Why is my YouTube video about raleigh video production not getting any views?

Why is my YouTube video not getting any views?

Your brand’s videos are craving some tender loving but your audiences aren’t feeling it.

Your video isn’t some hideous beast that needs a breath mint. It just needs a bit of style advice and a few new social skills. In simple terms, you’re probably just using a great video in a poor way. With these Blueforest Studios SEO for video tips, we’re breaking you out of the “no-views” zone. If you’re ready to get the attention you deserve, we’ll start with the basics.

Here is what your friendly neighborhood raleigh video production company has to say:

HOW TO GET MORE YOUTUBE VIEWS - RALEIGH VIDEO PRODUCTION

HOW TO GET MORE YOUTUBE VIEWS – RALEIGH VIDEO PRODUCTION

You’re making bad titles

For starters, you should be making your titles relevant and enticing from your viewer’s perspective. From the moment they type into the search bar, their mind is deciding when to click play. You can create from this viewpoint to enhance your chances of success.

Google’s autocomplete is a great start to guide your title. Pretend you’re a computer reviews site with a video on Apple’s laptop release. If you type Macbookinto the search bar, you’ll see currently popular searches as recommendations. Macbook Pro 2018 won’t make a great title, but it’s a great place to start. A better title might be Everything you need to know about the New Macbook Pro 2018.”

If you include the topic earlier in the title, you’ve got an even better title. Try something like Macbook Pro 2018: Everything you need to know! This will catch eyes even on mobile platforms, since titles are cut shorter to fit on-screen.

Your video visuals aren’t attractive

If you’ve got great content, there’s a chance your video just doesn’t look professionally-made. SEO isn’t all just algorithm hacking, it’s also optimizing for humans to enjoy your work. The style of your video, how it was recorded and how it was edited are huge factors in the perceived quality of your video. You should aim high in each of these areas and know where to cut costs if your budget calls for it. For now, let’s just discuss how you’re recording.

In the era of 4k resolutions, it’s important that your video not look lo-fi and dated. Otherwise, your video will look worse compared to other videos around it. Establish a rule that your videos must at least be in HD resolution: 720p or higher. Most modern smartphones can record HD film easily. No excuses for using that 2001 point-and-shoot in 2018– unless you’re going for a retro feel.

Your overall aesthetic isn’t consistent between videos

Maybe your videos usually get great views but this one just isn’t a hit.

A wise video producer will ensure that style and tone is consistent between each work. This doesn’t mean you should make all your videos the same. However, your style, tone and/or presentation should be a brand signature that makes you easy to identify across your catalog. As another human-focused SEO trick, this can be a calling card for your brand.

You can use insurance commercials as a great example of video-to-video consistency. It’s easy to distinguish Allstate’s physical gags and surreal presentation vs. Progressive’s glossy white visuals and goofy humor.

The same logic can apply to your own marketing aesthetic. You might find that sweeping, cinematic aerial drone shots are great for your landscaping brand. Want to get a little subversive? Maybe your candle company can use intense quick-cut action shots. In a normally soothing niche, it’s clever to stand out with a little humor. Extend this appearance and feel into your thumbnails and you’ll be easily identified in any video search.

butterball raleigh video production

Check out this Custom Thumbnail we made for a client video

You’re missing a professional touch

Boosting your brand’s video views can be a bit of a challenge.

You’ve taken a great step by realizing your problem and seeking a solution. You’ve learned how to setup up your videos with a great search-optimized title. You also know that you should film with HD equipment and remain consistent with your filming aesthetics. That said, there are more technical VSEO skills that may boost your videos even further.

We at Blueforest Studios specialize in this approach, and we’re always ready to chat. Set one up with us so we can improve your brand together.  We love to talk about video, and we love having guests at our studio.

 

Meet the raleigh video production team at blueforest studios

Meet our Team

5 things that are KILLING your company brand

Your brand is having trouble growing and it’s driving your anxiety through the roof. A common mentality in business is that “if you’re not growing, you’re dying.”

