Why video is the best medium for brand storytelling

Modern storytelling is at peak power when told through film. Marketing your brand is no exception. The ability to capture tiny, emotionally-compelling details through audio and visuals lies only with video. This is precisely why video has taken over social media and our entertainment choices. More people watch videos than read books (or articles) nowadays. Your brand needs to use this power or you’ll risk losing out to more compelling competition. We, at Blueforest Studios, are the pros in video production Raleigh trusts for great content. Join us as we show you why your brand story will amplify when video marketing is your tool of choice. 

The one-two punch: audio and visual.

Video captures our attention through two of our most important senses: hearing and sight. Every brand knows an emotional message is the one that actually hits. These senses significantly shape how we form emotional connections with our world. When you empathize with someone’s body language or tone of voice, you’re more receptive to their entire message. Think about how powerful your brand message can become if your stories are backed by this kind of emotion. Just don’t start crying on us!

Emotion doesn’t need words (and neither does video).

From the moment silent films were born, some of the best storytelling has been done through video. These films couldn’t carry any form of audio, which meant all the story was packed in motions and expressions. Text– like books and web articles– force us to picture these same nuances in our minds. This is how we feel the stories we read. The same roads are being taken to connect people to the message. The wise storyteller would choose video as the more efficient medium. Be wise.

You can tell longer stories in tiny timeframes.

If a picture says 1000 words, a 30-second video must be able, to sum up, a 1000-word “about” page. We already mentioned how efficient wordless storytelling can be. When you flip the tables, imagine turning a 30-second movie trailer into an in-depth written story. You’ll quickly overextend yourself.

You’ll find there are some subtle storytelling tools that can only be done in writing. That said, most great narratives can be told through film easier than text ever could. Still not convinced? We’ll leave you with this: would most people rather watch a Harry Potter film or read the +6000 page book?

Need help? We provide video production Raleigh and beyond.

Your brand has a strong set of values and a compelling mission, but you need the tools to share it. By reading this article, you’ve learned that video can captivate your emotions to boost your audience engagement. You’ve also learned that stories can be shared more quickly and powerfully with visuals than static words. We at Blueforest Studios want audiences to feel your story. We’ll work with you to create an awesome film that shows people “why” your message matters. If you’re ready to take your narrative to the next level, set up a chat with us today.

Is animation right for my business?

The video production Raleigh (and marketing as a whole) uses is shifting towards more animation. Your business is going to be on the cutting edge by embracing this growing trend. However, you’ve got to do it with intention or you’ll get just as much payoff by literally burning your marketing budget. Don’t torch your revenue! Our team at Blueforest Studios makes some of the best-animated videos in Raleigh, and we’re here to help you dominate.

A heavy boost in the conversion of your audience may just be right around the corner. At the very least, you might see a nice jump in engagement. We’ll start with the benefits business may gain from this film style.

The complex becomes simple

An animated film is particularly useful for painting big ideas in a simple picture. If your brand needs to boil elaborate messages down to their basics, you’ll find much more freedom with animation over live action footage. After all, artificial characters can do things and be things that are impossible in real life. A smiling cloud can be the main hero of your water conservation brand. A scrappy computer chip can take front and center for your computer hardware store ads. Try illustrating data transfer or the water cycle in 60 seconds with live film. Good luck!

Isolated audiences become united

You may find your brand has services or products that are useful to many, but your audiences don’t identify with you. Maybe your brand is a financial education service, but the primary perspective is from a man. You want to give women the full value of your service. However, there are differences in experience that make it difficult to connect with them. Open up your brand’s message by animating it. Diverse characters, and even personified objects can be useful for breaking down barriers of age, gender, race, and more.

Make your message highly shareable

If you’re wanting to make your videos more likely to be shared, an animation is worth a shot. To piggyback on the last point, animated footage helps you find more audiences by taking advantage of universal humor and lightheartedness. You don’t have to make your films funny, but it is much easier when your characters and settings are a bit removed from reality. Think about it like this: few adult cartoons would work as primetime sitcoms (see: The Simpsons). By making your audience laugh, you’re tapping into the top element of shareable content. Make people smile, and they just might make your brand go viral.

Take a chance to give your brand new life (beyond reality).

Animate your brand to open new doors for audience engagement and conversion. You’ve learned plenty about the potential of this medium just by reading this post. You now know this production method can simplify your ideas, united segmented audiences, and boost your audience engagement. You’ll find strong benefits all over this video style, but it’s up to you to implement them well. If you ever have questions– or want outsource for professional video production– we at Blueforest Studios are here to chat!

