best animation studios in north carolina - blueforest studios

Different Animation Styles Available For Your Video

 


Even the greatest animation studios in North Carolina may be missing the ideal animation style for your brand.

Animation videos are created often, but aren’t always used to their full potential. Many buyers order a video style without understanding its strengths or weaknesses. The result is a film that packs a weakened return-on-investment. That’s not something you’d want to hear if you just spent tons of money to boost your brand.

In this animated video explainer, we will work to make your options simple for you.
Meanwhile, we’ll discuss a handful of common animation questions.

This includes:

  • What is an animated video?
  • What are the differences between animation styles?
  • Which animation style should I use?

Let’s start with the basics.

What is an animated video?

Animated video is a form of videography that plays individual images together to simulate motion. Animation is the reverse of traditional film, which breaks movement down into separate images to record it for playback. There are a number of animation studios in North Carolina.

Animation can come in a few different forms. Depending on your message, tone, and audience, you’ll want to find a style that complements your vision.

To properly pick the type of animation for you, you’ll need to learn your options.

the princess and the frog kissing- animation style gif for animation studios in north carolina

What are the different types of animation?

The five main forms of animation include: traditional, vector, computer generated, stop motion, and motion graphics. Some of these artforms mingle to emulate older styles through computer production. Modern animated footage is mostly created and played back in digital formats.

Each type of animation has its own history which differs from how we use it today. The earliest forms were drawn on paper in a time-consuming tracing process.

On the flip side, modern animation relies on computers for a timely, sharper product. Additionally, some methods can combine to create hybrid techniques.

To keep things simple, let’s focus on how to use it in your current video.

Nowadays, traditional animation or “hand animation” uses computers, rather than paper. Each frame would be drawn out in the past, but new technology has made this style obsolete. The change is due to the increase in time and cost efficiency. Disney’s “Steamboat Willie” cartoon versus the “Princess and The Frog” film is an example.

Computers create digital animation (2D) to efficiently mimic the old way of making frame-by-frame hand drawings. However, “computer interpolation” can calculate and fill in the movement frames between key positions. This is known as “vector animation,” an option that eliminates the need for drawing all individual motion frames.

Computer generated (3D) uses three-dimensional digital figures that move like puppets. Since this method requires no hand drawn models, artists save even more time. The increase in realism on these models allow for use within live action footage. Modern cinema uses this very frequently.

Stop motion uses individually-framed movements of static objects to show motion. A physical figure (versus hand-drawn or computer generated) is manipulated in small movements. Each change in position is captured on film for rapid playback.

Motion graphics are based around animated texts, images or video snippets. The visuals are edited with transitions and frame scenes for a naturally-moving result. Advertisements and various promotional materials widely use this type of animation.

How do I choose the best animation for me?

Base your video animation choices on your needs and message. Firstly, your budget decides if you can use time-consuming styles like hand animation. Finally, animated film is most effective when taking the “less is more” approach.

Vector animation and motion graphics provide adequately for your brand without breaking the bank. They require less time (relatively) and are less likely to overwhelm the core message of your video.

In summary, you have many animation options to bring your video vision to life. You may want to spend some time viewing styles to decide what your brand needs.

Ultimately, you’ll want to talk with a team that’s experienced with using the right tools for stories like yours, so do some research on the different animation studios in North Carolina. We at Blueforest Studios love to have visitors–set up a chat to see if we’re a match today!

how much is an animation video-take my money

How Much Is An Animation Video? (The Truth Behind The Quotes)


how much do raleigh production companies charge for animation videos - take my money gif

[ via Giphy]

Obtaining animation video prices from Raleigh production companies can be difficult while shopping around.

Video productions generally require a consultation before you can find out their prices. Even then, it’s only an estimate that doesn’t represent the rate of all animation service providers. This can leave many buyers in the dark as they overpay for their video projects.

In this animation cost breakdown, we will do our best to simplify the subject and give answers to a few of your biggest pricing questions.

Some of these include:

  • How much will my animation video cost?
  • How are animation video prices decided?
  • What should I look for when shopping for animation video?

As always, we will start our coverage with the basics.

thinking about how raleigh production companies price animation videos - star wars gif
[via Giphy]

What will an animation video cost me?