We at Blueforest Studios want you to have a thriving, vibrant company! Our main focus is improving your brand through video production. Before we can do that, we must first mend the wounds in your branding. Join us as we write your prescription for a healthy business.

company branding mistakes in raleigh

Common mistakes that are killing your company brand

 

1. You don’t have a simple way to explain your company brand

Your audience wants to know exactly what you do within moments of discovering you. It’s nice if you have a whole story behind “why” you do your work. Unfortunately, you’ll be telling it to deaf ears if you’re opening with a list of reasons.

Start clean and simple: be able to explain what your company does in 1-2 sentences. Focus on what benefits your audience gets, rather than the features that make your work sound nice. Here’s an example: do you buy a premium dish detergent because it has “super duper suds action,” or because it cuts your cleaning time in half?

2. Not enough social media activity

If you don’t post often to social media, you might be scaring away your audience. Most modern businesses are well aware that social media is necessary. However, a Facebook page with no content is equally sketchy as no page at all.

The remedy for a ghost town social media account: post some stuff. Simple, right? Just remember to make all your content relevant, helpful, and at least a little entertaining for your audience. Most importantly, post regularly whenever it’s convenient for you– whether twice a week or twice a day. If your audience sticks around to comment and discuss, you’re on track.

3. Too much social media presence

There’s a polar opposite to being inactive on social platforms: being too active. If you’re using ten different social sites for your brand and you’ve got a four-person company, slow down. You’re likely not using each medium to its full potential. Let’s take a walk through this idea. If you’re using Twitter, you shouldn’t be posting the same exact content you’re putting on Instagram. Twitter isn’t a visual-first platform, so don’t treat it like one. Many brands have been seen posting similar content across all their online spaces, but they never reach great engagement on any of them. You can rise above just by being awesome at one or two platforms.

Cool it on Facebook!

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4. Selling yourself way too much

Few people would be comfortable if their daily shopping involved bystanders reaching for their wallets. That’s what the online experience can feel like nowadays. Advertisements are everywhere– even simple YouTube videos have become sponsored content.

Our advice? Don’t sell so often. You can open many more doors for your brand if you choose to teach your audience. Since an empowered customer makes more confident purchases, your goal is to share knowledge. Inform them of options in your space and be honest about who can be helped by your services. You want to serve an audience that truly needs (or wants) your work. A customer who’s not 100% convinced may be more likely to request a refund or worse– spread negative reviews about you.

5. Your brand’s online reputation could be better

If a Google search does reveal negative associations to your brand, this is a critical area you’ll want to fix. Online presence is more than what you do, it’s also what others say about you. For some brands, you’ll find entire websites dedicated to people discussing how much they hate a brand. If they’re better at SEO than you, you’ve got a real threat to your company’s life.

There are many ways to manage this, but there are some DIY solutions. You’ll want to actually respond to negative comments on social media rather than delete them. That said, only do this if you have a plan for managing this. If you post generic responses, you might only inflame the issues. Try to defuse situations by being understanding and sympathetic to their needs, and offer alternative solutions if possible. If worse comes to worse, you may need to hire an online reputation management firm. Most cases shouldn’t need an extreme solution like this though.

This process of brand management can be challenging. If you ever need more guidance, feel free to set up a chat and we’ll personally guide you closer to your goals.

How to deliver a brand message like a GREAT storyteller

When it comes to sharing your brand’s message, you’ll need a story compelling enough to be heard.

That’s easier said than done. Many brands don’t know how to sell a great story, but this is where you are different. You’re here with us at Blueforest Studios, and we’ll get you to tell tales no one will forget. If you’re seeking video production Raleigh and beyond, you’ll want these quick tips for brand storytelling. We’ll jump in from the basics.

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Build a strong, simple narrative

Every great story has a goal, a struggle, and the journey to resolution. Lucky for you, this isn’t much different from how you structure your marketing. You’ve created a service or product, right? Think backwards from there: there’s a reason you created it.

A service or product is useless without a problem that it solves. The goal is to help your customer on their journey to resolution as they overcome their struggle. When you structure your narrative like this, storytelling becomes much easier.

