Your job is to tell stories

Choosing the Perfect Video Production Company in Raleigh

If you’re reading this, then you already know that video is a powerful tool that should be part of your marketing strategy. What you might not know is choosing the right videographer is crucial to the success of your campaign. First impressions are everything, and you only get one chance to make a good one. The video should reflect your brand as you intend and engage viewers. Not all videographers were created equal, and not everyone will provide your business with the quality video you deserve. To help you make the right decision, here are some things to consider:

LOOK PAST THE FLASHY REELS

Most video production companies will feature a highlight reel on their homepage. The purpose of this flashy video is normally to show you who they are and what they’re capable of. Demo reels are great! They’re entertaining, and normally do an awesome job of getting our attention. But DO NOT limit your decision making to just that one video. One of the most important things you need to keep in mind throughout the decision making process is whether or not they’re able to capture your company culture and brand.  Most Raleigh video production companies will have a library of previous projects available for you to review. Reviewing samples will give you a solid understanding of the quality and scope of work they’re capable of doing. You need to ensure their work is professional, high quality, attractive, and engaging. As you gauge their work, ask yourself these questions: What is your first impression? Do you recognize any famous videos? Are the videos engaging and professional? These questions will help you narrow down on possible videographers as you continue your search for the perfect video production company in Raleigh.

At Blueforest studios we focus on brand storytelling. “A brand story is more than a narrative. The story goes beyond the copy on your website, the text in a brochure, or the presentation used to pitch to investors. Your story isn’t just what you tell people. It’s what they believe about you based on the signals your brand sends. The story is a complete picture made up of facts, feelings, and interpretations, which means that part of your story isn’t even told by you…” The Fortune Cookie Principle

DO THEY UNDERSTAND YOUR COMPANY VISION, AND GOALS?

I repeat: one of the most important things to keep in mind when choosing a video production company is whether or not they’re able to effectively capture your brand essence and the story you want to tell. Content that tells a story can set you apart from your competitors. Today’s consumers don’t want advocacy; they want authenticity. Finding a video production company that can authentically tell your story should be at the forefront of your objectives in choosing a videographer. The right video production company will understand that storytelling allows you to identify and present your passion, build lasting relationships with your customers, and create a foundation to develop your business off of.

It’s always best to avoid making a decision before speaking to someone from the company. A short phone conversation should help you determine whether they care about you and your business, or if they’re just after your money. If you’re unsure about your project, have them pitch you some ideas. This will get the creative juices flowing, and you’ll see if they are able to come up with something special.

Visit our Facebook Page: Blue Forest Studios: The Video Production company in Raleigh.

ASK ABOUT MARKETING

Marketing your company video is just as important as the video itself. Many people fail to realize that even the most impressive video will not generate the results that they need without the right marketing strategy. Promoting ANY business is an ongoing process, even with awesome video content. How is your new video production company going to help you with this? A few companies offer extensive marketing services as an added feature for their videos. Ask about the different channels they will use to promote your video. Your video should be promoted on social media accounts such as FacebookInstagram, and YouTube. It should also be posted at your audience’s peak viewing times. Learn more about placing the video on your company’s website to help generate online traffic and engage prospects looking for information about your business.

 

Your job is to tell stories

It always comes down to brand storytelling

DO THEY FIT YOUR BUDGET?

Video production can get pretty expensive! It’s important to keep in mind that your video will be one of the first things people associate with your brand. We recommend setting your budget first, and then finding the best video production company that will fit that price range. You’ll quickly realize that there are companies out there for everyone. Just remember: You ALWAYS get what you pay for!

Remember: choosing the right video production company for your business is crucial, but it doesn’t have to be difficult. Keep these tips in mind, and good luck on your search!

Are you interested in speaking to one of our team members about your upcoming project? Book a meeting with our creative director Ammon!

Creative session with ammon

How to Become a True Brand Storytelling Ninja

Ever heard a really good story that stuck with you? What was it about the story that made such an impact?

On June 29th at 11 AM, Blueforest Studios will be presenting a brand storytelling seminar that will highlight the importance of storytelling as well as how to effectively use stories in marketing.

Why does storytelling matter in business?

People don’t really care about your business! It’s hard to hear yet it’s true. But a good story is irresistible and it will get people thinking about your business as more than just a list of features that you provide. Believe it or not, your company has a story. And it can be VERY interesting if you know how to tell it correctly.

Who should come?

    Marketers wanting to effectively tell their company’s story
    Entrepreneurs wanting to create a story for their business
    Writers interested in better marketing their company’s story

What is included?

    Storytelling tips
    Creative discussion
    Proven practices
    Insights from people who create stories for businesses
    Examples of successful stories
    Break-out sessions to review personal marketing pieces
    Lunch!

Register for the event here and get ready to sharpen your storytelling skills!

Ready for the new year

calvin-hobbes-new-years-resolutions

The new year is upon us, and what better time to reflect on 2016. Did we keep our resolutions for the year? Let’s review.

Resolution #1: Diet. To be more specific, orange juice. It’s either that, or wear more red cardigans. Either way, this resolution is achieved.blog_bts_diet

Resolution #2: Exercise. Look at that lift. Perfect form. blog_bts_exercise

Resolution #3: Laugh more. At others? At ourselves? At the futility of trying to grasp humankind’s ultimate purpose in the universe? Should have been clearer when we wrote these resolutions. blog_bts_laugh

Resolution #4: Travel. Did we travel this year? Well, at some point we were on a boat. This is proof. OR IS IT.blog_bts_travel

Resolution #5: Stretch! We learned, we grew, we put cameras on cranes.
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Thanks to everyone who supported us this year. Here’s to an even better 2017.