Most studios offer video rates between $2,500 to $10,000 a minute based on a survey by Wyzowl. A video is the sum product of many individual services. Each service has its own costs that are totaled in your final charge. Costs vary based on the experience, money, and time spent on all parts of a project. (Source: Wyzowl)

The cost structure of a video is the sum of many video production services. Pricing for these services varies from crew to crew. As a result, it can be difficult to properly estimate how much you’ll be paying.

Video producers price their services on a per-project basis, which can complicate your shopping comparisons. Producers typically don’t publish their prices, meaning you must contact production staff to get a custom quote.

Estimates may be in option tiers to work with many budgets. However, you need to ask what services each tier includes. By not asking, you run the risk of your tier missing essential features for your brand.

How and when you are charged is just as variable. You may be priced hourly for services, where others would charge a flat rate. Additionally, prepaid video services and postpaid services are available.

That said, expanding scope of project will lead to a higher rate no matter what. This includes needs for a longer timeline, add-on services, many revisions, and more.

Finally, your service can cost you time. This is particularly important if a lot of back and forth is necessary. You may find that outsourcing your work to reclaim your time might not work so well in this case.

How is an animation video price decided?

Animated video prices are the sum of all services that cost time or money when creating the video. Visuals, sound, planning, and correspondence all factor into the cost of your animation. As such, this varies between projects and studios.

By now, you should have a rough idea of how video animation pricing is set.

Now let’s dive into the cost breakdown of the video creation process.

Graphics process – Your animation’s visuals require graphics before starting any animations. Stock images and simple computer-created graphics are lower in cost. Custom visuals like brand characters cost more due to taking more time and skill to create.

Animation process – The other half of visuals is putting your graphics in motion. Animation style is key in price here. Simple movements are cheaper, while complex movements come at a higher price. Hand-drawn and 3D animation methods require strongly trained skills, so they cost more. Vector animation and motion graphics are a bit more approachable, so they pack a relatively lower rate.

Script – Is your script long or short? The length of your video determines the time spent on animating. Shorter videos normally come cheaper simply because the overall job is not as big. However, complex movements or elaborate graphics can easily negate this savings.

Sound design – For many buyers, audio is the forgotten sibling in video production. Voiceovers have differing costs if done in-house instead of hired as freelance work. For sound effects and music, your costs also change if going with royalty-free tracks versus stock or mainstream licensed ones.

Additional Costs – Research and planning take time for storyboarding and meetings. As such, communications between the team or with you also factor into your pricing. If you require quicker turnarounds, this request may result in a rush fee. Also, revisions carry an add-on rate as a direct expansion of time and maybe even costly reshoots of audio or video.

So is animation video worth the cost?

In summary, the costs of animation video are only worth it if they give you an equal or greater return result.

If you value your brand’s boost in image, presence, or revenue, animation could be of value to you. It’s essential that you learn if animation is right for your business before jumping into it.

Ultimately, you may find that you still have questions about the animating process. Luckily, we at Blueforest Studios work with vector animation and motion graphics often. Set up a chat with us and come visit!

Is animation right for my business?

The video production Raleigh (and marketing as a whole) uses is shifting towards more animation. Your business is going to be on the cutting edge by embracing this growing trend. However, you’ve got to do it with intention or you’ll get just as much payoff by literally burning your marketing budget. Don’t torch your revenue! Our team at Blueforest Studios makes some of the best-animated videos in Raleigh, and we’re here to help you dominate.

A heavy boost in the conversion of your audience may just be right around the corner. At the very least, you might see a nice jump in engagement. We’ll start with the benefits business may gain from this film style.

The complex becomes simple

An animated film is particularly useful for painting big ideas in a simple picture. If your brand needs to boil elaborate messages down to their basics, you’ll find much more freedom with animation over live action footage. After all, artificial characters can do things and be things that are impossible in real life. A smiling cloud can be the main hero of your water conservation brand. A scrappy computer chip can take front and center for your computer hardware store ads. Try illustrating data transfer or the water cycle in 60 seconds with live film. Good luck!

