Video Production Company in Raleigh

6 Tips for Creating a Company Video that Generates Results

Video Production Company in Raleigh

So you’ve decided that you want to produce a video for your company in the Raleigh area – awesome! Videos are a great way to promote your company or product; customers who see a well-produced video are more likely to buy a service or product from you. Once you have your audience determined, you’re ready to follow our steps to creating a video that not only looks good, but will generate the results you want.

1. Hone in on your purpose.

This is a crucial first step to producing a video that will generate results for your small business. Ask yourself, “What am I trying to accomplish? What do I want the customer to do or think after seeing this video?” Once you have this purpose determined, find a story about your company that focuses on it. This could mean a testimonial video, which is relatable to the customer, a story about how you can solve a day to day problem that people encounter, or maybe the story you’re telling is totally different! The important thing is that the story you tell matches your purpose.

2. Draw up a plan for your video.

Before the cameras can roll, you need to make sure you have a plan for your video, both visually and in tone. There are so many types of visual styles you could use to produce your video. Do you want it to be animated, live action, whiteboard style, or something entirely different? Will your video be mostly for entertainment value, purely informational, or will it have a serious tone? What is the setting of your video? These are all things you need to consider early on so that the rest of the video production time runs smoothly. Another important thing to consider in this step is duration – your video should be under 6 minutes long or else you may not keep customer attention all the way to the end.

3. Write up a script.

You wouldn’t set out to drive somewhere new without at least glancing at the directions first, right? Maybe you would, but it’s risky and you could waste valuable time. The same concept goes for video production; having a script written out saves time in the long run and will help keep you and your team on track. If this is a live action video where you’ll be speaking into the camera, it is important to note that reading directly from the script could sound robotic – no need to follow what you’ve written word for word, but having the script as a guideline will save you time, which of course saves money.

4. Set the stage.

Your personal cell phone may take great pictures that are perfect for sharing on your company’s social media stream, but if you’re taking the time to produce and promote a video, the production value is important. Customers will notice the difference between a video shot on an IPhone versus one that was produced using proper lighting, mics, and a quality camera. If you don’t have any of these products, then you may want to either invest in some or look into hiring a local professional video company to produce the video for you.

5. Time to record!

At this point, you’re ready to let the cameras roll. If you’re the one being filmed, keep your shoulders back, relax, and be sure to look straight into the camera, not at the person shooting. Make sure everyone’s phones are silenced to prevent the perfect take from being ruined by a text message, and try to record somewhere that doesn’t have any background noise. No matter what style of video you’re producing, the end of it should definitely have a call to action. What this looks like of course will vary from company to company, but whatever the purpose of this video is, to give money, to subscribe, to buy your product, etc., you absolutely need to have an easy way for customers to do that at the end of the video. Additionally, there should be a way for the customer to take the next step wherever this video is posted. This could come in the form of a subscribe button to start receiving emails, or a link to order your product, but the most important thing is that it needs to be easy for the customers who just watched your video to take the next step.

Raleigh Video Production by Blueforest Studios

Blueforest Studios Example Reel

 

6. Promote your video.

Congratulations! If you’ve followed these steps, you have a great video that will really help advertise your small business. Now, make sure people see it! Use all of the channels you have available, such as email blasts, social media, and even asking your employees to share it. Another option is to utilize pay per click ads, however, if you’re going to spend money doing this, you may want to look into hiring a pro to help you. Many professional Raleigh video production companies have packages available that make sure your video is promoted and seen by the right audience.

Blueforest Studios:  A leader in the Raleigh video production space, is prepared to help you complete and promote your next video production project.  If you’ve read these tips and are looking for a professionally done video for your local Raleigh business without the stress of trying to DIY it, check out Blueforest Studios – we look forward to hearing from you and chatting about how we can help you tell your brand story!

Creative session with ammon

Your job is to tell stories

Choosing the Perfect Video Production Company in Raleigh

If you’re reading this, then you already know that video is a powerful tool that should be part of your marketing strategy. What you might not know is choosing the right videographer is crucial to the success of your campaign. First impressions are everything, and you only get one chance to make a good one. The video should reflect your brand as you intend and engage viewers. Not all videographers were created equal, and not everyone will provide your business with the quality video you deserve. To help you make the right decision, here are some things to consider:

LOOK PAST THE FLASHY REELS

Most video production companies will feature a highlight reel on their homepage. The purpose of this flashy video is normally to show you who they are and what they’re capable of. Demo reels are great! They’re entertaining, and normally do an awesome job of getting our attention. But DO NOT limit your decision making to just that one video. One of the most important things you need to keep in mind throughout the decision making process is whether or not they’re able to capture your company culture and brand.  Most Raleigh video production companies will have a library of previous projects available for you to review. Reviewing samples will give you a solid understanding of the quality and scope of work they’re capable of doing. You need to ensure their work is professional, high quality, attractive, and engaging. As you gauge their work, ask yourself these questions: What is your first impression? Do you recognize any famous videos? Are the videos engaging and professional? These questions will help you narrow down on possible videographers as you continue your search for the perfect video production company in Raleigh.

