movie slate

Creating the perfect explainer video

Before making your explainer video, ask yourself: does your brand have a strong elevator pitch? If you aren’t ready to quickly explain your brand at any time, it’s time to get your story together.With these Blueforest video production quick tips, we’ll share answers to the following:• How do you talk about your brand in under 90 seconds?• What elements should be the primary focus of your video?• Is your tone too stuffy?At Blueforest Studios, our goal is for you to serve your audience’s needs before all else. Once they understand why you’re in business, they’ll be more ready to do business. Let’s find the “why” behind your explainer video with these tips.

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Give your script the KISS

The old ideas are sometimes the best. So, “keep it simple, stupid.” The “KISS” method is a blunt way to neatly compress your brand message. The problem, solution, your brand, and a call-to-action should be clocked at well under 90 seconds.For starters, jot down your audience’s unique problem. Write exactly why your audience would get excited when you solve their needs. This is your benefit. Did you notice I didn’t say, “talk about your features?” Talk more about them and less about you.

From here, your CTA is easy. Just stick a little urgency onto your benefits and you’ve got it. Keep it simple.

Voice drives the story

Storytelling is key to any great video. Your story should be driven by the voice. Visuals, music and all else should simply enhance your voice’s story.As a result, you’ll need very professional audio quality. Crackling or muffled voice paints an image of a shady brand with something to hide. They might think you pinch pennies when it comes to your services as well. Use studio-quality microphones and audio editing to avoid a bad impression.If you’ve got a strong script, you should be all set. But don’t forget to relate to your audience. You’ll want a story that allows them to see themselves in situations they would experience. Finally, we should note that you’ll want to include captions. Social media video auto-plays without audio, so be ready.

Setting the mood

The tone of your video is going to drive your message home in a less direct way. Have you seen those Dollar Shave Club advertisements? Humor stands out in a sea of sleek, trendy tech promos.Use your goofy office humor to your advantage. Your team’s got quirks, and if that tone goes against the grain of your industry, that is your ticket to success. Even if you’re not using humor, your goal is to shake the audience out of their expectations.Music and visual styling can be subtle pushes towards your target mood. If you’re using animation, pay attention to the art style. Note the film filters and camera angles you’re using. These all drive the tone if used effectively.

Explain your brand the right way.

Creating an explainer video can be a slippery slope into making a boring video. You’re taking actions to make it awesome, so you’re on the right track! Let’s take a moment to recap what you’ve learned:1. “Keep it simple, stupid” with a strong elevator pitch wrapped in a relatable story.

3. Voice needs to be clear audio, and it should drive the story.

4. Stand out in your industry by using tone to shake your audience out of their expectations.

Feeling better about your elevator pitch now? Good. Here at Blueforest, we want you confident in your incredible services. You’re one step closer to video production that matches the power of your brand. Excellent work, friend.

 

Does your brand need a story? Should you have a brand story?

Do you truly know your business’ image? Well, let’s say your friends and family tell you about a cool new restaurant, or some great organic grocery store. To start, they tell you their experiences with the business. They mention how the employees act, the look of the store, and it reflects the whole organization. They’re painting a narrative of what that business is about. They are creating a brand story, and your business has one too. If you’re not proactive, your customers and employees will spread word to create it for you. But you’re in luck: you can take actions to do your own storytelling. Here’s why you’d want to do it.

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Cultivating a fanatic audience

It’s time to be honest, there are probably dozens of companies that do what you do. Some of them may even do it better. But in today’s passionate social culture, it’s not about “what” or “how” you do it. The modern customer cares more about “why” you work the way you do. This is the core of your story.

Need proof? This past decade, you’ve heard more buzz about fair trade, organic, and vegan than ever before. There’s a reason people drive right past a discount grocery to shop at Trader Joe’s. They want their hard earned dollars going to a business that champions similar values in all their work, not just a few shelves of organic food.

A genuine voice resonates more deeply. If you’re transparent and consistent in your ideals, strong customer engagement is natural result.

Building a strong company culture

Your employees have a voice that’s just as important as your customers. If you’re doing business just to maximize your financial bottom line, your team is going to feel insignificant. Low employee morale is a real mood-killer for doing business.