 

Some of Our Favorite Things (Christmas Commercials)

The holiday season is the best thing invented for advertising campaigns since the Super Bowl. Wait, that’s why we do it, right? Anyway, here are some of our favorite holiday commercials, old and new. And by our, I mean me, because I’m running this blog post. Amazingly, not all of my selections are animated.

Classic.

 

This one was super cool back when I was 6. It’s still pretty great.

 

Yes please, employ more animators to make entire animated shorts for your holiday campaigns. Perfecto!

 

Have some history. See the historical backstory to their ad“It is a great hope for future peace when two great nations hating each other as foes have seldom hated, one side vowing eternal hate and vengeance and setting their venom to music, should on Christmas day and for all that the word implies, lay down their arms, exchange smokes and wish each other happiness.” 1915, the Times.

 

Physically impossible. Don’t care! It’s a metaphor.

 

No YOU’RE crying.

 

My personal favorite. See the making of for this video here.

Finding Volunteers for The Center for Volunteer Caregiving

Our 2016 Blueforest Gives Back video is ready! This year, we partnered with The Center for Volunteer Caregiving, whose mission is to engage the community in providing volunteer services to improve the lives of seniors, caregivers, and adults with disabilities. They needed a video that could help recruit new volunteers to join their cause. So we captured the story of Nancy and Jean, two participants in the Center’s program. Watch the final result:

Our video focuses on showing how working people can take a little time out of their day and make a significant impact in the lives of care receivers. We launched the video December 1st during our Blueforest Gives Back 2016 video debut and holiday party. If you missed it, here’s a brief recap: there were cookies, cocoa, holiday decorations and cheer, an awesome crowd, a craft table for making holiday cards for the Center’s care receivers, along with the main event, a dramatic debut of the video. Thanks to everyone who attended and made it a great evening!

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Interested in joining the cause? Click here to learn more about volunteering for the Center.

Blueforest Holiday Party! Featuring Blueforest Gives Back 2016 Video!

It’s holiday season and Blueforest Studios is celebrating with a holiday party on December 1st, where we will reveal the Blueforest Gives Back 2016 video! And, you are invited!

The 2016 Blueforest Gives Back winner is The Center for Volunteer Caregiving, whose vision is to keep growing a community where people of all ages are connected, valued and cared for. And we are really excited about the video we made for them.

What better way is there to start of the holiday season?

We’ll have activities like cornhole, pool, and foosball. And yes, there will be awesome food for you awesome people.

Plus, there’s gonna be a card crafting station where we’ll be making some holiday cards for the people who receive care from The Center of Volunteer Caregiving. Awesome, right? So prepare to get your craft on!

RSVP right now!

Dec. 1st, 2016

4pm to 7pm.

See you there!

Friday Chill

Close your eyes and imagine your happy place. Go ahead. If your boss notices, just tell them you’re doing cross-training telepathically with someone in Australia and it’s 3AM there. Are you on a pristine mountain peak in Sweden? Floating in the quiet of deep space? Submerged in an olympic swimming pool filled with kittens? Actually, that sounds dangerous for both you and the kittens, so please unimagine that one.

We asked our summer intern to share her perfect escape with us, and we liked her answer so much, I even animated it:

It’s been a long week. Let’s all find a little escape. No, mine is not watching the 7-hour Norwegian train ride currently on Netflix’s new Slow TV channel, how dare you suggest such a thing.

Blueforest Gives Back: Video Debut

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Our team has been hard at work crafting our newest project: a video that shines a light on the mission of The Center for Volunteer Caregiving. Once everything is shiny and polished, you know what that means. A party!

You are all invited to the 2016 Blueforest Gives Back Debut, Thursday, December 1 at 4:00 PM – 7:00 PM. Snacks and friendly faces will be provided. The event is free, but we encourage you to make an optional donation of $10, all of which will go to support the Center.


More about Blueforest Gives Back and this year’s winner:

The Center for Volunteer Caregiving’s purpose is to bring passionate volunteers together with seniors, caregivers, and adults with disabilities. We selected them to be the winner of this year’s Blueforest Gives Back video giveaway. Every year we give away a free video to a Triangle nonprofit in need, valued at $5,000-$10,000. For more information, or to enter next year’s giveaway, click here.

 

 

 

The inexorable sadness of pencils

We spend a lot of time at the office. How much? Let’s just say a lot.

chart

In their recent article on modern office design, The New York Times Magazine quotes a few bleak lines from Theodore Roethke’s poem ‘‘Dolor”. “I have known the inexorable sadness of pencils… All the misery of manila folders and mucilage,/Desolation in immaculate public places,/Lonely reception room, lavatory, switchboard.’’

It’s an all too recognizable image of office life. The florescent lights, the grey walls. The desolate sighs within lonely cubicles. That one coworker with the rasping cough that sounds like the grim reaper. (Seriously Debbie, you should get that checked out.) How can we bring some joy to our work space in a way that helps banish the existential dread that accompanies the above chart?

 

Office Beautification

mural

Last year, we gave a random wall an artsy fartsy makeover. Who needs the Blue Ridge Mountains when you can bring them inside? Besides, allergies. I rest my case.

Snacks

donuts

When the going gets tough, the tough eat their feelings. According to a highly scientific poll of people in our office, donuts are the preferred method of managing emotional problems. Close seconds were the candy bowl and eating lunch at Bojangles.

Dogs

dogs

Our office dogs are huge slackers. Some days they manage only to drool on a few shoes and destroy a single tennis ball. This is frankly unacceptable. Seriously, Moose and Trixie, what do you have to say for yourselves. I expect a full self-assessment due to me tomorrow  morning explaining your adorable presence here.

 


So how about it. How do you keep your office cheery? Tweet us @blueforestvideo