At Blueforest studios we focus on brand storytelling. “A brand story is more than a narrative. The story goes beyond the copy on your website, the text in a brochure, or the presentation used to pitch to investors. Your story isn’t just what you tell people. It’s what they believe about you based on the signals your brand sends. The story is a complete picture made up of facts, feelings, and interpretations, which means that part of your story isn’t even told by you…” The Fortune Cookie Principle

DO THEY UNDERSTAND YOUR COMPANY VISION, AND GOALS?

I repeat: one of the most important things to keep in mind when choosing a video production company is whether or not they’re able to effectively capture your brand essence and the story you want to tell. Content that tells a story can set you apart from your competitors. Today’s consumers don’t want advocacy; they want authenticity. Finding a video production company that can authentically tell your story should be at the forefront of your objectives in choosing a videographer. The right video production company will understand that storytelling allows you to identify and present your passion, build lasting relationships with your customers, and create a foundation to develop your business off of.

It’s always best to avoid making a decision before speaking to someone from the company. A short phone conversation should help you determine whether they care about you and your business, or if they’re just after your money. If you’re unsure about your project, have them pitch you some ideas. This will get the creative juices flowing, and you’ll see if they are able to come up with something special.

Visit our Facebook Page: Blue Forest Studios: The Video Production company in Raleigh.

ASK ABOUT MARKETING

Marketing your company video is just as important as the video itself. Many people fail to realize that even the most impressive video will not generate the results that they need without the right marketing strategy. Promoting ANY business is an ongoing process, even with awesome video content. How is your new video production company going to help you with this? A few companies offer extensive marketing services as an added feature for their videos. Ask about the different channels they will use to promote your video. Your video should be promoted on social media accounts such as FacebookInstagram, and YouTube. It should also be posted at your audience’s peak viewing times. Learn more about placing the video on your company’s website to help generate online traffic and engage prospects looking for information about your business.

 

Your job is to tell stories

It always comes down to brand storytelling

DO THEY FIT YOUR BUDGET?

Video production can get pretty expensive! It’s important to keep in mind that your video will be one of the first things people associate with your brand. We recommend setting your budget first, and then finding the best video production company that will fit that price range. You’ll quickly realize that there are companies out there for everyone. Just remember: You ALWAYS get what you pay for!

Remember: choosing the right video production company for your business is crucial, but it doesn’t have to be difficult. Keep these tips in mind, and good luck on your search!

Are you interested in speaking to one of our team members about your upcoming project? Book a meeting with our creative director Ammon!

Creative session with ammon

How to Become a True Brand Storytelling Ninja

Ever heard a really good story that stuck with you? What was it about the story that made such an impact?

On June 29th at 11 AM, Blueforest Studios will be presenting a brand storytelling seminar that will highlight the importance of storytelling as well as how to effectively use stories in marketing.

Why does storytelling matter in business?

People don’t really care about your business! It’s hard to hear yet it’s true. But a good story is irresistible and it will get people thinking about your business as more than just a list of features that you provide. Believe it or not, your company has a story. And it can be VERY interesting if you know how to tell it correctly.

Who should come?

    Marketers wanting to effectively tell their company’s story
    Entrepreneurs wanting to create a story for their business
    Writers interested in better marketing their company’s story

What is included?

    Storytelling tips
    Creative discussion
    Proven practices
    Insights from people who create stories for businesses
    Examples of successful stories
    Break-out sessions to review personal marketing pieces
    Lunch!

Register for the event here and get ready to sharpen your storytelling skills!

Ready for the new year

calvin-hobbes-new-years-resolutions

The new year is upon us, and what better time to reflect on 2016. Did we keep our resolutions for the year? Let’s review.

Resolution #1: Diet. To be more specific, orange juice. It’s either that, or wear more red cardigans. Either way, this resolution is achieved.blog_bts_diet

Resolution #2: Exercise. Look at that lift. Perfect form. blog_bts_exercise

Resolution #3: Laugh more. At others? At ourselves? At the futility of trying to grasp humankind’s ultimate purpose in the universe? Should have been clearer when we wrote these resolutions. blog_bts_laugh

Resolution #4: Travel. Did we travel this year? Well, at some point we were on a boat. This is proof. OR IS IT.blog_bts_travel

Resolution #5: Stretch! We learned, we grew, we put cameras on cranes.
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Thanks to everyone who supported us this year. Here’s to an even better 2017.