If you want a team doing their best work, you’ve got to revamp your company vision. You need a narrative to serve as a spiritual mantra for everyone you work with. Lukewarm employees sour the customer experience and dampen your productivity. When you have a team that feels your brand values as deeply as you and your customers, you’re literally breathing life back into your business.

Blueforest Studios Culture

 

Crafting healthy relationships with the public

We know that word of mouth about your organization is going to spread with or without you. So, your company needs to make every interaction a constructive one. Of course you’re thinking, “I already know I should give good customer service.”

You’re right, but that also means being proactive instead of waiting for your customers come to you. These days, most people research on the web before buying from a business. A good narrative in part means reaching out to these reviewers.

Social media is a great start for this forward-thinking engagement. Start productive dialogues instead of giving them generic “we’re sorry for your experience” messages.

By engaging your audience and learning from them, you’re improving your brand story. Furthermore, you’re showing bystanders that you value community involvement. They’re going to remember that next time they need services like yours.

Sculpting your brand story can be great, if you know how to create it

The narrative you want to tell is all about speaking to the mutual “why” of you and your audience. Discover your essence with Blueforest Studios brand storytelling and have it delivered through incredible video content. Set up a chat and learn how film can be your most powerful tool for your story marketing needs.

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ammon from blueforest studios

The essential do’s and don’ts for your company video

The Internet has come a long way since the early days of goofy 1990s clip art. Video content is officially dominating. Just view anyone’s social media feeds for evidence of this. As a brand, it can be challenging to get your own material heard. Don’t just focus on where you’re sharing your creations. Do be the one producing incredible video worth watching in the first place! You need some Blueforest video production tips & tricks, so let’s dive into these important do’s and don’ts for your company video.

Don’t use social media for long video

You can still use powerful storytelling through long-form content. Just snip a short and sweet teaser cut to share on Instagram and other social media. Link it to your longer video on where ever you want your audience to go– like your website or YouTube.

Don’t make video to cash in on the trend

Does your audience really sit to watch video on social media often? Are they frequently on the road consuming media in other ways? Do they seek out podcasts, blogs, or some other forms of content? The fact is that video isn’t perfect for every message, so only use it if it’s the perfect medium for yours.

Don’t ignore visuals

Ammon from Blueforest Studios

You don’t see grainy, shaky recipe tutorials going viral because people want quality. Don’t deliver an awesome message through less than stellar visuals. A little planning and decent editing goes a long way. You can always work with a proper video production team to elevate your message even higher.

Do know your audience

You’re creating for your audience, so build your content the way they would want to experience it. That means using language they understand, minus the jargon. Know the platforms they hang out on to experience content like yours. Speak to their aspirations and struggles so they’ll actually engage you further.

Do get to the point

The audience must clearly understand why they should watch. You’ve got to be quick with your point or risk losing your audience’s attention. Aim to attract, engage, and guide your audience to follow through. To accomplish this, organize your video with a clear purpose (selling points) at the beginning, supporting points throughout, and close with your call to action. Your audience will thank you.

Do lead your audience to a follow-up action

Your video is a means to an end. Watching it isn’t the goal, you’re focused on the action your viewer takes afterward. So if you want them to go to your website, tell them. Alternatively, ask them a question that gets them thinking and talking with you. The action is what drives business, so call your audience to take action.

Video production takes time, but it doesn’t have to be exhausting.

Creating a powerful service or product in itself is already enough work. Building phenomenal content promotions might push you to burnout. The Blueforest Studios team specializes in the in’s and out’s of crafting professional video content. When we share the “why” behind your work, clients have faith you’ll solve their challenges better than anyone else. Schedule a meeting today to give your brand a video production revolution.

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Engaging your audience through brand storytelling

Engaging your Audience Through Storytelling

There is a clear reason why you should start engaging your audience through brand storytelling. Audiences are engaging with very specific content and skipping the rest. Here we will explore the logic behind storytelling, so you can start refining your business voice today.

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Engaging your audience through brand storytelling

Why Use Storytelling?

Brands have recognized they must become more human, and the best way is great storytelling. By humanizing your brand, you’re giving your audience a face they can relate to. Your audience needs someone who embodies their unique challenges and aspirations. When they receive narratives that don’t match real situations, or characters that don’t act naturally, these audiences tune out and move on. By remaining honest, easy-to-follow, and delivering characters that your audience can see in themselves, you’re getting closer to storytelling (and marketing) excellence.