Your customer is the hero

The narrative makes a story clear, but many brands mistakenly make themselves the hero. That’s wrong and a surefire way to be ignored by your audience. Do better by making the audience the hero. You do want them to believe they couldn’t reach their goal without you. But the truth is you’re not the only solution on the market.

Regardless of the solution, they are in the story no matter what. They are the deciding factor between your profits and your bankruptcy. Treat your customers like superheroes, and they’ll feel inspired to hear you.

You are the key to the hero’s success

Remember how we said you aren’t the hero? Well, you are still important to the “hero’s story.” You want to be the thing that supercharges your hero into victory.

Messy kitchen? Your “hero” feels motivated, but soap and water just aren’t cutting those grease stains. In steps your grease-cutting technology that makes every other soap irrelevant. Suddenly, your hero is the owner of the cleanest kitchen around. Everyone’s asking him for his secret: you. That’s the mark of a great brand narrative. With you as the secret weapon, your audience can’t lose (and neither can you).

Boost your brand with the ultimate story medium: VIDEO

We at Blueforest are so glad you came to become a better storyteller. Just by reading this post, you’ve learned the fundamentals of a great story. You’ve also learned how you’re already equipped to be an incredible storyteller because of your business skills.

Sometimes, you may find a great narrative alone isn’t enough to make the sale. If you’re using print ads in a digital media culture, you may be overlooked. Modern marketing has had a wild shift towards video. Whether it’s animated, live action, or any other form of a story, you’ll find this type of advertising everywhere. Just check out your social media feed.

Need guidance in this new world? Let our powerful video production open the door for you. If you’d like to learn more, set up a chat with us today!

Love at first sight: How dating tips can help you create the BEST recruitment video

Your brand’s recruitment strategy means building a team that succeeds (or fails). You want to avoid chronic turnover and employee burnout. So, future hires should see how your brand fosters an incredible work life. Share your brand story with an awesome recruitment video for your website, but do it right. Don’t be the employer that makes a lame, robotic rehash hiring “pick-up lines.” As the pros in video production Raleigh trusts, we’re excited to get hires falling in love with your brand. Jump in and we’ll guide you with this edition of Blueforest video production tips and tricks.

Give job seekers your (real) story

Business relationships are a lot like dating: if your partner isn’t happy then you won’t be. Since recruitment isn’t only about you, you need to show the potential hires what they’ll get out of the deal.

You should approach your video like a first date with your brand. Your “date” is coming to your house for dinner and you’ve got to make a good impression. Good impressions start with being honest. You should let your employees tell their stories. If they’re excited about being with you, they’ll have no problems talking about your brand in a positive light. A job seeker loves a brand that’s approachable and transparent.

You shouldn’t write out a script for your employees to recite like a speech. Avoid spouting company values like they’re attractive to your potential hires. You won’t get a happy long term relationship with your “date” by using pick-up lines you’ve rehearsed to death. Let your dialogue come naturally.

Show job seekers what you’re really like

The first date isn’t only about what you say to your date, but how you act in your daily life. Your “date” is trying to gauge who you are, based on your actions and general vibe.

Make a strong impression on future hires by showing your employees’ work routines. People can get a real feel for you as your team greets people with smiling faces. They can see into your operations as your team works on daily tasks. They also get a feel for what your environment is like, focus on prioritize, and if their values align with yours.

Yes, your prospective employees catch all this through subtle cues in your recruitment video! If you present as clean and tidy then start becoming a slob again three months later, your partner sees the lie and suddenly you’re single again. Show your reality and your employees will know exactly what they’re hiring into.

Additionally, make sure to feature a few of your company’s benefits and perks. It’s really nice when you make yourself stand out with a bit of what makes you unique. You can cover the traditional pieces like healthcare and professional development, but show off a bit of your company culture too. Workplace features that bring a sense of community to your team are great shots for a solid recruitment video. They’re really attractive to future hires and just might get you off the “dating scene.”

Get to work on filming!