Love at first sight: How dating tips can help you create the BEST recruitment video

Your brand’s recruitment strategy means building a team that succeeds (or fails). You want to avoid chronic turnover and employee burnout. So, future hires should see how your brand fosters an incredible work life. Share your brand story with an awesome recruitment video for your website, but do it right. Don’t be the employer that makes a lame, robotic rehash hiring “pick-up lines.” As the pros in video production Raleigh trusts, we’re excited to get hires falling in love with your brand. Jump in and we’ll guide you with this edition of Blueforest video production tips and tricks.

Give job seekers your (real) story

Business relationships are a lot like dating: if your partner isn’t happy then you won’t be. Since recruitment isn’t only about you, you need to show the potential hires what they’ll get out of the deal.

You should approach your video like the first date with your brand. Your “date” is coming to your house for dinner and you’ve got to make a good impression. Good impressions start with being honest. You should let your employees tell their stories. If they’re excited about being with you, they’ll have no problems talking about your brand in a positive light. A job seeker loves a brand that’s approachable and transparent.

You shouldn’t write out a script for your employees to recite like a speech. Avoid spouting company values like they’re attracted to your potential hires. You won’t get a happy long term relationship with your “date” by using pick-up lines you’ve rehearsed to death. Let your dialogue come naturally.

Show job seekers what you’re really like

The first date isn’t only about what you say to your date, but how you act in your daily life. Your “date” is trying to gauge who you are, based on your actions and general vibe.

Make a strong impression on future hires by showing your employees’ work routines. People can get a real feel for you as your team greets people with smiling faces. They can see into your operations as your team works on daily tasks. They also get a feel for what your environment is like, focus on prioritizing, and if their values align with yours.

Yes, your prospective employees catch all this through subtle cues in your recruitment video! If you present as clean and tidy then start becoming a slob again three months later, your partner sees the lie and suddenly you’re single again. Show your reality and your employees will know exactly what they’re hiring into.

Additionally, make sure to feature a few of your company’s benefits and perks. It’s really nice when you make yourself stand out with a bit of what makes you unique. You can cover the traditional pieces like healthcare and professional development, but show off a bit of your company culture too. Workplace features that bring a sense of community to your team are great shots for a solid recruitment video. They’re really attractive to future hires and just might get you off the “dating scene.”

Get to work on filming!

We’re going to break away from the dating metaphor for this one.

Lastly, you’ll just want to capture all these natural interactions and features with a decent camera. Depending on your needs, a modern phone camera might even be good enough. For audio, you can always use a phone’s voice recorder and set it up in proximity to your scenes. Fill out the audio mix with a bit of stock music from royalty-free music sites. Do a bit of editing to structure your narrative and you could be all set!

But if you need more tips (or a world-class video production team), feel free to set up a chat with us at Blueforest Studios. We’d love to get you on track with a great video to make every “first date” bloom into a long-lasting relationship for your brand.

 

How to sound professional in an interview video

In most situations, you should aim to sound professional in an interview video. When either you or your interviewee sound unfocused and unorganized, your video loses its authority and overall appeal. Your goal is to have everyone looking great when they’re appearing on camera. As specialists in video production Raleigh trusts for incredible film content, we are here with another round of Blueforest video production quick tips. You’ve got questions, and you better believe we’ve got your answers. So, let’s dive right into it.

Structure your interview (before you even meet up)

When you research your interviewee, the goal should be to learn what answers you really need from the person. You should give your interview direction, but you should not over plan or under plan your questions. One mistake many interviewers can make is to plan out the entire interview as if it were a question-answer session. Don’t memorize your questions. You’re going to get extremely rigid answers down this route.

The best option is to just have a conversation with your subject. Just make sure you have rough topics and a few key questions as bumpers for your chat. To take it even further, build your questions to inspire storytelling answers. This results in more natural and engaging answers while helping your interviewee appear more focused.

During the interview

Get the conversation started before rolling. The worst way to start is with a camera-shy subject. Don’t fault them for it! It’s perfectly natural for people to get a little nervous or anxious when all the attention is on them. Overcome this by chatting up the person before you begin. Get the conversation feeling a little loose so when you start, they’ll feel less like they’re being probed for information.

Keep your conversation going with follow up questions. You’re going to want to keep your subject away from feeling too structured. You’ll also want to stay far from one-word answers, so ask more open-ended questions. When you ask questions in response to their answers, you’re leaning towards a more spontaneous conversation. Shaking people out of routine creates a talk that feels way more genuine, which also makes the interviewer sound far more experienced.