Benefits of Storytelling

Overall, you’re looking at an increase in brand prevalence, sales, and you’ll also be established as a sincere brand in a sea of hollow advertising. You’re generally more likely to receive sales when your audience gets an emotional response from your content. When a customer becomes moved by your message, they’re already jumping at the first opportunity to share it with their friends and family on social media. Now they’ve got a mental image of you and all the people behind your brand, not just your logo. Now you’ve become someone who represents exactly what that customer needs and wants. Just like in love, emotion conquers logic.

Storytelling Can Be Effortless (With The Right Team)

This sounds like a dream to you, and you’re ready to get started right? You know your brand better than anyone so why not work with a team who learns your business and knows exactly how to share your message? Blueforest Studios is a Raleigh based video production firm with a collaborative team working endlessly to craft relatable voices for modern brands through brand storytelling. When you need to create a memorable video, our team is eager to transform your brand into something your audience can relate to.

Set up a chat today!

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video production pricing raleigh

Video Production Pricing In Raleigh

Let me walk you through a little scenario. Let’s say you’ve been planning a new marketing campaign, or maybe you just want to try something new. You start to look around and see what’s out there and notice there’s a trend.

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video production pricing raleigh

video production pricing in Raleigh

There’s videos popping up on web sites such as Youtube, Facebook..etc.  You begin to think there might be some value in creating a video for your business but, you don’t know where to even begin creating such a video.  So you look towards Google in hopes of finding a solution.  You search for ‘video production company in Raleigh, NC’ and come to find there’s a bunch of folks in the video business.  So you start calling them for pricing and find a few options.

1. Low End $199
2. Student $25-$50/hr
3. Basic  $1,000
4. High end, High quality Production Company $4,000-$10,000

 Lowest Price

1. You find one on the low end, $199 for a two minute video that you ultimately write, travel to their studio to rehearse and get filmed, and then they’ll put a few graphics on there and you’ll be out the door with your video.  Now all you need to do is figure out how to upload it to the web.

A Little Bit Better

2. There’s student’s going into that field of business who have widely varying skills and charge between $25-$50/hour for their time.  Projects can take anywhere from 20-200 hours depending on the complexity, duration, and skill of the producer.

Getting There

3.  Next level up would be a video production company that will send out a crew with a camera, tripod and zoom lens to capture footage of your facility.  This is in the $1000 range for a full day shoot.  It may not include editing, creative services, or more importantly, a strategy for the direction of the video story.

 Best Option

4. The next level above that would be a production company that can handle the creative requirements of a video fully. They’ll write a script and storyboard the video so you can see what images will compliment your strategy.  These companies are in the $4000 – $10000 range for up to a two minute video.  They will include the lighting, dollies, crane, professional narration, licensed music, editing, and graphics and titles.

 

Based on this information you probably want to go with the ladder. People’s attention spans are very short these days and they are used to seeing high quality HD content on their flat screens at home so the shorter the video the better. It takes skill and practice to make your message visually intresting all while staying concise with your brand story. That’s why working with someone in the video production business on all aspects of your video project can be really helpful.   In the end, the video production business is just like most other businesses, you get what you pay for.

Need help creating a video? Or have any questions regarding video production? Let’s talk!

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Video Marketing ROI Blueforest

Why is Video the Medium to use for Marketing in Raleigh?

Video marketing has been around for years, but has recently seen its popularity surge due to the increase in digital media consumption on mobile devices. Why is video the BEST medium to use for marketing in Raleigh these days? That’s a question many local businesses Should be asking themselves – here’s why:

People like Videos.

  1. People like videos. According to an upcoming report from Hubspot research, 54% of consumers would rather see videos from brands they support instead of email newsletters. With that knowledge, it’s almost a no-brainer that video content is something any business can benefit from. Not to mention, YouTube is now the second-largest search engine, so utilizing that to your company’s advantage is a smart choice!

Image: Content marketing GIF from Butterball Turkeys

Video increase engagement.

  1. Video content is beneficial for customer engagement because there are more visual learners than any other type of learner – meaning that creating videos is a great investment! Not only will your content be memorable to consumers, but the comments, likes, and shares help spread your brand naturally.

Videos invoke emotions.