Isolated audiences become united

You may find your brand has services or products that are useful to many, but your audiences don’t identify with you. Maybe your brand is a financial education service, but the primary perspective is from a man. You want to give women the full value of your service. However, there are differences in experience that make it difficult to connect with them. Open up your brand’s message by animating it. Diverse characters, and even personified objects can be useful for breaking down barriers of age, gender, race, and more.

Make your message highly shareable

If you’re wanting to make your videos more likely to be shared, an animation is worth a shot. To piggyback on the last point, animated footage helps you find more audiences by taking advantage of universal humor and lightheartedness. You don’t have to make your films funny, but it is much easier when your characters and settings are a bit removed from reality. Think about it like this: few adult cartoons would work as primetime sitcoms (see: The Simpsons). By making your audience laugh, you’re tapping into the top element of shareable content. Make people smile, and they just might make your brand go viral.

Take a chance to give your brand new life (beyond reality).

Animate your brand to open new doors for audience engagement and conversion. You’ve learned plenty about the potential of this medium just by reading this post. You now know this production method can simplify your ideas, united segmented audiences, and boost your audience engagement. You’ll find strong benefits all over this video style, but it’s up to you to implement them well. If you ever have questions– or want outsource for professional video production– we at Blueforest Studios are here to chat!

Should my company create an animated video?

Brand marketing is becoming far more animated in 2018– literally. As business becomes more abstract and data-driven (see: blockchain), you are basically required to have simple explanations for your audience. The average modern marketer is waking up to the epiphany that there’s a lot of marketers can learn from cartoons. You’re going to be better than average, and we’re going to help you get there. Unleash your childlike wonder with our top essentials for marketing animated videos in Raleigh, and beyond. Let’s get started with why you’d use this type of marketing.

video

When is an animated video good for your brand?

The best use of animation in marketing will involve explaining big ideas in simple ways. Maybe your brand generates complex data or provides a tool that gives your clients unlimited possibilities. Maybe your brand is a counterculture health movement that needs to re-educate the masses. Your audience needs to understand what your brand does. You want to give them a precise overview of what their lives will look like when you step in.

So, you’re going to want to explain it! Naturally, an animation is phenomenal when you’re making an explainer video. You’re not limited by laws of the physical world, meaning you can represent data as little people flying through the internet and much more. When the abstract becomes concrete, we are instantly more engaged.

 

 

How animated videos enhance your brand (and your wallet)

Let’s start with that last part because we all love to save money. For starters, you don’t have to pay actors and videographers as you would with live action film. Animated whiteboard videos require less time, money, and are even cheaper to edit. The process of creating animation is so ridiculously flexible, it’s almost a no-brainer to at least try it.

On that note, whiteboard animation is flexible in many other ways too. There are endless ways to explain complex topics like mental health and finance. The lack of limits can bring you closer to visually simplifying your message. When you strip your visuals down to the bare essentials of your message, audiences will understand and remember you. This freedom gives you more opportunities for humor too, and people love to share things that make them smile. Finally, your animated characters are easy to reuse if you want them in your long-term marketing campaign.

When you definitely should not use an animation…

While animated marketing video is almost universally good for your brand, there are clear situations where it doesn’t make sense. Animation should not be used if your message requires anything specific to the real world.

Testimonials hinge on your audience connecting with real people. The humanizing details like smiling facial expressions and body language are critical for credibility. Your brand loses that when your characters are simple cartoons. Product videos or demonstrations also require smaller details that real-world footage can capture. For example, a local visitor center website would be more effective showing off real places, people, or things.

Bring your brand to life with animation marketing.

Your company is on the horizon of innovative marketing simply by learning more about animation. While your competition will be trying to catch up, you’re going to be on the cutting edge and moving on to the next step in video marketing. Blueforest Studios is obsessed with new and lively ways to transform your incredible services into compelling video production. Set up a chat today and see what we can do for you.

Summer 2016 High School Interns

This is our fourth year participating in Triangle AdFed’s What We Do You Can Too internship program, or WWDU2, where high school students receive the opportunity to gain hands-on experience in the advertising industry for one week. This year we have three interns:  Brendan Bello, Daniel Engman, and Mason Carrara.

