Our nonprofit-focused seminar, led by creative director Ammon Ehrisman explored how to impact and reach your audience with great storytelling. The seminar began with the video Blueforest Studios did for the American Heart Association. Ammmon asked us to remember one fact – “Survival rates for sudden cardiac arrest improve 400% when the victim receives immediate CPR”.
After viewing the video, Ammon asked us what’s more important – the statistical fact or what was done with that fact. Which will you remember? Most likely it will be the story told and not just the statistic.
Our brain creates stories, which help with our memory. A plain, non-engaging statement lights up the language areas in the brain. With great storytelling, all areas of the brain are engaged. This triggers memory, leaving more of an impact.
Using a few cinematic clip examples from the movie Interstellar, we were identified the important factors of storytelling – suspense, characters, setting, and a problem. These are the basic core ingredients for any story. How you use these ingredients determines whether or not your story is compelling. How to tell a great story involves finding what the character values and placing that in jeopardy to create suspense.
Asking yourself “why do I like helping people?” when working for a nonprofit is a story in itself. Think about “why do I do what I do?” to find your own personal story.
We emphasize the importance of storytelling to engage your audience. Asking what’s at stake when creating your message will help your organization’s universal message connect with a wider audience. You can incorporate storytelling in any message – blog posts, 15 sec. videos, newsletter, proposal pitch, etc.
Need help unearthing your great message? We can help. Let’s talk!