  1. Your consumers can engage with your product or business on a more personal level by either seeing the product in action, getting a view of how your company runs, or even just by seeing you as a person. It allows for a stronger connection with your audience because you can invoke emotions through music choice, facial expressions, and the tone of your voice –  all of those things together help create the connection with your customers that will help your business excel.

Videos have a much higher ROI

  1. A final thing to consider is that video marketing is, simply put, money well spent. The increased engagement that comes with video production means that your business is sure to experience a high return on investment using this medium. If you must choose between paid ads and paying for a well-produced video, the video will be more worth your while.

Video Marketing ROI Blueforest

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Hopefully, you see now why video marketing is important and a key element for any business –  whether it’s a startup company or an established one.  If videos are not a part of your marketing strategy, then it is time to reconsider. Feeling convinced but not sure where to start? BlueForest Studios is a Raleigh-based video production firm that creates memorable videos that move people to action. They work with agencies, brands and non-profit organizations and have cost-effective options for everyone, all while still giving you high-quality videos.

Give us a call, or book a meeting we look forward to speaking with you!

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Behind the Scenes | Butterball Traditions with a Purpose

It’s safe to say that everyone here at Blueforest Studios loves a good turkey, so when Butterball came to us this year about a video series, we were excited to jump right in! Butterball turkeys have been the go-to choice for holiday dinners since their founding in 1954, and for many families, a Butterball turkey is an important tradition. With this in mind, it was only fitting that they roll out their new brand identity – Traditions with Purpose.

The Goal:

Butterball’s new brand identity is built around 4 pillars: People, Plate, Planet, and Philanthropy. In short, Butterball cares about people, and goes above and beyond to supply them with great turkey products in a way that is environmentally responsible–all  while doing good work in the community. That’s a hefty task to accomplish, but when they came to us asking for a video that would explain these pillars and how they serve as the foundation of the Butterball brand, we had something in mind.

The Plan:

In order to explain all of the great things that Butterball does through its 4 pillars in a video, we needed a solid plan. We at Blueforest developed a concept and script that Butterball liked, which involved a narrator speaking in the background while we showed the pillars in action at every level of the Butterball community: the office, feed mills, farms, plants, and finally, the consumer. The idea was that this would capture an authentic, moving image that matched with each of Butterball’s 4 pillars.

 

The Execution:

To pull off our plan of authentically showcasing Butterball’s brand identity, we had some visits to make! We scheduled a full week of shoots – here’s how they went.

Day 1: Garner NC, Butterball Corporate Offices

We captured some shots of the awesome teams who work there and all of the marketing and planning that they do. We also filmed a recreation of the Butterball team packing up hurricane relief supplies, something they did for their NC community after Hurricane Matthew in 2016.

Day 2: The Tastiest Day

On our second day, we staged and filmed two scenarios where Butterball turkey products are often served: a dinner party featuring a casserole made with Butterball turkey sausage, and of course, a Thanksgiving dinner, where a delicious Butterball turkey is traditionally the star of the show.

Day 3: On the Road

We then spent a few days traveling around the great state of North Carolina visiting lots of Butterball facilities. First up was one of the feed mills located in (no joke) Turkey, NC, where we met the feed mill manager and filmed the team doing the hard work they do to keep things moving.

Day 4: When We Almost Froze

 
Meet the raleigh video production team at blueforest studios

This was a frightfully cold February day spent at a turkey farm in La Grange, NC. As a film crew, it was one of our most interesting shoots to date, as we all had to shower-in and change into blue sweatsuits, hair nets, and plastic shoe covers before entering the facility– wow, we looked awesome. We spent most of the day outside shivering in our sweet blue sweats, but hey, we have a story to tell our grandkids!

 

Day 5: Wrapping it up

We finished up our filming in Raeford NC, where one of the Butterball turkey processing plants is located. The employees at this plant are amazing! They work so hard to keep the plant moving at an efficient pace, and we loved speaking with them.  

The Result:

Blueforest Studios spent the next weeks editing all the footage and getting the voiceover recorded. We worked with the Butterball team to fine tune the video, and then it was shown to employees at an event at the Garner office (with popcorn and sodas, just like the movies!). In the end, both Blueforest Studios and Butterball were happy with the video, and we had a great time during the whole process. Take a look at the video, let us know what you think, and next time you’re eating a Butterball turkey, take a second to remember how many great people are behind your traditional holiday meal!