Brendan Bello

Brendan Bello

I am a high school student in the Academy of Finance program at Sanderson High School. Throughout the summer between junior and senior year, Academy students are required to complete a 135-hour internship at a local business. I chose Blueforest Studios because I am interested in pursuing a career in the film industry. My plan for this summer and goal as an intern is to learn about video production. Blueforest Studios being a group of people passionate about their craft, they can help me accomplish that goal. With my experience at Blueforest Studios, I, like them, will hopefully be able to make audiences feel something and inspire them to take action.

(Brendan will remain an intern for the duration of the summer.)

 

Daniel Engman

Daniel Engman

Let’s start with who am I. I am a dual-sport athlete, playing both football and lacrosse for Middle Creek High School. I have one little brother, two crazy dogs, and I am very fortunate to have two loving parents as well. I am very influenced by sports in my life and they have molded me into a driven and very competitive person.

My competitiveness and my will to win have not only helped my football and lacrosse careers in high school (I’ve only lost 2 football games in my high school career), but it has driven me to go and get any and every opportunity I can get, such as this internship at Blueforest Studios. During my time at Blueforest, I hope to learn the amount of time and hard work it takes to create a successful marketing campaign and to recognize all the pieces that play into making the best possible product. I also hope to further my skills in video production, as well as graphic design and audio production.

 

Mason C

Mason Carrara

I am sort of a computer geek and I love to create things from scratch in Photoshop. I love creating objects,environments, and characters. The love to learn new skills is always open to me. I want to be able to do work that others would recognize, from the company and from me. I personally love working with others and hearing their opinions on given subjects so I can improve on my thinking.

I just started getting into animation and I was able to create a .GIF with the Photoshop Timeline window by creating individual frames for each movement. I enjoyed this, and I decided to go a little more in-depth with animation. I still only know the basics but I bought the book called “Animator’s Survival Kit” to enhance my skills. I plan to also learn more about animation at Blueforest Studios. 

My goal for this internship is going to understand how computer businesses work. I want to see what we do for planning, what we do for executing, and etc. I want to learn programs for the work of animation, editing, and teamwork. Getting to know these programs and critical thinking skills will help me understand the thinking of a business products. Being in a business is personally a good spot for me to understand what a business will be about.

The Voice of the Expert Presented in a Creative Way: Keen Strategy

by Ammon Ehrisman

With any creative project, you are going to have lots of possible decisions and you have to be very selective about what you choose.  It was no different when we started working on the Keen Strategy branding video.  

As I met with Greg and John I realized that their software was a bit technical and took a while to explain.  But their passion for what their software could do to help marketing managers was palpable.

After doing all of the normal creative discovery, we knew the three biggest things we would like the video to do.  First, we needed to describe what Keen’s software did so anyone could understand it.  Second, we wanted to demonstrate that John and Greg were really passionate about what they were doing. Third, we wanted to show that Keen’s MIDA software was different from anything else out there.

Great. Sounds like a plan, right? Well, since we only had 2 minutes to work with, we knew we would have to pick one or maybe two of these things to really focus on in the video or we were going to start losing people.

We ended up coming up with 3 ideas to address these issues.  Some were funny.  Some were told through the eyes of a marketing manager.  Others were more symbolic, but the one that John and Greg liked the most was also the most offbeat idea.  

The concept was to interview them about the software and their passion for helping marketing managers.  As we watched their interviews, they would magically transform into animated versions of themselves. This would hopefully grab the attention of the audience and give us the opportunity to demonstrate the high-level features of the software in a visually captivating way all while making a real connection between our audience and the founders of Keen.

The result is the Keen video: Greg and John.  Watch it and tell us what you think.

 

 

 

The Limitless World of Animation

As the animated video market has become saturated with whiteboard animations, it may seem like animation is a fad coming near the end of its tenure. We work on providing animation that goes far beyond the “whiteboard” style that was popular a few years ago. Our animation strives to be a part of the story and help convey the message that our clients are hoping to share.  We do this in part through the work of Blueforest’s in-house animator Emily Kohler and her assistants. Animation opens up the door to so many possibilities in the video production world and truly is limitless. A few of our favorite styles are motion graphics, kinetic, and hand drawn. Animated videos have an entire arsenal of possible options at their disposal.

Motion Graphics

Motion graphics can add a lot to a standard, live action video by visually incorporating key details. In this video, we added the graphic overlay to add information and keep the viewer engaged.