We’re going to break away from the dating metaphor for this one.

Lastly, you’ll just want to capture all these natural interactions and features with a decent camera. Depending on your needs, a modern phone camera might even be good enough. For audio, you can always use a phone’s voice recorder and set it up in proximity to your scenes. Fill out the audio mix with a bit of stock music from royalty-free music sites. Do a bit of editing to structure your narrative and you could be all set!

But if you need more tips (or a world-class video production team), feel free to set up a chat with us at Blueforest Studios. We’d love to get you on track with great video to make every “first date” bloom into a long-lasting relationship for your brand.

 

How to sound professional in an interview video

In most situations, you should aim to sound professional in an interview video. When either you or your interviewee sound unfocused and unorganized, your video loses its authority and overall appeal. Your goal is to have everyone looking great when they’re appearing on camera. As specialists in video production Raleigh trusts for incredible film content, we are here with another round of Blueforest video production quick tips. You’ve got questions, and you better believe we’ve got your answers. So, let’s dive right into it.

Structure your interview (before you even meet up)

When you research your interviewee, the goal should be to learn what answers you really need from the person. You should give your interview direction, but you should not over plan or under plan your questions. One mistake many interviewers can make is to plan out the entire interview as if it were a question-answer session. Don’t memorize your questions. You’re going to get extremely rigid answers down this route.

The best option is to just have a conversation with your subject. Just make sure you have rough topics and a few key questions as bumpers for your chat. To take it even further, build your questions to inspire storytelling answers. This results in more natural and engaging answers while helping your interviewee appear more focused.

During the interview

Get the conversation started before rolling. The worst way to start is with a camera-shy subject. Don’t fault them for it! It’s perfectly natural for people to get a little nervous or anxious when all the attention is on them. Overcome this by chatting up the person before you begin. Get the conversation feeling a little loose so when you start, they’ll feel less like they’re being probed for information.

Keep your conversation going with follow up questions. You’re going to want to keep your subject away from feeling too structured. You’ll also want to stay far from one-word answers, so ask more open-ended questions. When you ask questions in response to their answers, you’re leaning towards a more spontaneous conversation. Shaking people out of routine creates a talk that feels way more genuine, which also makes the interviewer sound far more experienced.

Ask questions from a deeply curious place. When you ask questions just because you feel you should, you’re losing the touch that professional interviewers pride themselves on. A great professional video interview is driven by questions that even the viewer might not even expect. Avoid treading familiar territory and ask interview questions that get a person excited to answer.

Relax and amplify your speech. You don’t want to sound mechanical and scripted. That’s a shortcut to boring your audience to sleep. Ignore all the people in the shadows, and take it easy! After all, it is just a conversation. Don’t overthink it.

Accept that you don’t know it all. You are interviewing to learn, so approach the interview like a student. Unprofessional interviewers assume they already know all about their subject. This creates an arrogance that’s hard to listen to. Do better than this. You can get your subject to contribute if you ask them to tell you anything you may not have brought up. If you rephrase questions (while maintaining curiosity) you may find unexpected answers.

Consult with a team that loves learning someone’s “why”

Sometimes, you may need to bring aboard a team that’s experienced in the interviewing process. At Blueforest Studios, we love to get to the bottom of “why” people do the things they love. We start with the “why” to truly uncover the valuable story, and we use the most professional means of doing it. Schedule a chat with us and we can connect you with the best resources to create a phenomenal interview video.

What does it take to be a Voice Artist? Is that like a hand model?

Becoming a professional voice-over artist is no picnic in the park. Some of us remember the Seinfeld episode where George is a hand model. Let’s just be clear that being a voice artist is both a gift – like George’s hands – and a cultivated skill. Plenty of people sound great, but there are many steps one has to take to sound sufficiently sharp.

On this week’s Kimberly’s Corner, voice-over extraordinaire Donna offers tips on how you can sound like a professional voice-over artist. It involves reading well, placing emphasis on the right spot and practicing.

When it comes to voice-overs, the popular phrase “practice makes perfect” definitely comes into effect.