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Video Production 101 – A Comprehensive Guide to Video

a lot of businesses in this city, which makes it a challenge to stand out! Not to mention, there are so many marketing avenues available it can be hard to know where to start. Since videos can be easily shared and can pack a lot of information into a small amount of time, they are a great tool to get your name out there, but they need to be done right in order to be effective! If you know you want to create a high-quality video for your business but aren’t sure just how to make it happen, look no further than this quick-start guide from your one and only Raleigh Video Production company – Blueforest Studios

Free PDF Summary Below

 

How to Create the Perfect Company Video

 

In order for your video to make the greatest impact, your vision and purpose need to be clear, and that starts with honing in on what your company is at the most basic level.

you’ll need to do some soul-searching of sorts by asking yourself a few things.

 

  • Ask WHY: WHY are you in business? Was there a great need that drove you to create your company for the consumer? WHY do you do what you do? Is there a major catalyst that keeps driving your company forward?
  • Ask WHAT: What is it that sets your business apart from all the rest? There’s something special about your company, make sure you know what it is so you can tell the world! This is a good time to reflect on the purpose of your organizationWhat are you trying to do with this video? The purpose of your video can vary. Whether you are advertising for an event coming up, trying to get email subscribers, selling a product, or something entirely different, it is crucial that you know just what want to accomplish with your video, otherwise it won’t be effective.
  • Ask HOW: Now that you’ve thought about your what and why, it’s time to focus on how you’re going to get your message across to the audience who sees your video. This is where storytelling comes into play. Consider these basic factors that need to be present to carry your story from start to finish:

What sets your business apart from the competition?

  1. Character: A good story has to have a main character. Who is yours? 
  2. Value: What value does your business provide? Maybe it’s a service or product unique to your company, or maybe it’s something different. Whatever it is, you want to tell the customer what they need!
  3. Threat: What threats stand in the way for your customers? For instance, perhaps cost or inconvenience stands in the way of the customer receiving this value they’re searching for.
  4. Resolution: This is where your business swoops in to save the day! Your story and video should come to a close by driving home the point that the service you provide will solve a problem for your prospective customer. You should also include a call to action at this point, so that the audience has an easy way to take the next step.

 

Conflict resolution comic Blueforest Studios

QUICK TIP: Is there a story of something or someone related to your company that represents your purpose in a meaningful way? If so, awesome! Personal stories are extremely relatable to an audience, so this will be the best way to tell your story.

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Generating Sales and Conversions from Your Video

 Once you’ve got a story and you’re ready to tell it, it’s time to get a video produced that will generate results

Check out our info-graphic below for some information on how to do this:

Infographic on Raleigh Video Production 101.
Promoting your Video:  So you’ve gone through the video production process and you know your video is perfect for your business! Now, it’s time to make sure your customers see it. Here’s what you need to do:

  • Pick the right channels: If your Instagram account only has 10 followers and you haven’t posted on it in 2 years, then this probably is not the right channel to share your video. In order for your video to gain traction, you’ll want to post it places where you already have some audience built up (We can help if you’re just getting started). FacebookTwitter, and Youtube are great options, of course with a link back to your website!
  • Reach out to other bloggers and share your video with them – hopefully they’ll want to share it with all of their followers as well, which increases your audience exponentially.
  • Optimize your youtube channel: Your Youtube channel can be a great place to get customers to keep watching one video after another about your company – make sure that you make it easy to subscribe and that your videos are high quality and in line with your purpose and brand. 
  • Run paid search ads and embed your video on your landing page: Paid search ads can be a wonderful tool, but you want to make sure that they’re effective! If this is something you don’t have any experience with, consider hiring a professional company to handle this. Run paid search ads on Facebook or Instagram with a CTA (Call to Action) Like the one below:

Download this Guide as a PDF for FREE:

 

Here are a few Examples of awesome Raleigh company Videos: With all of the businesses in the area, there is no shortage of example videos you can look at for inspiration! Check out a few that we think are extra awesome.

The Exploris School: VIDEO

Butter Ball: VIDEO

Overwhelmed yet? Maybe it’s time to hire a professional…

Video Production Company in Raleigh

How to choose the best video production company:

 

At this point, you might be feeling in over your head. Producing a quality video takes a lot of resources – and not everyone has access to fancy cameras, the best editing software, and the right marketing tools. Lucky for you, professional video production companies exist just for the sake of helping businesses like you create successful videos that will generate the results you’re looking for. Here are some tips for how to choose the one that’s right for you.