Screen Shot 2016-02-16 at 4.36.17 PM

Kinetic Animation

Kinetic animation is an animation technique that mixes motion and text. How the text is presented assists in its mission to convey an idea or emotion. Kinetic animation is special because the combination of animation and fonts makes it very interesting to watch as words can be very powerful.

Screen Shot 2016-02-16 at 4.43.10 PM

Hand Drawn

Lastly, and our favorite, hand drawn animation. Hand drawn animation is undoubtedly the most beautiful form as each image is hand crafted and is a moving piece of artwork. Not only that, but anything can be drawn and animated precisely to meet each client’s needs.

Screen Shot 2016-02-16 at 4.49.41 PM

To see our entire suite of animation capabilities, check out our Animation Styles video below!

 

Add ANIMATION INSPIRATION to your life!

Check out one of our latest projects! We used animation to tell local nonprofit CASA’s story for this year’s Blueforest Gives Back project.

 

Animation has endless possibilities. Think about it. You can utilize any style and customize until it’s just right. That is why animation can be an essential part of your arsenal.

hatteras_preview

Using animation in your video marketing allows you to convey important messages and stories that you may not be able to do with live action. Even if live action storytelling is possible, animation stands out and can be personalized to fit your business.

Baileys

Animation’s limitless scope makes it a highly effective tool. You can use everything from simplistic drawing to intense special effects to capture your story.

We have a monthly Animation Inspiration newsletter that highlights the various forms of animation we use here at Blueforest Studios. Sign up today to receive monthly animation inspiration and ideas you can use for your business marketing! Click below.

unnamed

Contact us today for your animation needs!

Blueforest Gives Back – CASA Video Debut July 21st

unnamed

The moment we’ve all be waiting for – the winner of Blueforest Gives Back CASA’s Video Reveal! We had our First Annual Blueforest Gives Back for local nonprofits and we’re proud to announce that we will debut the final product July 21st at The Cary Theater.

CASA is a Raleigh-based nonprofit housing developer and property manager. They focus primarily on multi-family rental properties for people living with disabilities and veterans who have experienced homelessness. CASA’s housing model ends homelessness for people in great need by offering safe, permanent places to live. CASA manages more than 340 apartments and homes across the Triangle (Wake, Durham and Orange counties) and has 22 more currently under construction.

We’ve really enjoyed this exciting collaboration, learning more about what CASA does and how they positively impact our local community. Together we’ve creating an amazing animated video that embodies CASA and their message. We can’t wait to share it with all of you!

Come learn about Blueforest Studios, CASA, and the importance of animation! See how Blueforest tells CASA’s amazing story and learn more about the annual Blueforest Gives Back for local nonprofits. Open to everyone!

 

When: Tuesday July 21st

Time: 3:30pm- 5:30pm (2 showings of the debut video, no excuse to miss it!)

Where: The Cary Theater 

Who: Open to everyone!

Tickets : FREE! And choice to donate to CASA.

Reserve your tickets HERE.

You don’t want to miss this!

 

Introducing: Bailey’s – Experience Elegance

We were thrilled when we received a call from Bailey’s and they said they were considering using us for their upcoming holiday campaign.  Who in this market hasn’t heard of the Bailey Box?  They are great marketers and we were honored to have a chance to develop a holiday TV spot for their company.  And, the fact that they let our team stretch their creative muscles made it that much more enjoyable. It’s an elegant and unique video that combines animation and live action, view below!

 

 

The purpose of this video was not only to unveil their completely redesigned store but to convey the feeling of shopping at Bailey’s in a memorable and unique way.

 

Screen Shot 2014-12-18 at 3.52.45 PM

 

We shot all footage using the Red Epic 4K camera riding on a Ronin 3-Axis stabilizer to get that floating feeling to the footage.  We decided on shots that were bright and sunny for the outdoor shots.

 

Screen Shot 2014-12-18 at 3.53.10 PM

 

We designed a animated female character and used several techniques to make it feel as though she was really part of the scene but at the same time feel as though she were part of the viewers imagination.  The character is designed to convey a stylish, carefree spirit.

The result is a commercial that stands out from other jewelry commercials in a memorable way.