To help take your voice to the next level, check out Donna’s helpful tips.

Until Next Time…

The time has come for my Marketing internship to end. It’s bittersweet, yes, but it also brings a new beginning for other opportunities I can obtain to share my talents with. I have sharpened and gained skills at Blueforest Studios, which include social media, researching, and writing.

I had been an avid user of many social media platforms such as Facebook and Instagram long before coming to Blueforest Studios, but there were elements of each outlet I did not take the time to understand. Check out the video for details on what I learned.

I simply thought the concept of social media was to post whatever crosses your mind and people would then see your post, but social media is definitely more than just posting. On some platforms (think Twitter) you might have to provide a hashtag or handle or two for people to find your post in order to engage with you.  There’s much more strategy involved than most people realize.

social_media

I have learned a proper social media strategy involves:

  • Having engaging content to keep viewers interested
  • Knowing your audience and tailoring your posts to their interests
  • A superb description where you use (common) terms people can search
  • Using a handle to give a company/person recognition and using a hashtag in order to engage in a conversation about a timely topic or conference. Both handles and hashtags must be relevant to what’s being posted.

I now feel confident logging on to social media outlets and posting because I have acquired the necessary tools to make posts worthwhile. I will continue to learn more about social media through online networks and webinars.

Researching items came naturally to me. It’s a fascination of mine and is something I do on a daily basis, outside of work. During my time here, I have researched various topics ranging from the company’s brand as well as other companies to people.

Writing is much easier to do since I have had multiple writing opportunities at Blueforest Studios. My thought process is clearer and I write faster as well. I have broadened my social media skills and am aware of components of each platform which is necessary to use it properly. I  truly feel I am ready for any position in the mass communications field. Anything I don’t know, I definitely can learn.

I learned much more at Blueforest Studios, but social media, researching, and writing were the three skills I saw an immediate improvement in.

My ultimate goal is to become a Producer/Host. I love conceptualizing my ideas and creating masterpieces for people to enjoy whether it is through words or video or both. Before my departure at Blueforest Studios, I was required to create an exit project. Immediately, I thought to myself, “Why not make a video and star in it? It’s what I intend on doing with my life.”

Alas, my goodbye video was formed. I wrote, produced and starred in the piece while members of the Blueforest team assisted with shooting and editing the video. Check it out!

To the Blueforest team: Thank you for the opportunity to gain skills I didn’t have and hone skills I already had. Many thanks for exposing me to areas of focus that will benefit me in the long run. I will miss you. Goodbye is the new hello if you keep connected, which I certainly will.

 

 

Upcoming Fall Seminars at Blueforest Studios

story_telling_lights

Nonprofit Storytelling Seminar October 18, 2016

Do you know what it takes to tell a marvelous, memorable story?

Learn the steps to becoming a master storyteller at our Storytelling Seminar, back by popular demand.

As a marketer, you understand the importance of storytelling, as well as the difficulties in crafting your message. Grabbing the attention of a busy and distracted audience to help support your cause can be tough. If you feel your organization’s purpose is getting lost in the clouds, there is a simple tool at your disposal!

A great story will forge a deeper understanding of your organization’s mission. We can help you unearth and develop that message.

Discover how to convey your message in a way that inspires and engages, at our Storytelling Seminar in October.

This seminar is free to nonprofits and only a small fee for others.

Light breakfast including fruit and snacks plus coffee will be provided.

Nonprofit Seminar: Leveraging Your Video Online November 2, 2016

We work with many clients who have videos that are only applicable to a small target audience. We want to make sure that those targeted audiences find those videos–and learn about their clients and their services. Don’t you want to learn how to reach your target audiences with video?

Here’s a sample from Homes By Dickerson, a custom home builder in Raleigh. There are only a few thousand people in Raleigh that are looking to build a custom home each year, but Homes By Dickerson would like to be on top of their list. They worked with our team to create this amazing video and we followed up with optimization.