Ask questions from a deeply curious place. When you ask questions just because you feel you should, you’re losing the touch that professional interviewers pride themselves on. A great professional video interview is driven by questions that even the viewer might not even expect. Avoid treading familiar territory and ask interview questions that get a person excited to answer.

Relax and amplify your speech. You don’t want to sound mechanical and scripted. That’s a shortcut to boring your audience to sleep. Ignore all the people in the shadows, and take it easy! After all, it is just a conversation. Don’t overthink it and don’t forget to be confident in your voice.

Accept that you don’t know it all. You are interviewing to learn, so approach the interview like a student. Unprofessional interviewers assume they already know all about their subject. This creates an arrogance that’s hard to listen to. Do better than this. You can get your subject to contribute if you ask them to tell you anything you may not have brought up. If you rephrase questions (while maintaining curiosity) you may find unexpected answers.

Consult with a team that loves learning someone’s “why”

Sometimes, you may need to bring aboard a team that’s experienced in the interviewing process. At Blueforest Studios, we love to get to the bottom of “why” people do the things they love. We start with the “why” to truly uncover the valuable story, and we use the most professional means of doing it. Schedule a chat with us and we can connect you with the best resources to create a phenomenal interview video.

Want to edit video? Our 4 best beginner video editing software picks

Modern marketing has shifted towards video in an intense way. Media platforms like YouTube dominate the internet, and social media generally is pushing harder every day for video content. Now is a wildly opportune time to jump into video production, and today’s tech makes it effortless to jump into. For beginners, it’s wise to start small and only use what you need. We’ve chosen a handful of software for our “Blueforest tools for video production” stamp of approval. Check out our picks for the 4 best beginner video editing software suites and get started today! We’ve got mostly free options (with a few exceptions), but we’ll start with the ones lightest on your wallet.

Apple iMovie

Apple’s share of the computer market is rising, which means more of you are making the switch to Macs. Good news: you’ve already got one of the most popular video production software packages around! Coming pre-packaged with every Mac, iMovie gives you an unencumbered feature set so you can get off the ground quickly. It isn’t always the easiest software to use, it’s a great starting point to gain your bearings (and see what features you’ll actually need) before diving deeper into the complex paid software. It’s best to get as familiar with this tool as possible learning to push your limits and know every square inch of the process. Work on the basics first before jumping to the shiny expensive stuff.

Price: Free with every Mac.

Hitfilm Express

Yet another free software, Hitfilm Express is available to both Windows and Mac users. The base package is impressively feature packed for a starter setup. That said, you’ll find it really easy to add in things like 3D model importing and “Chroma Key”– the green screen feature– with simple itemized purchases. This way, you get only the features you need when you need them. Hitfilm takes a bit of time to learn, but it’s more professional than most free offering available. “HitFilm Express gives you access to the most powerful free video-editor and VFX software on Earth and a community of 3.8 million filmmakers.” If you are just starting out and are interested in getting into more elaborate film projects I would try this free service out and see if its a fit for you.

Price: Free, with add-on features available for individual purchase.

VideoPad

At the low, low price of free, VideoPad has the same pay-as-you-need-it approach to features as Hitfilm. This software has the added bonus of being simpler to handle for beginners. Not to mention it’s also available on both Mac and Windows. However, more advanced users might actually like the options like Hitfilm if you want to get intricate with things like multi-cam editing. As a beginner, you’ll enjoy how easy it is to get going with your video creations. This is especially useful for those making less complicated productions like YouTube vlogs and such.

Price: Free for non-commercial users, starting at $60 commercially. (Currently, it’s discounted to $39.95 until the end of May 2018!)

Corel VideoStudio Ultimate 2019

Arriving at our first purchase-only option, Corel VideoStudio Ultimate 2019 has got a killer suite perfect for the beginner video producer. Window users will love how in-depth the toolset is, and will be even happier to know it’s easy to approach. In fact, the only drawback is that sometimes the features run a little too deep. If you’re up for a challenge, it can’t hurt to at least have access to these features while you’re exploring what you need. Additionally, if you want to go cheaper, most of the tools are contained in the Pro edition.

Price: $59.99 for Pro version, $89.99 for the Ultimate version

Choose what you need, get the rest later.

