categories of medical videos we have produced:
Hospital Video Production
We have worked closely with WakeMed (based in Raleigh, North Carolina) over the past few years to produce literally hundreds of videos for them. We have produced fundraising videos for their annual gala. We made dozens of 60 second educational videos that give tips on improving health, which air on local broadcast TV. We’ve produced tons of doctor bios, doctor recruiting videos and more. We films videos all over Raleigh, Apex, and Cary for WakeMed and our FitBits love it because we often walk miles around the large campuses. And as with everything we do, we always focus on keeping story at the heart of it.
As a patient, it’s important to select the right doctor for yourself. You need to feel comfortable with them and for many people, seeing a video of the doctor is very helpful. They can see how they talk, become familiar with them and decide if they are the right doctor for them.
In addition, having a doctor bio can be a big boost to your online presence. Consider creating a Google Maps listing for each doctor in your practice. By adding a physician bio video, not only does it give patients a chance to view it, it helps your SEO performance.
Telling patient stories is a great way convey what your organization values and the impact it has on real people. We love this stuff. Patient stories can be emotional, authentic, and powerful if done right. You might have noticed we like stories a lot. Check out this example that we did for WakeMed’s charitable foundation to help raise funds:
Yes, we’ve all seen some very boring medical education videos. But it doesn’t have to be that way! With the right combination of good scripting, engaging graphics, good on screen talent, music, and b-roll, you can make videos that truly capture attention and educate your viewers.
We have worked with NASCEND to create a series of compelling educational videos training NICU staff on how to deal with moms and infants who have been impacted by substance use disorder and trauma.
We combined real life stories, clean animations, graphics and b-roll with the on screen talent to create these videos:
Like education videos, videos about technology have a tendency to be boring. But again, they don’t have to be. We really think that no matter the subject you can find a way to add some story to it. So even if you just need an explainer video about what your high-tech thingamajig does, we’d love to add some story and make an impactful video for you!
Medical Procedures are often complex and hard to explain. But, we love to make them understandable for patients. We can take complex procedures and boil them down to the necessary information and also tell the story of a patient’s experience with the procedure. We find that patients who are researching a procedure often want to hear from someone who has had the procedure themselves. Put your clients at ease and give them a friendly face to hear from!
If you are in the medical field and you think that a video (or a few dozen videos!) might be the right next step for you, reach out to us. Set up a creative meeting right now! We can meet at our office in Raleigh, North Carolina, meet you anywhere in the Triangle, or talk on the phone if you are further away!