For our clients that select it, we include BlueBoost – a service by which we optimize and promote the video on YouTube as well as provide recommendations to get the most out of the video asset. YouTube is the number 2 search engine – right behind Google, so it makes sense to take advantage of both platforms in getting our message, and our client’s message, out.

During our upcoming nonprofit seminar, we will provide an overview of the top 7 steps to properly optimize your YouTube video, as well as how and when to place video on social media sites such as Facebook and Instagram. We will also talk about when videos can be used in email marketing – for instance, is it acceptable to send an old video to new subscribers?  We encourage participants to submit their questions in advance and we’ll be ready with an answer.

Registration is free for our nonprofit friends and just a small fee for others.

Sign-up for Learn To Leverage Your Video Content Online today!  Want to learn a little more about the class?  Check out this video.

Kathy Hughes Langfield and Kimberly Corrigan will be sharing their expertise during this 90-minute interactive seminar.  We will also provide light snacks, coffee, and soft drinks to get your morning started right!

Blueforest Inside Look Part 3

We’re at our final stop of the Blueforest Studios tour. This is the stop where the eyes and ears masterminds come together to create a knockout masterpiece for our clients. Prepare to meet some more of our video and audio team members!

Sean Riddle

Sean

The Fit Project Manager

Sean ensures all Blueforest projects remain on point and on schedule. He works with the sales team, video team, and clients to take a video from start to finish. You can find him in creative meetings, on the set, or busily sending emails from behind his computer.

According to Sean, the magnificent part of working at Blueforest Studios is never knowing what each day will bring. He likes the fact that no two days are alike.

Bryan Reklis & Vann Dwiggins

BryVann Black LThirds Collage

The Friendly Video Producer & The On-The-Go Video Producer

Bryan and Vann are video making machines who diligently create top notch content for clients. The process of video production includes three parts: pre-production, production, and post-production.

During pre-production, Bryan and Vann brainstorm ideas, write scripts, and meet with clients to conceptualize and plan. For production, the two complete varying tasks from directing shoots or being a grip (which involves carrying, setting up and moving equipment around).

Post-production is when the pair fulfills duties such as capturing footage, managing data, editing footage,animating graphics, and playing the content with audio and music.

Bryan thoroughly enjoys editing video at Blueforest Studios.

“I especially love working with a good interview. I get engrossed in taking an hour long interview and turning it into a compelling 5-minute story,” he reflected, “I love to pour over the footage, listening to bits and pieces over and over until the story begins to emerge in my mind. After that, things start falling into place.”

Vann’s favorite part about working at Blueforest Studios?

“I like being out shooting in the field,” he said.

Dustin Painter & Donald Best

DustDon Blk LThirds Collage

The Avid Coffee Drinkin’ Audio Engineer & The Fashionable Audio Engineer

Dustin and Donald are the In-House Recording Engineers. The audio duo track voice-overs, hold client meetings, and occasionally go on set to record audio for projects.

Dustin says the finest part of working at Blueforest Studios is “there’s a lot of very talented, creative people and everybody gets along well.”

Similarly, Donald added, “I love everyone that works here. Everyone’s very awesome, really cool and super nice.”

Both Dustin and Donald enjoy the ability to be open and creative at Blueforest Studios as well.

Instagram Debuts Story Feature Of Its Own

Brendan_sm_blogWritten by Brendan Bello

If you are familiar with Snapchat stories, Instagram just introduced a similar service last week. It’s called Instagram Stories, a new feature that allows users to upload photos and videos up to 10 seconds to their feed.

InstagramSnapchat

Aside from the simple text option, users can draw on their stories via marker, highlighter, or neon options with a sizeable color palette. If they’re feeling fancy, they can swipe through a couple of basic filters. Once users are finished shooting and editing their videos or photos, they can select who can see their story and who can’t.

Instagram Stories stay live for 24 hours and are deleted unless the user saved them to their camera roll.

Instagram & Snapchat Features Breakdown

Instagram Stories

So far the feedback from our team and some marketers has been very positive.  We’ll have to wait more than a week to see how it will play out in the marketplace.  What’s your experience?