 

Some of Our Favorite Things (Christmas Commercials)

The holiday season is the best thing invented for advertising campaigns since the Super Bowl. Wait, that’s why we do it, right? Anyway, here are some of our favorite holiday commercials, old and new. And by our, I mean me, because I’m running this blog post. Amazingly, not all of my selections are animated.

Classic.

 

This one was super cool back when I was 6. It’s still pretty great.

 

Yes please, employ more animators to make entire animated shorts for your holiday campaigns. Perfecto!

 

Have some history. See the historical backstory to their ad“It is a great hope for future peace when two great nations hating each other as foes have seldom hated, one side vowing eternal hate and vengeance and setting their venom to music, should on Christmas day and for all that the word implies, lay down their arms, exchange smokes and wish each other happiness.” 1915, the Times.

 

Physically impossible. Don’t care! It’s a metaphor.

 

No YOU’RE crying.

 

My personal favorite. See the making of for this video here.

Finding Volunteers for The Center for Volunteer Caregiving

Our 2016 Blueforest Gives Back video is ready! This year, we partnered with The Center for Volunteer Caregiving, whose mission is to engage the community in providing volunteer services to improve the lives of seniors, caregivers, and adults with disabilities. They needed a video that could help recruit new volunteers to join their cause. So we captured the story of Nancy and Jean, two participants in the Center’s program. Watch the final result:

Our video focuses on showing how working people can take a little time out of their day and make a significant impact in the lives of care receivers. We launched the video December 1st during our Blueforest Gives Back 2016 video debut and holiday party. If you missed it, here’s a brief recap: there were cookies, cocoa, holiday decorations and cheer, an awesome crowd, a craft table for making holiday cards for the Center’s care receivers, along with the main event, a dramatic debut of the video. Thanks to everyone who attended and made it a great evening!

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Interested in joining the cause? Click here to learn more about volunteering for the Center.

Blueforest Holiday Party! Featuring Blueforest Gives Back 2016 Video!

It’s holiday season and Blueforest Studios is celebrating with a holiday party on December 1st, where we will reveal the Blueforest Gives Back 2016 video! And, you are invited!

The 2016 Blueforest Gives Back winner is The Center for Volunteer Caregiving, whose vision is to keep growing a community where people of all ages are connected, valued and cared for. And we are really excited about the video we made for them.

What better way is there to start of the holiday season?

We’ll have activities like cornhole, pool, and foosball. And yes, there will be awesome food for you awesome people.

Plus, there’s gonna be a card crafting station where we’ll be making some holiday cards for the people who receive care from The Center of Volunteer Caregiving. Awesome, right? So prepare to get your craft on!

RSVP right now!

Dec. 1st, 2016

4pm to 7pm.

See you there!

Friday Chill

Close your eyes and imagine your happy place. Go ahead. If your boss notices, just tell them you’re doing cross-training telepathically with someone in Australia and it’s 3AM there. Are you on a pristine mountain peak in Sweden? Floating in the quiet of deep space? Submerged in an olympic swimming pool filled with kittens? Actually, that sounds dangerous for both you and the kittens, so please unimagine that one.

We asked our summer intern to share her perfect escape with us, and we liked her answer so much, I even animated it:

It’s been a long week. Let’s all find a little escape. No, mine is not watching the 7-hour Norwegian train ride currently on Netflix’s new Slow TV channel, how dare you suggest such a thing.

Blueforest Gives Back: Video Debut

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Our team has been hard at work crafting our newest project: a video that shines a light on the mission of The Center for Volunteer Caregiving. Once everything is shiny and polished, you know what that means. A party!

You are all invited to the 2016 Blueforest Gives Back Debut, Thursday, December 1 at 4:00 PM – 7:00 PM. Snacks and friendly faces will be provided. The event is free, but we encourage you to make an optional donation of $10, all of which will go to support the Center.


More about Blueforest Gives Back and this year’s winner:

The Center for Volunteer Caregiving’s purpose is to bring passionate volunteers together with seniors, caregivers, and adults with disabilities. We selected them to be the winner of this year’s Blueforest Gives Back video giveaway. Every year we give away a free video to a Triangle nonprofit in need, valued at $5,000-$10,000. For more information, or to enter next year’s giveaway, click here.