Let me walk you through a little scenario. Let’s say you’ve been planning a new marketing campaign, or maybe you just want to try something new. You start to look around and see what’s out there and notice there’s a trend.
There’s videos popping up on web sites such as Youtube, Facebook..etc. You begin to think there might be some value in creating a video for your business but, you don’t know where to even begin creating such a video. So you look towards Google in hopes of finding a solution. You search for ‘video production company in Raleigh, NC’ and come to find there’s a bunch of folks in the video business. So you start calling them for pricing and find a few options.
|1. Low End||$199|
|4. High end, High quality Production Company||$4,000-$10,000|
1. You find one on the low end, $199 for a two minute video that you ultimately write, travel to their studio to rehearse and get filmed, and then they’ll put a few graphics on there and you’ll be out the door with your video. Now all you need to do is figure out how to upload it to the web.
A Little Bit Better
2. There’s student’s going into that field of business who have widely varying skills and charge between $25-$50/hour for their time. Projects can take anywhere from 20-200 hours depending on the complexity, duration, and skill of the producer.
3. Next level up would be a video production company that will send out a crew with a camera, tripod and zoom lens to capture footage of your facility. This is in the $1000 range for a full day shoot. It may not include editing, creative services, or more importantly, a strategy for the direction of the video story.
4. The next level above that would be a production company that can handle the creative requirements of a video fully. They’ll write a script and storyboard the video so you can see what images will compliment your strategy. These companies are in the $4000 – $10000 range for up to a two minute video. They will include the lighting, dollies, crane, professional narration, licensed music, editing, and graphics and titles.
Based on this information you probably want to go with the ladder. People’s attention spans are very short these days and they are used to seeing high quality HD content on their flat screens at home so the shorter the video the better. It takes skill and practice to make your message visually intresting all while staying concise with your brand story. That’s why working with someone in the video production business on all aspects of your video project can be really helpful. In the end, the video production business is just like most other businesses, you get what you pay for.
Need help creating a video? Or have any questions regarding video production? Let’s talk!