 

  • Look past the reels: Even though a highlight reel can be a great introduction to a video production company, you need to make sure you see plenty of samples of a company’s work before committing. Looking at a sampling of work will give you an idea of what you could expect, and if the type of work they do is what you are looking for in your own video

 

  • Ask if they understand your company: Give the video producers plenty to work with! You will want to spend time speaking with them about who you are as a business, and make sure they understand your brand and the story you want to tell.

 

  • Ask about marketing: Once the video is produced, will you be on your own, or does the production company offer marketing packages to ensure your video gets to the desired audience?

 

  • Budget: While of course a well-produced video can produce a high return on investment, you don’t want to break the bank either. Look to hire a video production company that fits within your budget, so that you can enjoy the results without stressing your finances!

 

Still need more information on choosing the right video production company in Raleigh? Click here for more tips!

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Why Blueforest Studios?

You’ve decided you want to hire a professional video production company in Raleigh to make your video, so why choose Blueforest?

  • Focus on storytelling – Our brand storytelling approach ensures that your video gets at the heart of your company’s purpose, making your video impactful and effective. We get that your company is important to you, and we take time to get to know who you are so that your story is authentic.
  • Skills and experience – You’ve read this far, so you know how much goes into making a quality video! We have the skills, tools, and experience to get the job done right and on time, giving you the freedom to focus on the day to day of your company. With Blueforest Studios, you can trust that experienced professionals are going to deliver a product that generates real results.
  • Value – We are committed to providing excellent video production at affordable price points, and also offer Blueboost, our VSEO marketing package that ensures your video gets shared on the right channels and viewed by your desired audience!
  • Our Work History–  Are you curious to see who we’ve worked with in the past? Check out some of our work!

Ready to start brainstorming? Click below and we’ll help you determine how you can use video to up your marketing game!

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develop your brand story in 5 easy steps

Develop Your Brand Story in 5 Simple Steps

 

develop your brand story in 5 easy steps

Consider this: would you rather listen to a boring sales pitch or a riveting story? There’s no question about it, everyone loves to hear a good story. We tell them often, not only because they are enjoyable, but because stories are powerful. They have the ability to capture our attention in a way that other mediums cannot, and they leave us with lasting impressions – ones we remember long after the details fade. For this reason, the brand storytelling approach is a great way for business owners to tackle marketing to their audience. Rather than simply telling the consumer, “this business fits your needs”, having a solid brand message shows the consumer how the company’s values intersect with their own, grabs and holds attention, and can be implemented in countless ways. So how do you as a business owner develop your company’s brand story? Check out our 5 simple steps below:

1. Start with your own values.

You’ll need to first start with your own values – why did you start this company, or what is it that makes you love working there? Don’t be afraid to brainstorm. Get your brain waves flowing, so you can get a good list jotted down. Some questions to consider in this process:

  • What is the most important part of your work? Is it providing an excellent service? Caring for others?
  • What gets you out of bed every day?
  • What makes your company great, and what does your company as a whole value?

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BRAND DEVELOPMENT GUIDE:

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2. Understand your audience

Take some time to think about your target audience, who they are, and what they value most in the world. As you construct this list, consider:

  • How old is your audience?
  • What do they do for work? For fun?
  • What are their priorities in life?
  • What do they value and why?

3. Find the strongest common values

Now that you have your two lists, put them side by side and start looking for similarities. You want to find the strongest common values between the two lists, because these are what your stories and brand message should be based on. Once you find the core value that has great meaning for both you and your audience, you’re in business!

4. Build your brand message around those values

More than anything else, for a brand story to be effective in reaching your audience, it needs to be true! This may mean that you need to do some soul-searching, or make some changes in your company to align with the values of your consumer. This process is worth the effort in order to build your brand message around values that you and your audience share. Your brand message will be a priceless tool to help you tell stories that resonate with your customers, not only making your business more memorable, but also making your audience more likely to respond to your calls to action.5 steps to developing your brand story

5. Use stories everywhere

Now that you’ve done the work to create a meaningful brand story, don’t be afraid to use it! There are a plethora of ways to do this. You can incorporate it in your website, business cards, taglines, the type of events you sponsor as a company, and of course, your videos and the stories you tell through them.