I’m sure you’re eager to get started editing your vacation films, creating video game playthroughs on YouTube, or finally getting your brand into video marketing. As some of the best video editors around for beginners, you’ll find most of what you need here. We at Blueforest Studios recommend you identify what tools you need and focus on creating great content. Remember, software can’t enhance a lackluster video. Do a bit of research before you begin video editing, and if you ever have any questions, we’ve got your back. If you found this blog helpful and decided to use one of the software leave a comment below!

YouTube Survival 101: How to get your marketing videos thriving in 2018

In the age of the video, your brand wants to make waves on YouTube but you’re already drowning. The good news is you already know modern brands are more memorable with a video marketing campaign. The bad news is no one cares about your videos (or at least that’s how it feels). You wonder how to increase YouTube views and subscribers. After all, your competitors are getting thousands of views and you can barely crack one hundred. Well, we’ve got more good news– no, great news! Your content is probably wonderfully compelling. So, you just have to make it easy to find, and magnetic enough to attract an audience before they even watch your video. No worries! Your Raleigh video marketing masters are here to show you the way. Let’s get you started by optimizing your existing videos.

Optimizing your videos for search

Your title needs a searchable keyword. YouTube is a very search-heavy platform with Google and YouTube searches being the primary way of video discovery. If your audience can’t type in a phrase and find your video, your title might be a big culprit. By inserting a relevant keyword that gets good search volume, you’ll be funneling more traffic in no time.

Your description needs optimization. It’s simple really: include a link and a micro-blog post with your video’s keyword. Your description is more of a secondary reference for what your video’s actually about. However, you need quality information here that’s going to keep them intrigued. Otherwise, they might think you baited them into a useless video. Inspire curiosity, spark some emotion, and give them the info they’ll actually want.

Add a captioning transcription. Again, this is just more text to fuel the search algorithms to your advantage. It’s well-known that YouTube generates their own transcripts, but it’s just as well known that their transcripts are heavy with errors in grammar and mistranslations. Create your own transcript, or outsource it and you’ll be SEO-ready when your audience comes to find you. This also makes your videos accessible to the hearing impaired, which is a hidden advantage your competitors will miss almost every time.

Magnetizing your videos

Create an eye-catching custom thumbnail. Any time a viewer is choosing a video, they’re noticing the attractive thumbnails before they even notice the titles. It’s critical that you capture your video’s message with a few branding and psychology tricks to boost your pre-click appeal. First, keep in mind most traffic is mobile so the image must be readable even when scaled down. Include a short bit of relevant text that gets your audience curious. Overlay this over an image that relates to your video. Need a suggestion? Human faces making eye contact with the viewer and showing strong emotion have been shown to create a connection that fosters engagement. Finally, don’t forget to include your logo in the corner of the image!

Above all else, create compelling videos!

The key to a successful YouTube video is always going to be phenomenal content. You’ll just waste time if you optimize a poorly produced video. As one of the top video marketing agencies Raleigh trusts for creative video content, we at Blueforest Studios want to guide you closer to massive viewer engagement. You’ve already learned a ton from just browsing this article. For more info and guidance, just set up a quick chat and we’ll be glad to help.

Why wise brands use video on PPC landing pages

There’s an obvious truth about PPC many brands ignore: clicks don’t guarantee sales. You may have rolled out a killer ad campaign, but the returns are looking slim. The secret lies not in your ads, but in where they lead your leads. Let’s review the journey of your PPC lead. First, your lead clicks your ad. They’ll arrive on your landing page, review the content and decide really quickly if they should do what you’re asking. Your landing page needs to be primed to flip those leads into profitable action. Once again, your Raleigh video production gurus here at Blueforest will show you the way. Here’s why you should be using video on your PPC landing pages.

People believe in a human brand

If you’re not believable, you’ll join the ranks of every other company trying to scam people out of their hard-earned cash. You’re not one of those companies. But now we need to get your audience to believe it too. By sharing your brand story through video, you can show off all the beautiful people that make your brand shine. Real footage of your team and where you work are phenomenal for making a credible landing page.

Do you want to really lock concept down? People love to get a product made with care by people who understand their needs. “Made for you, by people like you.” Chances are your value comes from solving problems you also experience. Show your team actually solving your audience’s problems. If your audience believes you know their struggle, they put themselves in your shoes. They trust you because they trust themselves. The sales become nearly effortless.

People find truth in tiny details

Do you think shady companies are showing off the real results of the products they’re selling? No chance. Stand out by showing exactly how your services improve the lives of your audience.

Video shows off details that could be selectively omitted in a nice piece of text copy. When you’re showing how your freshly-made Italian food puts smiles on your patrons’ faces, people see the cleanliness of your restaurant. While you’re showing off your software company’s offices, your audience is seeing how casual (or stuffy) your work environment feels. They’re seeing what their experience will be like interacting with you. Capture your reality if it’s a good one, and your audience will actually take action when you call them to act.

Simple drives sales

When all is said and done, your landing page is a fast-track to your CTA. Any text and even a nice streamlined infographic pack a fair level of friction. If people believe they have to do work (like read and think) to know why they should pay you, you’ve already lost.

Video is a passive medium that cuts your landing page down to two simple actions: watch a short video and follow the call-to-action. The release of friction is immediate. As a result, your audience glides right through your message and directly into your requested action. Since more people reach your call-to-action, they’re more likely to convert. Simple really does drive sales.

Land in success with your Raleigh video production gurus

You’re going to see a huge shift in success as you build a compelling PPC landing page. You’ve learned that humanizing your brand, showing off the little things, and keeping it simple makes a world of difference. If you want to learn even more, we here at Blueforest always have your back. There’s a reason you’ve been working so hard to promote your services. Let’s get your audience to see why. Chat with us and we’ll show you exactly how we’ll do it.

How to create an awesome company video to drive SALES

In this edition of Blueforest video production tips and tricks, let’s cut the filler. You need people to buy from your company. If you want to up your profits, video is the dominating format for converting content views into real sales. For starters, the rate of video consumption is going through the roof as it rises to a staggering 78% over the next few years. As that number rises, you’ll find that this 80% conversion increase stated by Unbounce clearly shows this media type should be a critical piece of your marketing. Let’s get the money flowing with tips on creating a phenomenal company video.

Call to action

You need your audience to take action if you want to make sales. First, you should decide which action you want them to take. Are they subscribing to your mailing list in exchange for a free ebook guide? Are they clicking through to your landing page? You’ll need to set up your message with a compelling reason to get them moving towards action.

Craft a great script

When is the last time you gave someone your money after they bored you? Have you paid for a product that wasn’t believable? Why would your weak video do any different? Be really smart about how you sell your message. You want your audience captivated by the plot because they will quickly tune out otherwise. That said, simple is the key to giving an easy-to-understand message. You’ll see the results in the bank account.

Focus on great storytelling

In the process of a great script, you should be putting your brand storytelling at the forefront. Your film will be a strong piece of your marketing campaign, but it will only be one small piece. The takeaway image in your audience’s minds should be consistent with your brand’s values and mission. This brings a deeper believability to your promotion, increasing your chances of making the all-mighty sale.

Chose the right video length

Still with us? Good! We’re not going to have you read an article all day. In the same mindset, you shouldn’t have your audience watching your video all day. Most locations for posting your video are going to be most effective with a 30-second format (give or take). Specifically for footage that’s going to boost your sales, a short video will make perfect use of your simple script.

Choose the right visual style

If the script, message, and length were the meat of your video, the visuals are the seasoning. You could have slightly bland visuals, but few people will want a taste. That’s no good for increasing your conversions. One major trend that’s been on the rise recently is animated video. Interestingly enough, it’s becoming a wonderful way to get people interested in your marketing. It’s not always the perfect style, as sometimes live-action footage may show deeper details your audience needs to make a purchase.

Keep your sales strong with a team that’s dedicated to video

Creating an awesome company video is a bit of a steep task to take on alone. You’ll find that it becomes much easier if you can share your vision with a team trained to execute it. If you’re ready to work on building your arsenal for increasing your profits, let’s chat. Here at Blueforest, you’ll find that our team really digs in deep to share the true message of your brand. Contact us today and we’ll get you on track to the success you deserve.

Should my company create an animated video?

Brand marketing is becoming far more animated in 2018– literally. As business becomes more abstract and data-driven (see: blockchain), you are basically required to have simple explanations for your audience. The average modern marketer is waking up to the epiphany that there’s a lot of marketers can learn from cartoons. You’re going to be better than average, and we’re going to help you get there. Unleash your childlike wonder with our top essentials for marketing animated videos in Raleigh, and beyond. Let’s get started with why you’d use this type of marketing.

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When is an animated video good for your brand?

The best use of animation in marketing will involve explaining big ideas in simple ways. Maybe your brand generates complex data or provides a tool that gives your clients unlimited possibilities. Maybe your brand is a counterculture health movement that needs to re-educate the masses. Your audience needs to understand what your brand does. You want to give them a precise overview of what their lives will look like when you step in.