We hope we’ve convinced you that brand storytelling is not only achievable with some reflection and creativity, but also that it is incredibly effective! It’s time your small business got away from the empty sales pitch and moved towards something that will be memorable and relatable to your audience: a great story that shares your common values with the customer and makes them feel compelled to learn more.

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Blueforest Studios is committed to helping your business tell their brand story in a meaningful way. Interested in learning more about Raleigh video production, and how we can help you develop and showcase your story? Check us out here to learn more!

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Video Production Company in Raleigh

6 Tips for Creating a Company Video that Generates Results

Video Production Company in Raleigh

So you’ve decided that you want to produce a video for your company in the Raleigh area – awesome! Videos are a great way to promote your company or product; customers who see a well-produced video are more likely to buy a service or product from you. Once you have your audience determined, you’re ready to follow our steps to creating a video that not only looks good, but will generate the results you want.

1. Hone in on your purpose.

This is a crucial first step to producing a video that will generate results for your small business. Ask yourself, “What am I trying to accomplish? What do I want the customer to do or think after seeing this video?” Once you have this purpose determined, find a story about your company that focuses on it. This could mean a testimonial video, which is relatable to the customer, a story about how you can solve a day to day problem that people encounter, or maybe the story you’re telling is totally different! The important thing is that the story you tell matches your purpose.

2. Draw up a plan for your video.

Before the cameras can roll, you need to make sure you have a plan for your video, both visually and in tone. There are so many types of visual styles you could use to produce your video. Do you want it to be animated, live action, whiteboard style, or something entirely different? Will your video be mostly for entertainment value, purely informational, or will it have a serious tone? What is the setting of your video? These are all things you need to consider early on so that the rest of the video production time runs smoothly. Another important thing to consider in this step is duration – your video should be under 6 minutes long or else you may not keep customer attention all the way to the end.

3. Write up a script.

You wouldn’t set out to drive somewhere new without at least glancing at the directions first, right? Maybe you would, but it’s risky and you could waste valuable time. The same concept goes for video production; having a script written out saves time in the long run and will help keep you and your team on track. If this is a live action video where you’ll be speaking into the camera, it is important to note that reading directly from the script could sound robotic – no need to follow what you’ve written word for word, but having the script as a guideline will save you time, which of course saves money.

4. Set the stage.

Your personal cell phone may take great pictures that are perfect for sharing on your company’s social media stream, but if you’re taking the time to produce and promote a video, the production value is important. Customers will notice the difference between a video shot on an IPhone versus one that was produced using proper lighting, mics, and a quality camera. If you don’t have any of these products, then you may want to either invest in some or look into hiring a local professional video company to produce the video for you.

5. Time to record!

At this point, you’re ready to let the cameras roll. If you’re the one being filmed, keep your shoulders back, relax, and be sure to look straight into the camera, not at the person shooting. Make sure everyone’s phones are silenced to prevent the perfect take from being ruined by a text message, and try to record somewhere that doesn’t have any background noise. No matter what style of video you’re producing, the end of it should definitely have a call to action. What this looks like of course will vary from company to company, but whatever the purpose of this video is, to give money, to subscribe, to buy your product, etc., you absolutely need to have an easy way for customers to do that at the end of the video. Additionally, there should be a way for the customer to take the next step wherever this video is posted. This could come in the form of a subscribe button to start receiving emails, or a link to order your product, but the most important thing is that it needs to be easy for the customers who just watched your video to take the next step.

Raleigh Video Production by Blueforest Studios

Blueforest Studios Example Reel

 

6. Promote your video.

Congratulations! If you’ve followed these steps, you have a great video that will really help advertise your small business. Now, make sure people see it! Use all of the channels you have available, such as email blasts, social media, and even asking your employees to share it. Another option is to utilize pay per click ads, however, if you’re going to spend money doing this, you may want to look into hiring a pro to help you. Many professional Raleigh video production companies have packages available that make sure your video is promoted and seen by the right audience.

Blueforest Studios:  A leader in the Raleigh video production space, is prepared to help you complete and promote your next video production project.  If you’ve read these tips and are looking for a professionally done video for your local Raleigh business without the stress of trying to DIY it, check out Blueforest Studios – we look forward to hearing from you and chatting about how we can help you tell your brand story!

Creative session with ammon