So, you’re going to want to explain it! Naturally, an animation is phenomenal when you’re making an explainer video. You’re not limited by laws of the physical world, meaning you can represent data as little people flying through the internet and much more. When the abstract becomes concrete, we are instantly more engaged.

 

 

How animated videos enhance your brand (and your wallet)

Let’s start with that last part because we all love to save money. For starters, you don’t have to pay actors and videographers as you would with live action film. Animated whiteboard videos require less time, money, and are even cheaper to edit. The process of creating animation is so ridiculously flexible, it’s almost a no-brainer to at least try it.

On that note, whiteboard animation is flexible in many other ways too. There are endless ways to explain complex topics like mental health and finance. The lack of limits can bring you closer to visually simplifying your message. When you strip your visuals down to the bare essentials of your message, audiences will understand and remember you. This freedom gives you more opportunities for humor too, and people love to share things that make them smile. Finally, your animated characters are easy to reuse if you want them in your long-term marketing campaign.

When you definitely should not use an animation…

While animated marketing video is almost universally good for your brand, there are clear situations where it doesn’t make sense. Animation should not be used if your message requires anything specific to the real world.

Testimonials hinge on your audience connecting with real people. The humanizing details like smiling facial expressions and body language are critical for credibility. Your brand loses that when your characters are simple cartoons. Product videos or demonstrations also require smaller details that real-world footage can capture. For example, a local visitor center website would be more effective showing off real places, people, or things.

Bring your brand to life with animation marketing.

Your company is on the horizon of innovative marketing simply by learning more about animation. While your competition will be trying to catch up, you’re going to be on the cutting edge and moving on to the next step in video marketing. Blueforest Studios is obsessed with new and lively ways to transform your incredible services into compelling video production. Set up a chat today and see what we can do for you.

Blueforest Creative Video Use

4 creative ways to use video in 2018

It is already a quarter into 2018 and you’re still not using video marketing for your brand. What are you waiting for? With so many tech tools available to you, it’s a wonder you’re not jumping at the chance to get bold and creative. Have no fear, you’ve got us at Blueforest Studios to guide you through some compelling ways to use video this year. Take a journey with your Raleigh video production sages as we dive into your video branding options.

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Unscripted company broadcasts

Despite the recent Facebook controversy, social media isn’t going anywhere. In the interest of keeping you from becoming outdated: stop ignoring that “stories” feature! All your major platforms now give you a tool to share bite-sized video. Users are becoming more visual animals, so let’s appeal to them.

The key is to humanize your brand by letting let your casual side come out. Go with behind-the-scenes looks into your office life, current projects, or even a little break room banter. Keep it classy, but keep it loose. If your viewers see that you’re a lot like them, they are far more likely to do business with you.

 

Waiting room video

Every point of contact with your audience should create an atmosphere that promotes your brand story. Are you a hospital or an apartment rental property with a main office? You’ve got a waiting area and we know you’ve got a television in there. If you walk up to any of the TVs and push the power, the news channel flickers on. This is in many cases a massive wasted opportunity for your company.

Set yourself up with brand videos that really push your brand’s narrative. The goal is to help your audience see how much better their life can be because of you. Focus on what their life can become, and use that to upsell your services or craft a positive brand image. You should use video to paint a mental story your customers won’t forget.

 

GIFs

Video on the web doesn’t always mean “click play to view.” Moving images (GIFs) are a quirky and very modern way for your brand to catch your audience’s attention. In a traditional sense, they’re great for quick product feature demos or eye-catching Facebook headers.

For your website or newsletters, these can be especially compelling if you play with the format a bit. Always think outside the box when guiding your audience through your content. Maybe someone’s doing the old “walking downstairs behind the couch” gag, but on your webpage. Be bold!

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Hiring, Training, and Onboarding

Your company culture is a critical piece to the success of your brand. Video is a fantastic way to reinforce that. Show off what it looks like to work inside your company on your website’s hiring page. This can effectively help potential hires decide if they fit your culture, separating the chaff before they even apply.

Continue the trend after hiring by using video in your training program. Trust us, no one wants to read hours of textbook operating procedures when starting a new job. The onboarding process for freelancers and outsourced agencies can be streamlined through video, too. A video is a great way to make your company’s hiring far more efficient.

 

Get bold with video this year, but don’t do it alone.

Your brand is going to need some strong video content this year, but that shouldn’t scare you. By reading this article, you’re already on track to be a huge success in 2018. Excellent work! We at Blueforest Studios want you to use video production in wise ways. If you contact us, we can quickly get you broadcasting your awesome services to the world.